Developing a Holistic Optimization Strategy: 3 Scripts to Enhance your Google Ads and Bing Ads Campaigns

•

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Bing Ads has released their own scripts interface, making it more important than ever to implement holistic optimization strategies across your Paid Media campaigns. In this session, you will learn how to pinpoint areas of your accounts that can be enhanced with scripts. Additionally, you will receive three scripts that have never been seen before, plus new updates to the best PPC scripts available. These scripts will take your campaigns to new heights on both Google Ads and Bing Ads.

Marketing

Developing a Holistic Optimization Strategy
Ciera St.Pierre | Paid Media Technologist
Plus 3 Scripts to Enhance your Google Ads and
Bing Ads Campaigns

● Paid Media Technologist for Nebo
● 3 Years in PPC
● Script Obsessed
Hi, I’m Ciera!
@PPCScriptQueen

Finding Tasks to Automate
@PPCScriptQueen

Finding Tasks to Automate
● Keyword Bid Adjustments
@PPCScriptQueen

Finding Tasks to Automate
● Keyword Bid Adjustments
● Location Bid Adjustments
@PPCScriptQueen

Finding Tasks to Automate
● Keyword Bid Adjustments
● Location Bid Adjustments
● Time of Day Adjustments
@PPCScriptQueen

Finding Tasks to Automate
● Keyword Bid Adjustments
● Location Bid Adjustments
● Time of Day Adjustments
● Device Bid Adjustments
@PPCScriptQueen

Finding Tasks to Automate
● Keyword Bid Adjustments
● Location Bid Adjustments
● Time of Day Adjustments
● Device Bid Adjustments
● Audit Broken URLs + Update URLs
@PPCScriptQueen

Finding Tasks to Automate
1. Is this a recurring task?
2. Is the concept of the task simple?
3. Does it take up valuable time that could be spent enhancing
campaigns elsewhere?
AUTOMATE
@PPCScriptQueen

Take Your Testing Further
@PPCScriptQueen

● Work the same as Google
● Slightly less functionality, for now
● Easy to transition!
Scripts for Bing Ads
@PPCScriptQueen

The Basics
● Launched in Open Beta in January, 2019
● Easy to edit within the Bing Ads UI
● Current help documentation:
○ https://docs.microsoft.com/en-us/bingads/scripts/get-started
@PPCScriptQueen

How to Get to Bing Scripts
@PPCScriptQueen

Importing Scripts from Google
@PPCScriptQueen

There’s an Abundance of Script Resources
● Simple, and effective, scripts are available from PPC pros and Google.
Some of my favorites include:
● Automate keyword bids
● A/B split test anything
● Account anomaly detectors
● And so much more
Find links to these scripts and more here: http://bit.ly/120-Adwords-Scripts
@PPCScriptQueen

Now it’s Your Turn!
● Visit the various resources from this presentation
● Try it out!
● Brainstorm with your team
@PPCScriptQueen

Thank You!
Ciera St.Pierre |
Paid Media Technologist
@PPCScriptQueen
Work with us :
https://www.neboagency.com/careers/
Script code:
http://bit.ly/PPCHeroConfScripts

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10. Finding Tasks to Automate ● Keyword Bid Adjustments ● Location Bid Adjustments ● Time of Day Adjustments @PPCScriptQueen

11. Finding Tasks to Automate ● Keyword Bid Adjustments ● Location Bid Adjustments ● Time of Day Adjustments ● Device Bid Adjustments @PPCScriptQueen

12. Finding Tasks to Automate ● Keyword Bid Adjustments ● Location Bid Adjustments ● Time of Day Adjustments ● Device Bid Adjustments ● Audit Broken URLs + Update URLs @PPCScriptQueen

13. Finding Tasks to Automate ● Keyword Bid Adjustments ● Location Bid Adjustments ● Time of Day Adjustments ● Device Bid Adjustments ● Audit Broken URLs + Update URLs ● Account Level Negative KW Lists @PPCScriptQueen

14. Finding Tasks to Automate ● Keyword Bid Adjustments ● Location Bid Adjustments ● Time of Day Adjustments ● Device Bid Adjustments ● Audit Broken URLs + Update URLs ● Account Level Negative KW Lists The list goes on…. @PPCScriptQueen

15. Finding Tasks to Automate ● Keyword Bid Adjustments ● Location Bid Adjustments ● Time of Day Adjustments ● Device Bid Adjustments ● Audit Broken URLs + Update URLs ● Account Level Negative KW Lists The list goes on…. @PPCScriptQueen

16. Finding Tasks to Automate 1. Is this a recurring task? 2. Is the concept of the task simple? 3. Does it take up valuable time that could be spent enhancing campaigns elsewhere? AUTOMATE @PPCScriptQueen

17. The Challenge @PPCScriptQueen

18. Take Your Testing Further @PPCScriptQueen

19. The Challenge @PPCScriptQueen

20. @PPCScriptQueen

21. The Challenge @PPCScriptQueen

22. ● Work the same as Google ● Slightly less functionality, for now ● Easy to transition! Scripts for Bing Ads @PPCScriptQueen

23. The Basics ● Launched in Open Beta in January, 2019 ● Easy to edit within the Bing Ads UI ● Current help documentation: ○ https://docs.microsoft.com/en-us/bingads/scripts/get-started @PPCScriptQueen

24. How to Get to Bing Scripts @PPCScriptQueen

25. Bing vs Google @PPCScriptQueen

26. Importing Scripts from Google @PPCScriptQueen

27. Importing Scripts from Google @PPCScriptQueen

28. Importing Scripts from Google @PPCScriptQueen

29. Importing Scripts from Google @PPCScriptQueen

30. Bing Code Examples @PPCScriptQueen

31. There’s an Abundance of Script Resources ● Simple, and effective, scripts are available from PPC pros and Google. Some of my favorites include: ● Automate keyword bids ● A/B split test anything ● Account anomaly detectors ● And so much more Find links to these scripts and more here: http://bit.ly/120-Adwords-Scripts @PPCScriptQueen

32. Now it’s Your Turn! ● Visit the various resources from this presentation ● Try it out! ● Brainstorm with your team @PPCScriptQueen

33. Thank You! Ciera St.Pierre | Paid Media Technologist @PPCScriptQueen Work with us : https://www.neboagency.com/careers/ Script code: http://bit.ly/PPCHeroConfScripts

Developing a Holistic Optimization Strategy: 3 Scripts to Enhance your Google Ads and Bing Ads Campaigns

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Developing a Holistic Optimization Strategy: 3 Scripts to Enhance your Google Ads and Bing Ads Campaigns