An overview of public libraries and ebooks, from an independent publishers' perspective. Presented at IBPA PubU Online on January 12, 2022, but Guy LeCharles Gonzalez. Learn more at loudpoet.com
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Engaging New Readers with Ebooks in Public Libraries
1. 1
Engaging New Readers with Ebooks
in Public Libraries
IBPA PubU Online: January 12, 2022
2. 2
Public Libraries in
the US
“Visiting the library remains the
most common cultural activity
Americans engage in.”
—Gallup, 2019
16,568 public libraries
2,496 independent bookstores
627 B&N stores
3. 3
Libraries Serve
Readers Everywhere
44.5% are located in rural areas,
few of which have access to a
Barnes & Noble or independent
bookstore.
* The Use and Cost of Public Library Materials: Trends Before the COVID-
19 Pandemic, Jan. 2021, IMLS. (PDF)
https://www.imls.gov/sites/default/files/2021-02/pls_fy18_research_brief.pdf
4. 4
Libraries Meet
Consumer Demand
The percentage of libraries offering
electronic collection materials
increased from 80 percent in FY
2014 to 90 percent in FY 2018.
During this time, per person
spending on physical materials
decreased by 6%, while median per
person spending on electronic
materials increased 31%.
* The Use and Cost of Public Library Materials: Trends Before the COVID-
19 Pandemic, Jan. 2021, IMLS. (PDF)
https://www.imls.gov/sites/default/files/2021-02/pls_fy18_research_brief.pdf
5. 5
Library Patrons
Love Ebooks
“OverDrive reported some 506
million digital lends (e-book,
audiobook, and digital magazine) in
2021, a 16% increase over 2020.”
OverDrive Reports More than Half a Billion Digital Library Loans in 2021
https://www.publishersweekly.com/pw/by-topic/industry-news/libraries/article/88220-
overdrive-reports-more-than-half-a-billion-digital-library-loans-in-2021.html
6. 6
Libraries Drive
Discovery & Sales
"Libraries, bookstores, and online
channels mutually reinforce each
other, leading to engagement and
sales in other channels.”
“75% of respondents have library
cards, and of those, 54.7% (41.5% of
general survey respondents) buy the
book rather than wait when a book is
unavailable from the library."
Panorama Project Releases Immersive Media & Books 2020 Research Report by
Noorda and Berens
https://www.panoramaproject.org/news/2021/2/10/panorama-project-releases-
immersive-media-amp-books-2020-research-report
7. 7
Library Ebook Licensing Models
One-Copy/One-User (similar to print)
Perpetual access: Ebook never needs to replaced
Metered access (checkouts): Checkout limit aligned to print viability
Metered access (time): Ignores usage, for better or worse
Cost per circ: Driven by demand
Simultaneous access (embrace digital)
Perpetual access: Ebook never needs to replaced
Metered access (checkouts): Checkout limit aligned to print viability
Metered access (time): Ignores usage, for better or worse
Cost per circ: Driven by demand
Unlimited access: Similar to streaming and subscription services
What about pricing?
Work with your distributor to determine optimal strategy
What about alternatives?
Connect with Library Futures to learn more
8. 8
Libraries Drive Circulation & Revenue
How do libraries acquire and market ebooks?
Discovery
Patron demand
Distributors: Amazon, Ingram, IPG, OverDrive
Trade: Catalogs, ARCs, Reviews, Bestseller lists
Reviews: Traditional, Paid, Social proof
Readers Advisory
Programming opportunities
Public Library Events & Book Sales Survey
https://www.panoramaproject.org/public-library-events-book-sales-survey
What is a library’s marketing worth?
Library Marketing Valuation Toolkit
https://www.panoramaproject.org/library-marketing-valuation-toolkit
9. 9
Guy LeCharles Gonzalez
Chief Content Officer, LibraryPass
Previously, he was the project lead for the Panorama Project;
publisher and marketing director for Writer’s Digest; director,
content strategy & audience development for Library Journal
& School Library Journal; and founding director of
programming & business development for Digital Book
World.
Web: loudpoet.com
Twitter: @glecharles
LinkedIn: linkedin.com/in/guylgonzalez/