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Project	
  co-­‐funded	
  by	
  the	
  European	
  Commission	
  within	
  the	
  	
  IEE	
  Programme	
  
Dissemination	
  Level	
  
PU	
   Public	
   x	
  
CO	
   Consortium	
  and	
  EASME	
   	
  
The	
  sole	
  responsibility	
  for	
  the	
  content	
  of	
  this	
  deliverable	
  lies	
  with	
  the	
  authors.	
  It	
  does	
  not	
  necessarily	
  reflect	
  the	
  opinion	
  of	
  the	
  European	
  Union.	
  
Neither	
  the	
  EASME	
  nor	
  the	
  European	
  Commission	
  are	
  responsible	
  for	
  any	
  use	
  that	
  may	
  be	
  made	
  of	
  the	
  information	
  contained	
  therein.	
  
	
  
	
  
	
  
EMPOWERING	
  customers	
  to	
  save	
  
energy	
  by	
  informative	
  billing	
  
	
  
Deliverable	
  2.2b
Publishable	
  report	
  on	
  customer	
  expectations	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Project	
  No.	
  IEE/12/697/S12.645843	
  
	
  
 
EMPOWERING:	
  D2.2b	
  	
  Publishable	
  Report	
  on	
  Customer	
  Expectations
2	
   The	
  sole	
  responsibility	
  for	
  the	
  content	
  of	
  this	
  document	
  lies	
  with	
  the	
  authors.	
  It	
  does	
  not	
  necessarily	
  reflect	
  the	
  opinion	
  of	
  the	
  European	
  Union.	
  
Neither	
  the	
  EASME	
  nor	
  the	
  European	
  Commission	
  are	
  responsible	
  for	
  any	
  use	
  that	
  may	
  be	
  made	
  of	
  the	
  information	
  contained	
  therein.	
  
	
  
Authors
Name	
   Organisation	
  
Giovanni	
  Pede	
   SINERGIE	
  
Speranza	
  Boccafogli	
   SINERGIE	
  
Marina	
  Pirazzi	
   REGGIO	
  EMILIA	
  
Duilio	
  Cangiari	
   REGGIO	
  EMILIA	
  
Vincent	
  Revol	
   ALEC	
  
Marine	
  Joos	
   HESPUL	
  
Gitte	
  Wad	
  Thybo	
   ENERGIMIDT	
  
Stoyan	
  Danov	
   CIMNE	
  
Gabriela	
  Ganeva	
   CIMNE	
  
Joan	
  M.	
  Grande	
   El	
  Gas	
  
Federico	
  Boni	
  Castagnetti	
   IREN	
  
Mariapia	
  Martino	
   POLITO	
  
Andreas	
  G.	
  Wancura	
   LINZSTROM	
  
Gilles	
  Deotto	
   GEG	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
 
EMPOWERING:	
  D2.2b	
  	
  Publishable	
  Report	
  on	
  Customer	
  Expectations
3	
   The	
  sole	
  responsibility	
  for	
  the	
  content	
  of	
  this	
  document	
  lies	
  with	
  the	
  authors.	
  It	
  does	
  not	
  necessarily	
  reflect	
  the	
  opinion	
  of	
  the	
  European	
  Union.	
  
Neither	
  the	
  EASME	
  nor	
  the	
  European	
  Commission	
  are	
  responsible	
  for	
  any	
  use	
  that	
  may	
  be	
  made	
  of	
  the	
  information	
  contained	
  therein.	
  
	
  
Revision	
  history	
  
	
  
Revision	
   Date	
   Author	
   Organisation	
   Description	
  
0.1	
   29/08/13	
   Giovanni	
  Pede	
   SINERGIE	
  
Overall	
   methodology.	
   Partial	
  
data	
  analysis	
  
0.1	
   02/09/13	
   Marina	
  Pirazzi	
   REGGIO	
  EMILIA	
  
Description	
   of	
   Reggio	
   Emilia	
  
pilot	
  
0.1	
   10/09/13	
   Gitte	
  Wad	
  Thybo	
   ENERGIMIDT	
  
Data	
  report	
  and	
  description	
  of	
  
the	
  Danish	
  pilot	
  
0.2	
   24/09/13	
   Marina	
  Pirazzi	
   REGGIO	
  EMILIA	
   Overall	
  review	
  
0.2	
  	
   30/09/13	
   Giovanni	
  Pede	
   SINERGIE	
   Final	
  version	
  
0.3	
   06/05/14	
   Giovanni	
  Pede	
   SINERGIE	
   Publishable	
  version	
  
0.3	
   20/05/14	
   Gabriela	
  Ganeva	
   CIMNE	
   Overall	
  review	
  
0.3	
   22/05/14	
   Michele	
  Pastorelli	
   POLITO	
   Peer	
  review	
  
	
  
 
EMPOWERING:	
  D2.2b	
  	
  Publishable	
  Report	
  on	
  Customer	
  Expectations
4	
   The	
  sole	
  responsibility	
  for	
  the	
  content	
  of	
  this	
  document	
  lies	
  with	
  the	
  authors.	
  It	
  does	
  not	
  necessarily	
  reflect	
  the	
  opinion	
  of	
  the	
  European	
  Union.	
  
Neither	
  the	
  EASME	
  nor	
  the	
  European	
  Commission	
  are	
  responsible	
  for	
  any	
  use	
  that	
  may	
  be	
  made	
  of	
  the	
  information	
  contained	
  therein.	
  
	
  
Table	
  of	
  contents	
  
	
  
1.	
   Introduction	
  and	
  Objectives	
  ...........................................................................................	
  5	
  
2.	
   Overall	
  Methodology	
  .....................................................................................................	
  6	
  
3.	
   Local	
  surveys	
  ..................................................................................................................	
  9	
  
3.1	
  Italian	
  pilots	
  .........................................................................................................................	
  9	
  
3.1.1	
  Reggio	
  Emilia	
  ................................................................................................................................................	
  9	
  
3.1.2	
  Torino	
  .........................................................................................................................................................	
  22	
  
3.2	
   French	
  pilot	
  ..................................................................................................................	
  30	
  
3.3	
   Spanish	
  pilot	
  ................................................................................................................	
  44	
  
3.4	
   Danish	
  pilot	
  ..................................................................................................................	
  52	
  
3.5	
   Austrian	
  pilot	
  ...............................................................................................................	
  61	
  
4.	
   Conclusions	
  and	
  findings	
  ..............................................................................................	
  70	
  
5	
   Feedbacks	
  after	
  testing	
  ................................................................................................	
  74	
  
6	
   Bibliography	
  .................................................................................................................	
  80	
  
7	
   ANNEXES	
  ......................................................................................................................	
  81	
  
Annex	
  I	
  -­‐	
  Questionnaire	
  on	
  users’	
  expectations	
  (basic	
  English	
  version	
  ..................................	
  82	
  
Annex	
  II	
  –	
  Italian	
  Questionnaire	
  ..............................................................................................	
  83	
  
Annex	
  III	
  –	
  French	
  Questionnaire	
  ............................................................................................	
  84	
  
Annex	
  IV	
  –	
  Spanish	
  Questionnaire	
  ..........................................................................................	
  85	
  
Annex	
  V	
  –	
  Danish	
  Questionnaire	
  .............................................................................................	
  86	
  
Annex	
  VI	
  –	
  Austrian	
  Questionnaire	
  .........................................................................................	
  87	
  
EMPOWERING:	
  D2.2b	
  Publishable	
  Report	
  on	
  Customer	
  Expectations	
   	
  
5	
  
The	
  sole	
  responsibility	
  for	
  the	
  content	
  of	
  this	
  document	
  lies	
  with	
  the	
  authors.	
  It	
  does	
  not	
  necessarily	
  reflect	
  the	
  opinion	
  of	
  the	
  European	
  
Union.	
  Neither	
  the	
  EASME	
  nor	
  the	
  European	
  Commission	
  are	
  responsible	
  for	
  any	
  use	
  that	
  may	
  be	
  made	
  of	
  the	
  information	
  contained	
  
therein.	
  
1. Introduction	
  and	
  Objectives
The	
  current	
  report	
  is	
  the	
  product	
  of	
  Task	
  2.3	
  “User	
  expectations	
  of	
  the	
  informative	
  billing	
  and	
  online	
  tools”	
  
and	
  constitutes	
  the	
  core	
  of	
  the	
  service	
  definition.	
  	
  
The	
  objective	
  of	
  this	
  document	
  is	
  to	
  establish	
  the	
  requirements	
  in	
  term	
  of	
  users	
  expectations	
  referred	
  to	
  
the	
   implementation	
   of	
   the	
   EMPOWERING	
   services.	
   The	
   process	
   of	
   requirements	
   collection	
   has	
   been	
  
performed	
  in	
  two	
  iterations.	
  	
  
In	
  the	
  first	
  iteration	
  the	
  definition	
  has	
  been	
  based	
  on	
  the	
  market	
  knowledge	
  of	
  the	
  participating	
  utilities	
  
and	
  the	
  technical	
  partners’	
  know-­‐how.	
  As	
  a	
  result	
  from	
  this,	
  an	
  initial	
  set	
  of	
  services	
  was	
  produced	
  and	
  the	
  
available	
   data	
   and	
   utility	
   system	
   requirements	
   were	
   investigated.	
   Consecutively,	
   initial	
   specifications,	
  
prototyping	
  and	
  testing	
  involving	
  utility	
  staff	
  was	
  done	
  in.	
  The	
  user	
  expectations	
  based	
  on	
  the	
  suggested	
  
services	
  have	
  been	
  investigated	
  in	
  deliverable	
  D2.2a,	
  which	
  provided	
  the	
  basis	
  for	
  the	
  current	
  document.	
  
In	
  the	
  second	
  iteration	
  the	
  previously	
  defined	
  requirements	
  have	
  been	
  revised	
  considering	
  the	
  results	
  from	
  
the	
  initial	
  prototype	
  testing	
  and	
  user	
  feedback.	
  The	
  present	
  document	
  represents	
  thefinal	
  collection	
  of	
  data	
  
on	
  users	
  expectations	
  and	
  feedbacks	
  from	
  stakeholders	
  involved	
  in	
  the	
  testing	
  phase	
  of	
  EMPOWERING.	
  
Together	
  with	
  deliverables	
  D2.1b,	
  D2.3b	
  and	
  D2.4	
  it	
  provides	
  the	
  basis	
  for	
  the	
  final	
  service	
  specification	
  and	
  
implementation	
  of	
  the	
  EMPOWERING	
  services.	
  The	
  process	
  is	
  schematically	
  outlined	
  in	
  	
  
Figure	
  1.	
  Overview	
  of	
  the	
  iterative	
  approach	
  
The	
   activities	
   carried	
   out	
   aimed	
   at	
   the	
   analysis	
   of	
   end	
   users’	
   expectations	
   and	
   requirement	
   about	
   the	
  
service	
  that	
  will	
  be	
  developed	
  within	
  the	
  EMPOWERING	
  project	
  in	
  4	
  different	
  pilot	
  countries.	
  
EMPOWERING:	
  D2.2b	
  Publishable	
  Report	
  on	
  Customer	
  Expectations	
   	
  
6	
  
The	
  sole	
  responsibility	
  for	
  the	
  content	
  of	
  this	
  document	
  lies	
  with	
  the	
  authors.	
  It	
  does	
  not	
  necessarily	
  reflect	
  the	
  opinion	
  of	
  the	
  European	
  
Union.	
  Neither	
  the	
  EASME	
  nor	
  the	
  European	
  Commission	
  are	
  responsible	
  for	
  any	
  use	
  that	
  may	
  be	
  made	
  of	
  the	
  information	
  contained	
  
therein.	
  
The	
  foreseen	
  number	
  of	
  persons	
  to	
  be	
  reached	
  and	
  involved	
  in	
  the	
  Empowering	
  project	
  are	
  800,	
  200	
  per	
  
country.	
   These	
   800	
   persons	
   will	
   constitute	
   the	
   “test	
   group”,	
   namely	
   the	
   first	
   group	
   of	
   consumers	
   that	
  
receive	
  the	
  service	
  in	
  order	
  to	
  test	
  it.	
  The	
  customers	
  base	
  of	
  the	
  project	
  is,	
  in	
  effect,	
  divided	
  into	
  “Test	
  
group”;	
  “Experimental	
  group”	
  and	
  “Control	
  group”.	
  The	
  pie	
  chart	
  below	
  shows	
  the	
  foreseen	
  distribution	
  
per	
  country	
  and	
  group.	
  
-­‐	
  The	
  Test	
  group	
  is	
  the	
  first	
  group	
  of	
  the	
  customer	
  base	
  to	
  be	
  the	
  surveyed	
  on	
  their	
  expectations	
  and	
  the	
  
first	
  group	
  who	
  receives	
  the	
  service	
  in	
  order	
  to	
  test	
  it.	
  
-­‐	
  The	
  Experimental	
  group	
  is	
  the	
  extended	
  group	
  of	
  customers	
  who	
  will	
  receive	
  the	
  service	
  after	
  the	
  testing	
  
phase	
  and	
  the	
  validation	
  of	
  service.	
  
-­‐	
  The	
  Control	
  group	
  is	
  the	
  group	
  who	
  does	
  not	
  receive	
  any	
  service	
  or	
  information.	
  Their	
  performance	
  will	
  be	
  
compared	
  with	
  the	
  performance	
  of	
  the	
  rest	
  of	
  the	
  customer	
  base	
  who	
  will	
  have	
  received	
  the	
  service.	
  
2. Overall	
  Methodology
EMPOWERING:	
  D2.2b	
  Publishable	
  Report	
  on	
  Customer	
  Expectations	
   	
  
7	
  
The	
  sole	
  responsibility	
  for	
  the	
  content	
  of	
  this	
  document	
  lies	
  with	
  the	
  authors.	
  It	
  does	
  not	
  necessarily	
  reflect	
  the	
  opinion	
  of	
  the	
  European	
  
Union.	
  Neither	
  the	
  EASME	
  nor	
  the	
  European	
  Commission	
  are	
  responsible	
  for	
  any	
  use	
  that	
  may	
  be	
  made	
  of	
  the	
  information	
  contained	
  
therein.	
  
Given	
  the	
  differences	
  between	
  pilots	
  it	
  was	
  not	
  possible	
  to	
  adopt	
  an	
  identical	
  methodology	
  for	
  each	
  of	
  
them.	
  This	
  chapter	
  reports	
  the	
  overall	
  methodology	
  adopted	
  and	
  its	
  rationale.	
  The	
  specificities	
  of	
  each	
  local	
  
analysis	
  are	
  reported	
  in	
  the	
  specific	
  sections	
  of	
  the	
  pilots.	
  
