1. The Wolves
Directed by Aoife McArdle
In this shot people walk towards and
pass the camera in a slow motion
effect. This could draw the audience
in because their attention will
want to know where the people are
walking ahead to which creates
suspense.

2. I think this shot is used
effectively because when
doing my research I found
that on my questionnaires
most of the public like to
see the artist performing in
their video’s. Though there
are only a few short clips of
it I think they are effective
because it highlights the
artist’s way of
performing, which is
discreet and on a small
scale.
This sells the artist.

3. Aoife McArdle uses
lots of blurred
effects on his shots.
This could give the
element of mystery
to the video, or
possibly the state in
which the artist feels
when
singing/listening to
this part of the song
as it is quite peaceful

4. • One of the settings McArdle
used was a graveyard. He did
not give it a negative side with
images of death and
sadness, it was very peaceful
and the colouring of an
orangey brown gave it quite a
warm feeling.
• One of the other settings was
on a road which Ben would be
walking/running/playing the
guitar on. This could represent
the artist’s personality of
possibly feeling freedom or
opportunity.

5. • The focus on the
artist’s lips could
represent many things,
for example McArdle
could have focused on
them to give the artist
an attractive side to
the audience. Another
suggestion for the
focus could be to
highlight the artist’s
talent which will help
the record sell.