Running Head: Operational Components 1 Operational Components 8 Operational Components Student Name Institution Affiliated The operations plan will solely focus on the provision of cloud technology services – which is my chosen project. To begin with, the organizational chart is as shown below; (Daud & Rahman, 2017). Recruitment Plan All the above employees are to be recruited and hence the need for a recruitment plan. The following are the steps to be developed in the recruitment process; 1. Assessment of requirement for the position/ Preparing an effective job Description This step involves analyzing the roles in the company that has no personnel to deliver. As seen from the organizational chart, this step has been already done, but there is a need for continuous monitoring to determine any new job positions that may arise from the day-to-day operations. The roles of each post should be well documented as well as the remunerations involved. 2. Publicizing the availability of the position This step involves advertising the position, e.g., in newspapers, radio, word of mouth, to the public. The organization can also contact agents who deal in labor supply for qualified personnel. Means for viable applicants to apply should also be well stipulated, e.g., uploading of resumes on the company website. 3. Conducting interviews and selection of employees Methods such as online interviews, face-to-face interviews, sitting exams, should be devised concerning the appropriate line of work that the applicants are applying for. Also, orientation procedures should be put in place for the successful recruits to familiarize themselves with the company’s policies and day-to-day activities. Employees’ Policies and Code of Ethics The employees should conduct themselves as per the following stipulations at all times; a) Code of Conduct · Dress code – All employees should be dressed in official wear at all times when in the office. The official wear should not be in any way suggestive such that it makes fellow employees or customers uncomfortable. · Workplace safety - All employees should adhere to the safety standards as stated in each risk policy availed to them. In addition, all employees should react accordingly in the event of emergencies such as fires (all these instructions are availed during the orientation process). · Attendance – All employees should report for work all the required days as stipulated in their job description. If this is not possible, the appropriate channels should be followed (as specified during the orientation process) to avoid inconveniencing the operations of the company. · Code of ethics – This section states how the employees should conduct or behave while in the office. Each employee should exhibit the following; i. Be inclusive – Each employee should interact with fellow employees with no level of discrimination whatsoever. In other words, no employee or customer should be discriminated in whichever way, e.g., racial,.

1. Running Head: Operational Components
1
Operational Components
8
Operational Components
Student Name
Institution Affiliated
The operations plan will solely focus on the provision of cloud
technology services – which is my chosen project. To begin
with, the organizational chart is as shown below;
(Daud & Rahman, 2017).
Recruitment Plan
All the above employees are to be recruited and hence the need
for a recruitment plan. The following are the steps to be
developed in the recruitment process;
1. Assessment of requirement for the position/ Preparing an
effective job Description
This step involves analyzing the roles in the company that has
no personnel to deliver. As seen from the organizational chart,
this step has been already done, but there is a need for
continuous monitoring to determine any new job positions that
may arise from the day-to-day operations. The roles of each
post should be well documented as well as the remunerations
involved.
2. Publicizing the availability of the position
This step involves advertising the position, e.g., in newspapers,
radio, word of mouth, to the public. The organization can also
contact agents who deal in labor supply for qualified personnel.

2. Means for viable applicants to apply should also be well
stipulated, e.g., uploading of resumes on the company website.
3. Conducting interviews and selection of employees
Methods such as online interviews, face-to-face interviews,
sitting exams, should be devised concerning the appropriate line
of work that the applicants are applying for. Also, orientation
procedures should be put in place for the successful recruits to
familiarize themselves with the company’s policies and day-to-
day activities.
Employees’ Policies and Code of Ethics
The employees should conduct themselves as per the following
stipulations at all times;
a) Code of Conduct
· Dress code – All employees should be dressed in official wear
at all times when in the office. The official wear should not be
in any way suggestive such that it makes fellow employees or
customers uncomfortable.
· Workplace safety - All employees should adhere to the safety
standards as stated in each risk policy availed to them. In
addition, all employees should react accordingly in the event of
emergencies such as fires (all these instructions are availed
during the orientation process).
· Attendance – All employees should report for work all the
required days as stipulated in their job description. If this is not
possible, the appropriate channels should be followed (as
specified during the orientation process) to avoid
inconveniencing the operations of the company.
· Code of ethics – This section states how the employees should
conduct or behave while in the office. Each employee should
exhibit the following;
i. Be inclusive – Each employee should interact with fellow
employees with no level of discrimination whatsoever. In other
words, no employee or customer should be discriminated in
whichever way, e.g., racial, religion, education level, sex.
ii. Be respectful – All employees should treat each other with
respect in terms of how they speak to each other as well as

