1. Media Slogan Techniques
Task 1
Similar to the exercise you did last week, annotate your super/ anti-hero to help explain
your production choices.
Task 2 –
Copy each of slogan technique below
Broken Rules -Mis-spelled words, incomplete sentences, grammatical error Beanz
Meanz Heinz
Repetition of Sound
The use of rhyme, alliteration (sound repetition) or assonance (similar vowels)
A Mars a day helps you work rest and play.... Snap! Crackle! Pop!- Kellogg's Rice
Krispies Cereal
Word Play
Obvious joke, puns, double meanings or well-known sayings, songs or quotations
-Once you pop, you can't stop! Pringles
Verbal images - Strong visual suggestions that widen the range of asociations Soft
strong and very long- ,Andrex
Task 3
Copy the table and complete the table below.
Product/Company Slogan Slogan Techniques
(you can select more
than one)
Nike - Just do it!
BMW - The Ultimate Driving
Experience
Argos Don't shop for it Argos it
Ebay Buy it. Sell it. Love it.
French Connection
UK
fcuk
Apple "Think Different
L'Oréal "Because You're Worth It"
McDonald's "I'm Lovin' It"
Extension Task
Which of the slogan’s do you believe to be the most and least effective. Give
your reasons