The	
  methodology	
  adopted	
  to	
  sample	
  the	
  users	
  followed	
  these	
  steps:	
  
-­‐	
  identification	
  of	
  specific	
  areas	
  of	
  the	
  pilot	
  and/or	
  specific	
  customers	
  to	
  involve	
  in	
  the	
  first	
  phase	
  of	
  the	
  
project	
  
-­‐	
  contact	
  and	
  pre-­‐notification	
  (different	
  for	
  each	
  pilot)	
  
The	
  following	
  table	
  show	
  the	
  foreseen	
  composition	
  of	
  the	
  test	
  group	
  in	
  each	
  pilot.	
  The	
  table	
  shows	
  also	
  the	
  
survey	
  conducted	
  in	
  Denmark	
  before	
  their	
  withdrawal.	
  
PILOT	
   Denmark	
   Austria	
   France	
   Spain	
   Italy	
  RE	
   Italy	
  TO	
  
TEST	
  GROUP	
  
Selection	
  of	
  
users	
  located	
  in	
  
the	
  Island	
  of	
  Fur	
  
Selection	
  
from	
  direct	
  
contacts	
  of	
  
the	
  utility	
  and	
  
users	
  of	
  the	
  
online	
  service	
  
Plus24	
  
Smart	
  meters	
  
customer	
  +	
  
Respondent	
  of	
  
the	
  
questionnaire	
  	
  
(sent	
  before	
  
to	
  a	
  larger	
  
pool	
  of	
  
customers)	
  
Selection	
  
from	
  
customer	
  
database.	
  
Pre-­‐defined	
  
group	
  of	
  
customers	
  
based	
  on	
  the	
  
knowledge	
  of	
  
ELGAS	
  
Selection	
  of	
  
buildings	
  in	
  
specific	
  areas	
  of	
  
the	
  city	
  
Selection	
  of	
  
buildings	
  
(district	
  
heating)	
  
+	
  Electricity:	
  
Respondent	
  of	
  
the	
  
questionnaire	
  	
  
(sent	
  before	
  
to	
  a	
  larger	
  
pool	
  of	
  
customers)	
  
PARTNERS	
   ENERGIMIDT	
   LINZSTROM	
  
GEG;	
  ALEC;	
  
HESPUL	
  
ELGAS	
  
REGGIO	
  EMILIA	
  
selection	
  of	
  
buildings	
  
IREN	
  checks	
  
technical	
  
feasibility	
  
IREN	
  
(supported	
  by	
  
POLITO	
  and	
  
Sinergie	
  if	
  
necessary)	
  
Number	
  of	
  
customers	
  
200	
   200	
   200	
   200	
   50	
  district	
  heating	
  
50	
  district	
  
heating	
  +	
  100	
  
electricity	
  
In	
  addition	
  to	
  the	
  questionnaires	
  filled	
  in	
  by	
  the	
  customers,	
  2	
  focus	
  groups	
  (one	
  in	
  Reggio	
  Emilia,	
  Italy	
  and	
  
one	
  in	
  Grenoble,	
  France)	
  were	
  conducted	
  in	
  order	
  to	
  complement	
  collected	
  data.	
  
The	
  focus	
  group	
  is	
  a	
  form	
  of	
  qualitative	
  research	
  in	
  which	
  a	
  group	
  of	
  people	
  (key	
  informant)	
  are	
  asked	
  
about	
  their	
  perceptions,	
  opinion,	
  attitudes	
  and	
  beliefs	
  towards	
  a	
  product,	
  service	
  or	
  idea.	
  A	
  conductor	
  asks	
  
questions	
  in	
  an	
  interactive	
  group	
  where	
  participants	
  are	
  free	
  to	
  talk	
  with	
  the	
  other	
  participants.	
  Data	
  are	
  
collected	
  by	
  one	
  or	
  more	
  observers,	
  who	
  register	
  all	
  the	
  emerging	
  opinions.	
  	
  
In	
  the	
  focus	
  group	
  of	
  Empowering,	
  the	
  same	
  key	
  questions	
  of	
  the	
  questionnaire	
  had	
  been	
  asked	
  to	
  the	
  
participant	
  in	
  order	
  to	
  collect	
  their	
  opinions	
  and	
  data	
  about	
  the	
  project	
  issues.	
  
The	
  aims	
  of	
  the	
  focus	
  groups	
  were	
  the	
  following:	
  
-­‐	
  mitigation	
  of	
  “non-­‐response”	
  or	
  “partial	
  response”	
  risk	
  of	
  the	
  involved	
  customer	
  test	
  groups;	
  
EMPOWERING:	
  D2.2b	
  Publishable	
  Report	
  on	
  Customer	
  Expectations	
   	
  
8	
  
The	
  sole	
  responsibility	
  for	
  the	
  content	
  of	
  this	
  document	
  lies	
  with	
  the	
  authors.	
  It	
  does	
  not	
  necessarily	
  reflect	
  the	
  opinion	
  of	
  the	
  European	
  
Union.	
  Neither	
  the	
  EASME	
  nor	
  the	
  European	
  Commission	
  are	
  responsible	
  for	
  any	
  use	
  that	
  may	
  be	
  made	
  of	
  the	
  information	
  contained	
  
therein.	
  
-­‐	
  be	
  complementary	
  to	
  the	
  survey,	
  allowing	
  a	
  deeper	
  analysis	
  of	
  the	
  phenomena	
  and	
  catch	
  pilot-­‐specific	
  
issues	
  which	
  the	
  questionnaires	
  cannot	
  identify.	
  
The	
   results	
   and	
   the	
   detailed	
   descriptions	
   of	
   the	
   focus	
   groups	
   can	
   be	
   read	
   in	
   the	
   specific	
   section	
   of	
   the	
  
Italian	
  and	
  French	
  pilots.	
  
With	
  reference	
  to	
  the	
  questionnaire,	
  it	
  has	
  been	
  developed	
  with	
  a	
  collaboration	
  between	
  all	
  partners.	
  The	
  
consortium	
   agreed	
   to	
   create	
   a	
   shared	
   common	
   version	
   of	
   the	
   questionnaire	
   (in	
   English,	
   see	
   Annex	
   I),	
  
defining	
  step	
  by	
  step	
  every	
  item	
  and	
  discussing	
  about	
  the	
  utility	
  of	
  information	
  that	
  could	
  be	
  obtained	
  by	
  
each	
  of	
  them.	
  
The	
  questionnaire	
  is	
  divided	
  into	
  4	
  sections:	
  
-­‐	
  “Section	
  I:	
  Information	
  on	
  the	
  household”:	
  this	
  section	
  aims	
  to	
  obtain	
  information	
  about	
  the	
  respondent	
  
and	
  his/her	
  household	
  and	
  the	
  dwelling;	
  	
  
-­‐	
  “Section	
  II:	
  Questions	
  on	
  household’s	
  use	
  of	
  existing	
  source	
  of	
  energy	
  information”:	
  it	
  includes	
  questions	
  
about	
  the	
  presence	
  of	
  appliances	
  and	
  their	
  energy	
  class,	
  the	
  comprehension	
  of	
  energy	
  bill,	
  the	
  realisation	
  
of	
  investments	
  and	
  measures	
  to	
  save	
  energy	
  and	
  the	
  satisfaction	
  with	
  the	
  energy	
  provider;	
  
-­‐	
   “Section	
   III:	
   evaluation	
   on	
   the	
   importance	
   of	
   integrative	
   information	
   to	
   be	
   added	
   in	
   the	
   bill	
   or	
   on-­‐line	
  
service	
  for	
  a	
  better	
  comprehension	
  on	
  how	
  to	
  save	
  energy”:	
  the	
  questions	
  aim	
  to	
  analyse	
  the	
  importance	
  of	
  
a	
  set	
  of	
  proposed	
  information	
  to	
  be	
  inserted	
  in	
  the	
  informative	
  billing;	
  
-­‐	
  “Section	
  IV:	
  Intelligibility	
  of	
  the	
  integrative	
  information”:	
  this	
  section	
  is	
  different	
  for	
  each	
  pilot	
  as	
  it	
  aims	
  to	
  
investigate	
  the	
  perception	
  about	
  the	
  different	
  mock-­‐ups	
  possibly	
  offered	
  by	
  the	
  service.	
  
Given	
  the	
  specificity	
  of	
  each	
  pilot,	
  once	
  the	
  basic	
  English	
  version	
  has	
  been	
  agreed,	
  the	
  questionnaire	
  was	
  
translated	
   into	
   the	
   4	
   languages	
   of	
   the	
   pilots,	
   allowing	
   differences	
   among	
   local	
   versions.	
   Some	
   items,	
  
although	
  agreed	
  in	
  the	
  basic	
  version	
  of	
  the	
  questionnaire,	
  were	
  removed	
  in	
  the	
  local	
  versions	
  when	
  not	
  
relevant.	
  
	
  
EMPOWERING:	
  D2.2b	
  Publishable	
  Report	
  on	
  Customer	
  Expectations	
   	
  
9	
  
The	
  sole	
  responsibility	
  for	
  the	
  content	
  of	
  this	
  document	
  lies	
  with	
  the	
  authors.	
  It	
  does	
  not	
  necessarily	
  reflect	
  the	
  opinion	
  of	
  the	
  European	
  
Union.	
  Neither	
  the	
  EASME	
  nor	
  the	
  European	
  Commission	
  are	
  responsible	
  for	
  any	
  use	
  that	
  may	
  be	
  made	
  of	
  the	
  information	
  contained	
  
therein.	
  
3. Local	
  surveys	
  
In	
  this	
  section	
  the	
  differences	
  among	
  the	
  surveys	
  carried	
  out	
  in	
  the	
  pilots	
  are	
  explained.	
  After	
  the	
  general	
  
definition,	
   the	
   basic	
   questionnaire	
   in	
   English	
   was	
   translated	
   into	
   Italian,	
   Spanish,	
   French	
   and	
   Danish.	
  
Different	
  methods	
  have	
  been	
  used	
  to	
  collect	
  data.	
  
The	
  answers	
  to	
  sections	
  related	
  to	
  buildings,	
  dwellings	
  and	
  energy	
  systems	
  of	
  the	
  questionnaires	
  have	
  been	
  
omitted	
  in	
  the	
  current	
  report	
  as	
  they	
  are	
  not	
  issues	
  strictly	
  related	
  to	
  the	
  customer	
  perceptions	
  about	
  the	
  
energy	
  provision	
  services,	
  which	
  are	
  the	
  main	
  purpose	
  of	
  the	
  current	
  deliverable.	
  
3.1	
  Italian	
  pilots	
  
In	
  Italy	
  2	
  surveys	
  were	
  conducted	
  as	
  2	
  different	
  pilots	
  had	
  been	
  identified:	
  the	
  cities	
  of	
  Reggio	
  Emilia	
  and	
  
Torino.	
  
The	
  local	
  Italian	
  questionnaire	
  shows	
  little	
  differences	
  in	
  the	
  2	
  cities’	
  versions,	
  as	
  the	
  target	
  customers	
  were	
  
different.	
  In	
  Reggio	
  Emilia,	
  particularly,	
  the	
  survey	
  aimed	
  at	
  involving	
  disadvantaged	
  customers,	
  such	
  as	
  
people	
  of	
  minority	
  ethnic	
  groups	
  and	
  in	
  social	
  housing.	
  In	
  Reggio	
  Emilia	
  questionnaire’s	
  data	
  were	
  collected	
  
almost	
   exclusively	
   by	
   a	
   trained	
   cultural	
   mediator,	
   in	
   Torino	
   an	
   online	
   version	
   of	
   the	
   questionnaire	
   was	
  
mainly	
  used.	
  In	
  the	
  version	
  of	
  Reggio	
  Emilia	
  some	
  questions	
  were	
  added	
  in	
  order	
  to	
  investigate	
  the	
  fluency	
  
of	
  users	
  of	
  different	
  ethnic	
  groups	
  with	
  the	
  Italian	
  language.	
  Almost	
  all	
  the	
  interviewees	
  showed	
  at	
  least	
  a	
  
sufficient	
  understanding	
  of	
  Italian,	
  therefore	
  the	
  answers	
  related	
  to	
  these	
  group	
  of	
  questions	
  have	
  been	
  
omitted	
  in	
  the	
  current	
  report.	
  	
  
3.1.1	
  Reggio	
  Emilia	
  
The	
  analysis	
  in	
  Reggio	
  Emilia	
  was	
  limited	
  to	
  district	
  heating	
  customers.	
  In	
  Italy	
  the	
  bill	
  of	
  district	
  heating	
  are	
  
calculated	
  and	
  sent	
  by	
  the	
  energy	
  provider	
  with	
  reference	
  to	
  the	
  entire	
  building.	
  The	
  bill	
  is	
  usually	
  received	
  
by	
   the	
   building	
   manager	
   who	
   communicate	
   to	
   households	
   their	
   shares	
   to	
   be	
   paid.	
   As	
   shown	
   in	
   the	
  
responses	
  given	
  by	
  the	
  involved	
  users,	
  this	
  practice	
  has	
  a	
  very	
  critical	
  point:	
  the	
  users	
  find	
  it	
  difficult	
  to	
  
understand	
  how	
  their	
  share	
  of	
  the	
  bill	
  is	
  calculated	
  and	
  there	
  is	
  not	
  a	
  clear	
  relation	
  between	
  the	
  energy	
  
consumption	
  and	
  the	
  amount	
  to	
  be	
  paid.	
  	
  
The	
  characteristic	
  of	
  district	
  heating	
  in	
  Italy	
  led	
  us	
  to	
  the	
  implementation	
  of	
  a	
  methodology	
  that	
  could	
  not	
  
allow	
  us	
  to	
  select	
  the	
  users	
  directly.	
  The	
  analysis	
  therefore	
  started	
  with	
  the	
  selection	
  of	
  buildings	
  which	
  
met	
  the	
  technical	
  requirements	
  (i.e.	
  remote	
  meter	
  reading).	
  
The	
  first	
  involved	
  building	
  is	
  the	
  “Condominio	
  47”	
  located	
  in	
  the	
  railway	
  area	
  of	
  the	
  city,	
  which	
  has	
  been	
  
the	
  subject	
  of	
  requalification	
  projects,	
  such	
  as	
  the	
  installation	
  of	
  devices	
  for	
  remote	
  reading.	
  	
  
The	
  analysis	
  in	
  Reggio	
  Emilia	
  started	
  in	
  June	
  the	
  12th
,	
  when	
  a	
  Focus	
  Group	
  was	
  organised	
  in	
  order	
  to	
  obtain	
  
a	
  background	
  analysis	
  of	
  the	
  issues	
  that	
  would	
  be	
  submitted	
  to	
  the	
  test	
  group	
  and	
  of	
  the	
  activities	
  that	
  
would	
   be	
   carried	
   out	
   during	
   the	
   project.	
   In	
   order	
   to	
   have	
   a	
   better	
   comprehension	
   and	
   analysis	
   on	
   the	
  
opinions	
   about	
   the	
   service	
   that	
   will	
   be	
   developed	
   in	
   the	
   project,	
   some	
   key	
   informants	
   from	
   local	
  
associations	
  or	
  organisations	
  were	
  involved,	
  in	
  addition	
  to	
  the	
  building	
  managers	
  and	
  a	
  few	
  residents.	
  
