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Sustainability and the Role of
Information Technology
Rich Lechner
Vice President, IBM Energy & Environment
2   2
The world is hot, flat, and crowded.
                             Thomas Friedman




2                                              2
The world is hot, flat, and crowded.
                                Thomas Friedman


    Fortunately, it is also getting smarter.




2                                                 2
3
INSTRUMENTED
                 Our world is becoming


        We now have the ability to measure, sense and see the exact condition of everything.




                                             INTERCONNECTED
                Our world is becoming


 People, systems, and objects can communicate and interact with each other in entirely new ways.




                                                                                      INTELLIGENT
  Virtually all things, processes and ways of working are becoming



We can respond to changes quickly and accurately, and get better results by predicting and optimizing for future events.




                                                                                                                  3
Instrumented …every location, state, temperature, condition will become a
                        source of valuable insight




                                                                     4
Instrumented …every location, state, temperature, condition will become a
                        source of valuable insight



                       In 2001, there were 60 million
                      transistors for every human on
                     the planet… by 2010 there will be
                      1 billion transistors per human


                       In 2005 there were 1.3 billion
                      RFID tags in circulation…… by
                        2010 there will be 30 billion




                                                                     4
Interconnected …systems working together in new ways




                                                       5
Interconnected …systems working together in new ways

              Worldwide mobile telephone
            subscriptions reached 3.3 billion
                         in 2007
            An estimated 2 billion people will
                 be on the Web by 2011


            Daily financial market messages
             growing from 5 billion in 2006,
             to 130 billion+ per day in 2010
                Our personal information
              footprints will grow 16 times
                 between now and 2020
                                                       5
Intelligent …every insight results in action that   creates new value




                                                                        6
Intelligent …every insight results in action that      creates new value



                   We’ve thought about IT as the
                  world of data centers, software,
                     PCs, routers, bandwidth.
                        We’ve thought about
                   infrastructure as the world of
                  buildings, factories, hospitals,
                          roads, pipelines.
                   Those worlds are converging.


                 The world can become smarter.
                 We’re building it with our clients.


                                                                           6
Of all the potential electricity available
 in an energy source, only 30 percent
           reaches consumers



 …an estimated 170 billion kilowatts
 are wasted by consumers each year
   due to insufficient power usage
             information




                                             7
Intelligent Utility Network
                          Efficient energy transmission & distribution networks
                               reduce outages and improve grid management,
                               reducing peakload energy requirements on the
                                         power grid by 15% to 50%


                                IBM and utilities worldwide are proving that
                               advanced meters (more than 45 million deployed
                                worldwide) can enable homeowners to reduce
                                         energy costs up to 10%…


                              …turning ordinary thermostats into day traders for
                              energy, ensuring the best cost for the customer and
                                       better load balancing for the grid




                                                                            8
Forty-five percent of traffic on the busiest
 New York City streets is circling the block
             looking for parking


 …congested roadways cost $78 billion
 annually in the form of 4.2 billion wasted
hours and 2.9 billion gallons of wasted gas




                                               9
Intelligent Transportation Systems

                                    In Stockholm, Sweden, a 7 month pilot
                                       on congestion charging saw traffic
                                      entering the city decrease by 25% and
                                        CO2 emissions decrease by 15%...


                                      …and public transportation usage
                                             increased by 40%




Source: www.stockholmsforsoket.se

                                                                         10
In North America, up to 22
percent of total port volume is
empty containers. The Port of
  Jersey has 100,000 empty
containers sitting in storage –
  worth nearly $200 million.


….U.S. CPG companies and
  retailers lose $40 billion
 annually due to inefficient
        supply chains


                                  11
Intelligent Distribution Networks


                             Chinese shipping and logistics giant
                              COSCO utilized IBM’s Supply Chain
                               Network Optimization Workbench
                              (SNOW) to reduce the number of its
                              distribution centers from 100 to 40...


                           …thereby lowering logistics costs by 23%
                               and reducing CO2 emissions by 15%
                                while maintaining service levels for
                            clients and incurring no additional costs.



