Birmingham Childhood Obesity Inquiry

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Presentation from Cabinet Member for Health and Wellbeing, Cllr Steve Bedser, to the Childhood Obesity Inquiry.
The Inquiry webcast is here: http://www.birmingham.public-i.tv/core/portal/webcast_interactive/122914

Published in: Health & Medicine, Business
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Birmingham Childhood Obesity Inquiry

  1. 1. Health and Social Care Overview and Scrutiny Committee Childhood Obesity Inquiry Cllr Steve Bedser Cabinet Member Health & Wellbeing
  2. 2. ChildhoodHealth Sexual Obesity Childhood Obesity - A Public Health Crisis 40% Birmingham children leave primary school either overweight or obese
  3. 3. ChildhoodHealth Sexual Obesity Birmingham Health and Wellbeing Strategy • • • Priority to reduce childhood obesity Ambitious and aspirational target Reduce childhood overweight and obesity within 5 years
  4. 4. ChildhoodHealth Sexual Obesity A first for Birmingham • Joint strategic priority to reduce childhood obesity across Local Authority and NHS • Strong political and strategic leadership
  5. 5. ChildhoodHealth Sexual Obesity What is driving this crisis • Changes in eating habits • Reductions in activity
  6. 6. ChildhoodHealth Sexual Obesity Changes to our eating patterns over last 50 years. •Increase in convenience/ready to eat food. •More food eaten outside the home. •Less home cooking/growing. •Reduction in skills and time to prepare meals.
  7. 7. ChildhoodHealth Sexual Obesity Changes to our eating patterns over last 50 years • Changes to shopping habits. • Move from family meals to ‘grab and go’. • Change in proportion of income spent on food. • Social norms. • Larger portion sizes.
  8. 8. ChildhoodHealth Sexual Obesity Standard servings 1955 and 2001 1955 Fries 72g Coke 200ml 2001 Fries 205g Coke 950ml
  9. 9. ChildhoodHealth Sexual Obesity Changes in our activity levels over the last 50 years • • • • Reduced occupational activity Increase in labour saving devices More sedentary behaviour e.g. screen time Reduction in perceived safety -> reduced outside play
  10. 10. ChildhoodHealth Sexual Obesity Calorie Usage – Changes over 50 years Per week 1950s/2000s Shopping on foot/car & supermarket 2400/275 Washing clothes by hand/machine 1500/270 Making a coal fire/gas fire 1300/3 Per hour Hand lawn mower/electric mower No power steering/with it 500/180 96/75
  11. 11. ChildhoodHealth Sexual Obesity What needs to happen? • No simple solution • Multiple interventions required simultaneously • Focus on: • Behaviour • Environment • Opportunities
  12. 12. ChildhoodHealth Sexual Obesity Alignment of strategic plans to support a reduction in childhood obesity Birmingham Development Plan CCG Plans Birmingham Mobility Action Plan Childhood obesity Cycling & Walking Ambition District Plans (8/10 ) Green Living Spaces Plan Food Charter

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