4. The Problem
• UT/Downtown’s current
barber situation:
• Serious Lack of Convenience
• Locations
• Quality of Services
• Services Provided
• Prices
• Cleanliness
5. The Solution
• UpTown Details Is Coming!!
• EXTREMELY Convenient
• GREAT Location
• Unrivaled Quality
• OCD Clean
• Environment Men Desire
• Experienced/Knowledgeable Barbers -
Best In Town
• Competitive Prices
• Laundry List = Done Before You Leave
Grand Central at Kennedy
6. Who We Are & What We Do:
• We are a one-stop barbershop and
automobile-detailing center, at
which customers can come in
looking scrubby and drive away
looking & feeling fresher than ever!
• Primarily a barbershop.
• Provide additional spa services &
auto detailing too!
• Focus is on quality, and customer
perception/satisfaction.
• Dedicated to exceeding
expectations of the norm.
7. 7’ center support umbrella existing concrete sidewalk
to remain
shade trees, drake elm or
similar
foxtail or royal palms with trench drain
blooming hedge below
colored concrete pavers,
water feature/ running bond
stage
10’ x 13’ offset umbrella
trench drain 30” high tables
bougainvillea canopy
portable service station
42” high bar table
Conveniently Located
Details
UpTown
total seating provided: 256
PLAZA PLAN
0’ 8’ 16’ 32’
SCALE: 1” = 16’-0”
Grand C entral - C entral Plaza C onc e pt
T a m p a , Flori d a
1 July 2009
8. Market Opportunity
• We provide a basic need in today’s society...
• The market is all around us, at all times. Over
150,000 Men in downtown Tampa.
• Target Market = Stylish Men 16 - 60
• Tampa’s population is growing by 2.47% per year.
• 2010 Projects $66.4M in FL, 2011 = higher...
• Industry Demand is GROWING, so is its CASH
flow.
9. Competition
• We’re putting the other
guys out...
•
UpTown
Details
29 registered barbers in
the area Boyz II Men
•
Rabello’s
Lack customer loyalty, Lebowski’s
quality & convenience
Mr. Clean’s
Cuts Mr. Six’s
Playboys
• Closest competition is
mediocre at best...
• No one can compete with
what we bring to the table
10. Strategic Position
Positioned to WIN!
• Great Strategic Partnership with EntiretE
• Partners & Friends within the community
on board to help growth.
• Driven by customer desires - Expansion of
Services.
• We sell an EXPERIENCE, not just a service.
• Customer perception factor**
• Market Segment - Reachable & close by
• Location
• We’re not JUST a barbershop... We’re a
unique & upscale service provider
11. Marketing Plan:
“Get ‘em and Keep ‘em!”
• Develop long-term customer relationships
• Referral bonuses
• B2B Relationships
• Employee - Customer attainment
• Highly visible business sign/logo
• Philanthropy - Leading by example
• Create awareness all throughout “The Bay”
• Newspaper/Website Advertisements
• Social Networking Good for a 2nd haircut FREE of charge!
• Fliers/Business Cards
• Nightlife Promotions with Edge Ent.
• Coupon Promotions
12. Management & Organization
• Ownership
Board of Advisors
• General Managers (2)
Community
• Barbers/Stylists (4)
• EntiretE Staff
• Subcontractors &
Grand Central Staff
• Promotional Crew
13. Goals & Milestones
• Acquire 4th barber in year 1
• Reach 500 clients between years 1 and 2
• Launch our website
• Recognition as one of Tampa’s top new
businesses of 2011
• Recognition from Barbers Only magazine
• Be widely known and loved within the
community
• Expand operations - Additional Services
& Barber Chairs
14. Request:
• Debt Investment of
$25,000 from an Angel.
• Terms: 2 year/24 month
loan at 8.5% interest
• Financials projected
include this loan...
16. Sources & Uses of Funds
Source Amount Use
Furniture &
Equipment
Owner $50,000 + Some
Operating
Costs
Buildout/
Grand
Central $40,000 Leasehold
Imprvmts.
Equipment/
Operating
YOU $25,000 Costs in 1st
few months
• Don’t miss a GREAT opportunity to earn!!!
17. Conclusion
• UpTown Details pays off debt, breaks-even, and becomes
profitable in year 2.
• Financial assumptions were conservative.
• This is an incredible opportunity to earn ROI in just
TWO YEARS!!!
• Don’t miss out, UpTown Details is coming soon with or
without you.
• Chances are, you, you’re friends, family, and associates will
all be coming to UpTown Details for all of your barber
needs sometime in the near future!