The	
  Focus	
  Group	
  of	
  Reggio	
  Emilia	
  was	
  conducted	
  by	
  Giovanni	
  Pede	
  and	
  Speranza	
  Boccafogli	
  of	
  Sinergie.	
  The	
  
Municipality	
   of	
   Reggio	
   Emilia	
   appointed	
   Extrafondente	
   to	
   transcript	
   and	
   record	
   the	
   Focus	
   Group.	
   As	
  
observers	
  and	
  representatives	
  of	
  the	
  Project	
  also	
  the	
  Municipality	
  and	
  Iren	
  (local	
  utility)	
  were	
  involved.	
  
The	
  participants	
  at	
  the	
  focus	
  group	
  were:	
  
-­‐	
  The	
  building	
  manager	
  of	
  “Condominio	
  47”	
  and	
  two	
  residents;	
  
-­‐	
  a	
  representative	
  of	
  ACER	
  Reggio	
  Emilia:	
  enterprise	
  who	
  manage	
  the	
  social	
  housing	
  in	
  Reggio	
  Emilia	
  
EMPOWERING:	
  D2.2b	
  Publishable	
  Report	
  on	
  Customer	
  Expectations	
   	
  
10	
  
The	
  sole	
  responsibility	
  for	
  the	
  content	
  of	
  this	
  document	
  lies	
  with	
  the	
  authors.	
  It	
  does	
  not	
  necessarily	
  reflect	
  the	
  opinion	
  of	
  the	
  European	
  
Union.	
  Neither	
  the	
  EASME	
  nor	
  the	
  European	
  Commission	
  are	
  responsible	
  for	
  any	
  use	
  that	
  may	
  be	
  made	
  of	
  the	
  information	
  contained	
  
therein.	
  
-­‐	
  a	
  representative	
  of	
  Asspi:	
  Association	
  of	
  flats	
  owners	
  
-­‐	
  a	
  representative	
  of	
  Sunia:	
  Union	
  of	
  tenants	
  
-­‐	
  a	
  representative	
  of	
  Federconsumatori:	
  Consumers’	
  Association	
  	
  
-­‐	
  a	
  representative	
  of	
  Cgil:	
  Workers	
  Trade	
  union	
  
After	
   a	
   presentation	
   of	
   the	
   EMPOWERING	
   project	
   and	
   the	
   introduction	
   of	
   participants,	
   several	
   debates	
  
about	
  the	
  area	
  of	
  the	
  test	
  group	
  and	
  about	
  the	
  opinion	
  on	
  EMPOWERING	
  took	
  place.	
  	
  
The	
  Focus	
  Group	
  was	
  centred	
  on	
  the	
  possible	
  implementation	
  of	
  EMPOWERING	
  to	
  district	
  heating	
  users.	
  
The	
  debate	
  highlighted	
  some	
  issues	
  that	
  must	
  be	
  taken	
  into	
  account	
  in	
  order	
  to	
  ‘empower	
  these	
  customers	
  
to	
  save	
  energy	
  by	
  informative	
  billing’.	
  	
  
The	
  Focus	
  Group	
  objectives	
  and	
  findings	
  are	
  listed	
  below.	
  Each	
  point	
  represents	
  an	
  issue	
  discussed	
  during	
  
the	
  Focus	
  Group.	
  The	
  sentences	
  written	
  in	
  italic	
  are	
  the	
  main	
  opinions	
  expressed	
  by	
  the	
  participants.	
  	
  
1)	
  The	
  critical	
  issues	
  and	
  the	
  problems	
  of	
  the	
  households	
  of	
  the	
  district	
  heating	
  network	
  	
  
The	
  participants	
  underlined	
  a	
  generally	
  low	
  level	
  of	
  awareness	
  about	
  energy	
  saving.	
  This	
  could	
  be	
  explained	
  
by	
  a	
  lack	
  of	
  education	
  about	
  this	
  theme	
  and,	
  probably,	
  by	
  the	
  poor	
  level	
  of	
  control	
  that	
  a	
  user	
  could	
  have	
  
on	
  the	
  amount	
  of	
  the	
  bill	
  and	
  its	
  correlation	
  to	
  the	
  actual	
  energy	
  consumptions	
  (see	
  also	
  point	
  2).	
  	
  
“Users	
  are	
  not	
  aware	
  on	
  energy	
  saving.	
  The	
  first	
  thing	
  is	
  to	
  educate	
  users.	
  […]	
  
We	
  have	
  to	
  start	
  from	
  users’	
  interest	
  in	
  order	
  to	
  make	
  people	
  understand	
  that	
  
this	
  leads	
  to	
  saving.”	
  
“The	
  households	
  do	
  not	
  think	
  that	
  they	
  have	
  possibility	
  of	
  control.	
  If	
  you	
  tell	
  
them,	
  a	
  part	
  of	
  them	
  follow	
  your	
  advice.”	
  
“We	
  have	
  to	
  distinguish	
  between	
  tenant	
  users	
  on	
  one	
  hand,	
  who	
  do	
  not	
  have	
  
the	
  saving	
  culture	
  and	
  do	
  not	
  pay	
  the	
  energy	
  bill	
  as	
  soon	
  as	
  they	
  are	
  in	
  trouble,	
  
and	
   the	
   owners	
   on	
   the	
   other	
   hand.	
   The	
   owners	
   could	
   be	
   more	
   interested	
   in	
  
understanding	
  the	
  ways	
  to	
  save	
  energy	
  because	
  they	
  directly	
  pay	
  the	
  bill.”	
  
“There	
  are	
  3	
  factors	
  on	
  which	
  we	
  must	
  intervene:	
  we	
  have	
  tools	
  and	
  means	
  
which	
  are	
  inadequate	
  and	
  anachronistic.	
  Means	
  that	
  do	
  not	
  give	
  the	
  user	
  the	
  
perception	
  on	
  their	
  consumptions	
  in	
  terms	
  of	
  Euros.	
  Secondly,	
  there	
  is	
  a	
  cultural	
  
problem:	
   we	
   are	
   children	
   of	
   the	
   consumer	
   society.	
   [..]	
   There	
   is	
   the	
   need	
   to	
  
create	
   a	
   network,	
   also	
   involving	
   the	
   Municipality,	
   who	
   have	
   to	
   promote	
   the	
  
saving	
   culture.	
   Thirdly,	
   we	
   have	
   to	
   sensitize	
   at	
   first	
   the	
   new	
   generations,	
  
involving	
  schools.”	
  
The	
  problem	
  emphasized	
  by	
  the	
  participants	
  related	
  to	
  the	
  way	
  of	
  calculation	
  of	
  the	
  bill.	
  
This	
  problem	
  generates	
  dissatisfaction	
  of	
  users	
  and,	
  in	
  extreme	
  situations,	
  it	
  causes	
  the	
  
disconnection	
  of	
  the	
  user	
  from	
  the	
  grid	
  of	
  district	
  heating.	
  In	
  general	
  it	
  could	
  happen	
  if	
  
other	
   tenants	
   of	
   the	
   same	
   building	
   do	
   not	
   pay	
   their	
   share.	
   As	
   the	
   bill	
   is	
   unique	
   per	
  
building,	
  this	
  kind	
  of	
  behaviour	
  impacts	
  directly	
  on	
  all	
  the	
  tenants.	
  	
  
“It	
   also	
   happens	
   that	
   in	
   some	
   building	
   the	
   residents	
   decide	
   to	
   disconnect	
  
themselves	
   from	
   the	
   district	
   heating	
   […]	
   because	
   some	
   tenants	
   did	
   not	
   pay	
  
their	
  share	
  of	
  the	
  bill	
  of	
  district	
  heating.”	
  
2)	
   The	
   perceptions	
   about	
   the	
   energy	
   bills,	
   comprehensibility	
   and	
   utility	
   in	
   understanding	
   energy	
  
consumptions.	
  Opinions	
  on	
  what	
  kind	
  of	
  information	
  must	
  be	
  inserted	
  to	
  achieve	
  a	
  better	
  comprehension	
  
of	
  energy	
  consumptions.	
  
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11	
  
The	
  sole	
  responsibility	
  for	
  the	
  content	
  of	
  this	
  document	
  lies	
  with	
  the	
  authors.	
  It	
  does	
  not	
  necessarily	
  reflect	
  the	
  opinion	
  of	
  the	
  European	
  
Union.	
  Neither	
  the	
  EASME	
  nor	
  the	
  European	
  Commission	
  are	
  responsible	
  for	
  any	
  use	
  that	
  may	
  be	
  made	
  of	
  the	
  information	
  contained	
  
therein.	
  
“Personally,	
  I	
  have	
  some	
  difficulties	
  because	
  it	
  is	
  written	
  in	
  bureaucratese1
”	
  
People	
  do	
  not	
  find	
  comprehensible	
  the	
  energy	
  bill.	
  In	
  particular	
  the	
  cost	
  composition	
  is	
  the	
  most	
  critical	
  
aspect.	
  The	
  district	
  heating	
  bill	
  do	
  not	
  allow	
  to	
  understand	
  the	
  real	
  individual	
  consumptions.	
  
“The	
  building	
  manager	
  do	
  not	
  receive	
  the	
  ‘broken	
  down’	
  contract	
  from	
  Iren	
  and	
  
also	
   the	
   bill	
   of	
   the	
   individual	
   resident,	
   so	
   he	
   does	
   not	
   know	
   if	
   a	
   person	
   is	
  
consuming	
  much	
  or	
  little.	
  [..]	
  I	
  receive	
  only	
  a	
  printout	
  who	
  says	
  “Tizio”	
  have	
  to	
  
pay	
  X	
  and	
  “Caio”	
  have	
  to	
  pay	
  Y.	
  I	
  do	
  not	
  know	
  more.	
  This	
  is	
  the	
  contract	
  of	
  Iren	
  
that	
  I	
  consider	
  aberrant.”	
  
“We	
  need	
  a	
  tool	
  which	
  permits	
  to	
  rapidly	
  understand	
  what	
  our	
  consumptions	
  
is.	
   It	
   should	
   not	
   be	
   only	
   a	
   “number”.	
   Because	
   when	
   I	
   see	
   how	
   many	
   kW	
   I	
  
consumed	
  I	
  do	
  not	
  have	
  a	
  real	
  perception	
  of	
  what	
  is	
  a	
  kW,	
  this	
  measure	
  does	
  
not	
  help	
  me.”	
  
	
  “The	
  invoice	
  is	
  hard	
  to	
  understand	
  [..]	
  because	
  the	
  cost	
  of	
  the	
  service	
  are	
  not	
  
clear	
  and	
  because	
  there	
  is	
  also	
  the	
  taxation.	
  [..]	
  We	
  have	
  to	
  try	
  to	
  convince	
  the	
  
users	
   and	
   to	
   make	
   them	
   understand	
   that	
   they	
   could	
   save.	
   It	
   will	
   help	
   the	
  
arrearage.	
  [..].	
  We	
  have	
  to	
  start	
  from	
  the	
  cost	
  in	
  order	
  to	
  tell:	
  -­‐You	
  can	
  adopt	
  
virtuous	
  behaviours	
  to	
  reduce	
  this	
  cost-­‐”	
  
	
  
3)	
   The	
   perceptions	
   and	
   expectations	
   about	
   the	
   service	
   that	
   will	
   be	
   developed	
   during	
   the	
   project.	
  
Suggestions	
  on	
  how	
  to	
  make	
  more	
  intelligible	
  the	
  informative	
  bill	
  and	
  the	
  online	
  tool	
  and	
  opinions	
  about	
  
the	
  showed	
  mock-­‐up	
  were	
  collected.	
  
The	
  discussion	
  on	
  this	
  issue	
  started	
  with	
  a	
  request	
  to	
  rearrange	
  a	
  set	
  of	
  possible	
  information	
  that	
  should	
  be	
  
inserted	
  in	
  the	
  informative	
  bill.	
  The	
  participants	
  agreed	
  about	
  this	
  order	
  of	
  importance:	
  
1.	
  Possibility	
  to	
  consult	
  more	
  detailed	
  information	
  by	
  accessing	
  an	
  online	
  tool	
  
2.	
   Advices,	
   recommendations	
   and	
   online	
   self-­‐help	
   tools	
   on	
   how	
   to	
   save	
   energy	
   and	
   Reminders	
   of	
   good	
  
practice	
  in	
  summer	
  and	
  winter	
  
3.	
  Comparison	
  with	
  consumption	
  data	
  of	
  last	
  year	
  
4.	
  Comparisons	
  between	
  one’s	
  expenditure	
  and	
  his/her	
  neighbours’	
  
5.	
  Estimated	
  prediction	
  of	
  one’s	
  future	
  consumptions	
  	
  
6.	
  Comparison	
  with	
  average	
  national	
  consumption	
  
“The	
  last	
  (in	
  the	
  list	
  is	
  explained	
  to	
  be)	
  the	
  ‘Comparison	
  with	
  average	
  national	
  
consumption’	
  because	
  nobody	
  care	
  about	
  that!”	
  
The	
  participants	
  found	
  that	
  the	
  most	
  useful	
  indicator	
  that	
  can	
  catch	
  the	
  attention	
  of	
  the	
  user	
  is	
  “euros”.	
  In	
  
their	
  opinions	
  it	
  is	
  important	
  to	
  introduce	
  in	
  the	
  service	
  the	
  quantification	
  of	
  energy	
  saved	
  in	
  money	
  terms,	
  
as	
  to	
  the	
  general	
  users	
  do	
  not	
  matter	
  at	
  all	
  about	
  the	
  global	
  impact	
  of	
  energy	
  saving.	
  	
  
“I	
   would	
   insert	
   also	
   the	
   Euro	
   (costs),	
   because	
   people	
   look	
   rapidly	
   the	
  
informative	
  bill.	
  If	
  they	
  could	
  have	
  just	
  the	
  consumptions	
  in	
  Euro…”	
  
“There	
  is	
  an	
  underlying	
  problem:	
  the	
  bill	
  we	
  pay	
  now	
  is	
  based	
  on	
  the	
  average	
  of	
  
the	
  bills	
  paid	
  during	
  the	
  last	
  year,	
  regardless	
  of	
  the	
  consumptions	
  of	
  the	
  period.	
  
It	
  is	
  the	
  method	
  of	
  billing	
  that	
  have	
  to	
  be	
  changed	
  because	
  there	
  is	
  no	
  relation	
  
at	
  all	
  between	
  behaviours	
  and	
  energy	
  bill.”	
  
