1. push notifications example
Programs were already in position to recognize marketing messages as scams and
consequently never reached the intended user. However, from the time the technology of
web push notifications was pioneered, everything has never been the identical.
Push notifications have given an exclusive edge for the e marketeers. Now, they had a tool
that had several advantages up to the traditional tools like mails and messages-
No more a Spam- The Push notifications tend not to get filtered out as spam and have
shown whenever the device gets attached to internet. What this created for the marketeers is
now they knew there content will be seen and could calculate the potency of any campaign
more quickly.
Better Penetration- While traditional still keep having a better reach because of their
omnipresent character, they generally do not provide the precision of individual focus that
push notifications bring together. This targeted approach carries a higher rate of success as
users discover the message hand delivered to them.
Superior Analytic- In the last tools, there was no method to judge with accuracy the
effectiveness of messages. There is no reliable way to know if the customer opened your
message and when yes, whether he took the intended action or perhaps not. with services
one could study the engagement and effectiveness of numerous campaigns. It goes to long
means by curating really effective messages that offers a very high success rate.
Interactive- Customer engagement can not be achieved unless there exists a two way
interaction. Push notifications have made this possible. This is amongst the major reasons
with their tremendous success and popularity amongst users as well. In addition they serve
individual user interests like informing about future releases, new updates, bug fix
notifications etc.
Provides Ease of Access- The beauty of Push notifications is just not limited to its usefulness
for the marketeer, they have also became an incredibly great tool for the user too. They
serve as significantly better reminders to some customer who might wish to cancel his Netflix
subscription prior to the next billing date, provides them actionable reminders, and in many
cases enables them to stay in contact with what's happening in the world.
Location and Time specific Marketing - A very important factor that matters a lot for just about
any marketing strategy is how relevant the messages are for a person with a given time as
well as date. Today's cutting edge web push notification technology enables use of location
which enables the marketeer to push relevant ads as per the position of the user. For
instance, somebody standing near to the bus station can get a notification promoting any
rental car or taxi services.

2. While this limited list highlights some of the most easily convincing arguments to opt for Push
notifications, it's real strength lies in the versatility along with the flexibility of usage that not
any other mode offers. Checking out the rate at which new uses of Push notifications are
now being tested, it's set being the most powerful engagement tool ever!