Yr11 advertising west hatch shorter

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  • Colour, text, product shots, pack shots, persuasive textLess colour, lots of text
  • Yr11 advertising west hatch shorter

    1. 1. Advertising<br />Individual Portfolio<br />B321<br />
    2. 2. A brief history of Advertising<br />Advertising has been around for well over 100 years<br />Advertising used to be based mostly on either<br />Direct advertising that was more factual<br />‘Reason why’ advertising <br />Advertising goes hand-in-hand with consumerism <br />
    3. 3. 1880<br />1886<br />1904<br />
    4. 4. Some things don’t change…<br />1886<br />
    5. 5. 1905<br />1907<br />1920<br />
    6. 6. 1918<br />1919<br />
    7. 7. Older Adverts<br />In what ways do they differ?<br />In what ways are they the same?<br />
    8. 8. Changes in the Industry<br />Advertising begins to flourish as an industry in the 1950s<br />The idea of the USP was originated in the 50s<br />Maslow was working on his ‘Hierarchy of Needs’ and published 1954<br />This model is still widely used and accepted although ‘theory’ has evolved since then<br />
    9. 9.
    10. 10. 1960s<br />Advertising becomes more prevalent<br />Images become increasingly important<br />ETHICAL questions become important – questions about telling the truth and deceiving the ‘audience’ are considered<br />The first legal case against an advert happens in 1968 in New York (Campbell’s Soup)<br />
    11. 11. 1961 - 1962<br />
    12. 12. 1960 - 1961<br />
    13. 13. 1961 - 1964<br />
    14. 14. 1964 - 1969<br />
    15. 15. The 1970s<br />Colour televisions begin to infiltrate most homes<br />Advertising moves towards the moving image more and more and colour TV advertising springs into life<br />Stereotypes and Sexism are a key feature of advertising in the 60s, 70s & 80s<br />
    16. 16. 1971<br />
    17. 17.
    18. 18.
    19. 19. 1972<br />1976<br />1971<br />1971<br />
    20. 20. "You'll never look at music the same way again"<br />The 80s<br />
    21. 21. Edward de Bono (1985)<br />He noted: "Emotions are an essential part of our thinking ability and not just something extra that mucks up our thinking<br />The importance of the audience becomes more prevalent – a search for ‘cool’ and a selling of ‘lifestyle’ and not just products begins<br />
    22. 22. Consumer Research Model<br />Customer value<br />Brand loyalty<br />Long term brand investment<br />New ideas in the 80s<br />
    23. 23. 1982<br />
    24. 24. 1989<br />
    25. 25. 1987<br />
    26. 26. 1988<br />
    27. 27. In the 90s<br />The advertising industry is fully mature<br />Theoretical models abound<br />For us there are some key theories we need to know about<br />YOUNG & RUBICAM<br />LIFESTYLE GROUPINGS<br />
    28. 28.
    29. 29.
    30. 30.
    31. 31.
    32. 32.
    33. 33.
    34. 34.
    35. 35. Young & Rubicam<br />We’ll look at some of the values but which group do you think you belong in?<br />What about your parents/carers?<br />Do you know anyone from the other groups?<br />
    36. 36. Into the Noughties…<br />Revolution!!<br />Internet advertising<br />Viral Marketing<br />Social Networking<br />Technology<br />Loss of Interest<br />

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