2. What is Marketing? Marketing is the methods companies use to advertise and distribute their products. Marketing can be incorporated into other mediums, such as other movies, this is called product placement. 50% of a movie’s budget is usually spent on marketing
3. Two forms of promotion include above the line and below the line. Above the line includes adverts that are thrust out into the public eye Below the line includes adverts that you stumble upon yourself, or look for. Promotion
4. Includes the design and printing of posters and other promotional artwork Independent films will have 10 prints of their which will be dispensed fairly locally A mainstream film will have more than 200 prints which will be distributed to major towns and cities Prints & Advertising
5. Synergy marketing Using the combination of two companies to provide the product , a typical example would be when McDonalds team up with the movie “Up” to produce toys for their happy meals.
6. Viral marketing Usually described as “ word of mouth “ but is not always the case , flash games are considered as viral marketing, therefore technology can be used as a form of viral marketing.
