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6 Principles to Work Differently // Pitch and Commit


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Infuse design thinking and innovation into your day-to-day work. Creating new value and tackling big problems isn’t contingent on a prescribed sequence or linear design process. It’s about maintaining a core set of principles that create the foundation for a flexible, behavioral methodology to tackle any situation.

Pitch and Commit is about communicating and sharing often to move work forward.

Published in: Business

6 Principles to Work Differently // Pitch and Commit

  1. 1. Copyright © 2017 Salesforce PITCH and COMMIT Communicating and sharing often to move work forward ignite
  2. 2. “Innovation is a social process.” J U L E S E VA N S
  3. 3. PITCH and COMMIT
  4. 4. Copyright © 2017 Salesforce 4Crash Test Dummy, National Highway Traffic Safety Administration (NHTSA)
  5. 5. Copyright © 2017 Salesforce 5RL.00963,TitleOutdoor Advertising Association of America (OAAA) Archives
  6. 6. Copyright © 2017 Salesforce 6
  7. 7. Creating something new is dependent on our ability to communicate
  8. 8. Copyright © 2017 Salesforce 8 Innovation is a social process “Innovators cannot work in isolation if they want their ideas to catch on. They must build a coalition of supporters who will provide air cover for projects, speak up for them, support innovation so it makes it to the next stage.” R O S A B E T H M O S S - K A N T E R H A R VA R D B U S I N E S S S C H O O L
  9. 9. Copyright © 2017 Salesforce 9 You need hearts, minds and resources No one will pursue your idea because its great Resources are always limited New initiatives need to demonstrate longevity
  10. 10. Pitch + Commit Build resolution and move forward Verbal communication of a point of view
  11. 11. Copyright © 2017 Salesforce 11 What do you want to do tonight? I’d like to get together and do something active and a little out of the ordinary; karaoke?
  12. 12. Action Pitch Session: Carlin Gettliffe at TEDxMission The City 2.0
  13. 13. What did you notice about this communication?
  14. 14. Copyright © 2017 Salesforce 14 Why How What Purpose Method, approach Supporting information, tactics, next steps A clear purpose creates momentum A communication structure to lead and empower others
  15. 15. Copyright © 2017 Salesforce 15 Strong opinions, held loosely A point of view or opinion- whether ‘right’ or ‘wrong’- on how to interpret information and move forward creates a starting point for discussion.
  16. 16. Copyright © 2017 Salesforce 16 Connection to both people’s hearts and minds Focus on what’s relevant to them, not reporting data.
  17. 17. Communicate to push work forward, not convince
  18. 18. Copyright © 2017 Salesforce 18 Provide recommendations and information to direct next steps What you learned must be interpreted 
 and used to further develop the ideas. TIP #1
  19. 19. Copyright © 2017 Salesforce 19 Build communication collaboratively Physical manifestations of your work and communication lets you work flexibly and without commitment, gathering input from others along the way. TIP #2
  20. 20. Copyright © 2017 Salesforce Pitch, iterate and repeat Communication will evolve as you see how people react and your work progresses. TIP #3
  21. 21. Thank you! L e a r n m o r e s a l e s f o r c e . c o m / w o r k d i f f e r e n t l y ignite