SlideShare a Scribd company logo
1 of 23
… what does it mean for you? c Fandango Group 2008 Using Web 2.0 power for small tourism agencies
Introduction ,[object Object],[object Object],[object Object],©Fandango Group 2008
Who are we? ,[object Object],[object Object],©Fandango Group 2008
What are we going to do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],©Fandango Group 2008
Group Intros? ,[object Object],[object Object],[object Object],©Fandango Group 2008
What is Web 2.0? ,[object Object],©Fandango Group 2008
Some ideas of Web 2.0 Source:  http:// www.oreilly.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html
What do I think of Web 2.0? ,[object Object],[object Object],[object Object],[object Object],©Fandango Group 2008
Keys for Tourism ,[object Object],©Fandango Group 2008 ,[object Object]
Become a destination“Maven” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],©Fandango Group 2008
Times…they are the same ,[object Object],[object Object],[object Object],©Fandango Group 2008
Get yourself a CMS! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],©Fandango Group 2008
Watch for… ,[object Object],[object Object],[object Object],©Fandango Group 2008
Use free research sources ,[object Object],©Fandango Group 2008
Find free/useful content ,[object Object],[object Object],[object Object],[object Object],[object Object],©Fandango Group 2008
Times they are a changin’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],©Fandango Group 2008
HelloBC.com ,[object Object],©Fandango Group 2008
HelloBC.com ,[object Object],[object Object],©Fandango Group 2008
Web channels ,[object Object],[object Object],©Fandango Group 2008
Web channels ,[object Object],[object Object],[object Object],[object Object],[object Object],©Fandango Group 2008
Your extended family ,[object Object],[object Object],[object Object],[object Object],[object Object],©Fandango Group 2008
… ,[object Object],©Fandango Group 2008
Lastly… ,[object Object],©Fandango Group 2008

More Related Content

Viewers also liked

Komiks WróżKi D5
Komiks WróżKi D5Komiks WróżKi D5
Komiks WróżKi D5studium
 
Unified Message Matrix
Unified Message MatrixUnified Message Matrix
Unified Message MatrixAspenWalker
 
Jak Się Mama Z Tatą Na Pewno Nie Poznali D4
Jak Się Mama Z Tatą Na Pewno Nie Poznali   D4Jak Się Mama Z Tatą Na Pewno Nie Poznali   D4
Jak Się Mama Z Tatą Na Pewno Nie Poznali D4studium
 
Wayofcross Powerpt
Wayofcross Powerpt Wayofcross Powerpt
Wayofcross Powerpt mariajose24
 
Zabawki D5
Zabawki D5Zabawki D5
Zabawki D5studium
 
Risk Score Calculator
Risk Score CalculatorRisk Score Calculator
Risk Score Calculatoralicanc
 
MSF Sync Framework - Synchronisez tout, partout !
MSF Sync Framework - Synchronisez tout, partout !MSF Sync Framework - Synchronisez tout, partout !
MSF Sync Framework - Synchronisez tout, partout !Gregory Renard
 
Periodismo digital
Periodismo digitalPeriodismo digital
Periodismo digitalusach208
 
Funcionarios Sector Rojo Para Oirs
Funcionarios Sector Rojo Para OirsFuncionarios Sector Rojo Para Oirs
Funcionarios Sector Rojo Para Oirsjuaninmtb
 
Foto Automática
Foto AutomáticaFoto Automática
Foto Automáticadracruz
 
Computación Básica
Computación BásicaComputación Básica
Computación Básicacarlina.cj
 

Viewers also liked (20)

Komiks WróżKi D5
Komiks WróżKi D5Komiks WróżKi D5
Komiks WróżKi D5
 
Hombres Iguales
Hombres IgualesHombres Iguales
Hombres Iguales
 
Times Change
Times ChangeTimes Change
Times Change
 
030408 Sales Meeting
030408 Sales Meeting030408 Sales Meeting
030408 Sales Meeting
 
Unified Message Matrix
Unified Message MatrixUnified Message Matrix
Unified Message Matrix
 
Jak Się Mama Z Tatą Na Pewno Nie Poznali D4
Jak Się Mama Z Tatą Na Pewno Nie Poznali   D4Jak Się Mama Z Tatą Na Pewno Nie Poznali   D4
Jak Się Mama Z Tatą Na Pewno Nie Poznali D4
 
Wayofcross Powerpt
Wayofcross Powerpt Wayofcross Powerpt
Wayofcross Powerpt
 
Zabawki D5
Zabawki D5Zabawki D5
Zabawki D5
 
Risk Score Calculator
Risk Score CalculatorRisk Score Calculator
Risk Score Calculator
 
MSF Sync Framework - Synchronisez tout, partout !
MSF Sync Framework - Synchronisez tout, partout !MSF Sync Framework - Synchronisez tout, partout !
MSF Sync Framework - Synchronisez tout, partout !
 