3. when working together.
iii. Protect company property – Each employee should handle
all the company equipment with care, both the shared equipment
as well as the personal equipment such as laptops.
b) Communication
All employees should follow the correct channel of
communication in airing their grievances, opinions or whichever
issues that may arise. Also, the employees should not disclose
the confidential company information to inappropriate persons
(this section is expounded more on the confidentiality
agreement).
c) Compliance with the law
As the employees handle data and interact with the systems,
they should do so in accordance with the laws and regulations
that govern the data service system (these laws and regulations
are expounded in the rules and regulations policy section).
Workplace Details
The business is to be located in the state of California. The
location is such that it is easily accessible by both road and air
means of transport. In addition, the site is such that it has high
communication networks, as the communication network is the
basis of the cloud technology services. The facilities required
include servers, storage media or databases, networking
facilities such as switches, routers, hubs, LAN, WAN among
other facilities. The storage media include virtual components
known as storage servers. These servers are availed to the
customers as virtual components in which they upload their data
for storage purpose or other purposes. The users are to be issued
with login credentials through which they can access these
storage infrastructures.
Supply Chain
The supply chain of the cloud technology venture mainly
consists of information. That is, information on the demand and
supply in the market, inventory and the service provision
capabilities of the venture itself. Concerning the demand and
supply in the market currently, the supply chain management

4. seeks for ways to compete effectively for consumers in the
market in terms of the amounts they supply to what the market
demands. In terms of inventory, the supply chain management
of the venture monitors the available services concerning the
market demand and determines how much more in terms of the
market can be served with the remaining resources. This ensures
that the resources are not overstretched and that the services are
provided effectively and efficiently to all the customers (Addo-
Tenkorang, & Helo, 2016).
Customer Service process
The aim of the venture is to provide cloud services to
consumers. Cloud services include storage, hosting, processing,
and software as a service. All these services allow users to
remotely store, access, process, and transfer data remotely. For
the infrastructure to be utilized in a cost-effective manner, there
is a need for economies of scale. For instance, say a single user
requires two hours of processing in a day. This means that for
the remaining twenty-two hours, the processor will remain idle.
To achieve cost effectiveness, the venture should consider
attracting many users to utilize their resources fully
(Rittinghouse & Ransome, 2016).
The quality of the cloud services provided is measured in terms
of the efficiency and effectiveness of the users' point of view.
Efficiency is in terms of ease of access, processing time, and
time taken to retrieve information among other aspects
considered favorable by the users. On the other hand,
effectiveness refers to whether or not the users are getting value
for their money.
Laws Governing the Venture
The information confidentiality laws govern the cloud
technology venture. These laws are applied differently with
respect to the sector from which the data comes from. In other
words, sector-specific laws and regulations have been
implemented together with state-level legislation. For instance,
the HIPAA (Health Insurance Portability and Accountability
Act) governs how data on patients should be handled. From the

5. preceding discussion, it can be deduced that several laws
regulate the cloud technology venture depending on the
different clients that they provide the services for. The venture
should, therefore, ensure that it adheres to all the laws and so
do their employees (Eldred, Adams & Good, 2015).
In terms of taxation laws, the employees are obligated to
P.A.Y.E (Pay As You Earn) taxes that are usually transacted by
the employer, cloud technology venture, and sent to the
government. The venture itself is obligated to federal corporate
income tax under the Tax Cuts and Jobs Act (TCJA).
References
Addo-Tenkorang, R., & Helo, P. T. (2016). Big data
applications in operations/supply-chain management: A
literature review. Computers & Industrial Engineering, 101,
528-543.
Daud, N. H. M., & Rahman, S. A. (2017). Advantages of Using
Cloud Computing by Knowledge Management
Personel. International Journal of Academic Research in
Business and Social Sciences, 7(12), 413-421.
Eldred, M., Adams, C., & Good, A. (2015). Impact of EU data
protection laws on cloud computing: capturing cloud-computing
challenges and fault lines. In Delivery and adoption of cloud
computing services in contemporary organizations(pp. 56-79).
IGI Global.
Rittinghouse, J. W., & Ransome, J. F. (2016). Cloud computing:
implementation, management, and security. CRC press.
VP of Brand Development/ Digital Marketing
Marketing Coordinator
Product Marketing Manager

