2. Mission Statement As a new coach, we will bring the intensity and athleticism that regular NHL teams bring to the market. We will hope to build a dynasty in the state of Nevada. This team was created for the die hard NHL fans who are in need of a team in Nevada.
3. Product Las Vegas, Nevada - Population-1, 865,746 -Household Income-$44,069 Stadium -The Vipers will play out of the Las Vegas Coliseum. League- NHL -Conference-Western
4. Price Season ticket holders will only have to pay $500 for 1 year. Upper bowl seats will cost $15, average seats will be $25, and lower bowl will be $35-$90.
5. Place Our target area is the hockey fans in Vegas who can’t support an NHL team. Since Las Vegas is a very popular city, we expect to make a lot of money with the Vipers.
6. Promotion We will promote our team by giving away free replica jerseys at games, free food for season ticket holders, and free car giveaways. We will be promoted by a commercial at local TV stations.
