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Key to the (Office) Grind 
Online To-Do list manager 
Task / Project Management Application 
Communication Platform
Focus Area 
Excel files, shared 
lists, workflowy, to-do 
lists 
Online project 
management tools 
Comprehensive ERP 
Systems 
Complexity 
Emails 
Project Management Systems
Online TO-DO List 
Manager 
PLAN – a wedding // a business // your next travel 
Task / Project 
Management System 
MANAGE - teams // clients // freelancers // 
processes 
Communication Platform 
COLLABORATE - Create Discussion Groups & 
Actionize Plans 
What it is?
Get an overview: 
Strategic 10,000 feet view of all activities 
HIGH LEVEL VIEWS: 
Comprehensive, consolidated view of all tasks in your life; both at personal & professional level
Find a needle in a hay stack: 
Precision in tracking activities as they happen 
DRILL DOWN TO DETAILS: 
Notifications about every little detail as it happens in few clicks
Benefits 
REDUCED PHONE CALLS 
NO CLUTTERED INBOXs 
MINIMISE FOLLOW UP MESSAGES 
APPROVAL MECHANISM 
ONE PLATFORM 
FOR MICROMANAGERS & EASY BOSSES ALIKE 
“Validated by Google via launch of 
INBOX – a task based communication system”
Product Roadmap 
 Features 
- Four additional features to be developed 
 Mobile App 
- Android 
- IOS 
- Windows
Go–To Market Strategy 
 Target Segment 
- Organisations (SME's, large organisations) 
- Individual Users 
 Sales Strategy 
- SAAS based sales model 
 Marketing 
 Pricing (subscription based model)
Goals 
 Goals for 1st year 
- Financial related 
 1st year: break even 
 2nd year onwards: reap benefits 
- Traction related 
 x0,000 paid users 
 y0,000 mobile application downloads
TThhaannkk yyoouu 
Questions 
grindkey@gmail.com
Launch PR Traction 
“We are essentially trying to 
revolutionize the way the world 
communicates” 
Awareness: 
Of the problem we aim to solve 
Achieve technology goals 
- Mobile app 
- Development of features 
What we have? 
• Working Prototype 
• Web based platform which solves the 
internal communication needs of an 
organisation 
Trust: 
Getting some recognised brand names as 
clients 
Hire tech support team to be able to ease 
on-boarding of organisations 
Where we are headed? 
• Mobile App 
• Development of key features 
• PR 
• Branding & Launch 
Feel: 
Free usage for 3 months+ to allow clients 
to get used to the product 
Find a Marketing Head (Team) 
Initial Target Segment 
• IT Organisations 
• SME’s 
• Individual Users 
Marketing: 
Media coverage to get consumers to get 
excited about the brand 
- Consider funding / incubation 
- Participation in events / competitions of 
target markets (US, Europe) 
Initial Ideas: 
- Offer 3 months free trial to business users 
- Technology team to help setup the system for 
organisations 
- Offer unlimited free usage to personal users 
- Mobile app serves as an alternate to messaging 
people
Other benefits & Functionalities 
 Create Personal To-do lists 
 Create topic specific discussion groups 
 Location Independent: work from anywhere 
 One stop shop for managing your life - groceries, making travel plans, running multiple 
projects, managing multiple businesses 
Collaborate 
with multiple 
users

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Grindkey nov2014 v2.1

  • 1. Key to the (Office) Grind Online To-Do list manager Task / Project Management Application Communication Platform
  • 2. Focus Area Excel files, shared lists, workflowy, to-do lists Online project management tools Comprehensive ERP Systems Complexity Emails Project Management Systems
  • 3. Online TO-DO List Manager PLAN – a wedding // a business // your next travel Task / Project Management System MANAGE - teams // clients // freelancers // processes Communication Platform COLLABORATE - Create Discussion Groups & Actionize Plans What it is?
  • 4. Get an overview: Strategic 10,000 feet view of all activities HIGH LEVEL VIEWS: Comprehensive, consolidated view of all tasks in your life; both at personal & professional level
  • 5. Find a needle in a hay stack: Precision in tracking activities as they happen DRILL DOWN TO DETAILS: Notifications about every little detail as it happens in few clicks
  • 6. Benefits REDUCED PHONE CALLS NO CLUTTERED INBOXs MINIMISE FOLLOW UP MESSAGES APPROVAL MECHANISM ONE PLATFORM FOR MICROMANAGERS & EASY BOSSES ALIKE “Validated by Google via launch of INBOX – a task based communication system”
  • 7. Product Roadmap  Features - Four additional features to be developed  Mobile App - Android - IOS - Windows
  • 8. Go–To Market Strategy  Target Segment - Organisations (SME's, large organisations) - Individual Users  Sales Strategy - SAAS based sales model  Marketing  Pricing (subscription based model)
  • 9. Goals  Goals for 1st year - Financial related  1st year: break even  2nd year onwards: reap benefits - Traction related  x0,000 paid users  y0,000 mobile application downloads
  • 10. TThhaannkk yyoouu Questions grindkey@gmail.com
  • 11. Launch PR Traction “We are essentially trying to revolutionize the way the world communicates” Awareness: Of the problem we aim to solve Achieve technology goals - Mobile app - Development of features What we have? • Working Prototype • Web based platform which solves the internal communication needs of an organisation Trust: Getting some recognised brand names as clients Hire tech support team to be able to ease on-boarding of organisations Where we are headed? • Mobile App • Development of key features • PR • Branding & Launch Feel: Free usage for 3 months+ to allow clients to get used to the product Find a Marketing Head (Team) Initial Target Segment • IT Organisations • SME’s • Individual Users Marketing: Media coverage to get consumers to get excited about the brand - Consider funding / incubation - Participation in events / competitions of target markets (US, Europe) Initial Ideas: - Offer 3 months free trial to business users - Technology team to help setup the system for organisations - Offer unlimited free usage to personal users - Mobile app serves as an alternate to messaging people
  • 12. Other benefits & Functionalities  Create Personal To-do lists  Create topic specific discussion groups  Location Independent: work from anywhere  One stop shop for managing your life - groceries, making travel plans, running multiple projects, managing multiple businesses Collaborate with multiple users