A 40-year-old tall man with green eyes working in a large company needs help controlling his anxiety and better organizing his daily tasks because he feels unprepared for his job after college where he did not learn enough. He is insecure but hopeful and determined to fulfill his dream of success at work, though fears hold him back and his gestures, gaze and body movements suggest discomfort. He needs a way to rearrange tasks, control anxiety and have more time to study so he can feel more prepared.

1. Problem statement
Stakeholder
NEEDS A WAY TO
(describe person using empathetic language) (needs are VERBS)
DO
SAY
THINK
FEEL
BECAUSE
InsightNeed
STAKEHOLDER
Insights
Design Thinking Action Lab 2013
Afraid of what I
learned was enough
to get a good job.
Hand gestures, gaze distant
and movements with the body.
Insecure, hopeful, scared
and fears but determined to
fulfill his dream.
He needs something to help
you control anxiety and
better organize your daily
tasks
Control anxiety
More time to study
rearrange tasks
Anxiety
Control
More time
study
tasks
Working in a large company.
Because in college I was not
prepared for this.
I was very thrilled to get
my badge.
I went to study to learn more
than I had learned in college
Organization
Male,
40 years old,
Tall,
Strong
Green eyes
He needs
something to help
you control anxiety
and better organize
your daily tasks.