1
Bureaucratese is a style of language held to be characteristic of bureaucrats and marked by abstractions,
jargon, euphemisms, and circumlocutions
EMPOWERING:	
  D2.2b	
  Publishable	
  Report	
  on	
  Customer	
  Expectations	
   	
  
12	
  
The	
  sole	
  responsibility	
  for	
  the	
  content	
  of	
  this	
  document	
  lies	
  with	
  the	
  authors.	
  It	
  does	
  not	
  necessarily	
  reflect	
  the	
  opinion	
  of	
  the	
  European	
  
Union.	
  Neither	
  the	
  EASME	
  nor	
  the	
  European	
  Commission	
  are	
  responsible	
  for	
  any	
  use	
  that	
  may	
  be	
  made	
  of	
  the	
  information	
  contained	
  
therein.	
  
The	
  participants	
  provided	
  advices	
  on	
  how	
  to	
  make	
  more	
  “friendly”	
  the	
  integrative	
  information	
  on	
  energy	
  
consumptions.	
  These	
  suggestions	
  could	
  be	
  useful	
  also	
  to	
  increase	
  the	
  usability	
  of	
  the	
  web-­‐based	
  tool	
  	
  
“As	
  it	
  is	
  impossible	
  to	
  modify	
  the	
  invoice,	
  the	
  best	
  thing	
  to	
  do	
  is	
  to	
  give	
  a	
  simple	
  
information	
  to	
  the	
  user	
  […]	
  for	
  example	
  a	
  graphic	
  indicator:	
  a	
  semaphore	
  with	
  
red,	
  yellow	
  and	
  green	
  lights.”	
  
“We	
  have	
  to	
  take	
  into	
  account	
  the	
  “average	
  user”	
  and	
  to	
  find	
  an	
  equilibrium	
  
point	
  among	
  the	
  usefulness	
  of	
  data	
  and	
  the	
  ability	
  of	
  the	
  user	
  to	
  understand	
  
them.	
  The	
  semaphore	
  could	
  be	
  simpler	
  and	
  could	
  be	
  the	
  starting	
  information.	
  
Then	
  I	
  can	
  add	
  more	
  detailed	
  information.	
  [..]The	
  more	
  information	
  I	
  give	
  in	
  the	
  
informative	
  billing	
  service	
  the	
  more	
  the	
  user	
  must	
  be	
  an	
  advanced	
  user.”	
  
	
  “With	
  reference	
  to	
  seasonality	
  it	
  will	
  be	
  useful	
  to	
  insert	
  a	
  chart	
  with	
  the	
  trend	
  
of	
  the	
  climate	
  temperature	
  of	
  the	
  period”	
  
	
  “A	
  useful	
  information	
  could	
  be	
  a	
  simulation	
  on	
  the	
  changes	
  in	
  consumptions	
  
relating	
  to	
  advices	
  in	
  making	
  investments”	
  
“I	
  notice	
  that	
  if	
  a	
  (written)	
  communication	
  exceeds	
  10	
  lines	
  people	
  tend	
  not	
  to	
  
read!”	
  
“I	
  would	
  make	
  more	
  friendly	
  and	
  nice	
  the	
  informative	
  bill.	
  You	
  can	
  write	
  in	
  bold	
  
and	
  in	
  large	
  as	
  a	
  title	
  “How	
  to	
  save	
  on	
  district	
  heating”;	
  Then	
  I	
  would	
  add	
  some	
  
image	
  relating	
  to	
  the	
  issues.	
  Also	
  a	
  “key	
  terms”	
  explanation	
  and	
  more	
  large	
  
and	
  readable	
  graphics.	
  Also	
  I	
  would	
  add	
  an	
  average	
  value	
  on	
  how	
  one	
  can	
  save	
  
by	
  adopting	
  different	
  behaviors.”	
  
“The	
  informative	
  bill	
  must	
  have	
  the	
  logo	
  of	
  the	
  Municipality	
  because	
  it	
  is	
  likely	
  
that	
  if	
  a	
  person	
  receives	
  the	
  informative	
  bill	
  by	
  Iren	
  might	
  think	
  that	
  Iren	
  want	
  
to	
  sell	
  a	
  contract.”	
  
The	
  participants	
  insisted	
  on	
  the	
  importance	
  of	
  the	
  insertion	
  of	
  the	
  economic	
  indicator	
  in	
  the	
  informative	
  
bill.	
  It	
  has	
  emerged	
  that	
  the	
  best	
  way	
  to	
  give	
  information	
  about	
  energy	
  saved	
  have	
  to	
  be	
  studied.	
  During	
  
the	
  Focus	
  Group	
  the	
  example	
  of	
  water	
  consumptions	
  was	
  made,	
  whose	
  costs	
  are	
  less	
  than	
  2	
  €	
  per	
  1.000	
  
litres.	
  	
  
“That’s	
  why	
  I	
  used	
  the	
  example	
  of	
  the	
  water:	
  if	
  you	
  only	
  give	
  information	
  on	
  
the	
  money	
  saved	
  on	
  water	
  consumptions,	
  people	
  (that	
  have	
  saved	
  2.000	
  liters	
  
of	
  water)	
  saw	
  a	
  saving	
  of	
  only	
  4	
  €!	
  They	
  could	
  say:	
  -­‐I	
  am	
  a	
  very	
  good	
  user.	
  I	
  
used	
  the	
  toiled	
  flush	
  in	
  the	
  best	
  way!	
  ...	
  All	
  of	
  this	
  to	
  save	
  4	
  euro??-­‐.	
  If	
  I	
  give	
  
them	
  the	
  quantity	
  of	
  water	
  in	
  liters	
  they	
  can	
  understand	
  their	
  impact.”	
  
	
  
4)	
  Testing	
  the	
  questionnaire	
  for	
  end-­‐users	
  
At	
  the	
  end	
  of	
  the	
  Focus	
  Group	
  participants	
  were	
  asked	
  to	
  fill	
  in	
  the	
  end-­‐users’	
  questionnaire	
  in	
  order	
  to	
  
provide	
   their	
   feedback	
   on	
   its	
   comprehensibility,	
   integrity,	
   ease	
   of	
   compilation.	
   The	
   questionnaire	
   was	
  
validated	
  by	
  the	
  participants;	
  nevertheless	
  they	
  remarked	
  the	
  importance	
  of	
  the	
  presence	
  of	
  a	
  mediator	
  
who	
  could	
  help	
  the	
  residents	
  to	
  answer	
  the	
  questions.	
  	
  
Given	
  the	
  characteristics	
  of	
  users	
  in	
  the	
  railway	
  station	
  area’s	
  buildings,	
  the	
  selected	
  method	
  to	
  collect	
  data	
  
was	
  the	
  face-­‐to-­‐face	
  assisted	
  filling	
  of	
  the	
  questionnaire,	
  using	
  a	
  trained	
  cultural	
  mediator.	
  The	
  mediator	
  
was	
   trained	
   in	
   a	
   conjoint	
   session	
   by	
   Sinergie,	
   Extrafondente	
   and	
   Iren	
   Rinnovabili,	
   explaining	
   her	
   the	
  
objectives	
  of	
  the	
  project,	
  the	
  solutions	
  and	
  existing	
  technology,	
  the	
  benefits	
  the	
  user	
  could	
  receive,	
  and	
  the	
  
interviewing	
   techniques.	
   During	
   this	
   session	
   the	
   strategy	
   to	
   involve	
   the	
   user	
   were	
   defined	
   and	
   an	
  
informative	
  letter	
  was	
  drafted.	
  This	
  letter	
  was	
  sent	
  by	
  Extrafondente	
  to	
  the	
  building	
  manager	
  and	
  all	
  the	
  
EMPOWERING:	
  D2.2b	
  Publishable	
  Report	
  on	
  Customer	
  Expectations	
   	
  
13	
  
The	
  sole	
  responsibility	
  for	
  the	
  content	
  of	
  this	
  document	
  lies	
  with	
  the	
  authors.	
  It	
  does	
  not	
  necessarily	
  reflect	
  the	
  opinion	
  of	
  the	
  European	
  
Union.	
  Neither	
  the	
  EASME	
  nor	
  the	
  European	
  Commission	
  are	
  responsible	
  for	
  any	
  use	
  that	
  may	
  be	
  made	
  of	
  the	
  information	
  contained	
  
therein.	
  
residents	
  of	
  “Condominio	
  47”.	
  As	
  using	
  the	
  logo	
  of	
  Iren	
  could	
  lead	
  the	
  user	
  to	
  think	
  that	
  the	
  letter	
  is	
  a	
  
commercial	
  offer,	
  it	
  was	
  decided	
  to	
  use	
  the	
  project’s	
  and	
  the	
  municipality’s	
  logos.	
  	
  
After	
  the	
  focus	
  group,	
  the	
  potential	
  test	
  group	
  of	
  “Condominio	
  47”	
  was	
  estimated:	
  the	
  potential	
  test	
  group	
  
to	
  include	
  in	
  the	
  first	
  experimentation	
  of	
  Empowering	
  service	
  resulted	
  35	
  persons.	
  All	
  these	
  persons	
  were	
  
informed	
  about	
  their	
  possible	
  inclusion	
  in	
  the	
  test	
  group,	
  but	
  only	
  20	
  replied	
  by	
  filling-­‐in	
  the	
  questionnaire.	
  
It	
  followed	
  the	
  necessity	
  to	
  include	
  other	
  buildings.	
  The	
  following	
  table	
  summarizes	
  the	
  potential	
  test	
  group	
  
reached,	
  their	
  location	
  and	
  the	
  rate	
  of	
  response	
  to	
  the	
  questionnaire.	
  It	
  also	
  summarizes	
  the	
  collection	
  
methodologies	
  that	
  were	
  adopted.	
  
	
  
Building	
  
Potential	
  test	
  
group	
  
methodology	
  
Number	
  of	
  filled	
  
questionnaires	
  
Notes	
  
Condominio	
  47	
  	
  
35,	
  all	
  informed	
  
about	
  the	
  
experimentation	
  	
  
Information	
  
sent	
  by	
  the	
  
building	
  
manager.	
  All	
  
questionnaire	
  
collected	
  by	
  a	
  
cultural	
  
mediator	
  	
  
21	
  	
   Survey	
  finished	
  
	
  Monte	
  S.Michele	
  13	
  -­‐	
  
31	
  
100,	
  all	
  informed	
  
about	
  the	
  
experimentation	
  	
  	
  
Paper	
  +	
  
Online	
  	
  
28	
  	
   	
  Survey	
  finished	
  	
  	
  
	
  Via	
  Mutilati	
  del	
  Lavoro	
  
8	
  
10,	
  all	
  informed	
  
about	
  the	
  
experimentation	
  	
  	
  	
  
Involvement	
  
of	
  building	
  
manager	
  to	
  
inform	
  the	
  
households.	
  
Paper	
  +	
  
Online	
  
questionnaire	
  	
  
2	
   	
  Survey	
  finished	
  
Betulla	
  105	
  -­‐	
  151	
  	
  
36,	
  all	
  informed	
  
about	
  the	
  
experimentation	
  	
  	
  	
  	
  
	
  Involvement	
  
of	
  building	
  
managers	
  to	
  
inform	
  the	
  
households.	
  
Paper	
  +	
  
Online	
  
questionnaire	
  	
  
	
  0	
  
	
  Survey	
  finished	
  
without	
  results	
  
	
  
By	
  involving	
  the	
  above	
  listed	
  buildings,	
  out	
  of	
  a	
  potential	
  test	
  group	
  of	
  181	
  residents,	
  we	
  obtained	
  28%	
  
responses,	
  a	
  lower	
  rate	
  than	
  expected.	
  The	
  reasons	
  are	
  twofold,	
  in	
  our	
  opinion	
  and	
  according	
  to	
  the	
  open	
  
declarations	
  of	
  several	
  interviewees:	
  	
  
-­‐	
  	
  the	
  time	
  for	
  annual	
  leaves	
  made	
  it	
  more	
  difficult	
  to	
  collect	
  questionnaires,	
  particularly	
  in	
  Via	
  Turri	
  47	
  
where	
  many	
  residents	
  of	
  foreign	
  origins	
  live;	
  
-­‐	
  the	
  state	
  of	
  hopelessness	
  of	
  many	
  families	
  who	
  have	
  seen	
  their	
  gas	
  invoices	
  raise	
  sharply	
  over	
  the	
  last	
  5	
  
years	
  and	
  perceived	
  the	
  Empowering	
  experiment	
  as	
  the	
  umpteenth	
  service	
  provider’s	
  “trick”.	
  When	
  the	
  
contact	
  was	
  made	
  through	
  the	
  building	
  manager	
  and	
  the	
  cooperation	
  of	
  a	
  resident	
  and	
  the	
  interviews	
  held	
  
with	
   the	
   support	
   of	
   the	
   trained	
   mediator,	
   we	
   obtained	
   the	
   best	
   results	
   and	
   the	
   interview	
   was	
   also	
   an	
  
EMPOWERING:	
  D2.2b	
  Publishable	
  Report	
  on	
  Customer	
  Expectations	
   	
  
14	
  
The	
  sole	
  responsibility	
  for	
  the	
  content	
  of	
  this	
  document	
  lies	
  with	
  the	
  authors.	
  It	
  does	
  not	
  necessarily	
  reflect	
  the	
  opinion	
  of	
  the	
  European	
  
Union.	
  Neither	
  the	
  EASME	
  nor	
  the	
  European	
  Commission	
  are	
  responsible	
  for	
  any	
  use	
  that	
  may	
  be	
  made	
  of	
  the	
  information	
  contained	
  
therein.	
  
opportunity	
   to	
   clarify	
   many	
   doubts	
   of	
   the	
   clients.	
   It	
   must	
   be	
   noticed,	
   however,	
   that,	
   in	
   that	
   case,	
   the	
  
interview	
  lasted	
  an	
  average	
  of	
  two	
  hours	
  instead	
  of	
  the	
  1	
  planned.	
  
A	
  few	
  more	
  notes	
  on	
  “Condominio	
  Via	
  Turri	
  47”:	
  	
  
Via	
  Turri	
  47	
  is	
  the	
  heart	
  of	
  the	
  railway	
  station	
  area,	
  where	
  most	
  of	
  the	
  inhabitants	
  are	
  immigrants	
  from	
  
different	
  countries,	
  and	
  the	
  area	
  is	
  one	
  of	
  the	
  most	
  “degraded”	
  of	
  the	
  city.	
  
The	
   great	
   majority	
   of	
   the	
   interviewees	
   asked	
   for	
   a	
   radical	
   simplification	
   of	
   bills	
   by	
   adopting	
   simple	
   and	
  
understandable	
  language	
  -­‐	
  instead	
  of	
  technical	
  jargon	
  -­‐	
  and	
  shorter	
  texts.	
  The	
  mediator	
  also	
  collected	
  an	
  
appeal	
  to	
  more	
  information	
  on	
  the	
  service	
  provider	
  and	
  the	
  adopted	
  system	
  for	
  the	
  distribution	
  of	
  energy.	
  
