Effective marketing through Mail Chimp - custom branding - targetted recipients - call to action - creating the authority in your industry

1. Examples of Email Marketing
by Gail Lockyer
~ Half Day PA ~

2. GAIL LOCKYER
With over 20 years experience as a highly skilled and experienced
administrator in many aspects of business, from managing restaurants and
other small businesses to real estate sales administration, office
management, business brokerage and holiday accommodation
management – I’ve got you covered.
My prime areas of support are E-marketing, blogs, social media
and newsletters combined with a strong real estate and other professional
services interest.
My solution to small business owners to outsource their marketing without
contracts – you only pay for the time you use.
•Diploma of Business
•Diploma of Management
•Certificate III Business Administration
•Current QLD Real Estate Certificate #3248930
•Diploma Catering Management
•Microsoft Office including Word; Excel; Publisher; Power Point
•Extensive hospitality background management experience (20+ years) at 5-star level
•BSBEBU501A Investigate and design E-Marketing business solutions course
•Award winning customer service skills – just ask my clients.
•Proud local resident to the Sunshine Coast since 1989
•Former Executive Committee of 4556 Chamber of Commerce and 2016/2017 Vice
President
• Nominated for Sunshine Coast Business Network Business Woman of the Year Awards

3. Email marketing can be one of the best ROI marketing tools and
cost-effective ways to drive business whilst creating customer
loyalty. As with any other type of marketing, it needs to be done
correctly, consistently and targeted to maximise results and your
return on investment.
It's not difficult to create awesome email marketing campaign,
but you need to get the set up right. When businesses have the
goal in their mind, then they want to start email marketing, but
the toughest part is often knowing just where to start or how to
do this. What content is relevant to the audience? What is the
end goal in mind?
So therefore it is advisable to consult a specialist to ensure you
can maximise your efforts and keep the professional image with
your business at the forefront of their mind. Create the need for
a customer to contact you (before they contact your opposition).
Here’s a few examples from clients of HALF DAY PA.........

4. TEMPLATE SHOULD BE
MOBILE FRIENDLY
Since nearly 60% of
recipients will read the
email via a mobile
device, it is important
to have the correct
template.

5. POST CARD STYLE EMAIL
Ideal for auction campaign
or where a short message
is required.
Address and photo are
linked to website as well
as “more information click
here”
Mail Chimp

6. NEWSLETTER FOR REAL
ESTATE PHOTOGRAPHER
This newsletter style email
was highlighting multiple
products.
Mail Chimp

7. NEWSLETTER FOR
MORTGAGE BROKER
FRANCHISE
This newsletter style email
was compliant with strict
franchise guidelines.
Mail Chimp

8. NEWSLETTER FOR NEW
HOME BUILDER
This newsletter was also
converted to a in-house
brochure.
Mail Chimp

9. FORTNIGHTLY
NEWSLETTER FOR
INSOLVENCY BUSINESS
This newsletter is aimed at
sending out an
introduction to their blog.
Content is written by
HDPA but approved by
client first.
Mail Chimp

10. MONTHLY MARKET
RESEARCH NEWSLETTER
This newsletter is aimed at
keeping in touch with the
buyers/sellers database.
Educating clients.
Most clicked on link is
“Properties”
Constant Contact

11. PROPERTY INVESTMENT
BUSINESS
POST CARD EMAIL FOR
SINGLE ITEM
Multiple links back to
website. Call to action.
Mail Chimp

12. MONTHLY REMINDER
EMAIL
Mini survey included in
email
Mail Chimp

13. WEEKLY EMAIL
Added touch point for
clients and a prompt to
book the photographer.
Mail Chimp

14. REFRESHED TEMPLATE
Matching all branding that
is consistent with the rest
of their business.
Mail Chimp

15. HOME CARE QUARTERLY
NEWSLETTER
Added touch point and
educational tool for
database.
Mail Chimp

16. For further information, any questions or a
customised package
please feel free to contact me.
GAIL LOCKYER
Mobile 0439 756 746
gail@halfdaypa.com.au