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- 7. AVG COST/LEAD: $373 AVG COST/LEAD: $143 TRADITIONAL DIGITAL SOURCE: HUBSPOT.COM RESEARCH 2011
- 10. 80% 70% 60% 50% 40% 73% 30% 58% 57% 20% 10% 9% 0% SoG ROI Hard ROI . Site Visitor Registered Volume members NTEN 2011 Survey
- 11. 100% 90% 80% 70% 60% 50% 89% 40% 30% 57% 47% 20% 30% 10% 19% 0% Facebook Twi?er YouTube LinkedIn Flickr NTEN 2011 Survey
- 12. 60% 50% 40% 30% 48% 20% 36% 10% 5% 5% 3% 0% No budget $1‐10k $10‐25k $25‐50k $50‐100k >$100k NTEN 2011 Survey
- 13. 70% 60% 50% 40% 30% 61% 20% 10% 14% 11% 8% 2% 5% 0% Zero FTE .25 FTE .50 FTE .75 FTE 1.25 to 2 >2 FTE FTE NTEN 2011 Survey
- 15. Offline Brand/Logo, ReputaWon, Online Publicity Social Media: Radio/TV/print Facebook, AdverWsing Twier, etc. Integrated MarkeQng CommunicaQons Direct Mail, Nonprofit’s TelemarkeWng, Website/Blog Conferences Email, Webinars
- 16. Offline Online TradiWonal Digital MarkeWng CommunicaWon Tools Tools