May 10-2017-webinar-artw-cfo-slides-final

1. Finance Pivots to the Cloud
How Cloud Savvy Finance Leaders
are Cutting Complexity and
Championing Smart Expense
Management.

2. Housekeeping
• This Event is Designed to be
Interactive
• Take Advantage of Real Time
Q&A
• Visit Resource Widget
Finance Pivots to the Cloud

3. Larry Begley
CFO
CloudHealthTechnologies
DaveTerry
COO
Chrome River Technologies
Albert Pang
President
Apps Run the World
Speakers
Finance Pivots to the Cloud

4. CFO Debrief
A Talk with Larry Begley,
CFO, CloudHealth Technologies
Finance Pivots to the Cloud

5. CFO Debrief
What’s Changed?
Finance Pivots to the Cloud
IT & Operations

6. CFO Debrief
“The Big Shift”
Finance Pivots to the Cloud

7. CFO Debrief
Managing
the Cloud
Finance Pivots to the Cloud

8. CFO Debrief
Millennials
and the Cloud
Finance Pivots to the Cloud

9. CFO Debrief
Finance Teams
and the
Cloud Era
Finance Pivots to the Cloud

29. Finance Pivots to The Cloud
With Albert Pang, President
Apps Run the World
Finance Pivots to the Cloud

30. Agenda
 Latest research findings on Cloud
Apps Market
 Cloud platform is at a tipping point
 Best practices for finance executives
Finance Pivots to the Cloud

31. Cloud Apps Market Grew More Than
Expected in 2016, $B
47 47
56.9
53
62.5
60
69.4
67
75.3
73
79.7
76
85.5
0
10
20
30
40
50
60
70
80
90
May 2017 Forecast August 2016 Forecast
2015 2016 2017 2018 2019 2020 2021
5-Year CAGR = 8.5% 5-Year CAGR = 10%

32. 2016 Cloud Apps Market By Country
and Vertical
Banking and
Financial
Services
10%
Retail
9%
Healthcare
9%
Professional
Services
9%Insurance
7%
Manufacturing
7%
Consumer
Packaged
Goods
6%
Construction
and Real Estate
5%
Communication
4%
Leisure &
Hospitality
4%
Other
30%
Increasingly viral with
some countries nearing
triple-digit growth
US
60%
UK
6%
Germany
4%
Canada
4%
Australia
3%
France
2%
Mexico
2% Brazil
1%
Singapore
1%
India
1% Other
16%
High-teens and low 20s
expected for most
verticals

