Scaling API-first – The story of a global engineering organization
Twittersphere
1. Into the Twittersphere: Using
microblogging technology to build
community
Gillian Lord
(glord@ufl.edu)
Lara Lomicka
(lomicka@sc.edu)
2. Introduction: Discussion
• How many of you use Twitter?
• What are Twitter’s (or
microblogging’s) potential advantages
for use with classes?
3. Background - Microblogging
• What is microblogging?
– "a form of blogging that allows users to
write brief text updates (usually less than
200 characters) and publish them, either to
be viewed by anyone or by a restricted
group which can be chosen by the user"
(www.wikipedia.org)
• Popular microblogging tools:
5. Background - Twitter
• What is ?
– A social networking and microblogging service that
enables its users to send and read messages known
as tweets.
– Tweets are text-based posts of up to 140
characters displayed on the author's profile page
and delivered to the author's subscribers
(followers).
– Senders can restrict delivery to those in their
circle of friends or, by default, allow open access.
– A service for friends, family, and co–workers to communicate
and stay connected through the exchange of quick, frequent
answers to one simple question: What are you doing?
6. Twitter in FL learning and teaching
• Many overviews of what Twitter is and why educators
might benefit from it (i.e., Stevens 2008)
• Educators vouch for Twitter’s use in the classroom :
– Alan Haskvitz, “Twitter in the Classroom,” Reach Every Child
– Kate Messner, “Making a Case for Twitter in the
Classroom,” School Library Journal (December 1, 2009)
– National Education Association, “Can Tweeting Help Your
Teaching?” NEA Today Magazine (2009)
– Laura Walker, “Nine Reasons to Twitter in Schools,” Tech &
Learning (April 16, 2009).
7. Twitter in FL learning and teaching
• Selected empirical studies
– Corbett, Mace & Regehr 2008
• Can be used to build community and support learning in the classroom
(engagement and social use)
• Perhaps not as effective at impacting learning
– Antenos-Conforti 2009
• Creates a virtual extension of the physical classroom
• Fostered strong sense of community; encouraged participation
– Dunlap & Lowenthal 2009a
• Instructional benefits include connecting classmates and instructor
– Dunlap & Lowenthal 2009b
• Encourage free-flowing just-in-time interactions and thus enhance social
presence in online courses
• Connect with a professional community of practice
Many claim Twitter can increase social presence, connectivity and
a sense of community, but few have set about to empirically and
systematically test these claims.
8. Our goals
1. Determine if Twitter participants
develop a sense of community through
this medium.
2. Discover how and why participants
interact via Twitter.
10. Two contexts
• Twitter in two contexts
– Context 1: Intermediate French class
• 1 semester (fall 2009)
• Students tweeted among themselves and with
native French speakers
– Context 2: Foreign language teaching
methods class
• 1 semester (fall 2009)
• Teaching assistants tweeted among themselves
and with 80+ other TAs in the US and Canada
11. Intermediate French
• 4th semester French, university level
• 13 students (11 female, 2 male)
• Students tweeted 3x weekly for 9 weeks
– 2 tweets in the TL; 1 tweet in the NL
– Used common hashtag (#)
• Tweets represented status updates and
current happenings in their lives
• GOAL: build community among learners
in the US and in France; extend
learning outside of classroom
13. Foreign Language Teaching Methods
• Graduate course for new language TAs
– At UF: 9 students (1 male, 8 female)
– Elsewhere: over 80 tweeters from US and Canada,
variety of backgrounds and institutions*
• Tweeted 3x weekly
– 2 original posts
– 1 @reply
– Used common hashtag (#FLTeach)
• GOAL: build community to share, reflect on
experiences as new teachers
*Tweets analyzed here are from 7 UF students who gave their permission
and 31 survey respondents (including those 7 UF students)
14. Student surveys
• Unique surveys used in each class
– Common aspects surveyed:
•Familiarity with Twitter prior to project
•Reactions to Twitter project
•Open-ended opinion questions
– Different aspects surveyed:
•Useful aspects of Twitter
•Frequency, purpose and content of
tweets
15. Content of tweets
• Content analysis
– Tweets examined
for evidence of
social presence1
– Percentages of
indicators that
were
• Affective
• Interactive
• Cohesive
1 Following Rourke et al. (2001) and Lomicka & Lord (2007)
17. Intermediate French class
• Had you heard of Twitter prior to this class?
