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Chapter 8
 Digital Media
8 Digital Audio Basics
    Digital representation of sound




                                       2
Chapter 8: Digital Media
8 Digital Audio Basics
    Sound cards are responsible for transforming
     bits stored in an audio file into music, sound
     effects, and narrations
          – Digital signal processor




                                                      3
Chapter 8: Digital Media
8 Bitmap Graphics
    Composed of a grid of dots
          – Color of each dot is stored as a binary number




                                                             4
Chapter 8: Digital Media
8 Scanners and Cameras
    Graphics software is used to modify or edit
     bitmap graphics
          – Modify individual pixels to
               • Retouch photographs
               • Wipe out red eye
               • MANY other fixes!



               • Ethics of digital editing???


                                                   5
Chapter 8: Digital Media
8 Image Resolution
    Expressed as the number of horizontal and
     vertical pixels
          – Higher resolutions contain more data (larger file
            size) and are higher quality
    Bitmaps do not have a fixed physical size




                                                                6
Chapter 8: Digital Media
8 Image Compression
    Any technique that recodes data in an image
     file so it contains fewer bits




                                                   7
Chapter 8: Digital Media
8 Digital Video Basics
    Uses bits to store color and brightness data
     for each video frame
    Different kinds of digital videos:
          – Desktop video
          – Web-based video
          – DVD-video
          – PDA video



                                                    8
Chapter 8: Digital Media
8 Video Transfer
    Raw, uncompressed formats are ideal for
     editing
    Video capture software can:
          – Decrease video display size
          – Reduce the frame rate
          – Compress data




                                               9
Chapter 8: Digital Media
8 Video Output




                           10
Chapter 8: Digital Media
8 DRM Basics
    Digital rights management (DRM) is a
     collection of techniques used by copyright
     holders to limit access and use of digital
     content




                                                  11
Chapter 8: Digital Media
8 CD Copy Protection
    Copy protection refers to technologies
     designed to prohibit consumers from copying
     content




                                               12
Chapter 8: Digital Media
8 DVD DRM
    Copy generation management is a digital
     watermark that specifies the number of times
     a content stream can be duplicated




                                                13
Chapter 8: Digital Media
8 Today’s Fun Thought
    Why doesn't glue stick to the
     inside of the bottle?
8   Quotable

When deeds speak, words are nothing

         African proverb

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Chapter 8 Digital Media

  • 2. 8 Digital Audio Basics Digital representation of sound 2 Chapter 8: Digital Media
  • 3. 8 Digital Audio Basics Sound cards are responsible for transforming bits stored in an audio file into music, sound effects, and narrations – Digital signal processor 3 Chapter 8: Digital Media
  • 4. 8 Bitmap Graphics Composed of a grid of dots – Color of each dot is stored as a binary number 4 Chapter 8: Digital Media
  • 5. 8 Scanners and Cameras Graphics software is used to modify or edit bitmap graphics – Modify individual pixels to • Retouch photographs • Wipe out red eye • MANY other fixes! • Ethics of digital editing??? 5 Chapter 8: Digital Media
  • 6. 8 Image Resolution Expressed as the number of horizontal and vertical pixels – Higher resolutions contain more data (larger file size) and are higher quality Bitmaps do not have a fixed physical size 6 Chapter 8: Digital Media
  • 7. 8 Image Compression Any technique that recodes data in an image file so it contains fewer bits 7 Chapter 8: Digital Media
  • 8. 8 Digital Video Basics Uses bits to store color and brightness data for each video frame Different kinds of digital videos: – Desktop video – Web-based video – DVD-video – PDA video 8 Chapter 8: Digital Media
  • 9. 8 Video Transfer Raw, uncompressed formats are ideal for editing Video capture software can: – Decrease video display size – Reduce the frame rate – Compress data 9 Chapter 8: Digital Media
  • 10. 8 Video Output 10 Chapter 8: Digital Media
  • 11. 8 DRM Basics Digital rights management (DRM) is a collection of techniques used by copyright holders to limit access and use of digital content 11 Chapter 8: Digital Media
  • 12. 8 CD Copy Protection Copy protection refers to technologies designed to prohibit consumers from copying content 12 Chapter 8: Digital Media
  • 13. 8 DVD DRM Copy generation management is a digital watermark that specifies the number of times a content stream can be duplicated 13 Chapter 8: Digital Media
  • 14. 8 Today’s Fun Thought Why doesn't glue stick to the inside of the bottle?
  • 15. 8 Quotable When deeds speak, words are nothing African proverb