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Content Convergence 2008

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Using Web 2.0 power for small tourism agencies

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Content Convergence 2008

  1. 1. … what does it mean for you? c Fandango Group 2008 Using Web 2.0 power for small tourism agencies
  2. 2. Introduction <ul><li>Who? </li></ul><ul><li>What? </li></ul><ul><li>Group intros </li></ul>©Fandango Group 2008
  3. 3. Who are we? <ul><li>Linda Francis, Fandango Group </li></ul><ul><li>Rogier Gruys, Canadian Tourism Commission </li></ul>©Fandango Group 2008
  4. 4. What are we going to do? <ul><li>Linda to start </li></ul><ul><ul><li>Get you thinking… </li></ul></ul><ul><li>Rogier next </li></ul><ul><ul><li>Real world examples </li></ul></ul><ul><li>Cozy round table chat </li></ul><ul><ul><li>Brainstorm ideas </li></ul></ul><ul><ul><li>Start, stop and continue </li></ul></ul>©Fandango Group 2008
  5. 5. Group Intros? <ul><li>Your Name </li></ul><ul><li>Your organization </li></ul><ul><li>What you’d like to get out of this session </li></ul>©Fandango Group 2008
  6. 6. What is Web 2.0? <ul><li>What do you think it is? </li></ul>©Fandango Group 2008
  7. 7. Some ideas of Web 2.0 Source: http:// www.oreilly.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html
  8. 8. What do I think of Web 2.0? <ul><li>Human nature </li></ul><ul><li>New ways…same stuff </li></ul><ul><li>Faster </li></ul><ul><li>Global </li></ul>©Fandango Group 2008
  9. 9. Keys for Tourism <ul><li>Nice shoes </li></ul>©Fandango Group 2008 <ul><li>Good hair </li></ul>
  10. 10. Become a destination“Maven” <ul><li>“ The Tipping Point” by Malcom Gladwell </li></ul><ul><li>People always: </li></ul><ul><ul><li>Look for them </li></ul></ul><ul><ul><li>Come back </li></ul></ul><ul><ul><li>Trust </li></ul></ul><ul><ul><li>Decisions </li></ul></ul>©Fandango Group 2008
  11. 11. Times…they are the same <ul><li>First Nation – witnesses </li></ul><ul><li>Foreign Correspondents </li></ul><ul><li>Free Masons </li></ul>©Fandango Group 2008
  12. 12. Get yourself a CMS! <ul><li>“ Software as a Service” </li></ul><ul><li>Take ownership </li></ul><ul><li>$ on IA </li></ul><ul><li>$ on flexible navigation </li></ul><ul><li>$ on words and pictures </li></ul><ul><li>Who is your market? </li></ul>©Fandango Group 2008
  13. 13. Watch for… <ul><li>Very structured content </li></ul><ul><ul><li>Tagging </li></ul></ul><ul><ul><li>User-driven </li></ul></ul>©Fandango Group 2008
  14. 14. Use free research sources <ul><li>http://www.cmsmatrix.org/ </li></ul>©Fandango Group 2008
  15. 15. Find free/useful content <ul><li>Weather Feeds </li></ul><ul><li>Border crossing web cam </li></ul><ul><li>Blogs </li></ul><ul><li>RSS feeds </li></ul><ul><li>Others? </li></ul>©Fandango Group 2008
  16. 16. Times they are a changin’ <ul><li>Trust </li></ul><ul><li>Opportunity as Tourism Agency </li></ul><ul><li>Inspire, incite </li></ul><ul><li>“ bring it all together” </li></ul><ul><li>Easy </li></ul><ul><li>Your experiences? </li></ul>©Fandango Group 2008
  17. 17. HelloBC.com <ul><li>Check out the links… </li></ul>©Fandango Group 2008
  18. 18. HelloBC.com <ul><li>Check out the internal links… </li></ul><ul><li>Who’s photo? </li></ul>©Fandango Group 2008
  19. 19. Web channels <ul><li>“… our expertise is creativity, and our emphasis is on enhancing and furthering our primary role and ability as a content creator and provider. We provide content on the platform and in the form that best suits our audience.” </li></ul><ul><ul><li>– Robert Rabinovitch, President/CEO CBC/Radio-Canada </li></ul></ul>©Fandango Group 2008
  20. 20. Web channels <ul><li>RSS feeds </li></ul><ul><li>You Tube </li></ul><ul><li>Podcasts </li></ul><ul><li>“… our expertise is creativity, and our emphasis is on enhancing and furthering our primary role and ability as a content creator and provider. We provide content on the platform and in the form that best suits our audience.” </li></ul><ul><ul><li>– Robert Rabinovitch, President/CEO CBC/Radio-Canada </li></ul></ul>©Fandango Group 2008
  21. 21. Your extended family <ul><li>Tourism orgs above/below </li></ul><ul><li>Cooperate </li></ul><ul><li>Feed up and receive down </li></ul><ul><li>CTC – Google Appliance </li></ul><ul><li>Share applications </li></ul>©Fandango Group 2008
  22. 22. … <ul><li>The Beginning </li></ul>©Fandango Group 2008
  23. 23. Lastly… <ul><li>Questions? </li></ul>©Fandango Group 2008

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