6. Director of Marketing Analytics
Chief Marketing Officer
Chief Technology Officer
Network Administrators
Engineers
Procurement Officers
Accountants
Chief Operating Officer
Chief Financial Officer

7. CEO
Running Head: FINANCIAL PLAN
FINANCIAL PLAN
7
Financial Plan
Student Name
University Affiliation
Instructor’s Name
Estimate the capital requirements, use of capital, start-up
requirements, and other probable costs involved in the
implementation and subsequent operation of the project
The success of HR Technology cloud implementation is heavily
dependent on capital requirements. The start-up requirements
will obviously be higher than the subsequent use the project.
First, funds will be required in the development of the
centralized HR cloud technology which is expected to be sold to
the different firms in the consumer goods industry. The cost for
the system development is estimated to be $150,000. The cost
also includes testing of the system to ensure it is working as
required. Other than the development of the software, the
project would also incur costs in adverts that will lead to firms
adopting the system for their daily use. The project aims at
using $25,000 for adverts and finally incur an expense of
$20,000 for training the different firms on how to effectively

8. use the software. The initial trainings are expected to be free, as
it will serve as a way of market penetration bearing the product
will still be new to the market. In total, the project is, therefore,
expected to cost a total of $195,000 with an additional $5,000
for miscellaneous hence making it a total of $200,000.
Identify the sources of financing
As a result of starting cost being high, various sources of
finance were considered. The first source is personal savings;
from a personal perspective, I intend to have a strong stake in
the project, with my personal savings providing half of the
entire budget needed kick off the project. Fundraising through
friends and families will be another major source of finance for
the project (Burns, & Dewhurst, 2016). . Bank loans will also be
considered as a possible source of funding for the project.
Finally, if the finances will not be enough, investors, who will
have a stake in the project will act as the third major source of
finance.
Define a payback period
Payback period refers to the time needed for an investment to
fully recover the original outlay with regards to savings or
profits. In this case, for instance, payback would be the time in
which this HR Cloud technology investment would recover the
$200,000 initially invested as profits or savings.
Prepare cash flow projections
The following cash flow projections take into account the first
quarter of the operation phase, and it assumes that the software
has been developed with the initial marketing also conducted.
Jan
Feb
Mar
Apr
Total

9. Cash Inflow
Sales
5,000
6,000
8,000
10,000
29,000
Cash Outflows
Marketing
2,000
2,000
1,000
1,000
6,000
Training
500
500
500
500
2000

10. Total Outflows
2500
2500
1500
1500
8000
Net Cash Flow
2500
3500
6500
8500
21000
Within the first four months, the project is expected to have a
positive net cash flow $21,000, with the sale of the HR cloud
technology software expected to rise in the course of the year.
Prepare a projected balance sheet representing the end of the
first calendar year of operations and defining assets and
liabilities, both current and long term
Balance Sheet, December 31, 2019
Assets

11. Liabilities
Cash (current)
20000
Accrued Expenses (current)
50000
Software (long-term)
100000
Bank Loan (long-term
50000
Common Stock
20000
Total Assets
120,000
Total Liabilities
120,000
Above is the projected balance sheet for the year 2019, thus
showing the company’s financial health by the end of the year.
Prepare income statement projections for the end of the first
calendar year of operations, including charts showing gross
revenues, gross profit, and net income
Income Statement, for the year end December 31, 2019

12. Revenues
Total monthly Software Subscription
170000
Total
170000
Expenses
Wage expense
15000
Marketing and adverts
30000
Rent
500
Training
20000
Software updates
25500
Total Expenses
91000