33. 26 Vocus 85 SumTotal 144 GoodData 203 Medallia 262 AirClic 325 Vistaprint 384 Tagetik 443 PeopleMatte
27 LogMeIn 86 Rally 145 Interactive 204 Apttus 267 MarketLive 326 Cherwell 385 Tidemark 444 PivotLink
28 Bazaarvoice 87 Greenway 146 Esker SA 205 Venda 268 MicroStrategy327 ISCS 386 Viewpoint 445 Proactis
29 Dealertrack 88 SilkRoad 147 KDS 206 Avalara 269 Misys 328 WebPT 387 WorkPlace Sys446 PureSafety
30 OpenText 89 HubSpot 148 Mindshare 207 Questback 270 FrontRange 329 iTesso 388 Yonyou 447 Ramco
31 LivePerson 90 Cegid 149 Spredfast 208 ServiceMax 271 Qualifacts 330 Birchstreet 389 IBS AB 448 Rosslyn Anal
32 Responsys 91 Active Network 150 Sprinklr 209 SCI Solutions272 Property Solutions331 Cybozu 390 BaseCamp 449 Siemens PLM
33 Lumesse 92 Q2ebanking 151 Exact 210 blueKiwi 273 Castlight Health332 Alfresco 391 EasyVista 450 Silverlake Ax
34 Jive 93 CA 152 Wave 211 Revionics 274 Thomson Elite333 API Healthcare392 Genius 451 Softway
35 ACI 94 SAS 153 FreshBooks 212 Meta4 275 Bellin 334 Aspect Software393 SysAid 452 Synygy
36 Intuit 95 Northgate 154 Insperity, Inc. 213 Bronto 276 Hyland Software335 Astute Solutions394 Bill.Com 453 TalentWise
37 Veeva 96 Dropbox 155 Kyriba 214 EMIS 277 Kognitio 336 Asure 395 Innotas 454 Technology P
38 IntraLinks 97 MedeAnalytics 156 Retail Solutions215 OATI 278 MRI Software337 Avionte Staffing396 Arena Solutions455 Temenos
39 Meltwater 98 AtTask 157 Intacct 216 Fourth Ltd 279 NewMarket 338 Deem 397 Central Desktop456 Total Specifi
40 SunGard 99 HRSmart 158 Spendvision 217 Advent 280 NeoGrid 339 e-Builder 398 InsightSquared457 Valueframe
41 Google 100 Brainshark 159 Premiere Global218 Desire2Learn281 Locus 340 ECi 399 etouches 458 Verint
42 Demandware 101 GXS 160 VinSolutions 219 Fidessa 282 Capillary 341 GTreasury 400 saasu 459 Vindicia
43 SPS 102 Fieldglass 161 Trimble 220 Xactly 283 MEDfx 342 McKesson 401 Buildium 460 Wolters Kluw
44 UNIT4 103 KANA 162 Genesys 221 Zywave 284 Axios 343 Murex 402 ADAM Tech 461 Work4Labs
45 Visma 104 Micros 163 Altair 222 SupplyOn 285 CAS 344 StoneRiver 403 Akio 462 Wynyard
46 Kronos 105 Qualtrics 164 Borderfree 223 SuperOffice 286 Jenzabar 345 TIBCO 404 Amicus Attorney463 XIFIN
47 HP 106 Coupa 165 Cegedim 224 NICE 287 Kewill 346 Tomax 405 Aranda 464 Aderant
48 Benefitfocus 107 E2open 166 eCommera 225 SDL PLC 288 NewVoiceMedia347 TriTech 406 Ascentis 465 WeDo
49 FleetMatics 108 Paycom 167 Lyris 226 Generix Group289 SS&C 348 Vendavo 407 ASG 466 ClickSoftwar
50 SkillSoft 109 Halogen 168 Acumatica 227 EventBrite 290 Dassault 349 Zycus 408 Aspect Enterprise467 Accellos
51 HealthStream110 2U 169 Applied Sys 228 Kareo 291 Civica 350 Findly 409 Autotask 468 COINS
52 Ceridian 111 Rubicon 170 DocuSign 229 Perfect Commerce292 Arrowstream351 Bond Intl 410 Avaya 469 MercuryGate
53 Marketo 112 Ebix 171 IRIS 230 ArisGlobal 293 Thunderhead352 VFA 411 Bentley 470 Instec
54 Callidus 113 iCIMS 172 MedAssets 231 Attensity 294 Guidance 353 Trace One 412 Bitam 471 Clio
55 Five9 114 ChannelAdvisor173 MEDHOST 232 Birst 295 Gigya 354 Nuview 413 Capital ID 472 Altum
56 ReyRey 115 Autodesk 174 CGI 233 Cerner 296 Centric 355 Bunchball 414 Cobra 473 Aplicor
57 Zoho 116 BMC 175 Bizo 234 QAD 297 Connectwise356 Propertybase415 Computer Programs474 AgilOne
58 Opower 117 Epicor 176 Homecare 235 Qvidian 298 DealerSocket, Inc.357 Skytap 416 ConsolVMS 475 Wrike
59 SciQuest 118 Pearson Ed 177 AppFolio 236 Velocify 299 Avue 358 WebRezPro 417 CRW 476 Asana
60 Paylocity 119 SABA 178 Aconex 237 Verisae 300 Bigcommerce359 AFAS 418 Edifecs 477 Elastic Path
61 LiveOps 120 Vertafore 179 Replicon 238 Zuora 301 PeopleAdmin360 Avangate 419 ekmPowershop478 Taulia
62 SurveyMonkey121 ZirMed 180 Workforce SW 239 Model N 302 Nightingale 361 Brightpearl 420 Electronic Commerce479 Base CRM
63 Ellie Mae 122 Yardi 181 Clarabridge 240 ClearSlide 303 3dcart 362 Clarifire 421 EMC 480 C9
64 Cvent 123 Silverpop 182 Evolution1 241 AFS Technologies304 Strongview 363 CMIC 422 Enviance 481 Channelinsig
65 Lithium 124 Ipipeline 183 eGain 242 Moxie Software305 FastSpring 364 Dairy.com 423 Eptica 482 HRBoss
66 SugarCRM 125 Red Book 184 Daptiv 243 Avature 306 Globoforce 365 Diasoft 424 Eyefinity 483 Iconixx
67 Marin 126 TriNet Group 185 1010data 244 Haufe Umantis307 Magento 366 Epic 425 Follett 484 Lavante
68 Covisint 127 Xero 186 WebTrends 245 Host Analytics308 Clearwater 367 Healthland 426 IBS Software485 Kayako
69 CompassLearning128 Digital River 187 XRS 246 TechnologyOne309 Allocate 368 HireVue 427 inszoom.com486 SAManage
70 Experian Health129 Amber Road 188 ION Trading 247 Advanced Computer310 Campus Mgmt369 Inworx 428 IQ Navigator487 Freeagent
71 Zendesk 130 Atlassian 189 BlackLine 248 MYOB 311 Payworks 370 JDA 429 Jaspersoft 488 Get Satisfact
72 SmartFocus 131 Textura 190 eCivis 249 Jack Henry 312 Protel 371 NCR Retail 430 Jeeves 489 Salesfusion
73 Bottomline 132 Bullhorn 191 MINDBODY 250 Accela 313 Clarizen 372 OpenBravo 431 LawLogix 490 Agilysys
74 Box.net 133 Infusionsoft 192 Accruent 251 LeanLogistics314 24sevenoffice373 PNI 432 Logibec 491 Aptean
75 Infor 134 Telogis 193 Aditro 252 Dude Solutions315 Cleverbridge374 Pronto 433 Lufthansa Sys492 ARCHIBUS
76 Blackboard 135 Brightree 194 Deltek, Inc. 253 Jobvite 316 Aria 375 Quality Sys 434 Maximizer 493 BuilderTrend
77 Peoplefluent 136 TOA 195 Ellucian 254 Act-On Software317 Evernote 376 Resolver 435 Navicure 494 CompuGroup
78 GT Nexus 137 Hubwoo 196 Sage 255 Expense On Demand318 Infinite Campus377 Revinate 436 NEC 495 CSDC System
79 Descartes 138 HealthcareSource197 Talentsoft 256 NEOGOV 319 Raet 378 Selectica 437 OBIC Co. 496 Dexter + Cha
80 HootSuite 139 Abila 198 Deluxe 257 PeopleAnswers320 Revitas 379 SpringCM 438 P2 Energy 497 DSG
81 Reval 140 Craneware 199 CoreLogic 258 Shopify 321 RIB 380 StayinFront 439 PageUp People498 Exalog
82 Plex 141 inContact 200 Teradata 259 BasWare 322 Steelwedge 381 Subex UK 440 PDS Software499 Exigis
83 Synchronoss 142 Beeline 201 NextGen Health260 CloudPay 323 SYSPRO 382 Swiftpage 441 Pegasus 500 FPX
84 Tyler 143 Domo 202 Upland 261 Vormittag 324 Talemetry 383 Symphony EYC442 Pegasystems
Ranking Cloud Top 500
Apps Vendors Since 2011
Subscription
Revenues, $M
Since the beginning of 2016, there
have been at least 121 ownership
changes among Cloud Top 500..