Zebrad5
Zebrad5Zebrad5
Zebrad5
 
090507 Sales Meeting
090507 Sales Meeting090507 Sales Meeting
090507 Sales Meeting
 
CULTURA JAPONESA
CULTURA JAPONESACULTURA JAPONESA
CULTURA JAPONESA
 
Periodismo digital
Periodismo digitalPeriodismo digital
Periodismo digital
 
Funcionarios Sector Rojo Para Oirs
Funcionarios Sector Rojo Para OirsFuncionarios Sector Rojo Para Oirs
Funcionarios Sector Rojo Para Oirs
 
Participation Era, Sun and You
Participation Era, Sun and YouParticipation Era, Sun and You
Participation Era, Sun and You
 
121907 Sales Meeting
121907 Sales Meeting121907 Sales Meeting
121907 Sales Meeting
 
112107 Sales Meeting
112107 Sales Meeting112107 Sales Meeting
112107 Sales Meeting
 
Foto Automática
Foto AutomáticaFoto Automática
Foto Automática
 
Computación Básica
Computación BásicaComputación Básica
Computación Básica
 

Similar to Content Convergence 2008

Increase Digital Engagement With Your Business - SEO Fundamentals & ROI
Increase Digital Engagement With Your Business - SEO Fundamentals & ROIIncrease Digital Engagement With Your Business - SEO Fundamentals & ROI
Increase Digital Engagement With Your Business - SEO Fundamentals & ROIJayson Peltzer
 
Content as one of my 2015-2016 lectures at the University of Bergamo
Content as one of my 2015-2016 lectures at the University of BergamoContent as one of my 2015-2016 lectures at the University of Bergamo
Content as one of my 2015-2016 lectures at the University of BergamoRoberto Peretta
 
Brandstreaming: an introduction
Brandstreaming: an introductionBrandstreaming: an introduction
Brandstreaming: an introductionJonny rosemont
 
Selling Travel Online- Expedia
Selling Travel Online- ExpediaSelling Travel Online- Expedia
Selling Travel Online- ExpediaE-Tourism Africa
 
Web 2.0 and Destination Marketing
Web 2.0 and Destination MarketingWeb 2.0 and Destination Marketing
Web 2.0 and Destination MarketingMartin Schobert
 
The 6 Immutable Principles of UX
The 6 Immutable Principles of UXThe 6 Immutable Principles of UX
The 6 Immutable Principles of UXIntergen
 
Tourists and Tourism Websites as one of my 2015-2016 lectures at the Universi...
Tourists and Tourism Websites as one of my 2015-2016 lectures at the Universi...Tourists and Tourism Websites as one of my 2015-2016 lectures at the Universi...
Tourists and Tourism Websites as one of my 2015-2016 lectures at the Universi...Roberto Peretta
 
International Business - Internship Report - Lincoln University Oakland
International Business - Internship Report - Lincoln University OaklandInternational Business - Internship Report - Lincoln University Oakland
International Business - Internship Report - Lincoln University OaklandVIPIN VETTICKAL
 
Annual Report Fall 2019-Sandcastle Foundation-Naming Rights Deck
Annual Report Fall 2019-Sandcastle Foundation-Naming Rights DeckAnnual Report Fall 2019-Sandcastle Foundation-Naming Rights Deck
Annual Report Fall 2019-Sandcastle Foundation-Naming Rights DeckChris Snook
 
Reporting presentation 2
Reporting presentation 2Reporting presentation 2
Reporting presentation 2Simon Hammerton
 
Reporting presentation 2
Reporting presentation 2Reporting presentation 2
Reporting presentation 2Simon Hammerton
 
Pandia Search Engine Intelligence
Pandia Search Engine IntelligencePandia Search Engine Intelligence
Pandia Search Engine IntelligencePer Koch
 
ReachOut Website Re-design project
ReachOut Website Re-design projectReachOut Website Re-design project
ReachOut Website Re-design projectJavi Segarra Brufau
 