                                                                       12
In the U.S., a typical carrot has
  traveled 1,600 miles, a potato
   1,200 miles, a beef roast 600
                miles


…grocers and consumers throw
 away $48 billion worth of food
          every year




                                    13
Intelligent Shipping & Tracking Systems

                                IBM and Matiq developed a first of a
                                   kind tracking solutions for food
                                        safety and traceability




                                 …Tagged over 3 million crates for
                                 tracking. Allows parent company,
                                  Nortura–a cooperative of 31,200
                                   farmers in Norway to improve
                                      delivery locally produced
                                    sustainable meats and eggs


                                                                  14
By 2020 1.3 billion people won’t have
   access to safe drinking water…
 Industry accounts for about 22% of
       freshwater usage today


…the combined direct consumption
 of five food and beverage giants in
 2007 was enough to serve the daily
  basic water needs of everyone on
              the planet



                                 15
Intelligent and Advanced Water Management


                               IBM has analyzed the chip making
                              process in Burlington Vermont using
                              IBM Green SigmaTM and by modifying
                                 one critical step in the process is
                                saving 20 million gallons of water,
                                 15,000 gallons of chemicals, and
                                  1,550,000 kilowatts of electricity
                                             annually…


                            … achieving $3M in annual savings and
                             increasing manufacturing production
                                          over 30%

                                                                 16
Buildings use 40% of primary energy
          consumed globally


   …30% of energy consumed by
   commercial buildings is wasted




                                      17
Intelligent Buildings



                        Enhancing existing buildings to be more
                          energy efficient typically reduces total
                            energy consumption by 20-50%...


                        …while new “green” buildings have the
                        IBM Example
                        potential to reduce energy consumption
                                     by 80% or more.




                                                                18
Information Technology energy use is
  growing 12 times the overall demand.
   Data Centers alone consumed 180B
   kilowatts in 2007 and will double in
            the next 2 to 4 yrs


  …while every 100 units of energy
   production drives only 3 units of
  productive computing on average




                                          19
Intelligent IT

                    IBM clients have seen dramatic results:
                   average achievable energy savings greater
                   than 40%; average payback of <2 years in
                          Data Center Energy Efficiency
                       assessments; asset utilization rates
                      increasing 2x-4x; deferral of massive
                      capital investments in new datacenter
                                     builds…
                  IBM Example



                 …and $1 energy savings drives another $6-8
                       operational savings on average


                                                        20
Intelligent IT vs. Other Abatement Options

                                                           …or you could remove 3,505,401 cars and
                                                               light trucks from company fleets.
                                                             …or you could plant 502,440,757 tree
                                                20%
                                            efficiency       seedlings and grow them for 10 years.
 What if all data
                                          improvement
 centers were                                               …or you could manage and preserve
                                          could save 36
  were more                               billion kwh or   16,329,325 acres of pine forest per year.
                                           22m tons of
   efficient?
                                                CO2         ..or you could recycle 6,597,707 tons of
                                                              company waste instead of sending to
                                                                             landfills.

 Data source: http://www.usctcgateway.net/tool/




                                                                                                  21
Factors and Influencers That Will Demand Our Attention


Laws, Regulation,
   Standards
                                           Stakeholder
                                            Pressures
  Business
 Opportunities
and Challenges
                                             Costs and
                                             Availability

                                                         22
Intelligent IT Requires a Holistic Approach


                   People         Information       Product
   Strategy




          IT                Property           Business
                                              operations
                                                              23
Intelligent IT Requires a Holistic Approach


                   People         Information       Product
   Strategy




          IT                Property           Business
                                              operations
                                                              23
Intelligent IT Requires a Holistic Approach


                   People         Information       Product
   Strategy




          IT                Property           Business
                                              operations
                                                              23
Designing Energy Efficient Data Center Facilities

            IBM Site and Facilities Services

    – Significant services deployment capability: over
                                                                                100’s, 1,000’s, 10,000’s
       3,300 resources for server, storage and data
                                                                                        of sq. ft.
                        center services                                               and beyond
    – Designed and built over 30 million square feet of
                                                          IBM data center familyTM of solutions
            raised floor for clients in 40 countries        align your capital and operating costs to
                                                            your business and IT needs to allow you
                                                            to “pay as you grow” with:
      Global experience to provide end-to-end for:

                                                             Scalable modular data center
                    Data center strategy
    
                                                             Enterprise modular data center
         Data center energy efficiency assessments
    
