Marketing your message on the internet is about having a split second to capture the attention of your targeted audience, and if you use it for marketing purposes, you not only need to capture attention and then transform that attention into revenue.

1. HOW TO LEVERAGE YOUR MESSAGE
WITH
SLIDESHARE

2. Marketing your message on
the internet is about having a split
second to capture the attention of
your targeted audience, and if you
use it for marketing purposes, you
not only need to capture attention
and then transform that attention
into revenue.
One of the most innovative
marketing techniques you should try
right now is slideshows.

3. So, What's The Value of Slideshows?
Most people are visual learners so they respond
most effectively to images that quickly capture
their attention and find it easier to retain that
information.
You’re presenting your audience with images that
are going to make an impact, and keep your
brand engrained in their mind if you do it right.
A blog can often become a Slideshow and therefore
leveraging your efforts beyond just driving the
traffic to your website.

4. A slideshow is a great way to
increase the apparent value of your
business. This means you’re able to
create a quality piece of content
that’s engaging, draws in attention
and does so in a cost-effective
manner.

5. Slide shows have truly be easy to
create, also give your business a
professional, polished appearance
within the realm of internet
marketing, and help distinguish you
from the competition.

6. Creating a Customised Slideshow
There are numerous programs, but my preference is
PowerPoint, that allow users to create dynamic, creative
and visually interesting slideshows, quickly and easily.
PowerPoint has been around for quite some time, but
there is also Prezi being a newer option and it offers
some interesting features for online marketers to
develop innovative slide shows, without any experience
or training.
These programs allow you to create slideshows that are
uniquely your own, from adding text and graphics, to
music and transitions, you can develop a professional
and attention-grabbing product with a few clicks.

7. Are you lost as to what you
could be sharing with your
slideshow?
The first step is to provide
information or insight that isn’t
readily available from any
other resource. Take the time
to think what your clients are
after. What do they most
commonly ask you? Take your
knowledge in your industry,
and try to answer a burning
question with your slideshow.

8. When you do decide to create a slideshow, you
should be either including content that you’re
already an expert in or that you’re willing to do a
great deal of research on.
The creation of a slideshow could also form part of
the overall marketing plan.
Incorporate SlideShare as part of content marketing,
consider it another step in the process.

9. Now What?
Where to Share Your Slides
After you take the time to create a slideshow, it’s
vital to share your work to maximise your reach,
and the best way to do that is often on social
media sites.

10. SlideShare is a site that allows users to upload their
slideshow quickly and easily, and then have the opportunity
to reach the 60 million monthly visitors that the site
receives - that's powerful. The site supports the uploading
of PDFs and videos, and all the presentations on the site
can be embedded.
Other sites that allow for the sharing of slideshows include
Facebook, Twitter and most recently LinkedIn.
You can also use the embedded version provided
by SlideShare to post your work on your own site,
newsletter, email signature and blog.

11. Keeping Your Slideshow Working for You
One of the tremendous benefits of a slideshow is that
after the initial work to create it, the show can be used
for an indefinite period of time as a marketing tool,
whereas most social media posts are time sensitive and
don’t lend themselves to being reused. You can also
use your slides to create videos to be shared on
YouTube and other video sites.
Once the slides are created it’s easy to add
music or even audio to create a high-
quality, professional video that can be
used as a long-term marketing tool.

12. Not sure where to start? Why not
contact me and let's get started.
gail@halfdaypa.com.au
www.halfdaypa.com.au