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Birmingham Childhood Obesity Inquiry
- 1. Health and Social Care Overview and Scrutiny Committee Childhood Obesity Inquiry Cllr Steve Bedser Cabinet Member Health & Wellbeing
- 2. ChildhoodHealth Sexual Obesity Childhood Obesity - A Public Health Crisis 40% Birmingham children leave primary school either overweight or obese
- 3. ChildhoodHealth Sexual Obesity Birmingham Health and Wellbeing Strategy • • • Priority to reduce childhood obesity Ambitious and aspirational target Reduce childhood overweight and obesity within 5 years
- 4. ChildhoodHealth Sexual Obesity A first for Birmingham • Joint strategic priority to reduce childhood obesity across Local Authority and NHS • Strong political and strategic leadership
- 5. ChildhoodHealth Sexual Obesity What is driving this crisis • Changes in eating habits • Reductions in activity
- 6. ChildhoodHealth Sexual Obesity Changes to our eating patterns over last 50 years. •Increase in convenience/ready to eat food. •More food eaten outside the home. •Less home cooking/growing. •Reduction in skills and time to prepare meals.
- 7. ChildhoodHealth Sexual Obesity Changes to our eating patterns over last 50 years • Changes to shopping habits. • Move from family meals to ‘grab and go’. • Change in proportion of income spent on food. • Social norms. • Larger portion sizes.
- 8. ChildhoodHealth Sexual Obesity Standard servings 1955 and 2001 1955 Fries 72g Coke 200ml 2001 Fries 205g Coke 950ml
- 9. ChildhoodHealth Sexual Obesity Changes in our activity levels over the last 50 years • • • • Reduced occupational activity Increase in labour saving devices More sedentary behaviour e.g. screen time Reduction in perceived safety -> reduced outside play
- 10. ChildhoodHealth Sexual Obesity Calorie Usage – Changes over 50 years Per week 1950s/2000s Shopping on foot/car & supermarket 2400/275 Washing clothes by hand/machine 1500/270 Making a coal fire/gas fire 1300/3 Per hour Hand lawn mower/electric mower No power steering/with it 500/180 96/75
- 11. ChildhoodHealth Sexual Obesity What needs to happen? • No simple solution • Multiple interventions required simultaneously • Focus on: • Behaviour • Environment • Opportunities
- 12. ChildhoodHealth Sexual Obesity Alignment of strategic plans to support a reduction in childhood obesity Birmingham Development Plan CCG Plans Birmingham Mobility Action Plan Childhood obesity Cycling & Walking Ambition District Plans (8/10 ) Green Living Spaces Plan Food Charter