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It’s the Activity, Stupid
   Keeping Kids Engaged
Keys to Engagement
• Features/Tools   • Staffers
Which Features?

• Identity/Goals
• Audience
• Cost
The Inherent Struggle
•   Community
•   Technical
•   Budgetary
•   Legal
Pathway or Unpredictable?
Circulating Users
Payoffs and Rewards
Aging out Users
Staffers
• Moderators
• Customer Service
Staffing Factors
Questions and Answers
Keeping Kids Engaged in Virtual Worlds
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Keeping Kids Engaged in Virtual Worlds

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From Engage! Expo, NYC 2009

It's The Activity, Stupid: Keeping Kids Engaged

The key to success for any virtual world is user engagement. As virtual worlds become more competitive, it has become increasingly important to make the online experience exciting for new users and fresh and dynamic for its regulars. As developers rely on similar tools and compete for overlapping demographics, how can you stand out?

- Michael H. Pinkerton, COO, Metaverse Mod Squad (moderator)
- Izzy Neis, Senior Community Manager, Six Degrees Games, Inc.
- Regine Weiner, Service Game Director, NR2B Research, Inc.
- Laurie Petersen, General Manager, Minyanville Family Media Inc.

Published in: Technology, Business
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Keeping Kids Engaged in Virtual Worlds

  1. 1. It’s the Activity, Stupid Keeping Kids Engaged
  2. 2. Keys to Engagement • Features/Tools • Staffers
  3. 3. Which Features? • Identity/Goals • Audience • Cost
  4. 4. The Inherent Struggle • Community • Technical • Budgetary • Legal
  5. 5. Pathway or Unpredictable?
  6. 6. Circulating Users
  7. 7. Payoffs and Rewards
  8. 8. Aging out Users
  9. 9. Staffers • Moderators • Customer Service
  10. 10. Staffing Factors
  11. 11. Questions and Answers

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