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Planning A Web Site Audience Possibilities


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Planning A Web Site Audience Possibilities

  1. 1. Planning a Web Site<br />Understanding the Possibilities<br />of the Web<br />
  2. 2. Possibilities<br />How can you know what’s out there if you never look?<br />Before you begin to plan your site – go shopping!<br />Look at other site!<br />Examine sites in your market <br />As you surf the ‘Net, look for components you like on other sites<br />
  3. 3. Possibilities<br />Look for functions and structures that will be serve your sites purposes<br />There are many ways you can communicate<br />Human voice<br />Images<br />Text <br />Sound and music<br />Animation<br />Motion video<br />Virtual reality<br />
  4. 4. Using Text<br />Text<br />Most efficient means of transferring information over the web<br />HTML – Hypertext Markup Language<br />Universal language spoken on the net – requires only a browser to read<br />Reading from a computer screen not as comfortable as the printed page<br />Important to make text on the page easy to read<br />
  5. 5. Hypertext<br />Hypertext – text that is active – it does something!<br />Generally, it’s going to take you somewhere or display something<br />Hypertext links are generally represented as underlined text.<br />
  6. 6. Hypertext<br />Hypertext can be used to:<br />Link to another Web page in your own site<br />Link to another Web site<br />Link to a spot elsewhere on the same page<br />Link to an image on your Web site or elsewhere<br />Link to a voice, music or sound clip<br />Link to a video<br />Open a new window (display a definition, show information, show pictures)<br />
  7. 7. Hypertext<br />How will your site use links?<br />For navigation?<br />To access content?<br />How will the links be represented?<br />
  8. 8. Printing<br />Some documents are able to easily read on the computer screen<br />Long documents are better in another format<br />MS-Word (.doc)<br />Adobe Acrobat (.pdf)<br />If you’re going to present different file types, be sure to include a download link for the free viewer software.<br />
  9. 9. Things to Consider<br />Look at the purposes and functions of your site<br />Which will best be achieved with text?<br />What type of text <br />Long, scrolling articles<br />Short paragraphs that can be read on-screen<br />Has the text been written in another organization document?<br />Does it need to be composed from scratch?<br />
  10. 10. Images<br />Most frequently used form of information after text<br />Images often replace or support text as the message)<br />Images can be used as navigation tools<br />Images can be used as icons (represent an idea)<br />
  11. 11. Images<br />Speed of users Internet connection has a huge impact on viewing images<br />Users with limited bandwidth will find pages load very slowly<br />Bandwidth - measures rate at which data moves between points<br />Many users have high-speed Internet connections, but designers should remember many still do not<br />
  12. 12. Images<br />Keep the size of images down<br />Generally, aim for image files sizes under 50 kilobytes.<br />Here’s an example of a site where the images are used for navigation:<br /><br />
  13. 13. Multimedia<br />Refers to a broad range of online media, including:<br />Animation<br />Sound<br />Video<br />Virtual Reality<br /><br />
  14. 14. Interactivity<br />Definition:<br />The Web page involves action on the part of the user – the user does more than sit passively and look at the screen.<br />That’s so important…let’s say it again:<br />The user is not passive! The user is involved with the Web page<br />
  15. 15. Interactivity<br />Interactive pages allow users to:<br />Choose – select their topic<br />Animate – click and see a process in action; learn a concept via a moving diagram<br />Search and find – don’t make the site a scavenger hunt…make it easy!<br />Buy and sell – making a commercial transaction (e-commerce)<br />Manipulate – use the mouse to move things<br />Construct – build something on-screen<br />Question and answer – ask an expert and get a response<br />Converse – Chat and Discussion Forums<br />Play – the highest form of interactivity – make it fun!<br />