3. YEAR OF BIRTH - 1994
What was happening in the world?
• Popular Movies
• Popular Music
4. THE BIRTH OF THE QR CODE
Where did they come from?
• First designed for use in Japan’s automotive industry
• Invented by Denso Wave company to track the vehicle manufacturing process
• Because QR Codes are two-dimensional, they can hold several hundred times
the amount of information that a traditional barcode can
5. QR = “QUICK RESPONSE”
The need for functionality.
• Upon scanning, you are immediately directed to a web page
11. WHAT TO LOOK FOR IN A CREATOR
Some of the tell-tale signs of a good program.
• Can you change the URL?
• Does the solution shorten the URL?
• Bulk-uploading capabilities?
• Measurement and tracking?
29. WHY WOULD YOU SCAN?
Ask the question.
• Provide directions and a map.
• Click to call or click to SMS.
• To easily learn important details.
• To opt-in for more information.
33. HOW DO I MAKE MONEY?
The biggest question of all.
• Custom QR Code design.
• Mobile website creation.
• Build their database!
• Reporting
• Multi-channel
• i.e. PURL vs. QR vs. Email, etc.
36. HOW TO CREATE A MOBILE WEBSITE
Be the ultimate provider.
• Custom code
• Third party services
• Mobile website building applications
37. MOBILE CMS
Which product features to look for.
• Easily-built mobile websites
• Color-scheme pickers
• WYSIWYG editor
• Form builder
• Real-time reporting
41. MOBILE FORMS
Capture your data.
• For surveys, inquiries, lead generation,
registrations, etc.
• Specify response routing information
for each form
42. REMEMBER THE FUNDAMENTALS
It’s still marketing.
• Give a compelling reason to scan
• Know your audience
• Focus on the mobile experience
43. DOWNLOAD QR CODE TOOL KIT
Let’s get started.
• TheQRCodeToolKit.com