This document discusses advocate marketing and provides steps for how to effectively implement it. It notes that advocate marketing builds trust, buzz, and longer-term direct marketing through boosting campaigns, intended advocacy, and community-initiated efforts. It warns that to succeed with advocate marketing, companies must have a big number of fans, clear positioning, and be ready for potential attacks from critics.

1. Advocate
Marketing
Coca Cola “Case Study”
Haitham Ibrahim
Prepared for AAST – Group G MBA

2. Fact:

3. Advocate Marketing
Affiliate Marketing
Vs.

4. How To Do?
1) Boost Every Campaign

5. How To Do?
2) Intended Advocacy

6. How To Do?
3) Community initiated

7. How To Do?
3) Community initiated

8. Why To Do?
Trust
Buzz
Direct
Longer

9. Take Care!!
Big Number of Fans
Clear Positioning
Be Ready for attacks
Hank Barnes

10. Advocate Marketing
is Important