Presentation 27 Nov Barcelona 2008

1. BUILDING A
SMARTER
PLANET
1

2. Something meaningful
is happening.
The way the world works
is changing.
2

3. The world is smaller.
The world is flatter.
The world is about to
get a whole lot smarter.
3

4. BECAUSE BECAUSE BECAUSE
IT CAN. IT MUST. WE WANT
IT TO.
4

5. 1 billion transistors
for each person
on earth.
BECAUSE 1 trillion things
connected to the
net.
IT CAN.
By 2010, Cloud computing as
30 billion RFID tags, a means
of provisioning
embedded into computing
our world. resources.
5

6. 40-70% = In one small business
Estimated losses district in Los Angeles
of electrical energy alone, cars burned 47,000
because grid systems gallons of gasoline just
are not smart looking
for parking.
BECAUSE Only 20–30
percent of reserves
IT MUST. are extracted from
the world’s existing
oil wells.
Weather-related In our healthcare
events inflicted systems, electronic health
$1 trillion in damage from records could save
1980 to 2003. 100,000 lives
a year.
6

7. Smart energy Smart traffic Smart oil fields
Smarter water Smart food supply
management BECAUSE
WE WANT
IT TO.
Smart disease Smart architecture Smart healthcare
prevention
7

8. WHAT’S
NEXT?
What does a smarter planet
mean to you?
8

9. Marcel Baron
Sr Marketing Manager, Innovative Marketing
Barcelona 27 September 2008

10. 10

17. TV
Radio
Print
E mail
Blogs
Social networks
Virtual Worlds
Search Engine
Podcasts
Wiki
RSS
SMS

18. IBM Marketing & Communication
2.0
Profiles
Communities
Dogear
Blogs
Activities

19. Cobra4b.exe

22. Contact Details
BUILDING
SMARTER
MARKETING
 Marcel Baron
 Marcel.baron@nl.ibm.com .
 TEL: + 31 653 978643

23. Copyright information
© Copyright IBM Corporation 2008
IBM Corporation
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Produced in the United States of America
06-08
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