– Yes = 13
– No = 0
• Did you already have a Twitter account?
– Yes = 3
– No = 10
• Are you comfortable using new technologies?
– Yes = 12
– No = 1
18. Intermediate French class
• Opinions on using Twitter pre/post
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Love idea Like it Neutral Do not like
it
Hate it
2
4 4
3
0
3
5
3
1 1
PRE-semester
POST-semester
19. Intermediate French class
• Advantages to using Twitter
0 1 2 3 4 5 6 7 8
being able to have delayed communication
being able to have instantaneous communication
using language with professor outside of class
following French students in Troyes
being able to reply to someone’s tweet
building community with classmates in 209 and in France
having a 140 character limit
being able to share information
using language with classmates outside of contact time
Features of Twitter useful in learning French
(# responses)
22. Intermediate French class
• Open-ended questions
– What did you like most about Twitter?
• Reading the French students’ tweets
• Knowing about the French students lives
• Relevant to real life language use
• Random comments were fun
• Could reply to others
• Helped feel more comfortable speaking
– What did you like least about Twitter?
• Using hashtags
• The word limit
• Sometimes feel like there is nothing to say
25. Intermediate French class
Indicators Raw #s
Total tweets 623
Total indicators 1004
Total affective 346
Total interactive 276
Total cohesive 29
% affective % interactive % cohesive
Series1 34.46 27.49 2.89
0.00
10.00
20.00
30.00
40.00
50.00
60.00
70.00
80.00
90.00
100.00
Percentag
Indicators of Social Presence
(class 1)
27. Teaching Methods class
• Institutions represented*
• University of Florida = 7
• University of South Carolina = 7
• University of North Carolina = 13
• Indiana University = 2
• Lakeridge Jr. High School (Orem, UT) = 1
• Missionary Training Center, Lone Peak High
School = 1
*Recall that over 80 participants were involved in the tweeting, but only 31 filled
out the final survey, through which permission to analyze data/tweets was
granted. Therefore, only these 31 survey responses are considered here. In the
content analysis, only the tweets of the 7 UF students who gave permission and
did not cancel their Twitter accounts were analyzed.
28. Teaching Methods class
• Languages taught
– Spanish = 25
– French = 2
– Italian = 2
– Portuguese = 1
– German = 1
29. Teaching Methods class
• Prior familiarity with Twitter
– Yes = 4*
– No = 27
*Of those 4, only two had Twitter accounts that they used
with any regularity.
30. Teaching Methods class
• Frequency of posts (out of 31 responses)
– Required 3x/week = 17
– 3-5x/week = 10
– More than 5x/week = 2
– Fewer than 3x/week = 2
• Frequency of replies (out of 30 responses)
– Required 1x/week = 13
– A few times/week = 12
– Several times/week = 1
– More often than that = 1
31. Teaching Methods class
• With whom did you connect most through your
tweets?
0
5
10
15
20
25
30
Instructors teaching
same language as me
Instructors at other
institutions
Instructors at my own
institution
Nobody Everyone equally
32. Teaching Methods class
• What were the main topics of your tweets?
0
5
10
15
20
25
30
Reaction to
my students
Getting new
ideas about
teaching
Reactions to
my textbook
Bonding What I was
learning as a
teacher
Frustration Happiness Emotional
response to
something
that
happened in
class
Response to
something
someone
else posted
Asking for
advice
Recounting
what
happened in
class
34. Teaching Methods class
• Open-ended question
Is there anything else you would like to share with me about your
experiences with Twitter and/or your teaching methodology course
this semester?
– It was a really fantastic idea and a good experience for me as a first semester
teacher… I really hope it continues into next semester!
– It really helped all of the TA's bond and gave us a way to share our experiences and
encourage each other.
– I thought it was really helpful to read other people's tweets. Even if I didn't get
concrete support/suggestions/advice, it was really nice to know that everyone was
struggling with the same sort of things I was. It made me feel less alone.
