PIEp: Agile Innovation 2009.11.24
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Presentation held at PIEp about Innovation and the importance of getting customer feedback & needs early (REALLY EARLY!) in the development process: Sell the skin, then find the bear to shoot!
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PIEp: Agile Innovation 2009.11.24
- 1. Agile Innovation by Hampus Jakobsson Co-Founder and VP BizDev, TAT PieP 2009-11-24
- 2. Something about TAT • 150 people software & design company who license a UI-platform • In Malmö, Gbg, Seoul, Chicago, SFO • Working with S60, Samsung, Sony Ericsson, Motorola, Google, Orange, T-mobile, Telia Sonera, ... • Shipped in 300+ million devices
- 3. Cheap and fast: Measure, improve, and iterate
- 4. Cheap and fast: Measure, improve, and iterate will it work?
- 5. Cheap and fast: Measure, improve, and iterate will people like it? will it work?
- 6. Cheap and fast: Measure, improve, and iterate will we make money on it? will people like it? will it work?
- 7. For how long has this been a research subject?
- 8. For how long has this been a research subject? >100 years
- 9. For how long has this been a research subject? ~50 years >100 years
- 10. For how long has this been a research subject? ? ~50 years >100 years
- 11. Agile sketching of Consumer Experience Foldout Procam Headtracking
- 12. Iterating Consumer Experience
- 13. Iterating Consumer Experience
- 14. Iterating Consumer Experience
- 15. Iterating Consumer Experience
- 16. Iterating Consumer Experience
- 17. Iterating Consumer Experience
- 18. Measuring Consumer Experience
- 19. What about Business Prototyping?
- 20. Talking to customers too early is vital
- 26. And there are many ways
- 27. And there are many ways • Asking customers or partners...
- 28. And there are many ways • Asking customers or partners... • Show prototypes on YouTube
- 29. And there are many ways • Asking customers or partners... • Show prototypes on YouTube • Setting up “fake” company within the company, to save face
- 30. And there are many ways • Asking customers or partners... • Show prototypes on YouTube • Setting up “fake” company within the company, to save face • Buying AdWords and measure how many search on the problem
- 31. And there are many ways • Asking customers or partners... • Show prototypes on YouTube • Setting up “fake” company within the company, to save face • Buying AdWords and measure how many search on the problem • And other ways I guess...
- 32. Summary • We want test the technical, usability, and business of an idea with minimal investment. • We must research and test agile business prototyping too and talk to customers too early!