As	
  strange	
  as	
  it	
  may	
  seem,	
  more	
  than	
  one	
  interviewee	
  have	
  no	
  idea	
  about	
  what	
  district	
  heating	
  is	
  and	
  
doubts	
   on	
   who	
   is	
   their	
   service	
   provider.	
   Unclear	
   are	
   also	
   the	
   criteria	
   adopted	
   to	
   separate	
   individual	
  
consumption	
  from	
  the	
  general	
  building	
  consumption.	
  Often	
  the	
  consumers,	
  be	
  them	
  Italians	
  or	
  of	
  foreign	
  
origins,	
  underlined	
  the	
  importance	
  of	
  a	
  better	
  information,	
  demanding	
  that	
  IREN	
  “be	
  closer	
  to	
  citizens”,	
  by	
  
undertaking	
  information	
  and	
  motivation	
  campaigns	
  on	
  the	
  benefits	
  of	
  saving	
  energy.	
  The	
  mediator	
  also	
  had	
  
the	
  hard	
  task	
  to	
  convince	
  the	
  contacted	
  persons	
  that	
  adhering	
  to	
  the	
  project	
  implies	
  no	
  additional	
  costs.	
  
	
  
A	
  few	
  more	
  notes	
  on	
  “Condomini	
  Via	
  Monte	
  San	
  Michele	
  13-­‐31”:	
  	
  
The	
  5	
  buildings	
  in	
  Via	
  Monte	
  San	
  Michele	
  are	
  	
  	
  classified	
  as	
  social-­‐housing	
  and	
  are	
  managed	
  by	
  ACER	
  (the	
  
Regional	
   Agency	
   for	
   Social	
   Housing)	
   A	
   concerted	
   action	
   with	
   ACER	
   made	
   it	
   possible	
   to	
   target	
   the	
   5	
  
buildings,	
  20	
  flats	
  each,	
  and	
  meet	
  34	
  residents	
  on	
  September	
  4th	
  	
  	
  
in	
  one	
  single	
  meeting;	
  the	
  meeting	
  was	
  
facilitated	
  by	
  Marina	
  Pirazzi	
  (Extrafondente)	
  and	
  Duilio	
  Cangiari	
  (Reggio	
  Emilia	
  Municipality).	
  Unfortunately,	
  
due	
  to	
  the	
  high	
  level	
  of	
  dissatisfaction	
  about	
  the	
  district	
  heating	
  service,	
  only	
  28	
  people	
  remained	
  after	
  the	
  
first	
  explanation	
  of	
  the	
  reasons	
  for	
  meeting	
  and	
  just	
  18	
  filled-­‐in	
  the	
  questionnaire.	
  To	
  this	
  figure	
  10	
  more	
  
are	
  to	
  be	
  added	
  as	
  they	
  filled-­‐in	
  the	
  questionnaire	
  on-­‐line.	
  People	
  strongly	
  complained	
  that	
  the	
  costs	
  for	
  
district	
  heating	
  is	
  enormously	
  high	
  and	
  information	
  is	
  unclear,	
  when	
  not	
  totally	
  missing.	
  With	
  the	
  exception	
  
of	
  some	
  7	
  or	
  8,	
  participants	
  were	
  doubtful	
  that	
  Empowering	
  could	
  do	
  anything	
  to	
  improve	
  their	
  situation	
  
and	
  help	
  them	
  reduce	
  energy	
  consumption.	
  
	
  
In	
   the	
   following	
   section	
   the	
   responses	
   to	
   the	
   questionnaire	
   are	
   reported.	
   The	
   information	
   about	
   the	
  
characteristics	
  of	
  building,	
  dwellings	
  and	
  appliance	
  owned	
  by	
  the	
  users	
  have	
  been	
  omitted,	
  as	
  the	
  related	
  
questions	
  have	
  been	
  inserted	
  only	
  to	
  create	
  a	
  benchmark	
  to	
  be	
  used	
  when	
  EMPOWERING	
  service	
  will	
  be	
  
implemented.	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
EMPOWERING:	
  D2.2b	
  Publishable	
  Report	
  on	
  Customer	
  Expectations	
   	
  
15	
  
The	
  sole	
  responsibility	
  for	
  the	
  content	
  of	
  this	
  document	
  lies	
  with	
  the	
  authors.	
  It	
  does	
  not	
  necessarily	
  reflect	
  the	
  opinion	
  of	
  the	
  European	
  
Union.	
  Neither	
  the	
  EASME	
  nor	
  the	
  European	
  Commission	
  are	
  responsible	
  for	
  any	
  use	
  that	
  may	
  be	
  made	
  of	
  the	
  information	
  contained	
  
therein.	
  
Demography	
  of	
  respondents	
  	
  
The	
   total	
   respondents	
   in	
   Reggio	
   Emilia	
   amount	
   to	
   51.	
   The	
   following	
   graphs	
   and	
   tables	
   show	
   the	
  
demographic	
  characteristics	
  of	
  the	
  respondents.	
  
	
  
The	
  majority	
  of	
  respondents	
  are	
  female	
  (29	
  people/51).	
  	
  
The	
  age	
  class	
  distribution	
  is	
  illustrated	
  by	
  the	
  following	
  table.	
  The	
  median	
  age	
  is	
  57	
  years	
  old.	
  	
  
	
  
20	
  -­‐	
  30	
  years	
  old	
   3	
   6%	
  
31	
  -­‐	
  40	
  years	
  old	
   8	
   16%	
  
41	
  -­‐	
  50	
  years	
  old	
   9	
   18%	
  
51	
  -­‐	
  60	
  years	
  old	
   12	
   24%	
  
61	
  -­‐	
  70	
  years	
  old	
   8	
   16%	
  
71	
  -­‐	
  80	
  years	
  old	
   5	
   10%	
  
more	
  than	
  81	
   1	
   10%	
  
	
  
The	
  75%	
  of	
  respondents	
  are	
  Italian	
  (38).	
  	
  
	
  
There	
   are	
   6	
   unemployed	
   people	
   among	
   the	
   respondents.	
   20	
   of	
   the	
   respondents	
   are	
   retired,	
   the	
   rest	
   is	
  
occupied.	
  No	
  respondents	
  work	
  or	
  have	
  relatives	
  who	
  work	
  in	
  the	
  energy	
  sector.	
  The	
  education	
  shows	
  the	
  
following	
  distribution:	
  
EMPOWERING:	
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  Report	
  on	
  Customer	
  Expectations	
   	
  
16	
  
The	
  sole	
  responsibility	
  for	
  the	
  content	
  of	
  this	
  document	
  lies	
  with	
  the	
  authors.	
  It	
  does	
  not	
  necessarily	
  reflect	
  the	
  opinion	
  of	
  the	
  European	
  
Union.	
  Neither	
  the	
  EASME	
  nor	
  the	
  European	
  Commission	
  are	
  responsible	
  for	
  any	
  use	
  that	
  may	
  be	
  made	
  of	
  the	
  information	
  contained	
  
therein.	
  
The	
   median	
   number	
   of	
   members	
   of	
   interviewed	
   households	
   is	
   2	
   components.	
   The	
   distribution	
   of	
   the	
  
household	
  composition	
  is	
  the	
  following:	
  
	
  
With	
  reference	
  to	
  internet	
  access,	
  the	
  distribution	
  is	
  the	
  following	
  
EMPOWERING:	
  D2.2b	
  Publishable	
  Report	
  on	
  Customer	
  Expectations	
   	
  
17	
  
The	
  sole	
  responsibility	
  for	
  the	
  content	
  of	
  this	
  document	
  lies	
  with	
  the	
  authors.	
  It	
  does	
  not	
  necessarily	
  reflect	
  the	
  opinion	
  of	
  the	
  European	
  
Union.	
  Neither	
  the	
  EASME	
  nor	
  the	
  European	
  Commission	
  are	
  responsible	
  for	
  any	
  use	
  that	
  may	
  be	
  made	
  of	
  the	
  information	
  contained	
  
therein.	
  
In	
  all	
  cases	
  the	
  heating	
  source	
  is	
  the	
  district	
  heating.	
  No	
  one	
  installed	
  a	
  renewable	
  energy	
  system	
  in	
  its	
  
home.	
  
	
  
Questions	
  on	
  household’s	
  use	
  of	
  existing	
  sources	
  of	
  energy	
  information	
  
	
  
Does	
  the	
  format	
  of	
  your	
  bill	
  allow	
  you	
  to	
  clearly	
  understand	
  the	
  volume	
  of	
  energy	
  you	
  have	
  consumed	
  over	
  
the	
  period?	
  	
  
Have	
  you	
  made	
  some	
  investments	
  or	
  adopted	
  some	
  measures	
  to	
  save	
  energy?	
  (Among	
  the	
  35	
  who	
  answer	
  
“yes”	
  11	
  can	
  see	
  differences	
  in	
  their	
  energy	
  bill)	
  
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18	
  
The	
  sole	
  responsibility	
  for	
  the	
  content	
  of	
  this	
  document	
  lies	
  with	
  the	
  authors.	
  It	
  does	
  not	
  necessarily	
  reflect	
  the	
  opinion	
  of	
  the	
  European	
  
Union.	
  Neither	
  the	
  EASME	
  nor	
  the	
  European	
  Commission	
  are	
  responsible	
  for	
  any	
  use	
  that	
  may	
  be	
  made	
  of	
  the	
  information	
  contained	
  
therein.	
  
How	
  much	
  are	
  you	
  satisfied	
  of	
  the	
  service	
  provided	
  by	
  your	
  utility	
  company?	
  
The	
  scale	
  used	
  ranged	
  from	
  very	
  satisfied	
  to	
  very	
  unsatisfied	
  
The	
  great	
  majority	
  of	
  the	
  respondents	
  are	
  not	
  satisfied	
  of	
  their	
  utility	
  company.	
  The	
  main	
  comments	
  about	
  
this	
  issue	
  is	
  that	
  the	
  dissatisfaction	
  is	
  related	
  to	
  the	
  excessively	
  high	
  cost	
  and	
  the	
  lack	
  of	
  transparency	
  on	
  
how	
  the	
  cost	
  for	
  district	
  heating	
  are	
  calculated.	
  
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The	
  sole	
  responsibility	
  for	
  the	
  content	
  of	
  this	
  document	
  lies	
  with	
  the	
  authors.	
  It	
  does	
  not	
  necessarily	
  reflect	
  the	
  opinion	
  of	
  the	
  European	
  
Union.	
  Neither	
  the	
  EASME	
  nor	
  the	
  European	
  Commission	
  are	
  responsible	
  for	
  any	
  use	
  that	
  may	
  be	
  made	
  of	
  the	
  information	
  contained	
  
therein.	
  
Evaluation	
  on	
  the	
  importance	
  of	
  integrative	
  information	
  to	
  be	
  added	
  to	
  the	
  energy	
  bill	
  or	
  on	
  on-­‐line	
  
service	
  for	
  a	
  better	
  comprehension	
  on	
  how	
  to	
  save	
  energy.	
  
	
  
1)	
  Comparison	
  with	
  average	
  national	
  consumption	
  
2)	
  Comparisons	
  between	
  your	
  expenditure	
  and	
  the	
  one	
  of	
  your	
  neighbours	
  
3)	
  Comparisons	
  with	
  consumption	
  data	
  of	
  last	
  years	
  
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The	
  sole	
  responsibility	
  for	
  the	
  content	
  of	
  this	
  document	
  lies	
  with	
  the	
  authors.	
  It	
  does	
  not	
  necessarily	
  reflect	
  the	
  opinion	
  of	
  the	
  European	
  
Union.	
  Neither	
  the	
  EASME	
  nor	
  the	
  European	
  Commission	
  are	
  responsible	
  for	
  any	
  use	
  that	
  may	
  be	
  made	
  of	
  the	
  information	
  contained	
  
therein.	
  
4)	
  Estimated	
  prediction	
  of	
  future	
  consumptions	
  on	
  the	
  basis	
  of	
  the	
  consumption	
  trends	
  
5)	
  Advices,	
  recommendations	
  and	
  online	
  self-­‐help	
  tools	
  on	
  how	
  to	
  save	
  energy	
  and	
  Reminders	
  of	
  good	
  
practice	
  in	
  summer	
  and	
  winter	
  
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21	
  
The	
  sole	
  responsibility	
  for	
  the	
  content	
  of	
  this	
  document	
  lies	
  with	
  the	
  authors.	
  It	
  does	
  not	
  necessarily	
  reflect	
  the	
  opinion	
  of	
  the	
  European	
  
Union.	
  Neither	
  the	
  EASME	
  nor	
  the	
  European	
  Commission	
  are	
  responsible	
  for	
  any	
  use	
  that	
  may	
  be	
  made	
  of	
  the	
  information	
  contained	
  
therein.	
  
	
   	
  
6)	
  Possibility	
  to	
  check	
  more	
  detailed	
  information	
  by	
  accessing	
  an	
  online	
  tool	
  
	
  
EMPOWERING:	
  D2.2b	
  Publishable	
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  on	
  Customer	
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22	
  
The	
  sole	
  responsibility	
  for	
  the	
  content	
  of	
  this	
  document	
  lies	
  with	
  the	
  authors.	
  It	
  does	
  not	
  necessarily	
  reflect	
  the	
  opinion	
  of	
  the	
  European	
  
Union.	
  Neither	
  the	
  EASME	
  nor	
  the	
  European	
  Commission	
  are	
  responsible	
  for	
  any	
  use	
  that	
  may	
  be	
  made	
  of	
  the	
  information	
  contained	
  
therein.	
  
Intelligibility	
  of	
  the	
  integrative	
  information	
  
	
  
Would	
  you	
  prefer	
  having	
  access	
  to	
  more	
  details	
  about	
  your	
  energy	
  consumption	
  through	
  personalised	
  
online	
  services	
  or	
  directly	
  integrated	
  into	
  your	
  energy	
  bill?	
  (Online	
  service	
  =	
  8;	
  Integrative	
  letter	
  =	
  43)	
  
The	
   subsequent	
   two	
   questions	
   asked	
   the	
   respondents	
   to	
   select	
   among	
   graphs	
   and	
   tables	
   in	
   order	
   to	
  
evaluate	
  what	
  kind	
  of	
  data	
  representation	
  method	
  is	
  more	
  understandable.	
  Graphs	
  are	
  judged	
  clearer	
  and	
  
more	
  understandable	
  than	
  tables.	
  The	
  majority	
  of	
  respondents	
  selects	
  graphs	
  in	
  both	
  questions.	
  	
  
Almost	
  all	
  the	
  respondents	
  (47/51)	
  find	
  useful	
  the	
  inclusion	
  of	
  a	
  graphic	
  indicator	
  like	
  the	
  semaphore	
  below	
  
in	
  the	
  informative	
  letter/online	
  service.	
  
3.1.2	
  Torino	
  
The	
  analysis	
  in	
  Torino	
  was	
  launched	
  with	
  an	
  online	
  questionnaire:	
  	
  
https://docs.google.com/forms/d/1euyomHp7-­‐u29Ey01mafSKLEK5di6n4iwN-­‐ZajZBEPcg/viewform	
  
	
  
A	
  first	
  transmission	
  of	
  the	
  questionnaire	
  was	
  launched	
  to	
  a	
  mailing	
  list	
  of	
  200	
  residents	
  in	
  Torino	
  during	
  the	
  
morning	
  of	
  the	
  10/07/2013.	
  	