                                                             High density zone
               Data center design and build
    
                                                             Portable modular data center
          Data center consolidation and relocation
    




                                                                                                     24
Taking Advantage of Compute Resource Innovations




                                                   25
Taking Advantage of Compute Resource Innovations

  IBM System                                                                               IBM System
                                                                 IBM BladeCenter
                                               IBM POWER
                        IBM System                                                                             IBM iDataPlex
    z10 EC                                                                                   Storage
                                                 Systems
                           x3950




Up to 93% savings in                                                 Uses up to 24% less
                                                IBM Power™ 595                              TS7530 Tape
                       64-core scalability,                                                                     Cuts energy costs
energy costs and 46%                                                   energy than the
                                              uses 91% less energy                         and SAN Volume
                       now for x86 large                                                                        40% compared to
 less space than Sun                                                  HP BladeSystem
                                               and 98% less space                                              equivalent compute
                                                                                            Controller and
                       scale virtualisation
  X2100 Single Core                                                        c-class
                                                than a 64-core HP                                                 power in an
                                                                                           virtual disk. Can
        servers                                  9000 Superdome                                                  enterprise rack
                                                                                             cut cost 10X

                                                                                                                           25
Use Extreme Virtualization to Gain Significant Efficiencies

                                   IBM Tivoli Service Management Family


                                            Service Management




       Server               Storage                 Network                                       Client
                                                                        Application
   Virtualization        Virtualization          Virtualization                               Virtualization
                                                                       Virtualization


                                            IBM TotalStorage Productivity Center
          IBM Systems Director

                                                                       WebSphere                          IBM VIA
                                                                                         Virtual Client
                                                                                                          Service
                    SAN Volume Controller      Virtual I/O Server   Virtual Enterprise     Solution
                          Virtual File        BladeCenter Open
                           Manager             Fabric Manager
                      Tape Virtualization         System z
                           Engine               Hypersockets



                                                                                                               26
Implement Energy Management – Enterprise wide




                                Tivoli Energy and Asset Management
Data Center Infrastructure Assets                                    Facility Infrastructure Assets
                                                                         Building Automation Systems
                                       IBM Tivoli Monitoring                   Facilities Systems
 • Servers, Storage, Networks            and IBM® Systems
 •     CRAC, UPS, PDUs                        Director                                 •      Fire
                                                                          •  HVAC
 •      Wireless Sensors              Active Energy Manager                            •    Security
                                                                          • Power BU
                                                                                       • Desktop (future)
                                                                          • Lighting




                                         IT Physical and
         3rd Party Servers
              and Storage
                                            Virtualized
                                              Assets


                                                                                                  27
Implement Energy Management – Enterprise wide




                                Tivoli Energy and Asset Management
Data Center Infrastructure Assets                                    Facility Infrastructure Assets
                                                                         Building Automation Systems
                                       IBM Tivoli Monitoring                   Facilities Systems
 • Servers, Storage, Networks            and IBM® Systems
 •     CRAC, UPS, PDUs                        Director                                 •      Fire
                                                                          •  HVAC
 •      Wireless Sensors              Active Energy Manager                            •    Security
                                                                          • Power BU
                                                                                       • Desktop (future)
                                                                          • Lighting




                                         IT Physical and
         3rd Party Servers
              and Storage
                                            Virtualized
                                              Assets


                                                                                                  27
Address the Demand Side

                                                                                                  Home Energy                        Driving and Flying
                                                                                                    36.2%                                  44.3%




                                                                                                         Food and Diet    Recycling and Waste
By 2020 Personal information will grow 16x                                                                  15.1%
                                                             Growth in Application and Business                                  4.4%
Between 2000 and 2010 Storage will grow 69x                   workloads doubles every 2 years.

      Stem the growth of data                           Efficient Applications/Processes                    Improve Productivity
          Data de-duplication
                                                           Application virtualization &
                                                                                                        Online collaboration (IM, Web
                                                                                                   
           Thin provisioning
                                                                 consolidation                          Conference etc) and learning
             Compression
                                                         Dynamic workload distribution
                                                                                                          Paper & waste reduction
                                                                                                   
      Policy-driven data retention/

                                                             “Green” SOA efficiencies
                                                                                                         Multi-site SW development
                                                                                                   
                migration
                                                                                                                 coordination
                                                          Energy cost allocation & billing
                                                    