– I think Twitter would have been more beneficial to my university if our professor cared
that we used it.
– It was great to be able to take the time to reflect.
– A lot of people wrote remarks about their classes that had absolutely no value for
other people to read. That gave me the feeling that I was spending time reading a lot
of text that I didn't learn from, or that didn't make me think new thoughts. I did get
one good idea from someone's tweet, though, that inspired me.
– I think using Twitter was less beneficial to me as a teacher than writing longer
reflections and actually thinking about what I was doing as a teacher. The 140
character limit does not lend itself to deep thought.
37. Teaching Methods class
Indicators Raw #s
Total tweets 400
Total indicators 582
Total affective 185
Total interactive 329
Total cohesive 68
*Of the 400 tweets, a total of 71
(17.75%) were not coded as
indicating any type of social
presence. Others were coded with
more than one indicator.
% affective % interactive % cohesive
Series1 31.79 56.53 11.68
0.00
10.00
20.00
30.00
40.00
50.00
60.00
70.00
80.00
90.00
100.00
Percentage
Indicators of Social Presence
(class 2)
39. Attitudes and Opinions
Intermediate French
• Generally favorable
• Appreciative of
opportunity for
additional
communication
• Frustrated that the
French students tended
not to use twitter as
much as the Americans
Teaching Methods
• Generally favorable
• Appreciate community
• Frustrated with trying to
reflect in limited
characters
40. Participant interaction
Intermediate French
• More affective than
interactive
• Hardly any cohesive
Teaching Methods
• More interactive than
affective
• Some cohesive
• More cohesive indicators
than in the language
class
41. Conclusions
• Return to goals:
1. Sense of community?
» A sense of community was established
through the Twitter interactions but
differed in each class.
2. Participant interaction?
» Social interaction was demonstrated
largely through affective and interactive
indicators (in differing proportions in
the two classes, due to task demands
and population make-up), with fewer
indicators of cohesion.
42. Challenges
• Many useful features of Twitter were
not emphasized or used:
– Direct messages (d)
– Retweeting (RT)
• Following other tweeters should be
required for class projects
• Difficult to retrieve tweets for
research/analysis after the fact
43. Audience participation
• Questions?
• Have you used Twitter with your
classes? How? Was it successful?
• What do you use for community building
tools?
44. Selected references
• Antenos-Conforti, E. (2009). “Microblogging on Twitter: Social Networking in
Intermediate Italian Classes.” In L. Lomicka and G. Lord (Eds.), The Next Generation:
Social Networking and Online Collaboration in Foreign Language Learning (pp. 59-90).
San Marcos, TX: Computer Assisted Language Instruction Consortium.
• Corbett, S., Mace, K. & Regehr, G. (2008). “Twitter in the online classroom: Case
study report.” Retrieved from
www.kevinmace.net/media/.../ED690_data_analysis_Twitter_Group.pdf.
• Dunlap, J., & Lowenthal, P. R. (2009a). “ Instructional uses of Twitter.” In P. R.
Lowenthal, D. Thomas, A. Thai, & B. Yuhnke (Eds.), The CU Online handbook. Teach
differently: Create and collaborate (pp. 46-52). Raleigh, NC: Lulu Enterprises.
Retrieved from
http://www.cudenver.edu/Academics/CUOnline/FacultyResources/Handbook/Docum
ents/2009/Chapter_8.pdf
• Dunlap, J. C. & Lowenthal, P. R. (2009b). “Tweeting the night away: Using Twitter to
enhance social presence.” Journal of Information Systems Education 20(2).
• Lomicka, L. & Lord, G. (2007). “Social presence in virtual communities of foreign
language teachers.” System 35, 208-228.
• Rourke, L., Anderson, T., Garrison, D. R., & Archer, W. (2001). Assessing social
presence in asynchronous text-based computer conferencing. Journal of Distance
Education, 14, 51-70.
• Stevens, V. (2008). “Trial by Twitter: The rise and slide of the year’s most viral
microblogging platform.” TESL-EJ 12(1).
