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Conquering the
O-Beast
Ruby Jang, Lisa Guo
University of Toronto
January 21st, 2014
The O-Beast
Health Care
Productivity
Personal Wellness
$4.5B
Unhealthy children Unhealthy
Adults!
What needs to change?
DietaryHabitsPhysicalActivityGeneralLifestyle
Behaviour
General Food Consumption
Habits
Family Food Choices
School Food Choices
Level of family activity
Participation in leisure sports
School Required Sports
Taking appropriate actions
towards healthy lifestyle
School Extra-curricular
Sports
Example
Portions
Frequency of Meals
Groceries, Restaurant
Vending machines, Lunch
Parental habits
Community leagues
Phys ed requirements
Knowing what’s healthy
Going to the doctor
Provision/participation in
EC activities
Main Causes
What can we do to change it?
DIET EXERCISE LIFESTYLE
LET’S GET HEALTHY: 4 Types of Interventions
Restrictions Incentive Communication Nudge
IRELAND: Children’s
Commercial
Communications Code
UK: Change4Life USA: Placing healthier
foods within reach
USA: FitMob
We are the solution
Nudge your way to conquering The O-Beast.
Ideas?

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The O-Beast: Conquering Childhood Obesity

  • 1. Conquering the O-Beast Ruby Jang, Lisa Guo University of Toronto January 21st, 2014
  • 2. The O-Beast Health Care Productivity Personal Wellness $4.5B Unhealthy children Unhealthy Adults!
  • 3. What needs to change? DietaryHabitsPhysicalActivityGeneralLifestyle Behaviour General Food Consumption Habits Family Food Choices School Food Choices Level of family activity Participation in leisure sports School Required Sports Taking appropriate actions towards healthy lifestyle School Extra-curricular Sports Example Portions Frequency of Meals Groceries, Restaurant Vending machines, Lunch Parental habits Community leagues Phys ed requirements Knowing what’s healthy Going to the doctor Provision/participation in EC activities Main Causes
  • 4. What can we do to change it? DIET EXERCISE LIFESTYLE LET’S GET HEALTHY: 4 Types of Interventions Restrictions Incentive Communication Nudge IRELAND: Children’s Commercial Communications Code UK: Change4Life USA: Placing healthier foods within reach USA: FitMob
  • 5. We are the solution Nudge your way to conquering The O-Beast. Ideas?