  The	
  following	
  week	
  it	
  was	
  mailed	
  to	
  the	
  mailing	
  list	
  of	
  Polito	
  and	
  Iren	
  (about	
  
2000	
  users).	
  In	
  Torino,	
  the	
  survey	
  reached	
  463	
  respondents,	
  58	
  of	
  which	
  are	
  district	
  heating	
  users.	
  Only	
  67	
  
respondents	
  agreed	
  to	
  be	
  involved	
  in	
  the	
  test	
  group.	
  
	
  
	
  
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23	
  
The	
  sole	
  responsibility	
  for	
  the	
  content	
  of	
  this	
  document	
  lies	
  with	
  the	
  authors.	
  It	
  does	
  not	
  necessarily	
  reflect	
  the	
  opinion	
  of	
  the	
  European	
  
Union.	
  Neither	
  the	
  EASME	
  nor	
  the	
  European	
  Commission	
  are	
  responsible	
  for	
  any	
  use	
  that	
  may	
  be	
  made	
  of	
  the	
  information	
  contained	
  
therein.	
  
Demography	
  of	
  respondents	
  
The	
  following	
  graphs	
  and	
  tables	
  show	
  the	
  demographic	
  characteristics	
  of	
  the	
  respondents.	
  
	
  
The	
  majority	
  of	
  respondents	
  are	
  male	
  (318	
  people/463).	
  	
  
The	
  age	
  class	
  distribution	
  is	
  illustrated	
  by	
  the	
  following	
  table.	
  The	
  median	
  age	
  is	
  52	
  years	
  old.	
  	
  
20	
  -­‐	
  30	
  years	
  old	
   366 79%
30	
  -­‐	
  40	
  years	
  old	
   39 8%
40	
  -­‐	
  50	
  years	
  old	
   34 7%
50	
  -­‐	
  60	
  years	
  old	
   11 2%
60	
  -­‐	
  70	
  years	
  old	
   6 1%
70	
  -­‐	
  80	
  years	
  old	
   0 0%
more	
  than	
  80	
   7 2%
The	
  majority	
  of	
  respondents	
  are	
  Italian	
  (433	
  out	
  of	
  a	
  total	
  of	
  463).	
  	
  
	
  
There	
   are	
   5	
   unemployed	
   people	
   among	
   the	
   respondents.	
   10	
   of	
   the	
   respondents	
   are	
   retired,	
   the	
   rest	
   is	
  
occupied.	
  57	
  respondents	
  work	
  or	
  have	
  relatives	
  who	
  work	
  in	
  the	
  energy	
  sector.	
  The	
  education	
  shows	
  the	
  
following	
  distribution:	
  
EMPOWERING:	
  D2.2b	
  Publishable	
  Report	
  on	
  Customer	
  Expectations	
   	
  
24	
  
The	
  sole	
  responsibility	
  for	
  the	
  content	
  of	
  this	
  document	
  lies	
  with	
  the	
  authors.	
  It	
  does	
  not	
  necessarily	
  reflect	
  the	
  opinion	
  of	
  the	
  European	
  
Union.	
  Neither	
  the	
  EASME	
  nor	
  the	
  European	
  Commission	
  are	
  responsible	
  for	
  any	
  use	
  that	
  may	
  be	
  made	
  of	
  the	
  information	
  contained	
  
therein.	
  
The	
   median	
   number	
   of	
   members	
   of	
   interviewed	
   households	
   is	
   3	
   components.	
   The	
   distribution	
   of	
   the	
  
household	
  composition	
  is	
  the	
  following:	
  
Almost	
  all	
  (only	
  the	
  3%	
  answers	
  “NO”)	
  the	
  respondents	
  have	
  an	
  internet	
  connection.	
  	
  
	
  
Questions	
  on	
  household’s	
  use	
  of	
  existing	
  sources	
  of	
  energy	
  information	
  
	
  
Does	
  the	
  format	
  of	
  your	
  bill	
  allow	
  you	
  to	
  clearly	
  understand	
  the	
  volume	
  of	
  energy	
  you	
  have	
  consumed	
  over	
  
the	
  period?	
  	
  
	
  
EMPOWERING:	
  D2.2b	
  Publishable	
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  on	
  Customer	
  Expectations	
   	
  
25	
  
The	
  sole	
  responsibility	
  for	
  the	
  content	
  of	
  this	
  document	
  lies	
  with	
  the	
  authors.	
  It	
  does	
  not	
  necessarily	
  reflect	
  the	
  opinion	
  of	
  the	
  European	
  
Union.	
  Neither	
  the	
  EASME	
  nor	
  the	
  European	
  Commission	
  are	
  responsible	
  for	
  any	
  use	
  that	
  may	
  be	
  made	
  of	
  the	
  information	
  contained	
  
therein.	
  
The	
  above	
  shown	
  percentages	
  remain	
  similar	
  filtering	
  the	
  whole	
  dataset	
  for	
  district	
  heating	
  users.	
  The	
  55%	
  
of	
  district	
  heating	
  users	
  cannot	
  understand	
  the	
  consumed	
  volume	
  of	
  heating	
  over	
  the	
  period.	
  
	
  
	
  
Have	
  you	
  made	
  some	
  investments	
  or	
  adopted	
  some	
  measures	
  to	
  save	
  energy?	
  (Among	
  the	
  250	
  who	
  
answer	
  “yes”	
  192	
  can	
  see	
  differences	
  in	
  their	
  energy	
  bill)	
  
How	
  much	
  are	
  you	
  satisfied	
  of	
  the	
  service	
  provided	
  by	
  your	
  utility	
  company?	
  
The	
  scale	
  used	
  ranges	
  from	
  “very	
  dissatisfied”	
  to	
  “very	
  satisfied”.	
  
The	
  majority	
  of	
  the	
  respondents	
  are	
  neither	
  satisfied	
  nor	
  dissatisfied	
  of	
  their	
  utility	
  company.	
  Filtering	
  for	
  
the	
   users	
   of	
   district	
   heating	
   the	
   percentage	
   of	
   not	
   satisfied	
   users	
   are	
   more	
   relevant:	
   about	
   the	
   56%	
   of	
  
district	
  heating	
  users	
  are	
  not	
  satisfied.	
  
EMPOWERING:	
  D2.2b	
  Publishable	
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  on	
  Customer	
  Expectations	
   	
  
26	
  
The	
  sole	
  responsibility	
  for	
  the	
  content	
  of	
  this	
  document	
  lies	
  with	
  the	
  authors.	
  It	
  does	
  not	
  necessarily	
  reflect	
  the	
  opinion	
  of	
  the	
  European	
  
Union.	
  Neither	
  the	
  EASME	
  nor	
  the	
  European	
  Commission	
  are	
  responsible	
  for	
  any	
  use	
  that	
  may	
  be	
  made	
  of	
  the	
  information	
  contained	
  
therein.	
  
The	
  reasons	
  given	
  by	
  the	
  respondents	
  are	
  mainly	
  related	
  to	
  the	
  high	
  costs	
  and	
  lack	
  of	
  transparency	
  of	
  the	
  
bill.	
  
	
  
Evaluation	
  on	
  the	
  importance	
  of	
  integrative	
  information	
  to	
  be	
  added	
  to	
  the	
  energy	
  bill	
  or	
  on	
  on-­‐line	
  
service	
  for	
  a	
  better	
  comprehension	
  on	
  how	
  to	
  save	
  energy.	
  
	
  
1)	
  Comparison	
  with	
  average	
  national	
  consumption	
  
2)	
  Comparisons	
  between	
  your	
  expenditure	
  and	
  the	
  one	
  of	
  your	
  neighbours	
  
	
  
EMPOWERING:	
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  on	
  Customer	
  Expectations	
   	
  
27	
  
The	
  sole	
  responsibility	
  for	
  the	
  content	
  of	
  this	
  document	
  lies	
  with	
  the	
  authors.	
  It	
  does	
  not	
  necessarily	
  reflect	
  the	
  opinion	
  of	
  the	
  European	
  
Union.	
  Neither	
  the	
  EASME	
  nor	
  the	
  European	
  Commission	
  are	
  responsible	
  for	
  any	
  use	
  that	
  may	
  be	
  made	
  of	
  the	
  information	
  contained	
  
therein.	
  
3)	
  Comparisons	
  with	
  consumptions	
  data	
  of	
  the	
  last	
  years.	
  
	
  
4)	
  Estimated	
  prediction	
  of	
  your	
  future	
  consumptions	
  
EMPOWERING:	
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28	
  
The	
  sole	
  responsibility	
  for	
  the	
  content	
  of	
  this	
  document	
  lies	
  with	
  the	
  authors.	
  It	
  does	
  not	
  necessarily	
  reflect	
  the	
  opinion	
  of	
  the	
  European	
  
Union.	
  Neither	
  the	
  EASME	
  nor	
  the	
  European	
  Commission	
  are	
  responsible	
  for	
  any	
  use	
  that	
  may	
  be	
  made	
  of	
  the	
  information	
  contained	
  
therein.	
  
5)	
  Advices	
  ,	
  recommendations	
  and	
  online	
  self-­‐help	
  tools	
  on	
  how	
  to	
  save	
  energy	
  and	
  Reminders	
  of	
  good	
  
practice	
  in	
  summer	
  and	
  winter	
  
	
  
6)	
  Possibility	
  to	
  check	
  more	
  detailed	
  information	
  by	
  accessing	
  an	
  online	
  tool	
  
EMPOWERING:	
  D2.2b	
  Publishable	
  Report	
  on	
  Customer	
  Expectations	
   	
  
29	
  
The	
  sole	
  responsibility	
  for	
  the	
  content	
  of	
  this	
  document	
  lies	
  with	
  the	
  authors.	
  It	
  does	
  not	
  necessarily	
  reflect	
  the	
  opinion	
  of	
  the	
  European	
  
Union.	
  Neither	
  the	
  EASME	
  nor	
  the	
  European	
  Commission	
  are	
  responsible	
  for	
  any	
  use	
  that	
  may	
  be	
  made	
  of	
  the	
  information	
  contained	
  
therein.	
  
	
  
Intelligibility	
  of	
  the	
  integrative	
  information	
  
	
  
Would	
  you	
  prefer	
  having	
  access	
  to	
  more	
  details	
  about	
  your	
  energy	
  consumption	
  through	
  personalised	
  
online	
  services	
  or	
  directly	
  integrated	
  into	
  your	
  energy	
  bill?	
  (Online	
  service	
  =	
  352;	
  Integrative	
  letter	
  =	
  94)	
  
With	
  reference	
  to	
  data	
  representation,	
  the	
  respondents	
  prefer	
  the	
  following	
  methods:	
  
-­‐	
   to	
   use	
   charts	
   in	
   order	
   to	
   represent	
   energy	
   consumptions	
   trends	
   instead	
   of	
   table	
   (66%	
   of	
   respondents	
  
select	
  the	
  graph	
  1	
  reported	
  in	
  the	
  questionnaire).	
  
-­‐	
  to	
  use	
  tables	
  in	
  order	
  to	
  represent	
  periodic	
  cumulative	
  and	
  comparative	
  data	
  on	
  energy	
  consumptions	
  
(54%	
  select	
  table	
  2)	
  
	
  
Almost	
  all	
  the	
  respondents	
  (47/51)	
  find	
  useful	
  the	
  inclusion	
  of	
  a	
  graphic	
  indicator	
  like	
  the	
  semaphore	
  below	
  
in	
  the	
  informative	
  letter/online	
  service.	
  
EMPOWERING:	
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30	
  
The	
  sole	
  responsibility	
  for	
  the	
  content	
  of	
  this	
  document	
  lies	
  with	
  the	
  authors.	
  It	
  does	
  not	
  necessarily	
  reflect	
  the	
  opinion	
  of	
  the	
  European	
  
Union.	
  Neither	
  the	
  EASME	
  nor	
  the	
  European	
  Commission	
  are	
  responsible	
  for	
  any	
  use	
  that	
  may	
  be	
  made	
  of	
  the	
  information	
  contained	
  
therein.	
  
	
  
This	
  graphic	
  indicator	
  is	
  resulted	
  useful	
  to	
  the	
  majority	
  of	
  respondents	
  (310/463):	
  	
  
3.2 French	
  pilot	
  
The	
  analysis	
  in	
  Grenoble	
  focused	
  essentially	
  on	
  the	
  city	
  of	
  Grenoble,	
  but	
  people	
  from	
  the	
  greater	
  Grenoble	
  
area	
  were	
  welcome	
  to	
  participate	
  if	
  they	
  wanted	
  to.	
  
The	
  analysis	
  in	
  France	
  started	
  with	
  the	
  Focus	
  Group	
  organised	
  on	
  July,	
  the	
  8th
.	
  	
  
6	
   persons	
   participated	
   to	
   the	
   Focus	
   Group:	
   five	
   of	
   them	
   where	
   tenants	
   and/or	
   members	
   of	
   their	
  
condominium	
  councils	
  and	
  one	
  of	
  them	
  was	
  the	
  representative	
  of	
  a	
  consumer	
  association.	
  
During	
   the	
   focus	
   group	
   the	
   participants	
   were	
   invited	
   to	
   express	
   their	
   opinions	
   on	
   4	
   subjects/questions,	
  
after	
  introducing	
  themselves.	
  
The	
  focus	
  group	
  was	
  co-­‐organised	
  and	
  animated	
  by	
  ALEC	
  and	
  HESPUL,	
  and	
  GEG	
  was	
  taking	
  notes	
  and	
  also	
  
helping	
  with	
  some	
  parts	
  of	
  the	
  animation.	
  
	
  
The	
  focus	
  group	
  aimed	
  at	
  answering	
  the	
  following	
  questions	
  for	
  the	
  inhabitants	
  of	
  Grenoble:	
  
1)	
  Can	
  you	
  easily	
  figure	
  out	
  your	
  actual	
  electricity	
  consumption	
  by	
  reading	
  your	
  electricity	
  bill?	
  
Most	
  of	
  the	
  feedback	
  concerned	
  the	
  format	
  of	
  the	
  facture	
  in	
  general.	
  	
  
Main	
  suggestions	
  were:	
  	
  
• to	
  make	
  more	
  clearly	
  appear	
  the	
  price	
  of	
  a	
  kWh	
  	
  
• to	
  clarify	
  the	
  period	
  of	
  billing	
  (which	
  currently	
  varies	
  according	
  to	
  the	
  days	
  of	
  indexing	
  of	
  
the	
  meter).	
  	