       Integrated compliance &

                                                                                                           Human task automation
                                                                                                   
                                                          Business process optimization
                                                    
                archiving


                                                                                                            Source: The nature conservancy
                                Source: IDC, 2007

                                                                                                                                             28
Remember to use Responsible Disposal

   “1 billion computers will potentially be scrapped between now and 2010”
      “55% of US-based companies do not have an IT disposal strategy”
                                          IDC, Gartner and the National Safety Council


                            IBM is leading recycler of IT equipment
                                     Approximately 40,000 units per week
                           
                                          Less than 1% to the landfill
                           
                               Documented the collection and recovery of over 1.5B
                           
                                     pounds end-of –life waste since 1995
                                85% of machines returned to IBM remanufacturing
                           
                                         centers are reused or resold



                                                                                     29
Stress the Importance of Monitoring & Verification

IBM & Neuwing Energy deliver Industry’s first EEC Program
– Transparent method to quantify, measure, verify, certify
                  energy efficiency projects
–                  Available in 34 Countries
–             Broad range of qualifying projects:
  •                Data center design/retrofits
  •                Server & Storage upgrades
  •          Virtualization (server, storage, network)
  •               General office space projects
–         Collaborating with Utilities to establish as
           vehicle for demand reduction incentives



                                                             30
Customer Results




           “Average achievable energy savings greater than 40%”
“Data Center Energy Efficiency assessment shows average pay back < 2 years”
               “Average utilization rates increased 2X to 4X”
   “$1 energy savings drives another $6-8 operational savings on average”


             Source: Data from subset of IBM engagements with over 3000 clients where savings have been quantified.

                                                                                                                      31
IBM Project Big Green
                         42% of IBM’s employees do not regularly come
                            into an office saving $100M annually in real
                                             estate costs
                            Last year IBM saved $97M in travel costs by
                        
                                 using online collaboration instead
                            IBM is doubling the computing capacity of its
                        
                            IT centers from 2007 to 2010 w/o increasing
                                             energy use
                               1990-2007, avoided energy-use-CO2
                        
                            emissions equivalent to 45% of IBM’s 1990
                            energy use, average saving of $18.2 million
                                       per year in utility cost
                             Process improvements in the chip making
                        
                             process in Burlington, VT are saving 20M
                              gallons of water, 15 thousand gallons of
                          chemicals and over 1.5M kilowatts of electricity
                            annually….achieving $3M in annual savings
                           and increasing manufacturing production over
                                                 30%


                                                                     32
See Where You Are and What is Possible
                       IBM Energy & Environment Benchmark Tool
                 See where you are in each area of the Energy & Environment
                      Compare your green score to others in your industry
                
                     Get started: http://green.bathwick.com/ibm_egreen/UK
                



             IBM Virtual Green Data Center in Second Life
              See what is possible by touring an energy efficient
         
                               data center on line
               Get started: http://w.on24.com/clients/IBMGreen
         


                   Software Energy & Environment Self-Assessment
                 Assess current state of your energy and environment efforts
                            Recommends next set of steps to take
                
                       Get started: http://www.ibm.com/software/green
                

                                                                                33
IBM Energy & Efficiency Track

                                                                       Title
                             E&E track kick-off: Creating an Energy Efficient Dynamic IT Infrastructure
        IT Optimization
           Tracks:           Economy meets Ecology, IBM Software for a Greener World
                             Service Management – A Natural Fit in Your Green Strategy
       Energy & Efficiency
   
                             Energy Management and the Green Data Center
          Virtualization
   
                             Reducing Energy Costs with Power Systems
       Business Resiliency
   
                             IBM System x Cool Blue Technologies
                             High Availability, High Efficiency Data Centers with Real-time Infrastructure
    Storage & Information
         Infrastructure
                             Energy-Efficient and Cost-Effective Data Center Solutions from APC and IBM
                             Energy Efficiency Solutions in IBM & Commercial Environments
       Managing System Z
   
                             Supporting Your Green IT Initiatives with IBM Information On Demand
                             360-Degree Visibility for Your Building Automation Systems and Data Center
                             Breakout Session Approved Energy & Efficiency
                             Planning for an Energy Efficient Datacenter
                             Data Centers: From Brown to Green -- Drivers, Approaches, and Financial
                             Mechanisms
                                                                                                             34
Green at Pulse
Breakout Sessions                                    Demonstration                 Meet the Experts
                                                                                       Jim Fletcher 
                                                                                   
