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Gp presenation2014
- 1. Established 1/1/2009, Five Years Later – Now What? GOREAN PALACES 1 http://www.goreanpalaces.com/
- 2. Quick History Back in 2008 Lost the Directory Many Homes Few People Per Home Population of Palace Chat in General Decaying Now in 2014 What has changed? 2
- 3. The Founding Question (2008) How does Palace Chat, PalGor Specifically get people to join our Gorean Community? Word of mouth? Advertisements? Marketing? The answer has to be YES to all of the above! But Who? How? 3
- 4. What did we do? Palace Gor Members Created the Following: Gorean Palaces Website (start Marketing) 2009 http://www.goreanpalaces.com Gorean Palaces Forum (Word of Mouth) 2009 http://www.goreanpalaces.com/Forum Gorean Palaces Event Calendar (Word of Mouth) 2010 http://calendar.goreanpalaces.com/ Gorean Palaces Blog (Advertising & Marketing) 2011 http://goreanpalaces.com/blog/ The Drum (Marketing, Advertising, Word of Mouth) 2012 http://goreanpalaces.com/ezine/ 4
- 5. Tools Created by Elite & Others New Directory that links to our homes Open Palace Client Allows People who don’t know palace to test it But… You have to help them get to your home Open Palace Link Directory to Top 10 Homes http://www.goreanpalaces.com/blog (see left bar) 5
- 6. Results Gorean Palaces Websites 2009 444 visitors / Month 800 visits / month 2014 More than 6,000 visitors / Month More than 15,00 visits per Month 6
- 7. Results (continued) OPEN PALACE VISITORS TO HOMES (clicks) Starting in March 2013 steeldawn.epalaces.com:9998 202 fortress.epalaces.com:9998 170 sardarfairs.elitepalaces.com:9998 145 whitewater.epalaces.com:9998 127 gpga.epalaces.com:9998 119 thorriverhold.epalaces.com:9998 81 dpr.epalaces.com:9998 20 iot.elitepalaces.com:9998 16 stonesofturia.epalaces.com:9998 15 TOTAL 895 7
- 8. THAT WAS ALL THE GOOD NEWS! So… …What’s next? 8
- 9. Now for the not so Good News Palaces Population is still going down PalGor Population is still not climbing and may be going down We – all of PalGor – needs to help decide the future of the effort known as Gorean Palaces Gorean Palaces – if it is to survive and continue – needs to be more than it is currently. It needs your active participation, support and use 9
- 10. Pose your questions with a “Q” If you have a comment use a “C” If you mix it up, don’t worry about it… first come first serve TIME FOR OPEN DISCUSSION WHAT DO WE DO NEXT? 10
- 11. Thank you for your time, We hope you’ll help us improve our Marketing Efforts GOREAN PALACES 11
Editor's Notes
- Refer to the Title Slide (#1) This presentation is prepared for all of Palace Gor (PalGor) with the intent of bringing people up to speed on what Gorean Palaces was chartered to do in 2009 and what has happened with in it in the ensuing 5 years since it’s inception. The Original Leadership group of Gorean Palaces was (Alphabetically): The founding members Argos, Fortress of Saphronicus Joss, White Water Keri, Port Olni Scribe. Shay, White Water Sloane, Silent Retreat Torin, Focus Kajira Grounds Yahto, Port Olni They were quickly joined by: Cmon, Call of the Wild Jarrod, Ardghal Hall Lexx, Fortress City of Thentis Stardeck, Towers of Talmont Vlad, Tor Tu Tara
- Refer to Slide #2 In 2008 Palace as a whole was in turmoil and the website PalGor.Org stopped functioning and we lost the LIVE DIRECTORY. People had only their bookmarks to travel palace Newcomers to Palace did not have a way to get around palace other than using a few static palace linking sites. There was absolutely no way for anyone on the web to actually find Gor in Palace Chat. There was an old effort left over and run by a few diehard COMMUNITIES.COM ex-employees (http://thepalace.com/). Palace was on a death spiral and a few of us wanted to do something about it – if not for all of Palace, certainly for our Gorean Communit. We tried for PalGor.com / PalGor.org but the owners of the websites would not sell the address, so we were forced to come up with something completely new in the hope that PalGor (the people of Palace Gor) would join the effort and help us tell the web we exist.