13. Net Income
79000
The above income statement shows the project’s expected
revenue and the different expenses that will be incurred during
the year. In the end, the project is expected to gain a net profit
of $79000.
Define the meaning of a break-even analysis and prepare an
analysis appropriate for your project
Break-even analysis is used in finding out the point at which a
business neither makes a loss of a profit (Kaplan & Atkinson,
2015). It takes into account fixed and variable costs, which are
compared with sales revenue.
Prepare a ratio analysis, including the definition and value of
applicable ratios
Various ratios could be used in the determination of financial
health of the company. Net sales to working capital ratio, for
instance, is used in determining how efficient the project will
use the working capital. It is obtained by dividing net sales by
the working capital.
Working capital turnover = sales/working =250000/200000 =
1.25
Current ratio shows the ability of the business to pay its long-
term and short-term obligation (Vogel, 2014). It is obtained by
dividing the current assets by current liabilities.
Current ration = Current assets/current liabilities =
20000/50000 = 0.4
Prepare a list of possible risks associated with the
implementation and future operation of your project and
describe the significance of each of them

14. There are various risks associated with the HR cloud technology
with regards to its implementation and also the future operation.
First, being a software of its own kind in the industry, there is
likelihood that it could be termed as ambiguous in terms of its
usage. Ambiguity could not, however, be of major significance
as it only takes a matter of time before the users fully
understand how to use the technology. Secondly, there is the
threat of quick evolving technology (Sanders & Kelly, 2008).
There is a possibility of the technology becoming obsolete with
time as a result of new inventions, which could make this
technology outdated. This risk is of outmost significance as it
could to the fall of the project. If the technology does not focus
on new updates and improvements, it could become of no major
help to the users. The project involves software development
which could be affected by viruses, hence affecting its usage.
This is a significant issue as it could play a role in chasing
away potential clients for the product. The issue must thus be
solved to ensure it does not become a hindrance to marketing
and customer loyalty.
References
Burns, P., & Dewhurst, J. (Eds.). (2016). Small business and
entrepreneurship. Macmillan International Higher Education.
Kaplan, R. S., & Atkinson, A. A. (2015). Advanced management
accounting. PHI Learning.
Sanders, R., & Kelly, D. (2008). Dealing with risk in scientific
software development. IEEE software, 25(4).
Vogel, H. L. (2014). Entertainment industry economics: A guide
for financial analysis. Cambridge University Press.

15. Running Head: HR CLOUD TECHNOLOGY
HR CLOUD TECHNOLOGY
7
HR Cloud Technology
Student Name
University Affiliation
Instructor’s Name
Explain how the marketing plan targets the market segment
HR cloud technology is becoming a basic requirement for most
companies within the consumer goods industry. The industry is
mainly composed of firms which deal in food production,
beverages, clothing, electronics, and automobiles, among other
major goods directly purchased by customers. The marketing
plan, therefore, targets the market segment by showing the
major reasons why HR cloud technology is significant in the
consumer goods industry through conducting a needs analysis.
Most of the activities in which the consumer industry companies
engage in require a centralized location from which various HR
functions should be conducted. Cloud computing technology
provides the best platform to ensure there is consumer
satisfaction, effectiveness in sales and also better employee
engagement that is crucial to the success of various
organizations (Buyya & Venugopal, 2008).
Provide a positioning statement for your project
The HR cloud technology will be a combination of both
customer and employee information system. In many occasions,
organizations only have a cloud technology which strictly deals
with matters associated with the employees. Others will strictly
have information related to customers, but fail to show the link
between the two. For this project, both customers and
employees are crucial to the success of an organization. If

16. employees are not happy, there is a likelihood they will
interfere with service delivery to the customers (Graham,
2008). With this HR cloud technology, firms will be able to see
the interactions between customers and the employees. In
addition to that, the management of employees will become
easier as all data will be centralized within one system.
Management of customers will as well be made better due to the
centralization of all consumer data. The project, therefore, aims
at providing an efficient system for the management of
employees and customers and also provides the opportunity for
the organization to have a better view of the relationship
between employees and customers, who form part of major
stakeholders within organizations.
Define the products and services you will offer
The main product that will be offered is the HR Cloud software
in which various firms in the consumer industry will have to
purchase. Once the product has been purchased, there are
different services the company will offer. For instances,
constant improvement of the software is expected; firms will
thus be charged with the role of downloading updates to ensure
their software is working in the best manner possible. The
project will also offer security services to the different firms
that will acquire the HR Cloud technology. The shift to the
internet and web-based activities have attracted various issues
related to security. Hacking among other cyber related crimes
has drastically increased hence the need for security services for
such software. The company will, therefore, be constantly
monitoring the systems to ensure there no chances for unwanted
parties to access information stored in the databases. In case the
software develops problems, the company will have a way to
respond to issues from the clients and also provide repair
services depending on the situation.
Develop and detail a pricing strategy you will use
Pricing strategy plays an important role in the determination of
the success of a product. The target market has a major
influence on the kind of pricing strategy a firm adapts. If the

