1. Social Shopping / DEALS

2. User Types | People who are “looking for deals” Price hunters can become deal mavens, usually by learning strategies and getting hooked. Yahoo! Network Survey (N=1163) ** Q: I look for deals / bargains even when I don't have a specific product in mind * Q: I look for deals / bargains only when I have a specific product in mind .

4. User Types | People who are “looking for deals” Price hunters can become deal mavens, usually by learning strategies and getting hooked. Yahoo! Network Survey (N=1163) ** Q: I look for deals / bargains even when I don't have a specific product in mind * Q: I look for deals / bargains only when I have a specific product in mind .

9. BUSINESS IMPLICATIONS

11. Business Opportunity

12. Business Opportunity

13. Business Opportunity

14. Business Opportunity

15. Business Opportunity

16. USER EXPERIENCE STORYBOARDS

18. Or…

19. USER EXPERIENCE strategic CONCEPTS

24. USER EXPERIENCE coupon center CONCEPTS

25. Design Variations Prototype: Coupons Only | Voting, Saving, Sharing w/ aggregate score

26. Design Variations | Coupons Only | Voting, Saving, Sharing (no aggregate score)

27. Design Variations | Coupons Only | Saving & Sharing Only

28. Design Variations | “All Deals” Deal Center, Coupons + Rebates Only Deal Center

29. Design Variations | Deal Widget | slot machine

30. Design Variations | Deal Widget | deal ticker

31. Design Variations | Deal Widget | deal ticker