Nottingham City Council website success

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GOSS Interactive

Nottingham City Council's successful web implemetation with 33% uplift in site traffic.

Technology

Nottingham City Council Web strategy: how to become the site of choice for local residents By Pete Stevens – GOSS Interactive

Agenda Objectives Implementation Results Future

Nottingham City Council online objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tips for content success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

User personas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How Google works – user view ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Daily visits Bounce rate (come to the site and leave immediately) Average time on site Sources (where visitors come from) Popular pages (where visitors go)

Results (Population 264,000) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],33 %

Awards and acolades ,[object Object],[object Object]

Future ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

...Intranet ,[object Object],[object Object]

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