- Refer to Slide #3 In 2008 things were difficult, but we knew that if we asked the right question, and if we came up with an answer that inspired others to help, then all together we’d come up with the right answer – or at least the best answer possible. So the Founding Question was posed in the following words: How does Palace Chat, and us in PalGor specifically, get people to join our Community? To Join it, you have to find it. Once you find it, you have to be interested enough to actually click to visit. Once you visit, you have to be enticed to come back again. This cannot be a one person job. It is difficult enough for the 11 homes represented by the 14 early hard working leaders of Gorean Palaces. It is still to this day a task that takes all hundred or so of us in Palace Gor make it all work. (reference: On Monday 9/15/2014 at 12:37PM Central there are 55 palaces active on the Palace Portal, and 83 reported people with 40 of those at the Sardar Fairs)
- Refer to Slide #4 We laid plan late in 2008 to create a website and we launched it on New Year’s Day 2009. The original site was only the http://www.goreanpalaces.com site. Several members suggested that we add a Forum to the offering so that we can demonstrate to the visitors that we were actually a live community. The reason was too many thought Palace had gone under after Communities.com died and Palace Chat development stopped. It had stopped until a few years ago a small group took up the challenge and then Elite Palaces provided the financial support to make it all happen. But for the intervening 3 or 4 years there was little effort put forth to Palace Chat. We quickly added the Forum, that remained very ugly until Kultish proposed a new look and together we changed the Forum. After the Forum we added the Blog, in the hopes that a blog would be easier for people to just contribute their writing. After the Blog went online, Joss of White Water worked with a group of very interested people and created The Drum. We worked together and added The Drum to the GP website to provide a quarterly magazine of what is happening in Palace.
- Refer to Slide #5 As we moved forward Elite created more and more tools. The most significant in my humble opinion was the return of the live directory. The other tool, looking at it from the MARKETING side of Palace, was Open Palace. Think back to the day you found palace. Think about your own hesitance to download a client, find a home and you landed where????? Who knows, cause I can’t remember either. I know that I was not impressed by where I landed. Eventually, through the help of someone who had taken the time (and had the time) to find the real Palace Community, I ended up in the real community. It was by my luck, and the effort of someone else that I ended up coming to and staying palace in 2006. That story is important because you should realize how hard it is for newcomers to find us in Palace. We need to make an effort to guide newcomers in. Gorean Palaces, working with Elite, created the Live Directory to the top 10 Gorean Palaces (based on population at that moment). Using Open Palace Elite and Gorean Palaces made it possible for someone curious about Palace to land in a populated home and test it.
- Refer to Slide #6 The sites have made a difference; just sadly, not enough of a difference. Back in 2009 we were happy to see 444 unique visitors come by the site over 800 times a month – keep in mind we were testing a lot of pages so many of us in Palace and Gorean Palaces were the ones coming in, so the real numbers were much lower. In 2014 we are seeing over 6,000 unique visitors per month, we have over 15,000 visits per month and the vast majority are people who are not in Palace. In one sense Gorean Palaces achieve the goal of Marketing Palace to the Gorean community – at least some 6,000 of them. But the question you must be asking yourself is so what good is it doing?
- Refer to Slide #7 In March of 2013 Gorean Palaces and Elite worked together to create the Open Palace link to a series of Palaces within PalGor only. Further, Gorean Palaces posted several requests on the Sardar Fairs boards and the PalGor board asking for homes to create banners that would be attractive and bring people into Palace, more importantly into your home. Some homes replied and participated. Some have seen as many as 200+ flights of potential acquisition land on their doors. Gorean Palaces provided an “Announcement Script” to put on your Landing Page that alerts all wizards or better in the homes, that you have a potential Flight of Acquisition. All in all, since March of 2013 we had 895 people who clicked the links and attempted to land in your homes. We like it when they click on the Top 10 homes but we are finding that the best way to get them to land is if they hit on the banner that you provided. Look at Steel Dawn’s numbers at 202, that was done by their banner, not their appearance on the Top 10 list (the numbers are combined here, but I have the difference). We have seen interest from the web; but we have to do more than just let hem land… We need to go out, greet them and capture them and engage them in a conversation so we can seal the deal.
- Refer to Slide #8 So, up till now the good news is rather good. We set out to get people to land in Palace, we tried many things, some worked, others did not, but in the end we have at least 895 people in less than 18 months that tried to land in Palace. Sooo…. What’s next?
- Reference to Slide #9 Now for the bad news. When karimah (Kerri) was alive and heavily involved, we had a large number of blog posts, Forum Posts and a constant sales person within the Palace Gorean Community to keep pushing the effort. With her effort, and the effort she gathered from those around her, she had us at over 8,000 unique visitors per month and over 20,000 visits per month. The web needs content. CONTENT, CONTENT, and more CONTENT. The burden of running Gorean Palaces after 5 years has forced me to ask the ugliest questions: 1) Does anyone care, 2) Why am I doing this? 3) There has to be someone better to drive the content of Gorean Palaces’ site, forum and blog (Joss and his team have The Drum well handled). As Vagabond told me last week, Gorean Palaces needs a Sales Person, and time has proven I’m a great geek, but I’m no sales person.
- Refer to the Title Slide (#_)