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APPA
Institute of Engineering and Technology
presentation on:KSRTC
Submitted to:
Prof.Basavaraj s m
Submitted by:
Mahesh.Patil
CONTENTS
 Introduction
 Services
 Bus charges
 GAP Model
 Conclusion
KSRTC
Type Public transport corporation
Industry Public transport bus service
Founded 1961
Headquarters Bengaluru, India
Area served Karnataka, Goa, Maharashtra,Tamilnadu, AndhraPr
adesh,Kerala, Telangana and Puducherry
Key people Ramalinga reddy (Chairman)
Rajender Kumar Kataria (MD)
Services Public transport
Revenue 16.3585 billion(US$240 million) (2008-09)
Introduction
KSRTC was set up in 1961 under the provisions of
Road Transport Corporation Act, 1950. It is wholly owned by
the Government of Karnataka. In August 1997, KSRTC was
divided to form Bengaluru Metropolitan Transport
Corporation(BMTC). In November 1997, another new road
transport corporation called North Western Karnataka Road
Transport Corporation (NWKRTC) was formed to cater to the
transportation needs of North Western parts of Karnataka.
Services
 KSRTC services covers 92% villages in Karnataka.
 KSRTC operates with a total fleet of 17310 buses (KSRTC-
8280, NEKRTC-4300, NWKRTC-4720). It transports, on an
average, 74.57 lakh passengers per day.
 It also operates to the neighboring states
of Maharashtra, Andhra Pradesh, Telangana, Tamil
Nadu, Puducherry, Goa and Kerala.
 KSRTC was the first state transport corporation to
introduce Volvo B7RLE low floor city buses in India in
2005.
Types of coaches
•Fly buss
•Airavat Club Class
•Rajahamsa
•Suhasa
•Corona Ambari.
•Ambari Non AC Sleeper
•Suvarna Sarige, Vayavya Karnataka Saarige and
Eeshanya Karnataka Saarige
•Graamaantara Saarige
•Nagara Saarige
Fly bus:
 Fully air conditioned nonstop luxury, Volvo multi
axle bus service between Bangalore International
Airport and Mysore & between Kempegowda
International Airport and Kundapur with pantry,
chemical toilets, live display of flight timings, GPS,
wifi facilities and in-bus live entertainment.[7
 Fully air conditioned luxury bus service operated
using Volvo and Mercedes Benz buses with semi-
recliner seats
Airavat club class
Suhasa
 Fully air suspension non AC reclinable seat bus,
other than Raajahamsa which normally ply over
North Eastern Karnataka regions.
Rajahamsa
 Non air conditioned deluxe bus service with
recliner seats in 2+2 configuration built on Tata
and Ashok Leyland chassis
Corona Ambari
 Fully air conditioned sleeper bus service.
Nagara Sarige
 These are intra city/town buses plying in Tier-2
cities and towns across Karnataka built on Ashok
Leyland, Tata and Eicher chassis
Graamaantara Sarige
 Buses which connects villages with ordinary fare
(slightly costs lesser than suvarna sarige).
Suvarna Saarige, Vayavya Karnataka
Saarige and Eeshanya Karnataka Saarige
 Widely abundant mode of bus service with 3+2
non reclining seats in KSRTC, NWKRTC and
NEKRTC found in red-white or green and
red/orange - cream liveries respectively. These are
built on Ashok Leyland, Tata and Eicher chassis.
State
Fare
effective
from
Ordinary
(ps/km)
Express
(ps/km)
Deluxe
(Super
Express)
(ps/km)
Super
Deluxe
(ps/km)
Ultra
Deluxe
(ps/km)
Tamil
Nadu
6.12.2015 28 28 32 38 52
Andhra
Pradesh
8.2.2015 38 44 49 57 62
Kerala 12.7.2015 55 48 60 68 72
Karnataka 11.6.2015 37.50 45 58 65 70
FARE COMPARISION
Expected services of Customers
•Comfortable
•Less price
•On time reaching destinations
•Clean and hygienic
Actual received services
•Rarely on time
•Less hygienic and cleanliness is not
maintained
Custom
Customer Expectations
Company Perceptions of
Customer Expectations
Not Knowing What Customers Expect
Gap
1 The company some how want to make customer to
reach their destinations rather than that they wont tend to
provide any services
They Expect the promptness of the driver and conductor
And safety
Customer-Driven Service
Designs and Standards
Management Perceptions of
Customer Expectations
Not Selecting The Right Service Designs And
Standards
Gap
2
•Well trained Licensed driver
•
• well allotted seats
Overly crowded
Service Delivery
Customer-Driven Service
Designs and Standards
Not Delivering To Service Designs And Standards
Gap
3 •Time lapping
(The main purpose is to make customer reach
their destination safely on time)
Service Delivery
External Communications to
Customers
Not Matching Performance To Promises
Gap
4
hgews3dd
KSRTC servise maketing

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KSRTC servise maketing

  • 1. APPA Institute of Engineering and Technology presentation on:KSRTC Submitted to: Prof.Basavaraj s m Submitted by: Mahesh.Patil
  • 2. CONTENTS  Introduction  Services  Bus charges  GAP Model  Conclusion
  • 3. KSRTC Type Public transport corporation Industry Public transport bus service Founded 1961 Headquarters Bengaluru, India Area served Karnataka, Goa, Maharashtra,Tamilnadu, AndhraPr adesh,Kerala, Telangana and Puducherry Key people Ramalinga reddy (Chairman) Rajender Kumar Kataria (MD) Services Public transport Revenue 16.3585 billion(US$240 million) (2008-09)
  • 4. Introduction KSRTC was set up in 1961 under the provisions of Road Transport Corporation Act, 1950. It is wholly owned by the Government of Karnataka. In August 1997, KSRTC was divided to form Bengaluru Metropolitan Transport Corporation(BMTC). In November 1997, another new road transport corporation called North Western Karnataka Road Transport Corporation (NWKRTC) was formed to cater to the transportation needs of North Western parts of Karnataka.