Editor's Notes
Microblogging technology is appealing due to its ease of use, spontaneity, immediacy
and portability. A distinguishing factor of microblogging networks and applications is its ability to deliver data to interested users over a variety of channels. For example, Twitter
messages can be received by users on their cell phone, through Facebook using a third
party application, via email, as an RSS feed, or on their computer. With the proliferation
of cell phones in the U.S., it is no wonder that microblogging has become so popular. It is
interesting to note that 18 – 24 year olds make up the largest group in Twitter followed
by the 25 – 34 year olds ("Media use statistics," 2008).
Twitter
Twitter is the key player in space and the company name is used synonymously with micro-blogging. The free service allows users to post status updates via SMS, e-mail, or web browser. What's more, Twitter has an open platform allowing third party developers to build on top of it.
Pownce
Pownce recently launched a micro-blogging platform with added functionality. On top of messaging, users can quickly and easily share links, files, or events with any or all of his/her contacts. See our in-depth review of Pownce for more details.
Tumblr
Tumblr is a very clean, slick micro-blogging platform. Its focus is on simplicity and elegance. Similar to Pownce, users can share a variety of things, including text, photos, quotes, links, chats, or even videos.
Jaiku
Jaiku is considered by many to be Twitter's closest competitor. Most features and functions are similar. It will be interesting to see how the company plans to emerge from the shadow of its main rival.
MySay
MySay is what it says. Instead of text updates, users call MySay and say how they are doing today. Then, friends or family can listen via phone, e-mail, or the web.
Hictu
Hictu is a service for video microbloggers. A webcam and a mouse-click are all that is needed to create a videopost. This streamlined solution saves time and effort for traditional vloggers.
Moodmill
Moodmill is a way to express your mood or current state of being. A sliding scale facilitates this process, while a quick text update completes the personalized service.
Frazr
Frazr is also very similar to Twitter. The main difference is one of language. Frazr is focused primarily on the French and German markets.
IRateMyDay
IRateMyDay allows you the ability to (yes, you guessed it) rate your day on a scale of 'Worst' to 'Great'. Users can also provide a short text update to accompany the rating.
Emotionr
Emotionr is a way to gauge your happiness on a scale of 1-10 (decimals included). As the name touts, it is a way to express and share your emotions and feelings with those around you.
Others who vouch for twitter’s use in the classroom (but not empirical studies): See Alan Haskvitz, “Twitter in the Classroom,” Reach Every Child; and Kate Messner, “Making a Case for Twitter in the Classroom,” School Library Journal (December 1, 2009); National Education Association, “Can Tweeting Help Your Teaching?” NEA Today Magazine, (2009); and Laura Walker, “Nine Reasons to Twitter in Schools,” Tech & Learning, (April 16, 2009).
Using language with classmates outside of contact time and being able to share info
83% prof replying to tweets increased motivation
83% wish French students would have tweeted more often
82% agreed that info read from others contributed to a great sense of class community
Over 9 weeks, only 27 per person were required. Only one student did not achieve the requirement (LJW)
13 weeks of tweeting, minimum of 39 per person required
French: more liked/loved it according to post survey than in the pre survey
In French: more affective b/c goal was to provide status updates, things going on in lives
Cohesive low in both due to nature of tool? Since 140 limit -- not enough space to refer back to names
In methods, focused more on the group building part of it as they were “all in it together”
Sense of community?
For French, survey indicated that 83% prof replying to tweets increased motivation and 83% wish French students would have tweeted more often. The students in France did not turn out to be regular tweeters (with the exception of 2 French students) so community was built within the class in the US, rather than with the students in class. The survey indicated a really high appreciation for communicating outside of class and for sharing info, which contributed to building community among classmates in the US.
Social presence?
For French, affective higher b/c goals of project encouraged students to talk about their lives (therefore high Self Disclosure). Cohesive low probably because no room or need to use names (reply to someone directly), offer salutations, etc. Interactive close behind affective (replies to others – interaction; and asking questions)
Class goals?
For French, community was established within the US class but not as much between the two classes. Conversation was extended beyond the classroom and provided opportunities to practice language informally.