34. The Good News is Software
Companies Never Die
In 2000, Salesforce.com almost
had the entire market unto itself.
Today, it’s one of many Cloud applications vendors
fighting on-premise rivals and each other,
trying to secure a slice of the growing market.
1. Constant Contact now part of Endurance
2. inContact acquired by NICE Systems
3. NetSuite now part of Oracle
4. FleetMatics now part of Verizon
5. SciQuest renamed Jaggaer
6. E2open merges with Steelwedge
7. Kewill renamed Blue Jay Solutions
8. PowerSchool acquired SunGard K-12
9. ServiceMax now part of GE Digital

35. Software As A Platform
In 2000, Salesforce.com almost
had the entire market unto itself.
Today, it’s one of many Cloud applications vendors
fighting on-premise rivals and each other,
trying to secure a slice of the growing market.
All the hype over Artificial Intelligence, Big Data,
Blockchain, Internet of Things, Machine Learning,
Virtual Reality, etc. centers round the need to
create a platform on which other third-party
services can be easily distributed and monetized.

36. Cloud profitability
outlook is cloudy
at best as
investor appetites
and expectations
are shifting.
Infrastructure
Growth Prospects
Sales and Marketing
Same applies
to support
costs
Customer
acquisition
costs to rise
Vertical
prevails
Churn
fluctuates
Measuring
win rates
Cloud Shakeout Imminent

37. Customers Explore Insourced and
Outsourced Cloud Options
Insourced
Outsourced
Whole is
greater
than sum
of its parts
37
Agility
Domain
Expertise
Strategic
Imperative
Low cost
Availabiliity
Continuous
Updates

38. Digital Transformation Past vs Future
2500
20000
30000
98663
92242
1940 1969 1980 2011 2016
NUMBER OF BANK BRANCHES IN
UNITED STATES
0
10
20
30
40
50
60
70
Computer-based payments Mobile Payments
Amount of Total Payments
Processed By Bank of America
in Mar. 2016, $B
$20B
Growing at
4% a year
Growing at
15% a year
$60B
ATM
introduced in 1969
BOA is adding 300K+ new mobile users a month,
resulting in 15% growth in mobile payments a
year.
In 2016, BOA had a $3 billion annual budget for
investing in technology and innovation, a figure
that has doubled since 2010.
Introduction of ATM did not mean the demise
of bank branches, nor bank tellers.
Source: FDIC Source: Bank of America

39. Mitigating Your Risks Through
Diversification
Protect Your Core
Innovate Your Context
XXXX
Cost
SG&A
Margin
Cash
Acquisition
Profit
Branding
Pricing
Packaging
Staying power

40. Finance Executives Must Adapt To
Digital Transformation
Today, it’s one of many Cloud applications vendors
fighting on-premise rivals and each other,
trying to secure a slice of the growing market.
A new beginning for finance executives
may portend fundamental shifts in their
priorities as well as their relationships
with other key stakeholders within
the organization.

41. Collaboration and Trust Go Hand In
Hand
Today, it’s one of many Cloud applications vendors
fighting on-premise rivals and each other,
trying to secure a slice of the growing market.
Team collaboration, cross-functional visibility
and even personal branding may hold keys to
building this new enterprise-wide platform
in order to achieve top-line growth and
bottom line savings.

42. Larry Begley
CFO
CloudHealthTechnologies
DaveTerry
COO
Chrome River Technologies
Albert Pang
President
Apps Run the World
Questions
Finance Pivots to the Cloud

43. Thanks for Participating
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• Have a Great Day!
Finance Pivots to the Cloud