  • 5. Services  KSRTC services covers 92% villages in Karnataka.  KSRTC operates with a total fleet of 17310 buses (KSRTC- 8280, NEKRTC-4300, NWKRTC-4720). It transports, on an average, 74.57 lakh passengers per day.  It also operates to the neighboring states of Maharashtra, Andhra Pradesh, Telangana, Tamil Nadu, Puducherry, Goa and Kerala.  KSRTC was the first state transport corporation to introduce Volvo B7RLE low floor city buses in India in 2005.
  • 6. Types of coaches •Fly buss •Airavat Club Class •Rajahamsa •Suhasa •Corona Ambari. •Ambari Non AC Sleeper •Suvarna Sarige, Vayavya Karnataka Saarige and Eeshanya Karnataka Saarige •Graamaantara Saarige •Nagara Saarige
  • 7. Fly bus:  Fully air conditioned nonstop luxury, Volvo multi axle bus service between Bangalore International Airport and Mysore & between Kempegowda International Airport and Kundapur with pantry, chemical toilets, live display of flight timings, GPS, wifi facilities and in-bus live entertainment.[7
  • 8.
  • 9.  Fully air conditioned luxury bus service operated using Volvo and Mercedes Benz buses with semi- recliner seats Airavat club class
  • 10.
  • 11.
  • 12.
  • 13. Suhasa  Fully air suspension non AC reclinable seat bus, other than Raajahamsa which normally ply over North Eastern Karnataka regions.
  • 14. Rajahamsa  Non air conditioned deluxe bus service with recliner seats in 2+2 configuration built on Tata and Ashok Leyland chassis
  • 15. Corona Ambari  Fully air conditioned sleeper bus service.
  • 16. Nagara Sarige  These are intra city/town buses plying in Tier-2 cities and towns across Karnataka built on Ashok Leyland, Tata and Eicher chassis
  • 17. Graamaantara Sarige  Buses which connects villages with ordinary fare (slightly costs lesser than suvarna sarige).
  • 18. Suvarna Saarige, Vayavya Karnataka Saarige and Eeshanya Karnataka Saarige  Widely abundant mode of bus service with 3+2 non reclining seats in KSRTC, NWKRTC and NEKRTC found in red-white or green and red/orange - cream liveries respectively. These are built on Ashok Leyland, Tata and Eicher chassis.
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  • 20. State Fare effective from Ordinary (ps/km) Express (ps/km) Deluxe (Super Express) (ps/km) Super Deluxe (ps/km) Ultra Deluxe (ps/km) Tamil Nadu 6.12.2015 28 28 32 38 52 Andhra Pradesh 8.2.2015 38 44 49 57 62 Kerala 12.7.2015 55 48 60 68 72 Karnataka 11.6.2015 37.50 45 58 65 70 FARE COMPARISION
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  • 22. Expected services of Customers •Comfortable •Less price •On time reaching destinations •Clean and hygienic Actual received services •Rarely on time •Less hygienic and cleanliness is not maintained Custom
  • 23. Customer Expectations Company Perceptions of Customer Expectations Not Knowing What Customers Expect Gap 1 The company some how want to make customer to reach their destinations rather than that they wont tend to provide any services They Expect the promptness of the driver and conductor And safety
  • 24. Customer-Driven Service Designs and Standards Management Perceptions of Customer Expectations Not Selecting The Right Service Designs And Standards Gap 2 •Well trained Licensed driver • • well allotted seats Overly crowded
  • 25. Service Delivery Customer-Driven Service Designs and Standards Not Delivering To Service Designs And Standards Gap 3 •Time lapping (The main purpose is to make customer reach their destination safely on time)
  • 26. Service Delivery External Communications to Customers Not Matching Performance To Promises Gap 4 hgews3dd