  
• Explain	
  better	
  what	
  a	
  kWh	
  represents	
  
• Clarify	
  the	
  concepts	
  of	
  peak	
  and	
  off-­‐peak	
  times	
  
EMPOWERING:	
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  Customer	
  Expectations	
   	
  
31	
  
The	
  sole	
  responsibility	
  for	
  the	
  content	
  of	
  this	
  document	
  lies	
  with	
  the	
  authors.	
  It	
  does	
  not	
  necessarily	
  reflect	
  the	
  opinion	
  of	
  the	
  European	
  
Union.	
  Neither	
  the	
  EASME	
  nor	
  the	
  European	
  Commission	
  are	
  responsible	
  for	
  any	
  use	
  that	
  may	
  be	
  made	
  of	
  the	
  information	
  contained	
  
therein.	
  
• Clarify	
  the	
  meaning	
  of	
  the	
  contract	
  power	
  (kVA)	
  
• Participants	
   ask	
   for	
   details	
   advice	
   how	
   to	
   save	
   energy	
   (which	
   was	
   also	
   dealt	
   with	
   in	
   the	
  
following	
  questions)	
  
• The	
   participants	
   also	
   suggested	
   to	
   offer	
   services	
   to	
   assess	
   their	
   energy	
   consumptions	
  
(comparisons	
   with	
   the	
   previous	
   years,	
   with	
   neighbours,	
   comparisons	
   with	
   other	
   people	
  
according	
  to	
  the	
  surface	
  area	
  of	
  the	
  flat…).	
  Most	
  of	
  this	
  service	
  were	
  also	
  proposed	
  late	
  in	
  
the	
  4th
	
  	
  question	
  later	
  during	
  the	
  focus	
  group	
  meeting.	
  
	
  
2)	
  What	
  type	
  of	
  information	
  would	
  be	
  necessary	
  according	
  to	
  you	
  to	
  analyse	
  correctly	
  your	
  electricity	
  bill	
  
and	
  to	
  reduce	
  your	
  electricity	
  consumption?	
  
	
  
For	
  billing	
  tools:	
  	
  
• weather	
  adjusted	
  comparisons	
  
	
  
For	
  online	
  tools:	
  	
  
• Customise	
  the	
  services	
  and	
  advices	
  according	
  the	
  data	
  provided	
  by	
  the	
  customers	
  (surface	
  
area,	
  appliance	
  used…)	
  
• Weather	
  corrected	
  consumption	
  
• Electricity	
  consumptions	
  compared	
  to	
  the	
  previous	
  year	
  
• Consumptions	
  alerts	
  when	
  it	
  reaches	
  a	
  certain	
  level	
  
• Alerts	
  related	
  to	
  fuel	
  poverty	
  
• Link	
  the	
  electricity	
  consumption	
  to	
  financial	
  budget	
  of	
  the	
  household	
  
	
  
3)	
  Same	
  question	
  but	
  with	
  5	
  suggested	
  propositions	
  to	
  rate.	
  
The	
  five	
  propositions	
  of	
  suggested	
  information	
  were	
  rated	
  as	
  follow	
  (each	
  of	
  the	
  7	
  participants	
  had	
  3	
  points	
  
to	
  spread	
  between	
  the	
  following	
  5	
  propositions):	
  
1. Alerts	
   sent	
   when	
   your	
   consumption	
   is	
   too	
   high	
   compared	
   to	
   your	
   usual	
   consumption	
   (7	
  
points)	
  
Comments	
  from	
  the	
  participants:	
  the	
  alert	
  must	
  be	
  in	
  euros	
  or	
  kWh,	
  by	
  text	
  message,	
  online	
  
platform	
  and	
  mail.	
  Text	
  message	
  can	
  also	
  be	
  sent	
  to	
  remind	
  the	
  users	
  to	
  do	
  meter	
  index	
  
reading	
  
2. A	
  comparison	
  of	
  your	
  electricity	
  consumption	
  with	
  the	
  previous	
  years	
  at	
  the	
  same	
  period	
  (6	
  
points)	
  
3. Advices,	
   recommendations	
   and	
   online	
   tools	
   to	
   save	
   energy	
   and	
   a	
   reminder	
   of	
   good	
  
practices	
  in	
  winter	
  and	
  summer	
  (4	
  points)	
  
Comments:	
   general	
   advice	
   (non-­‐customised,	
   advice	
   on	
   the	
   choices	
   of	
   appliances,	
   typical	
  
consumption	
  of	
  appliances	
  
4. A	
  comparison	
  of	
  your	
  electricity	
  consumption	
  with	
  your	
  neighbour’s	
  consumption	
  or	
  with	
  
the	
  consumption	
  of	
  people	
  living	
  in	
  the	
  same	
  city	
  in	
  apartments	
  of	
  a	
  similar	
  size.	
  (4	
  points)	
  
Comments:	
  the	
  number	
  of	
  people	
  living	
  in	
  the	
  household	
  must	
  be	
  taken	
  into	
  account	
  	
  
5. A	
   comparison	
   of	
   your	
   electricity	
   consumption	
   with	
   the	
   national	
   average	
   household	
  
consumption	
  (0	
  points)	
  
	
  
4)	
  In	
  the	
  last	
  question	
  we	
  presented	
  the	
  participants	
  with	
  some	
  of	
  the	
  mock-­‐ups	
  of	
  the	
  future	
  Empowering	
  
tools	
  and	
  asked	
  the	
  participants	
  to	
  give	
  us	
  detailed	
  feedbacks	
  in	
  terms	
  of	
  importance	
  for	
  them.	
  
	
  
EMPOWERING:	
  D2.2b	
  Publishable	
  Report	
  on	
  Customer	
  Expectations	
   	
  
32	
  
The	
  sole	
  responsibility	
  for	
  the	
  content	
  of	
  this	
  document	
  lies	
  with	
  the	
  authors.	
  It	
  does	
  not	
  necessarily	
  reflect	
  the	
  opinion	
  of	
  the	
  European	
  
Union.	
  Neither	
  the	
  EASME	
  nor	
  the	
  European	
  Commission	
  are	
  responsible	
  for	
  any	
  use	
  that	
  may	
  be	
  made	
  of	
  the	
  information	
  contained	
  
therein.	
  
Graph	
  1	
  (mock-­‐up	
  101,	
  comparison	
  with	
  the	
  average	
  consumptions	
  of	
  a	
  neighbour)	
  
Comments:	
  	
  
• Clarify	
  the	
  elements	
  taken	
  into	
  account:	
  age	
  of	
  the	
  building,	
  surface	
  area	
  of	
  the	
  flat...	
  
	
  
Graph	
  2	
  (mock-­‐up	
  BT201,	
  comparison	
  with	
  the	
  same	
  period	
  of	
  the	
  last	
  year)	
  
Comments:	
  	
  
• It	
  is	
  difficult	
  to	
  compare	
  the	
  consumption	
  because	
  the	
  columns	
  are	
  too	
  far	
  appart	
  
• The	
   real	
   consumptions	
   and	
   the	
   climate-­‐adjusted	
   consumptions	
   should	
   be	
   next	
   to	
   each	
  
others,	
  
• Additional	
  years	
  could	
  be	
  included	
  for	
  a	
  better	
  comparison	
  
	
  
Graph	
  3	
  (BT301,	
  distribution	
  of	
  energy	
  usages)	
  
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The	
  sole	
  responsibility	
  for	
  the	
  content	
  of	
  this	
  document	
  lies	
  with	
  the	
  authors.	
  It	
  does	
  not	
  necessarily	
  reflect	
  the	
  opinion	
  of	
  the	
  European	
  
Union.	
  Neither	
  the	
  EASME	
  nor	
  the	
  European	
  Commission	
  are	
  responsible	
  for	
  any	
  use	
  that	
  may	
  be	
  made	
  of	
  the	
  information	
  contained	
  
therein.	
  
Comments:	
  	
  
• Differentiate	
  electrical	
  heating	
  and	
  non-­‐electrical	
  heating,	
  	
  
• Insert	
  details	
  the	
  categories,	
  	
  
• Differentiate	
  colours,	
  	
  
• Specify	
  the	
  units	
  (kWh)	
  
• Specified	
  over	
  what	
  time	
  period	
  is	
  the	
  measurements	
  made	
  
	
  
Graph	
  4	
  (OT	
  202,	
  comparison	
  of	
  consumptions	
  trends	
  of	
  the	
  current	
  year	
  with	
  the	
  previous	
  year)	
  
Comments:	
  	
  
• Specify	
  that	
  it’s	
  talking	
  about	
  the	
  outside	
  temperature	
  
• No	
  very	
  clear	
  at	
  first	
  sight	
  
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The	
  sole	
  responsibility	
  for	
  the	
  content	
  of	
  this	
  document	
  lies	
  with	
  the	
  authors.	
  It	
  does	
  not	
  necessarily	
  reflect	
  the	
  opinion	
  of	
  the	
  European	
  
Union.	
  Neither	
  the	
  EASME	
  nor	
  the	
  European	
  Commission	
  are	
  responsible	
  for	
  any	
  use	
  that	
  may	
  be	
  made	
  of	
  the	
  information	
  contained	
  
therein.	
  
Graph	
  5	
  (OT105,	
  graphic	
  indicator	
  about	
  the	
  electric	
  consumptions	
  per	
  year	
  of	
  a	
  user	
  compared	
  with	
  the	
  
consumptions	
  of	
  Grenoble	
  inhabitants.	
  The	
  second	
  graph	
  below	
  relates	
  the	
  conversion	
  of	
  the	
  volume	
  of	
  
energy	
  consumed	
  to	
  CO2	
  emissions	
  	
  
50	
  
kWh/m²/year
500	
  kWh/m²/year
120	
  kWh/m²/year
Comments:	
  
• Specify	
  intermediary	
  values	
  
• This	
  graph	
  is	
  very	
  relevant	
  
3750	
  km/yr
37	
  500	
  km/yr
9000	
  km/yr
Comments:	
  
• Specify	
  intermediary	
  values	
  
• Not	
  very	
  useful	
  
In	
  complement	
  to	
  the	
  focus	
  group,	
  an	
  online	
  questionnaire	
  has	
  been	
  created	
  asking	
  similar	
  questions.	
  At	
  
the	
  end	
  of	
  the	
  Survey	
  period,	
  approximately	
  156	
  persons	
  have	
  filled	
  this	
  online	
  questionnaire.	
  As	
  not	
  all	
  the	
  
participants	
   to	
   the	
   test	
   group	
   filled	
   in	
   the	
   questionnaire,	
   the	
   number	
   of	
   users	
   who	
   will	
   receive	
   the	
  
Empowering	
  service	
  in	
  the	
  first	
  phase	
  amount	
  161.	
  
The	
  test	
  group	
  in	
  France	
  involves	
  will	
  focus	
  only	
  on	
  the	
  electricity	
  consumption	
  whether	
  the	
  users	
  have	
  
electric	
  heating	
  or	
  not.	
  
The	
  users	
  have	
  been	
  reached	
  using	
  online	
  questionnaires,	
  spread	
  by	
  email	
  and	
  newsletter	
  to:	
  
-­‐	
  contact	
  database	
  of	
  ALEC;	
  
-­‐	
  customer	
  database	
  of	
  GEG;	
  
-­‐	
  online	
  newsletters	
  for	
  internet	
  users.	
  
	
  
Demography	
  of	
  respondents	
  
	
  
The	
  following	
  graphs	
  and	
  tables	
  show	
  the	
  demographic	
  characteristics	
  of	
  the	
  respondents.	
  
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The	
  sole	
  responsibility	
  for	
  the	
  content	
  of	
  this	
  document	
  lies	
  with	
  the	
  authors.	
  It	
  does	
  not	
  necessarily	
  reflect	
  the	
  opinion	
  of	
  the	
  European	
  
Union.	
  Neither	
  the	
  EASME	
  nor	
  the	
  European	
  Commission	
  are	
  responsible	
  for	
  any	
  use	
  that	
  may	
  be	
  made	
  of	
  the	
  information	
  contained	
  
therein.	
  
	
  
The	
  majority	
  of	
  respondents	
  are	
  male	
  (83	
  people/150).	
  The	
  female	
  are	
  61.	
  This	
  question	
  show	
  6	
  missing	
  
answers.	
  	
  
The	
  age	
  class	
  distribution	
  is	
  illustrated	
  by	
  the	
  following	
  table.	
  The	
  median	
  age	
  is	
  47	
  years	
  old.	
  	
  
Age class n. %
< 30 26 17%
31 - 40 33 21%
41 - 50 24 15%
51 - 60 29 19%
61 - 70 32 21%
71 - 80 7 4%
> 81 1 1%
N/A 4 3%
There	
  are	
  not	
  unemployed	
  people	
  among	
  the	
  respondents.	
  33	
  of	
  them	
  are	
  retired,	
  the	
  rest	
  is	
  occupied.	
  The	
  
question	
  about	
  the	
  occupation	
  shows	
  10	
  missing	
  values.	
  
The	
  education	
  has	
  the	
  following	
  distribution:	
  
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The	
  sole	
  responsibility	
  for	
  the	
  content	
  of	
  this	
  document	
  lies	
  with	
  the	
  authors.	
  It	
  does	
  not	
  necessarily	
  reflect	
  the	
  opinion	
  of	
  the	
  European	
  
Union.	
  Neither	
  the	
  EASME	
  nor	
  the	
  European	
  Commission	
  are	
  responsible	
  for	
  any	
  use	
  that	
  may	
  be	
  made	
  of	
  the	
  information	
  contained	
  
therein.	
  
The	
   median	
   number	
   of	
   members	
   of	
   interviewed	
   households	
   is	
   2.	
   The	
   distribution	
   of	
   the	
   household	
  
composition	
  is	
  the	
  following:	
  
Only	
  10	
  people	
  own	
  a	
  smart	
  meter.	
  85	
  do	
  not	
  have	
  a	
  smart	
  meter.	
  A	
  relevant	
  number	
  cannot	
  answer	
  	
  the	
  
question	
  related	
  to	
  this	
  issue	
  (54	
  people).	
  Most	
  of	
  the	
  respondents	
  do	
  not	
  have	
  any	
  member	
  of	
  their	
  family	
  
working	
  in	
  the	
  energy	
  sector	
  (129).	
  All	
  the	
  respondents	
  have	
  an	
  internet	
  access.	
  	
  
	
  
	
  
	
  
Questions	
  on	
  household’s	
  use	
  of	
  existing	
  sources	
  of	
  energy	
  information	
  
	
  
Does	
  the	
  format	
  of	
  your	
  bill	
  allow	
  you	
  to	
  clearly	
  understand	
  the	
  volume	
  of	
  energy	
  you	
  have	
  consumed	
  over	
  the	
  
period?	
  (Yes	
  =	
  93;	
  No	
  =	
  61)	
  
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The	
  sole	
  responsibility	
  for	
  the	
  content	
  of	
  this	
  document	
  lies	
  with	
  the	
  authors.	
  It	
  does	
  not	
  necessarily	
  reflect	
  the	
  opinion	
  of	
  the	
  European	
  
Union.	
  Neither	
  the	
  EASME	
  nor	
  the	
  European	
  Commission	
  are	
  responsible	
  for	
  any	
  use	
  that	
  may	
  be	
  made	
  of	
  the	
  information	
  contained	
  
therein.	
  
