This PowerPoint presentation was given to the USTA North Carolina Community Development Workshop, focusing on using new social media like Facebook, YouTube, etc. to reach out to more tennis players and volunteers.

1. Using New Technologies to Reach New Tennis Players Daniel Abrahao Andrew Feldman USTA North Carolina Community Development Workshop October 2008

3. If you always do what you’ve always done, you’ll always be what you’ve always been.

5. Where’s email?

7. Instant Messaging v. Text Messaging Used on mobile phone with phone number Typically online (but can also be on mobile) Same Typically do not keep record of IM (but can) Arrives on phone as message to be read Pops up on monitor or within program (g-chat) Works across phone networks Must be on same online network (AOL, MSN) Same Often uses own language or abbrev. (LOL, ttyl, btw)

11. Questions, comments, judgments?

12. Contact us (Facebook us!) Andrew Feldman USTA National [email_address] 914.696.7106 Daniel Abrahao USTA North Carolina [email_address] 336.852.8577