17. firm, for instance, has its target market as people in the high
socioeconomic class, then premium pricing would be the best
pricing strategy to use. People in such economic status are
associated with expensive commodities and may not be
interested in cheap products despite the fact they can satisfy
their needs.
In this case, the product in question has firms in the consumer
industry as the target market. As it is known, most
organizations strive to reduce their expenses while ensuring
they gain as much revenue as possible. Secondly, there are
organizations already within the market who are also vendors of
cloud technology. The best pricing strategy that should be
embraced in this case is penetration pricing, which is significant
for organizations striving to create a market share. As the name
suggests, penetration pricing involves setting low prices, which
acts as the main attraction to clients for the product or service
offered by an organization (Hinterhuber, 2008). With
penetration marketing, the product could gain a large market
share within a short period, especially if the product is of high
quality and effectively provides solutions to the various clients’
needs.
In addition to penetration marketing, the project also focuses on
price skimming, which will come once the company has gained
a sizeable market share. Price skimming is a strategy where
goods are charged higher due to the competitive advantage they
have against other similar products in the market. The HR cloud
computing technology proposed by this company will not only
be software for employee management but will also have
features for customer management. This is a unique feature the
software will be accompanied with and, therefore, requiring the
need for price skimming if the firm is to gain more revenue
from the target market. The main pricing strategy will, however,
be penetration marketing and once the customers have become
loyal, then, price skimming will be introduced to enhance the
revenue and profits of the company.
Describe the promotion plan you will implement

18. Promotion plays an important role in the creation of awareness
of products and services and also in the quest of an organization
to expand its customer base. A successful promotional campaign
requires a promotion plan that must consider certain steps. For
this case, the first step would be the determination of the
marketing communication opportunities. Assessment of these
opportunities is mainly dependent on the target market. The
results obtained from this assessment is crucial in ensuring the
firm understands the best communication channels it should use.
For this case, for example, the use of television media could
prove to be expensive bearing the people targeted, who are
mainly the Chief Executive Officers or other big influencers
within organizations. Print media such as business magazines,
business newspapers and direct mails could be better strategies
to consider for this case. The next step should involve the
determination of the objectives for the promotional campaign.
The main objective for this case is awareness creation which is
expected to lead to customer attraction to the product. The next
step involves the determination of promotion mix the campaign
will utilize, which will be followed by the development of the
promotion message. A promotion budget should be determined,
and finally, it would be important to assess the effectiveness of
the campaign in achieving its main objective (Westwood,
2013).
Identify the target locations with an assessment of their
viability
Most consumer goods companies are located in the cities and,
therefore, New York City will be used as one of the target
locations for the product in question. The HR cloud technology
will be significant for small, medium and large-sized
companies. The technology will, however, have more impact in
medium to large sized companies which handle lots of data.
Small companies could not have much data, and this could lead
to the failure for small organizations to perceive the benefits of
having the HR cloud technology. It is, however, important to
help the small organizations to understand that they are in a

19. growth process and would with time require the cloud
technology for data storage, manipulation, and retrieval.
References
Buyya, R., & Venugopal, S. (2008). Market-oriented cloud
computing: Vision, hype, and reality for delivering it services
as computing utilities. In High Performance Computing and
Communications, 2008. HPCC'08. 10th IEEE International
Conference on (pp. 5-13).
Graham, H. (2008). Marketing strategy and competitive
positioning. Pearson Education India.
Hinterhuber, A. (2008). Customer value-based pricing
strategies: why companies resist. Journal of business
strategy, 29(4), 41-50.
Westwood, J. (2013). How to write a marketing plan. Kogan
Page Publishers.