1. Planning the front cover image
Agency Name Unleashed
Model Keirum Williams
Camera height/angle/distance Medium shot/straight ahead
10 metres away roughly
Location Flats, Estate.
Lighting Nothing added, natural lighting.
Mise-en-scene (incl. props, costume) Lift, staircase.
Attempted connotation New Era Hat, jewellery, jumper & jeans in attempt to
contribute to the gangster reputation surrounding
R&B music.
Planned denotation Poses, such as gun shots, with his fingers.
Contingency (in case of model absence/weather) Film outside, with a member of class- against railings.
Alternate angle Low angle aiming up making the audience feel
inferior, empowering the model.
Thinking points: Use of natural light
Comments: Chosen model is representative of the typical buyer that “Unleashed” magazine aims to attract.
Magazine clearly puts across message that the magazine is aiming to attract youthful urban people with a keen
interest in music. Fact that Keirum Williams is of a black ethnicity, as well as other images featured in the
magazine, also shows that the magazine is aiming to attract a range of different type of teenagers rather than
a specific kind. Through this the connotation that R&B music is purely for black people is dispelled of.