KSRTC is the state-owned road transport corporation of Karnataka, India. It was established in 1961 and operates over 17,000 buses serving 92% of villages in Karnataka. KSRTC offers various types of bus services like Fly Bus, Airavat Club Class, Rajahamsa, Suhasa, Corona Ambari, and others. It also operates services to neighboring states. While KSRTC aims to provide comfortable and affordable transportation to customers, there are gaps between customer expectations of on-time services in clean buses and KSRTC's actual performance in terms of delays, overcrowding and lack of cleanliness.
3. KSRTC
Type Public transport corporation
Industry Public transport bus service
Founded 1961
Headquarters Bengaluru, India
Area served Karnataka, Goa, Maharashtra,Tamilnadu, AndhraPr
adesh,Kerala, Telangana and Puducherry
Key people Ramalinga reddy (Chairman)
Rajender Kumar Kataria (MD)
Services Public transport
Revenue 16.3585 billion(US$240 million) (2008-09)
4. Introduction
KSRTC was set up in 1961 under the provisions of
Road Transport Corporation Act, 1950. It is wholly owned by
the Government of Karnataka. In August 1997, KSRTC was
divided to form Bengaluru Metropolitan Transport
Corporation(BMTC). In November 1997, another new road
transport corporation called North Western Karnataka Road
Transport Corporation (NWKRTC) was formed to cater to the
transportation needs of North Western parts of Karnataka.
5. Services
KSRTC services covers 92% villages in Karnataka.
KSRTC operates with a total fleet of 17310 buses (KSRTC-
8280, NEKRTC-4300, NWKRTC-4720). It transports, on an
average, 74.57 lakh passengers per day.
It also operates to the neighboring states
of Maharashtra, Andhra Pradesh, Telangana, Tamil
Nadu, Puducherry, Goa and Kerala.
KSRTC was the first state transport corporation to
introduce Volvo B7RLE low floor city buses in India in
2005.
6. Types of coaches
•Fly buss
•Airavat Club Class
•Rajahamsa
•Suhasa
•Corona Ambari.
•Ambari Non AC Sleeper
•Suvarna Sarige, Vayavya Karnataka Saarige and
Eeshanya Karnataka Saarige
•Graamaantara Saarige
•Nagara Saarige
7. Fly bus:
Fully air conditioned nonstop luxury, Volvo multi
axle bus service between Bangalore International
Airport and Mysore & between Kempegowda
International Airport and Kundapur with pantry,
chemical toilets, live display of flight timings, GPS,
wifi facilities and in-bus live entertainment.[7
8.
9. Fully air conditioned luxury bus service operated
using Volvo and Mercedes Benz buses with semi-
recliner seats
Airavat club class
10.
11.
12.
13. Suhasa
Fully air suspension non AC reclinable seat bus,
other than Raajahamsa which normally ply over
North Eastern Karnataka regions.
14. Rajahamsa
Non air conditioned deluxe bus service with
recliner seats in 2+2 configuration built on Tata
and Ashok Leyland chassis
16. Nagara Sarige
These are intra city/town buses plying in Tier-2
cities and towns across Karnataka built on Ashok
Leyland, Tata and Eicher chassis
17. Graamaantara Sarige
Buses which connects villages with ordinary fare
(slightly costs lesser than suvarna sarige).
18. Suvarna Saarige, Vayavya Karnataka
Saarige and Eeshanya Karnataka Saarige
Widely abundant mode of bus service with 3+2
non reclining seats in KSRTC, NWKRTC and
NEKRTC found in red-white or green and
red/orange - cream liveries respectively. These are
built on Ashok Leyland, Tata and Eicher chassis.
22. Expected services of Customers
•Comfortable
•Less price
•On time reaching destinations
•Clean and hygienic
Actual received services
•Rarely on time
•Less hygienic and cleanliness is not
maintained
Custom
23. Customer Expectations
Company Perceptions of
Customer Expectations
Not Knowing What Customers Expect
Gap
1 The company some how want to make customer to
reach their destinations rather than that they wont tend to
provide any services
They Expect the promptness of the driver and conductor
And safety
24. Customer-Driven Service
Designs and Standards
Management Perceptions of
Customer Expectations
Not Selecting The Right Service Designs And
Standards
Gap
2
•Well trained Licensed driver
•
• well allotted seats
Overly crowded
25. Service Delivery
Customer-Driven Service
Designs and Standards
Not Delivering To Service Designs And Standards
Gap
3 •Time lapping
(The main purpose is to make customer reach
their destination safely on time)