                                                                                                          Rick Skanron
    Dedicated Energy and Efficiency Track                Green Data Center/
                                                    
                                                                                       Wayne Riley 
                                                                                   
                                                                                                           John Miller
                                                         Monitoring demo –             Vik Chandra 
                                                                                   
    Finding the Value in Green – Addressing Energy                                                        Sheri Phillips

                                                         Tuesday general session
                                                                                       Chris O'Connor
    and Environmental Challenges and Opportunities                                 
                                                                                                          Chris Malloy
                                                                                                     
                                                                                       Chris Dittmer 
                                                                                   
                                                                                                          Ian Salvage

Expo                                                 Labs                          Birds of a Feather Sessions
    IBM Tivoli Business Service Manager &                Using IBM Tivoli              Energy Management: Monitoring for
                                                                                 
    Monitoring for Energy Management                     Monitoring for Energy         Effective Management
                                                         Management 6.2
    IBM Software for a Greener World                                                   IT-led Greening: Applying IT to Make
                                                                                  
                                                                                       the Entire Organization Greener
    Expo Theater



      – A Measured Approach to Going Green: IBM
        Green Sigma Consulting Offering to Help
        Clients Reduce Energy and Water Usage




                                                                                                                           35
Ready for Energy & Environment

                                                                           New!!
    Recognizes Business Partner solutions that have

    demonstrated measurable energy and environmental
    benefits
    The recently-announced worldwide program goes live

    February 15th
    – Business Partners can learn more about the program at the February
      18th webcast – register at:
      https://events.webdialogs.com/portal/wipevents/
      register.php?id=71d258c23e&l=en-US

    Clients can look for Partner solutions that have a proven

    environmental results – those with the IBM Ready For
    Energy & Environment mark



                                                                                   36
IBM can help you find the value in green




          visit ibm.com/green


                                           37

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Sustainability & the role of IT - Rich Lechner's Energy & Efficiency Keynote at Pulse 2009

