Wallace and Gromit are the main characters in a series of British animated claymation shorts and films created by Nick Park since 1989. The characters are animated using stop motion clay animation with plasticine figures. Wallace and Gromit was originally created for general entertainment purposes to keep both children and adults engaged and joyful through its animation. While primarily targeting children ages 5-15, it also appealed to older audiences from 16-34 who enjoyed animation. The films were promoted through advertisements for brands like PG Tips and Kingsmill bread, as well as through events like Wrong Trousers 'PYJAMAS' Day.