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1. Assignment brief
Qualification Level 3 Extended Diploma in Creative Media Production – Games Design
Unit number and title L3 Unit 6 Critical Approaches to Creative Media Products
Start date 15th September 2014
Deadline 24th September 2014
Assessor name Harry Arnold
Assignment title HA7 – Defining Game Audiences
The purpose of this assignment is for you to:
Understand how media producers define audiences for their products
Scenario
Working as a freelance games journalist you are going to write an illustrated critical article that unpacks a game genre of your
choice for the Games Magazine, Edge.
As part of your planning for this you will make research into how game audiences are defined.
Work to be submitted
Research Techniques
Application of Techniques
Results Presentation

2. Tasks Grading
Criteria
Mapping
There is additional guidance that you will need to follow posted to Unit 6’s Moodle course and all evidence produced by you must be posted to
your blog. Where you use the web to carry out your research make sure that you have cited all sources.
Task 1 – Research Techniques
Use your blog to explain the following research techniques:
1. Quantitative Research
2. Qualitative Research
3. Audience Profiling
Remember that you are trying to comprehensively explain how media producers define audiences with elucidated examples and
consistently using subject terminology correctly.
Uni t 6
P1, M1, D1
Task 2 – Applying Research Techniques
Appl y the three re search techniques you’ve profiled in Task 1 to the supplied game examples in order to identify the target
a udiences. You will need to provide e vidence of how you prepare d and ca rried out your re search, what conclusions you’ve drawn
from i t and how successful i t was. This will be best presented in the form of a work log or diary.
Remember that you are trying to comprehensively explain how media producers define audiences with elucidated examples and
consistently using subject terminology correctly.
Uni t 6
P1, M1, D1
Task 3 – Presentation of Research Results
Produce a presentation using appropriate software that explains your findings.
Remember that you are trying to comprehensively explain how media producers define audiences with elucidated examples and
consistently using subject terminology correctly.
Uni t 6
P1, M1, D1

3. This brief has been verified as being fit for purpose
Assessor
Signature Date
Internal verifier
Signature Date
Unit 6 Critical Approaches to Creative Media Products
P1 describe how media producers
define audiences with some
appropriate use of subject
terminology [IE].
M1 explain how media producers
define audiences with reference to
detailed illustrative examples and
with generally correct use of
subject terminology.
D1 comprehensively explain how
media producers define audiences
with elucidated examples and
consistently using subject
terminology correctly.
P2 describe how media producers
create products for specific
audiences with some appropriate
use of subject terminology [IE].
M2 explain how media producers
create products for specific
audiences with reference to
detailed illustrative examples and
with generally correct use of
subject terminology.
D2 comprehensively explain how
media producers create products for
audiences with elucidated examples
and consistently using subject
terminology correctly.
P3 describe how media audiences
respond to media products with
some appropriate use of subject
terminology [IE].
M3 explain how media audiences
respond to media products with
reference to detailed illustrative
examples and with generally correct
use of subject terminology.
D3 comprehensively explain how
media audiences respond to media
products with elucidated examples
and consistently using subject
terminology correctly.
P4 present a descriptive response
to a media product with some
appropriate use of subject
terminology [IE].
M4 present a discussion of a media
product with reference to detailed
illustrative examples and with
generally correct use of subject
terminology.
D4 present an analysis of a media
product with supporting arguments
and elucidated examples, and
consistently using subject
terminology correctly.
:PLTS: This summary references where applicable, in the square brackets, the elements of the personal,
learning and thinking skills applicable in the pass criteria. It identifies opportunities for learners to demonstrate
effective application of the referenced elements of the skills.