Me: Y! Research after Northwestern, PhD CS, Adjunct at Medill, CMEX @ Ames, Studio Art instructor for 5 years during my BS/MS in AI
How do people become aware of services and applications, and integrate them into their lives? What are tipping points for awareness and for increased usage?How/when/when do people share knowledge (digital content)?(3) How is the increase in information appliances like smart phones and always-on internet displays in the home and in public spaces changing knowledge sharing and internet service use?
This goes beyond A+B testing & hill climbing.
Are they really watching or talking to each other?
Reciprocity means nothing for core search as we know it
What to Collect to measure
engagement?<br />Type of event (Zync player command or a normal chat message)<br />Anonymous hash (uniquely identifies the sender and the receiver, without exposing personal account data)<br />URL to the shared video<br />Timestamp for the event<br />The player time(with respect to the specific video) at the point the event occurred<br />The number of characters and the number words typed (for chat messages)<br />Emoticons used in the chat message<br />
Core Stats (opt-in)<br />April 1,
2009 through April 7, 2009 (inclusive).<br />3.25 million events (URLs, chat, volumes, pause events). <br />24,258 users • 24,506 sessions<br />Of these users, 35.29% (μ=2:02, σ= 2:72,σ2= 7:40) of the users engaged in more than one session during that week<br />76,762 URLs, 23% shared in more than one session.<br />Over 99% of the shared videos came from YouTube.<br />Approximately 2% of all the URLs sent within Yahoo! Messenger at-large.<br />
Reciprocity<br />43.6% of the sessions
the invitee played at least one video back to the session’s initiator.<br />77.7% sharing reciprocation<br />Pairs of people often exchanged more than one set of videos in a session.<br />In the categories of Nonprofit, Technology and Shows, the invitees shared more videos to the initiator (5:4, 9:7, and 5:2 respectably).<br />
Tweet Crawl<br />Three hashtags: #current
#debate08 #tweetdebate<br />97 mins debate + 53 mins following = 2.5 hours total. <br />3,238 tweets from 1,160 people.<br />1,824 tweets from 647 people during the debate.<br />1,414 tweets from 738 people post debate.<br />577 @ mentions (reciprocity!)<br />266 mentions during the debate<br />311 afterwards.<br />Low RT: 24 retweets in total<br />6 during<br />18 afterwards.<br />
In Search of Social…<br />Instrument
for Engagement<br />Privacy<br />Volume of Interaction<br />Search for Expression<br />Crawling samples<br />Re-query for missed data<br />Identify pragmatics of the medium<br />Twitter can be content free<br />Twitter isn't necessarily social<br />Find meaningful reciprocity<br />Merge Classical Methods with Social Metrics<br />Model social interaction as it is represented and beyond<br />