  • 1. Sustainability and the Role of Information Technology Rich Lechner Vice President, IBM Energy & Environment
  • 2. 2 2
  • 3. The world is hot, flat, and crowded. Thomas Friedman 2 2
  • 4. The world is hot, flat, and crowded. Thomas Friedman Fortunately, it is also getting smarter. 2 2
  • 5. 3
  • 6. INSTRUMENTED Our world is becoming We now have the ability to measure, sense and see the exact condition of everything. INTERCONNECTED Our world is becoming People, systems, and objects can communicate and interact with each other in entirely new ways. INTELLIGENT Virtually all things, processes and ways of working are becoming We can respond to changes quickly and accurately, and get better results by predicting and optimizing for future events. 3
  • 7. Instrumented …every location, state, temperature, condition will become a source of valuable insight 4
  • 8. Instrumented …every location, state, temperature, condition will become a source of valuable insight In 2001, there were 60 million transistors for every human on the planet… by 2010 there will be 1 billion transistors per human In 2005 there were 1.3 billion RFID tags in circulation…… by 2010 there will be 30 billion 4
  • 9. Interconnected …systems working together in new ways 5
  • 10. Interconnected …systems working together in new ways Worldwide mobile telephone subscriptions reached 3.3 billion in 2007 An estimated 2 billion people will be on the Web by 2011 Daily financial market messages growing from 5 billion in 2006, to 130 billion+ per day in 2010 Our personal information footprints will grow 16 times between now and 2020 5
  • 11. Intelligent …every insight results in action that creates new value 6
  • 12. Intelligent …every insight results in action that creates new value We’ve thought about IT as the world of data centers, software, PCs, routers, bandwidth. We’ve thought about infrastructure as the world of buildings, factories, hospitals, roads, pipelines. Those worlds are converging. The world can become smarter. We’re building it with our clients. 6
  • 13. Of all the potential electricity available in an energy source, only 30 percent reaches consumers …an estimated 170 billion kilowatts are wasted by consumers each year due to insufficient power usage information 7
  • 14. Intelligent Utility Network Efficient energy transmission & distribution networks reduce outages and improve grid management, reducing peakload energy requirements on the power grid by 15% to 50% IBM and utilities worldwide are proving that advanced meters (more than 45 million deployed worldwide) can enable homeowners to reduce energy costs up to 10%… …turning ordinary thermostats into day traders for energy, ensuring the best cost for the customer and better load balancing for the grid 8
  • 15. Forty-five percent of traffic on the busiest New York City streets is circling the block looking for parking …congested roadways cost $78 billion annually in the form of 4.2 billion wasted hours and 2.9 billion gallons of wasted gas 9
  • 16. Intelligent Transportation Systems In Stockholm, Sweden, a 7 month pilot on congestion charging saw traffic entering the city decrease by 25% and CO2 emissions decrease by 15%... …and public transportation usage increased by 40% Source: www.stockholmsforsoket.se 10
  • 17. In North America, up to 22 percent of total port volume is empty containers. The Port of Jersey has 100,000 empty containers sitting in storage – worth nearly $200 million. ….U.S. CPG companies and retailers lose $40 billion annually due to inefficient supply chains 11
  • 18. Intelligent Distribution Networks Chinese shipping and logistics giant COSCO utilized IBM’s Supply Chain Network Optimization Workbench (SNOW) to reduce the number of its distribution centers from 100 to 40... …thereby lowering logistics costs by 23% and reducing CO2 emissions by 15% while maintaining service levels for clients and incurring no additional costs. 12
  • 19. In the U.S., a typical carrot has traveled 1,600 miles, a potato 1,200 miles, a beef roast 600 miles …grocers and consumers throw away $48 billion worth of food every year 13
  • 20. Intelligent Shipping & Tracking Systems IBM and Matiq developed a first of a kind tracking solutions for food safety and traceability …Tagged over 3 million crates for tracking. Allows parent company, Nortura–a cooperative of 31,200 farmers in Norway to improve delivery locally produced sustainable meats and eggs 14
  • 21. By 2020 1.3 billion people won’t have access to safe drinking water… Industry accounts for about 22% of freshwater usage today …the combined direct consumption of five food and beverage giants in 2007 was enough to serve the daily basic water needs of everyone on the planet 15
  • 22. Intelligent and Advanced Water Management IBM has analyzed the chip making process in Burlington Vermont using IBM Green SigmaTM and by modifying one critical step in the process is saving 20 million gallons of water, 15,000 gallons of chemicals, and 1,550,000 kilowatts of electricity annually… … achieving $3M in annual savings and increasing manufacturing production over 30% 16
  • 23. Buildings use 40% of primary energy consumed globally …30% of energy consumed by commercial buildings is wasted 17
  • 24. Intelligent Buildings Enhancing existing buildings to be more energy efficient typically reduces total energy consumption by 20-50%... …while new “green” buildings have the IBM Example potential to reduce energy consumption by 80% or more. 18
