2. The Team
Glory Nguyen Fred Baba
Education: Education:
• MIT 2010 • MIT 2010
S.B Economics, S.B Computer
S.B Management
Science Science
• Wharton 2014
Work Experience:
Work Experience • Capital IQ
• OC&C Strategy • Allston Trading
Consultants
• Getco
• Palantir (Algorithmic
Technologies
Trading)
3. Market Landscape and Sizing
Networking Market
PRICE
Penciled.I
n
Curated Expert Networks
Contact Databases
SERVICE Scheduling Tools
Penciled.In
4. Market Situation
CURRENTLY: WITH PENCILED.IN:
• Fragmented market where
users needs are fully
satisfied:
Interviews can
– Quora –Unable to ask users instead be
direct questions effectively scheduled
– Jigsaw/Zoom Info – Difficult
to email/cold call effectively easily, effective
(outdated information)
– Ohours.org – Scheduling is a
ly, affordably
mess with excess demand
– GLG – expensive for the every
day user
5. Penciled.In Platform
Easy
search Dynamic
and
Pricing Set Transpare
by Experts nt
Schedulin
g
Profiles Pre-Filled
From Linked In
6. Business Model
Buyers Experts
• Access to the database is • Sign in through Linked In
free • Set own pricing structure
• Buy tokens which can be for 15 minutes
redeemed for 15 minutes of • Easy Scheduling Tool
an expert’s time • Redeem tokens through
• Flexible pricing website
– format of interaction
(phone, email, skype, in
person meeting ,etc)
– Number of time slots needed
to Penciled.In
7. Competitors
Gerson Lehman Group JigSaw
• Expert Network • Networking Database with
• Price set through GLG frequently un-updated
• Experts Vetted Through GLG information
• Expensive with Inflexible • Salesforce contact form
Timing/Scheduling • Requests for contact are
• Mainly targeted toward often awkward and are not
Hedge warmly greeted
funds, Banks, Consulting • Difficult to drill down and
Firms, Large Established find particular experts
Corporations
Current Problem: customer/Customer Pains,How are they solving todayOur Solution: How will they solve with me, How is this different from market?Why Now? Why is this solution possible today, why is this right for today/tomorrow \\How big is the market, how big can we be , what is the value were creatingGLG: Serves asset managers, private equity, investment banks, and venture capital clients18,000 transactions a month on averageA typical phone consultation with an expert lasts for approximately 45/60 minutesCharges between $200 and $1,000 per hour
