2. Less is always more in packaging
If you are looking to print product ingredients, 2-3 are abundant. Keeping things
simple is what is attracting more and more consumers today.
3. Keep the protocol in mind
Beauty care and cosmetic products
often need a routine that needs to be
followed. So just launching the
product will not be enough. The
packaging should mention preferable
times of applying the product or the
multiple steps involved in the same.
The protocol should be clearly
mentioned on the packaging.
4. Combination of the topical
product and the devices
The product packaging will not only contain
the topical product, but also the device that
goes well with the same. The packaging
should be such that both the items should
look inseparable.
5. Packaging beauty that
evokes the senses
Believe it or not, right kinds of product
packaging can help in combating stress and
pressure successfully. Try experimenting
with consumer’s emotions and that can
make the packaging interesting. Infact
sensations can be emoted through
packaging.
6. Options of customizing product packaging
The DIY trend of packaging is the in-thing now. In every kind of consumer
product, the customer demands to be involved. This helps the customer to
integrate with the product in a better manner.
7. Use of different kinds of patterns and shapes
Along with tubes, containers and boxes, cosmetic products are packed in
containers of vary shapes and sizes. Geometric patterns and shapes are gaining
immense popularity with people now.
8. Multifunctional design of product
Demands of multi-action products are really high in the market and the
packaging must reflect the multi-functionality character clearly and
properly.
9. Carbon footprint and sustainability factor
Customers are highly concerned about the environmental impact of products and
the same is applicable for product packaging as well.
10. Kind of skin on which the beauty
product can be used
When we talk of beauty care and cosmetic products, we mainly think they are
fairness treatments or items used to beautify the skin. But all products are not
suitable for all skin types. This should be clearly mentioned on the packaging of
the product.
11. Single use products
Well, every time you use your face masks and packs, you have to put your hand in
the container and then apply the same on the face. More and more products are
therefore going for single use sachets that are packed together. This helps in using
the product on the go conveniently.