Infuse design thinking and innovation into your day-to-day work. Creating new value and tackling big problems isn’t contingent on a prescribed sequence or linear design process. It’s about maintaining a core set of principles that create the foundation for a flexible, behavioral methodology to tackle any situation. Imagine and Model is about making ideas tangible to share and inspire.

1. Copyright © 2017 Salesforce
IMAGINE and MODEL
Making ideas tangible to share and inspire
ignite

2. “Genius is the ability to put into effect what
is in your mind.”
F . S C O T T F I T Z G E R A L D

3. Copyright © 2017 Salesforce
Imagine and Model
3

4. Copyright © 2017 Salesforce
Elle Luna & The Great Discontent https://thegreatdiscontent.com/100days

5. Copyright © 2017 Salesforce 5
The Great Discontent www.instagram.com

6. Copyright © 2017 Salesforce 6
“The100DayProject is not about creating
perfect art, it’s about the process of
creativity and developing new ways of
thinking. It grows our capacity to
imagine, innovate, and problem solve.”
1 0 0 D A Y P R O J E C T

7. Copyright © 2017 Salesforce 7
The most important tip
is do something hands-on
with your project everyday

8. New value is born
from exploration
and making

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“You need a novel stimulus - either a new
piece of information or an unfamiliar
environment - to jolt attentional systems
awake. The more radical the change, the
greater the likelihood of fresh insights.”
G R E G O R Y B U R N S
I C O N O C L A S T
New ideas lead to more ideas

10. Copyright © 2017 Salesforce 10
1954
Transistor
radio
1970s
Portable
boombox
1979
Portable cassette
tape player
1984
Portable CD
player
2001
iPod
2007
iPod touch
iPhone
It’s still a personal
listening device
Great ideas build on existing ideas

11. Copyright © 2017 Salesforce 11
TERMITE DEN
Uses cooling chimneys and
tunnels to keep a consistent and
comfortable interior temperature.
EASTGATE CENTRE
Built to mimic the termite
mound’s structure to use less
energy and reduce cooling costs.
Great ideas make leaps

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Creating advances ideas and work
http://www.artic.edu/

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Modeling develops, clarifies and encourages input
http://pretotyping.blogspot.com, Computer History Museum

14. Why don’t we
explore more, then?

15. Copyright © 2017 Salesforce 15
P R O B L E M S O L U T I O N
what about… we just need one idea…
let’s just make it…it has to be…
We often look for the solution
from the start

16. Copyright © 2017 Salesforce 16
T H E I D E A , N O T I D E A S
We look for one perfect,
complete answer instead
of many interesting parts
to compose
F E A R J U D G E M E N T
Evaluate too quickly or
don’t share ideas
because we’re worried
about being wrong
T U N N E L V I S I O N
We’re used to thinking
about problems in the
same way, restricting
our creativity
We get in our own way
1 2 3
T H E
S O L U T I O N

17. Imagine + Model
Make ideas tangible
and push development
Generate many ideas
and explore possibilities

18. Copyright © 2017 Salesforce 18
Most “new ideas” are built and
evolved from existing ideas
Identify and borrow
from existing ideas
TIP #1
NYC suspends 5 Uber hubs until they hand over records, re-open days later, 2015, autoblog.com

19. Copyright © 2017 Salesforce 19
L E A D E R S H I P
R & D
M A R K E T I N G
F I N A N C E
S A L E S
gender
experience
hobbies
I T
age groups
Get different perspectives
to contribute ideas and
inform development
TIP #2

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Push to be exhaustive
with idea generation
TIP #3

21. Copyright © 2017 Salesforce 21
Model ideas to
bring them to life
TIP #4

22. Thank you!
L e a r n m o r e
s a l e s f o r c e . c o m / w o r k d i f f e r e n t l y
ignite