1. StartGround Service Brochure 繁星說服務說明
1. StartGround Service Brochure 繁星說服務說明  1. StartGround Service Brochure 繁星說服務說明
1. StartGround Service Brochure 繁星說服務說明 JIAZHAO HUANG
 
Mangopear creative portfolio
Mangopear creative portfolioMangopear creative portfolio
Mangopear creative portfolioAndi North
 

Similar to Content Convergence 2008 (20)

Increase Digital Engagement With Your Business - SEO Fundamentals & ROI
Increase Digital Engagement With Your Business - SEO Fundamentals & ROIIncrease Digital Engagement With Your Business - SEO Fundamentals & ROI
Increase Digital Engagement With Your Business - SEO Fundamentals & ROI
 
Content as one of my 2015-2016 lectures at the University of Bergamo
Content as one of my 2015-2016 lectures at the University of BergamoContent as one of my 2015-2016 lectures at the University of Bergamo
Content as one of my 2015-2016 lectures at the University of Bergamo
 
Brandstreaming: an introduction
Brandstreaming: an introductionBrandstreaming: an introduction
Brandstreaming: an introduction
 
Magento Imagine 2015: We Imagined, Magento Delivered!
Magento Imagine 2015: We Imagined, Magento Delivered!Magento Imagine 2015: We Imagined, Magento Delivered!
Magento Imagine 2015: We Imagined, Magento Delivered!
 
Selling Travel Online- Expedia
Selling Travel Online- ExpediaSelling Travel Online- Expedia
Selling Travel Online- Expedia
 
Responsively Accessible
Responsively AccessibleResponsively Accessible
Responsively Accessible
 
Web 2.0 and Destination Marketing
Web 2.0 and Destination MarketingWeb 2.0 and Destination Marketing
Web 2.0 and Destination Marketing
 
The 6 Immutable Principles of UX
The 6 Immutable Principles of UXThe 6 Immutable Principles of UX
The 6 Immutable Principles of UX
 
Writing web content
Writing web contentWriting web content
Writing web content
 
Tourists and Tourism Websites as one of my 2015-2016 lectures at the Universi...
Tourists and Tourism Websites as one of my 2015-2016 lectures at the Universi...Tourists and Tourism Websites as one of my 2015-2016 lectures at the Universi...
Tourists and Tourism Websites as one of my 2015-2016 lectures at the Universi...
 
International Business - Internship Report - Lincoln University Oakland
International Business - Internship Report - Lincoln University OaklandInternational Business - Internship Report - Lincoln University Oakland
International Business - Internship Report - Lincoln University Oakland
 
Annual Report Fall 2019-Sandcastle Foundation-Naming Rights Deck
Annual Report Fall 2019-Sandcastle Foundation-Naming Rights DeckAnnual Report Fall 2019-Sandcastle Foundation-Naming Rights Deck
Annual Report Fall 2019-Sandcastle Foundation-Naming Rights Deck
 
Reporting presentation 2
Reporting presentation 2Reporting presentation 2
Reporting presentation 2
 
Reporting presentation 2
Reporting presentation 2Reporting presentation 2
Reporting presentation 2
 
Pandia Search Engine Intelligence
Pandia Search Engine IntelligencePandia Search Engine Intelligence
Pandia Search Engine Intelligence
 
ReachOut Website Re-design project
ReachOut Website Re-design projectReachOut Website Re-design project
ReachOut Website Re-design project
 
Social Media is ...
Social Media is ...Social Media is ...
Social Media is ...
 
1. StartGround Service Brochure 繁星說服務說明
1. StartGround Service Brochure 繁星說服務說明  1. StartGround Service Brochure 繁星說服務說明
1. StartGround Service Brochure 繁星說服務說明
 
Mangopear creative portfolio
Mangopear creative portfolioMangopear creative portfolio
Mangopear creative portfolio
 
2020 Annual General Meeting
2020 Annual General Meeting2020 Annual General Meeting
2020 Annual General Meeting
 

Recently uploaded

Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...amitlee9823
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfAmzadHosen3
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperityhemanthkumar470700
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1kcpayne
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with CultureSeta Wicaksana
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptxnandhinijagan9867
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756dollysharma2066
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Sheetaleventcompany
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...amitlee9823
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...lizamodels9
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...rajveerescorts2022
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityEric T. Tung
 

Recently uploaded (20)

Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 

Content Convergence 2008

  • 1. … what does it mean for you? c Fandango Group 2008 Using Web 2.0 power for small tourism agencies
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. Some ideas of Web 2.0 Source: http:// www.oreilly.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.