SoMedia Networks has launched an integration between its cloud-based scalable video production solution and the email marketing platform MailChimp. The new Scalable Video app for MailChimp allows users to order custom video content that can be delivered within 14 days and embedded in email campaigns. It also provides analytics on video performance that are integrated back into the MailChimp dashboard to measure return on investment of email video campaigns.

1. SoMedia Launches Integration with Leading Email
Marketing Platform MailChimp
VANCOUVER, British Columbia--(BUSINESS WIRE)--SoMedia Networks (TSX-V:VID), the pioneer of
cloud-based scalable video production solutions, today announced the launch of the Scalable Video
App for MailChimp, integrating its solution to deliver video production, marketing and analytics
services within the MailChimp email marketing platform.
The new Scalable Video app for MailChimp allows users to order high quality, custom video content
anywhere across North America, in any volume, delivered in just 14 days. Using the app, marketers
can deploy interactive video players in campaigns using video content produced for them by
SoMedia, from pre-existing video libraries, or YouTube channels. The video application also tracks
all performance data back to the MailChimp dashboard providing a measurable ROI on any email
video campaigns.
"This integration makes it easy for marketers to add video to any email campaign," said Ben
Pickering, President and co-CEO of SoMedia Networks. "We are focused on providing a rich set of
tools to enable marketers to ramp up their use of video by making it seamless to order and produce
custom video content, quickly embed those videos into any digital medium, and monitor the
performance with quantifiable ROI metrics."
With Scalable Video for MailChimp, users can now access powerful video analytics paired directly
with MailChimp subscriber activities to gain a complete picture of video engagement, including
video plays, drop-offs and completion rates, social metrics, geography, device and more. This data
enables marketers to create highly segmented promotions or develop new A/B testing to build
smarter campaigns for the entire customer cycle.
According to eMarketer, adding video to email campaigns demonstrate increased returns on
investment. 55% of marketers report higher click through rates, 44% received an increase in the
amount of time subscribers spent with an email, and 41% reported an increase in the sharing or
forwarding of emails.
To learn more about Scalable Video for MailChimp visit their Integrations Directory.
About SoMedia Networks
SoMedia Networks, the creator of Scalable Video, has reengineered how businesses access video
content creation, production and deployment. The cloud-based SoMedia Platform allows businesses,
brands and media to easily order the production of custom video content at scale and volume,
anywhere, on demand, with rapid turnaround, and at a fraction of current costs.
SoMedia provides Scalable Video as an integrated solution to corporate partners, as a resale
solution through thousands of web marketing firms and directly to digital agencies and millions of
SMBs across North America. To learn more visit: www.somedia.net
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policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this

2. release