Learn the powerful ways mobile is enhancing communications and transfer important documents.

1. Remote Workers
Can Now Access
Your Documents
From Their
Phones!

2. Meet our guest speakers
Nathaniel Kennedy
Business Development
Engage by Cell
Jody Fridley
Training Manager
Virginia Criminal Sentencing
Commission

3. About Engage by Cell
● Combines mobile technology with
engagement and education strategies
● 10 years experience
● Deep implementation experience
● 4,000 Clients

4. Problems mobile can solve:
● Communication channels are broken
● Content is not easily accessible
● Email - open rates are lower than ever <20%.
Read rate - unknown
● Valuable content you provide is limited to a
desktop

5. Statistics:

6. What this tells us:
Quick Access to information
Don’t want to talk to a
person unless necessary
Used to receiving info
directly from their device

7. What are you currently
offering that takes these
trends into account?

8. Two mobile solutions
SMS`
Platform
Mobile Web
Platform

9. How does it work?
● Short code and a keyword - need to use a SMS company (e.g. Engage
by Cell)
● Build lists
○ You upload an excel file
○ People can voluntarily opt in by texting in
● Mobile website: add any content you like
○ Easy drag-and-drop system

10. Mobile Web
Benefits
● Store all training materials/content in
one mobile location, 24/7 available
● Change content on the fly
● No apps to download or update
● Password protection capability for
sensitive data

11. SMS
Benefits
● SMS has 98% open rate (email 20%)
● Reach people instantly
● Schedule texts based on time & group
● Schedule sequenced texts based on
answers

12. Why is texting gaining
so much popularity?
● Cheap or free for users
● Matches behavior of our current society
● Very fast
● Powerful - can get a link to a specific page, opt in to
a list, get info back instantly
● 98% read instantly
● Opting out works, unlike email where email
addresses are sold
● 24/7 reporting on every text sent or URL clicked

13. Two types of texting:
Inbound Texting
● User text in
● Get information back
○ Plain text
○ Photo/video
● Sign up for list
● Opt out
● Ask a question
● Engage in a text chat

14. Two types of texting:
Inbound Texting

15. Two types of texting:
Outbound Texting
● Push out texts
● Ask a question
● Text chat
● Provide some form of info

16. Virginia Criminal
Sentencing Commission
The commission is charged with developing, implementing
and administering felony sentencing guidelines used in circuit
courts throughout the commonwealth. The guidelines, which
are discretionary, provide circuit court judges with a range of
recommended sentencing options
Jody Fridley
Training Manager
Virginia Criminal Sentencing
Commission

17. Some instructors say
“Put away your cell phone.”
Jody says,
“Bring it out”

18. What environment are you
working in? What kind of content
were you sharing?

19. What issues were you facing that
led to your discovery of Engage by
Cell?

20. What systems were you using in the
past?
-Web -based/ Desktop
solutions
- Hard Copies

21. Was there any pushback from
anyone in your organization to the
idea?

22. Was it easy to implement?
Walk us through the interaction of one of your users

23. How hard is it to manage
your documents?
Does it take a long time to upload or update information?

24. Reporting
Detailed Reporting on both platforms give you insight into your
most popular content
- See whos viewed pages
- How long pages were viewed
- Customized search parameters
- Run reports and download in multiple formats

25. Mobile Web Reports

26. Text Message Reports

27. Benefits
- SMS has 98% open rate
compared to email at 20%
- Reach remote and traveling
employees more easily
- Store all important content in
one mobile location, 24/7
availability
- Change content on the fly
- No apps to download, no
updates
- Password protect sensitive
info

28. Contact Information
Nathaniel Kennedy
Business Development
Engage by Cell
nate@engagebycell.com
Jody Fridley
Training Manager
Virginia Criminal Sentencing Commission
jody.fridley@vcsc.virginia.gov