  • 25. Information Technology energy use is growing 12 times the overall demand. Data Centers alone consumed 180B kilowatts in 2007 and will double in the next 2 to 4 yrs …while every 100 units of energy production drives only 3 units of productive computing on average 19
  • 26. Intelligent IT IBM clients have seen dramatic results: average achievable energy savings greater than 40%; average payback of <2 years in Data Center Energy Efficiency assessments; asset utilization rates increasing 2x-4x; deferral of massive capital investments in new datacenter builds… IBM Example …and $1 energy savings drives another $6-8 operational savings on average 20
  • 27. Intelligent IT vs. Other Abatement Options …or you could remove 3,505,401 cars and light trucks from company fleets. …or you could plant 502,440,757 tree 20% efficiency seedlings and grow them for 10 years. What if all data improvement centers were …or you could manage and preserve could save 36 were more billion kwh or 16,329,325 acres of pine forest per year. 22m tons of efficient? CO2 ..or you could recycle 6,597,707 tons of company waste instead of sending to landfills. Data source: http://www.usctcgateway.net/tool/ 21
  • 28. Factors and Influencers That Will Demand Our Attention Laws, Regulation, Standards Stakeholder Pressures Business Opportunities and Challenges Costs and Availability 22
  • 29. Intelligent IT Requires a Holistic Approach People Information Product Strategy IT Property Business operations 23
  • 30. Intelligent IT Requires a Holistic Approach People Information Product Strategy IT Property Business operations 23
  • 31. Intelligent IT Requires a Holistic Approach People Information Product Strategy IT Property Business operations 23
  • 32. Designing Energy Efficient Data Center Facilities IBM Site and Facilities Services  – Significant services deployment capability: over 100’s, 1,000’s, 10,000’s 3,300 resources for server, storage and data of sq. ft. center services and beyond – Designed and built over 30 million square feet of IBM data center familyTM of solutions raised floor for clients in 40 countries align your capital and operating costs to your business and IT needs to allow you to “pay as you grow” with: Global experience to provide end-to-end for:   Scalable modular data center Data center strategy   Enterprise modular data center Data center energy efficiency assessments   High density zone Data center design and build   Portable modular data center Data center consolidation and relocation  24
  • 33. Taking Advantage of Compute Resource Innovations 25
  • 34. Taking Advantage of Compute Resource Innovations IBM System IBM System IBM BladeCenter IBM POWER IBM System IBM iDataPlex z10 EC Storage Systems x3950 Up to 93% savings in Uses up to 24% less IBM Power™ 595 TS7530 Tape 64-core scalability, Cuts energy costs energy costs and 46% energy than the uses 91% less energy and SAN Volume now for x86 large 40% compared to less space than Sun HP BladeSystem and 98% less space equivalent compute Controller and scale virtualisation X2100 Single Core c-class than a 64-core HP power in an virtual disk. Can servers 9000 Superdome enterprise rack cut cost 10X 25
  • 35. Use Extreme Virtualization to Gain Significant Efficiencies IBM Tivoli Service Management Family Service Management Server Storage Network Client Application Virtualization Virtualization Virtualization Virtualization Virtualization IBM TotalStorage Productivity Center IBM Systems Director WebSphere IBM VIA Virtual Client Service SAN Volume Controller Virtual I/O Server Virtual Enterprise Solution Virtual File BladeCenter Open Manager Fabric Manager Tape Virtualization System z Engine Hypersockets 26
  • 36. Implement Energy Management – Enterprise wide Tivoli Energy and Asset Management Data Center Infrastructure Assets Facility Infrastructure Assets Building Automation Systems IBM Tivoli Monitoring Facilities Systems • Servers, Storage, Networks and IBM® Systems • CRAC, UPS, PDUs Director • Fire • HVAC • Wireless Sensors Active Energy Manager • Security • Power BU • Desktop (future) • Lighting IT Physical and 3rd Party Servers and Storage Virtualized Assets 27
  • 37. Implement Energy Management – Enterprise wide Tivoli Energy and Asset Management Data Center Infrastructure Assets Facility Infrastructure Assets Building Automation Systems IBM Tivoli Monitoring Facilities Systems • Servers, Storage, Networks and IBM® Systems • CRAC, UPS, PDUs Director • Fire • HVAC • Wireless Sensors Active Energy Manager • Security • Power BU • Desktop (future) • Lighting IT Physical and 3rd Party Servers and Storage Virtualized Assets 27
  • 38. Address the Demand Side Home Energy Driving and Flying 36.2% 44.3% Food and Diet Recycling and Waste By 2020 Personal information will grow 16x 15.1% Growth in Application and Business 4.4% Between 2000 and 2010 Storage will grow 69x workloads doubles every 2 years. Stem the growth of data Efficient Applications/Processes Improve Productivity Data de-duplication  Application virtualization &  Online collaboration (IM, Web  Thin provisioning  consolidation Conference etc) and learning Compression  Dynamic workload distribution  Paper & waste reduction  Policy-driven data retention/  “Green” SOA efficiencies  Multi-site SW development  migration coordination Energy cost allocation & billing  Integrated compliance &  Human task automation  Business process optimization  archiving Source: The nature conservancy Source: IDC, 2007 28
  • 39. Remember to use Responsible Disposal “1 billion computers will potentially be scrapped between now and 2010” “55% of US-based companies do not have an IT disposal strategy” IDC, Gartner and the National Safety Council IBM is leading recycler of IT equipment Approximately 40,000 units per week  Less than 1% to the landfill  Documented the collection and recovery of over 1.5B  pounds end-of –life waste since 1995 85% of machines returned to IBM remanufacturing  centers are reused or resold 29
  • 40. Stress the Importance of Monitoring & Verification IBM & Neuwing Energy deliver Industry’s first EEC Program – Transparent method to quantify, measure, verify, certify energy efficiency projects – Available in 34 Countries – Broad range of qualifying projects: • Data center design/retrofits • Server & Storage upgrades • Virtualization (server, storage, network) • General office space projects – Collaborating with Utilities to establish as vehicle for demand reduction incentives 30
  • 41. Customer Results “Average achievable energy savings greater than 40%” “Data Center Energy Efficiency assessment shows average pay back < 2 years” “Average utilization rates increased 2X to 4X” “$1 energy savings drives another $6-8 operational savings on average” Source: Data from subset of IBM engagements with over 3000 clients where savings have been quantified. 31
  • 42. IBM Project Big Green  42% of IBM’s employees do not regularly come into an office saving $100M annually in real estate costs Last year IBM saved $97M in travel costs by  using online collaboration instead IBM is doubling the computing capacity of its  IT centers from 2007 to 2010 w/o increasing energy use 1990-2007, avoided energy-use-CO2  emissions equivalent to 45% of IBM’s 1990 energy use, average saving of $18.2 million per year in utility cost Process improvements in the chip making  process in Burlington, VT are saving 20M gallons of water, 15 thousand gallons of chemicals and over 1.5M kilowatts of electricity annually….achieving $3M in annual savings and increasing manufacturing production over 30% 32
  • 43. See Where You Are and What is Possible IBM Energy & Environment Benchmark Tool  See where you are in each area of the Energy & Environment Compare your green score to others in your industry  Get started: http://green.bathwick.com/ibm_egreen/UK  IBM Virtual Green Data Center in Second Life See what is possible by touring an energy efficient  data center on line Get started: http://w.on24.com/clients/IBMGreen  Software Energy & Environment Self-Assessment  Assess current state of your energy and environment efforts Recommends next set of steps to take  Get started: http://www.ibm.com/software/green  33
  • 44. IBM Energy & Efficiency Track Title E&E track kick-off: Creating an Energy Efficient Dynamic IT Infrastructure IT Optimization Tracks: Economy meets Ecology, IBM Software for a Greener World Service Management – A Natural Fit in Your Green Strategy Energy & Efficiency  Energy Management and the Green Data Center Virtualization  Reducing Energy Costs with Power Systems Business Resiliency  IBM System x Cool Blue Technologies High Availability, High Efficiency Data Centers with Real-time Infrastructure  Storage & Information Infrastructure Energy-Efficient and Cost-Effective Data Center Solutions from APC and IBM Energy Efficiency Solutions in IBM & Commercial Environments Managing System Z  Supporting Your Green IT Initiatives with IBM Information On Demand 360-Degree Visibility for Your Building Automation Systems and Data Center Breakout Session Approved Energy & Efficiency Planning for an Energy Efficient Datacenter Data Centers: From Brown to Green -- Drivers, Approaches, and Financial Mechanisms 34
  • 45. Green at Pulse Breakout Sessions Demonstration Meet the Experts Jim Fletcher   Rick Skanron Dedicated Energy and Efficiency Track Green Data Center/   Wayne Riley   John Miller Monitoring demo – Vik Chandra   Finding the Value in Green – Addressing Energy Sheri Phillips  Tuesday general session Chris O'Connor and Environmental Challenges and Opportunities  Chris Malloy  Chris Dittmer   Ian Salvage Expo Labs Birds of a Feather Sessions IBM Tivoli Business Service Manager & Using IBM Tivoli Energy Management: Monitoring for    Monitoring for Energy Management Monitoring for Energy Effective Management Management 6.2 IBM Software for a Greener World IT-led Greening: Applying IT to Make   the Entire Organization Greener Expo Theater  – A Measured Approach to Going Green: IBM Green Sigma Consulting Offering to Help Clients Reduce Energy and Water Usage 35
  • 46. Ready for Energy & Environment New!! Recognizes Business Partner solutions that have  demonstrated measurable energy and environmental benefits The recently-announced worldwide program goes live  February 15th – Business Partners can learn more about the program at the February 18th webcast – register at: https://events.webdialogs.com/portal/wipevents/ register.php?id=71d258c23e&l=en-US Clients can look for Partner solutions that have a proven  environmental results – those with the IBM Ready For Energy & Environment mark 36
  • 47. IBM can help you find the value in green visit ibm.com/green 37