Can	
  you	
  compare	
  your	
  current	
  power	
  consumptions	
  with	
  your	
  past	
  consumption?	
  (Yes	
  =	
  75;	
  No	
  =	
  68;)	
  
Do	
  you	
  understand	
  how	
  your	
  energy	
  bill	
  is	
  calculated?	
  (Yes	
  =	
  95;	
  No	
  =	
  59)	
  
	
  
EMPOWERING:	
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38	
  
The	
  sole	
  responsibility	
  for	
  the	
  content	
  of	
  this	
  document	
  lies	
  with	
  the	
  authors.	
  It	
  does	
  not	
  necessarily	
  reflect	
  the	
  opinion	
  of	
  the	
  European	
  
Union.	
  Neither	
  the	
  EASME	
  nor	
  the	
  European	
  Commission	
  are	
  responsible	
  for	
  any	
  use	
  that	
  may	
  be	
  made	
  of	
  the	
  information	
  contained	
  
therein.	
  
Have	
  you	
  made	
  some	
  investments	
  or	
  adopt	
  some	
  measures	
  to	
  save	
  energy?	
  (Yes	
  =	
  93;	
  No	
  =	
  57)	
  
	
  
	
  
	
  
50	
  respondents	
  who	
  made	
  investments	
  or	
  took	
  measures	
  can	
  see	
  differences	
  in	
  the	
  bill.	
  
	
  
	
  
Does	
  the	
  power	
  you	
  subscribed	
  in	
  your	
  electricity	
  contract	
  (6KVA,	
  9KVA,	
  12KVA	
  ...)	
  fits	
  the	
  needs	
  of	
  your	
  
home?	
  The	
  majority	
  answers	
  YES,	
  but	
  a	
  relevant	
  number	
  (48)	
  of	
  respondents	
  cannot	
  answer	
  to	
  this	
  
question.	
  
The	
  majority	
  of	
  respondents	
  expressed	
  their	
  readiness	
  to	
  read	
  once	
  a	
  month	
  for	
  themselves	
  the	
  value	
  on	
  
the	
  meter	
  in	
  exchange	
  for	
  more	
  detailed	
  information	
  on	
  energy	
  consumption?	
  (Yes	
  =	
  111)	
  
	
  
	
  
EMPOWERING:	
  D2.2b	
  Publishable	
  Report	
  on	
  Customer	
  Expectations	
   	
  
39	
  
The	
  sole	
  responsibility	
  for	
  the	
  content	
  of	
  this	
  document	
  lies	
  with	
  the	
  authors.	
  It	
  does	
  not	
  necessarily	
  reflect	
  the	
  opinion	
  of	
  the	
  European	
  
Union.	
  Neither	
  the	
  EASME	
  nor	
  the	
  European	
  Commission	
  are	
  responsible	
  for	
  any	
  use	
  that	
  may	
  be	
  made	
  of	
  the	
  information	
  contained	
  
therein.	
  
Evaluation	
  on	
  the	
  importance	
  of	
  integrative	
  information	
  to	
  be	
  added	
  to	
  the	
  energy	
  bill	
  or	
  on	
  on-­‐line	
  
service	
  for	
  a	
  better	
  comprehension	
  on	
  how	
  to	
  save	
  energy.	
  
	
  
1)	
  Comparison	
  with	
  average	
  national	
  consumption	
  
2)	
  Comparisons	
  between	
  your	
  expenditure	
  and	
  the	
  one	
  of	
  your	
  neighbours	
  
3)	
  Advices	
  ,	
  recommendations	
  and	
  online	
  self	
  help	
  tools	
  on	
  how	
  to	
  save	
  energy	
  and	
  Reminders	
  of	
  good	
  
practice	
  in	
  summer	
  and	
  winter	
  
EMPOWERING:	
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  Publishable	
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  on	
  Customer	
  Expectations	
   	
  
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The	
  sole	
  responsibility	
  for	
  the	
  content	
  of	
  this	
  document	
  lies	
  with	
  the	
  authors.	
  It	
  does	
  not	
  necessarily	
  reflect	
  the	
  opinion	
  of	
  the	
  European	
  
Union.	
  Neither	
  the	
  EASME	
  nor	
  the	
  European	
  Commission	
  are	
  responsible	
  for	
  any	
  use	
  that	
  may	
  be	
  made	
  of	
  the	
  information	
  contained	
  
therein.	
  
4)	
  Comparison	
  with	
  consumption	
  data	
  of	
  last	
  years	
  with	
  an	
  estimated	
  prediction	
  of	
  your	
  future	
  
consumptions	
  
EMPOWERING:	
  D2.2b	
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  Report	
  on	
  Customer	
  Expectations	
   	
  
41	
  
The	
  sole	
  responsibility	
  for	
  the	
  content	
  of	
  this	
  document	
  lies	
  with	
  the	
  authors.	
  It	
  does	
  not	
  necessarily	
  reflect	
  the	
  opinion	
  of	
  the	
  European	
  
Union.	
  Neither	
  the	
  EASME	
  nor	
  the	
  European	
  Commission	
  are	
  responsible	
  for	
  any	
  use	
  that	
  may	
  be	
  made	
  of	
  the	
  information	
  contained	
  
therein.	
  
5)	
  Alerts	
  when	
  your	
  consumption	
  is	
  relatively	
  higher	
  than	
  usual:	
  the	
  users	
  find	
  this	
  information	
  useful	
  
Intelligibility	
  of	
  the	
  integrative	
  information	
  
	
  
Would	
  you	
  prefer	
  having	
  access	
  to	
  more	
  details	
  about	
  your	
  energy	
  consumption	
  through	
  personalised	
  
online	
  services	
  or	
  directly	
  integrated	
  into	
  your	
  energy	
  bill?	
  (Online	
  service	
  =	
  76;	
  Bill	
  =	
  71)	
  
The	
  last	
  questions	
  aimed	
  to	
  evaluate	
  the	
  usefulness	
  of	
  mock-­‐ups	
  to	
  be	
  used	
  as	
  integrative	
  information.	
  The	
  
respondents	
   assessed	
   the	
   utility	
   of	
   some	
   graphs	
   included	
   in	
   the	
   French	
   questionnaire.	
   Following	
   the	
  
responses	
  are	
  summarized	
  with	
  charts.	
  
	
  
1)	
  Graph	
  showing	
  the	
  comparison	
  on	
  quarterly	
  consumptions	
  between	
  a	
  user	
  and	
  his	
  neighbour,	
  measured	
  
in	
  kWh	
  (see	
  Graph	
  1	
  in	
  the	
  French	
  version	
  of	
  the	
  questionnaire)	
  
	
  
EMPOWERING:	
  D2.2b	
  Publishable	
  Report	
  on	
  Customer	
  Expectations	
   	
  
42	
  
The	
  sole	
  responsibility	
  for	
  the	
  content	
  of	
  this	
  document	
  lies	
  with	
  the	
  authors.	
  It	
  does	
  not	
  necessarily	
  reflect	
  the	
  opinion	
  of	
  the	
  European	
  
Union.	
  Neither	
  the	
  EASME	
  nor	
  the	
  European	
  Commission	
  are	
  responsible	
  for	
  any	
  use	
  that	
  may	
  be	
  made	
  of	
  the	
  information	
  contained	
  
therein.	
  
2)	
  Graph	
  showing	
  the	
  comparison	
  with	
  actual	
  quarterly	
  consumptions	
  with	
  the	
  same	
  period	
  of	
  the	
  last	
  year	
  
(Graph	
  2)	
  
3)	
  Graph	
  showing	
  the	
  repartition	
  of	
  different	
  energy	
  uses	
  inside	
  the	
  dwelling	
  (Graph	
  3)	
  
	
  
EMPOWERING_D2.2b
EMPOWERING_D2.2b
EMPOWERING_D2.2b
EMPOWERING_D2.2b
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EMPOWERING_D2.2b

  • 1. Project  co-­‐funded  by  the  European  Commission  within  the    IEE  Programme   Dissemination  Level   PU   Public   x   CO   Consortium  and  EASME     The  sole  responsibility  for  the  content  of  this  deliverable  lies  with  the  authors.  It  does  not  necessarily  reflect  the  opinion  of  the  European  Union.   Neither  the  EASME  nor  the  European  Commission  are  responsible  for  any  use  that  may  be  made  of  the  information  contained  therein.         EMPOWERING  customers  to  save   energy  by  informative  billing     Deliverable  2.2b Publishable  report  on  customer  expectations                 Project  No.  IEE/12/697/S12.645843    
  • 2.   EMPOWERING:  D2.2b    Publishable  Report  on  Customer  Expectations 2   The  sole  responsibility  for  the  content  of  this  document  lies  with  the  authors.  It  does  not  necessarily  reflect  the  opinion  of  the  European  Union.   Neither  the  EASME  nor  the  European  Commission  are  responsible  for  any  use  that  may  be  made  of  the  information  contained  therein.     Authors Name   Organisation   Giovanni  Pede   SINERGIE   Speranza  Boccafogli   SINERGIE   Marina  Pirazzi   REGGIO  EMILIA   Duilio  Cangiari   REGGIO  EMILIA   Vincent  Revol   ALEC   Marine  Joos   HESPUL   Gitte  Wad  Thybo   ENERGIMIDT   Stoyan  Danov   CIMNE   Gabriela  Ganeva   CIMNE   Joan  M.  Grande   El  Gas   Federico  Boni  Castagnetti   IREN   Mariapia  Martino   POLITO   Andreas  G.  Wancura   LINZSTROM   Gilles  Deotto   GEG                  
  • 3.   EMPOWERING:  D2.2b    Publishable  Report  on  Customer  Expectations 3   The  sole  responsibility  for  the  content  of  this  document  lies  with  the  authors.  It  does  not  necessarily  reflect  the  opinion  of  the  European  Union.   Neither  the  EASME  nor  the  European  Commission  are  responsible  for  any  use  that  may  be  made  of  the  information  contained  therein.     Revision  history     Revision   Date   Author   Organisation   Description   0.1   29/08/13   Giovanni  Pede   SINERGIE   Overall   methodology.   Partial   data  analysis   0.1   02/09/13   Marina  Pirazzi   REGGIO  EMILIA   Description   of   Reggio   Emilia   pilot   0.1   10/09/13   Gitte  Wad  Thybo   ENERGIMIDT   Data  report  and  description  of   the  Danish  pilot   0.2   24/09/13   Marina  Pirazzi   REGGIO  EMILIA   Overall  review   0.2     30/09/13   Giovanni  Pede   SINERGIE   Final  version   0.3   06/05/14   Giovanni  Pede   SINERGIE   Publishable  version   0.3   20/05/14   Gabriela  Ganeva   CIMNE   Overall  review   0.3   22/05/14   Michele  Pastorelli   POLITO   Peer  review    
  • 4.   EMPOWERING:  D2.2b    Publishable  Report  on  Customer  Expectations 4   The  sole  responsibility  for  the  content  of  this  document  lies  with  the  authors.  It  does  not  necessarily  reflect  the  opinion  of  the  European  Union.   Neither  the  EASME  nor  the  European  Commission  are  responsible  for  any  use  that  may  be  made  of  the  information  contained  therein.     Table  of  contents     1.   Introduction  and  Objectives  ...........................................................................................  5   2.   Overall  Methodology  .....................................................................................................  6   3.   Local  surveys  ..................................................................................................................  9   3.1  Italian  pilots  .........................................................................................................................  9   3.1.1  Reggio  Emilia  ................................................................................................................................................  9   3.1.2  Torino  .........................................................................................................................................................  22   3.2   French  pilot  ..................................................................................................................  30   3.3   Spanish  pilot  ................................................................................................................  44   3.4   Danish  pilot  ..................................................................................................................  52   3.5   Austrian  pilot  ...............................................................................................................  61   4.   Conclusions  and  findings  ..............................................................................................  70   5   Feedbacks  after  testing  ................................................................................................  74   6   Bibliography  .................................................................................................................  80   7   ANNEXES  ......................................................................................................................  81   Annex  I  -­‐  Questionnaire  on  users’  expectations  (basic  English  version  ..................................  82   Annex  II  –  Italian  Questionnaire  ..............................................................................................  83   Annex  III  –  French  Questionnaire  ............................................................................................  84   Annex  IV  –  Spanish  Questionnaire  ..........................................................................................  85   Annex  V  –  Danish  Questionnaire  .............................................................................................  86   Annex  VI  –  Austrian  Questionnaire  .........................................................................................  87  
  • 5. EMPOWERING:  D2.2b  Publishable  Report  on  Customer  Expectations     5   The  sole  responsibility  for  the  content  of  this  document  lies  with  the  authors.  It  does  not  necessarily  reflect  the  opinion  of  the  European   Union.  Neither  the  EASME  nor  the  European  Commission  are  responsible  for  any  use  that  may  be  made  of  the  information  contained   therein.   1. Introduction  and  Objectives The  current  report  is  the  product  of  Task  2.3  “User  expectations  of  the  informative  billing  and  online  tools”   and  constitutes  the  core  of  the  service  definition.     The  objective  of  this  document  is  to  establish  the  requirements  in  term  of  users  expectations  referred  to   the   implementation   of   the   EMPOWERING   services.   The   process   of   requirements   collection   has   been   performed  in  two  iterations.     In  the  first  iteration  the  definition  has  been  based  on  the  market  knowledge  of  the  participating  utilities   and  the  technical  partners’  know-­‐how.  As  a  result  from  this,  an  initial  set  of  services  was  produced  and  the   available   data   and   utility   system   requirements   were   investigated.   Consecutively,   initial   specifications,   prototyping  and  testing  involving  utility  staff  was  done  in.  The  user  expectations  based  on  the  suggested   services  have  been  investigated  in  deliverable  D2.2a,  which  provided  the  basis  for  the  current  document.   In  the  second  iteration  the  previously  defined  requirements  have  been  revised  considering  the  results  from   the  initial  prototype  testing  and  user  feedback.  The  present  document  represents  thefinal  collection  of  data   on  users  expectations  and  feedbacks  from  stakeholders  involved  in  the  testing  phase  of  EMPOWERING.   Together  with  deliverables  D2.1b,  D2.3b  and  D2.4  it  provides  the  basis  for  the  final  service  specification  and   implementation  of  the  EMPOWERING  services.  The  process  is  schematically  outlined  in     Figure  1.  Overview  of  the  iterative  approach   The   activities   carried   out   aimed   at   the   analysis   of   end   users’   expectations   and   requirement   about   the   service  that  will  be  developed  within  the  EMPOWERING  project  in  4  different  pilot  countries.  
  • 6. EMPOWERING:  D2.2b  Publishable  Report  on  Customer  Expectations     6   The  sole  responsibility  for  the  content  of  this  document  lies  with  the  authors.  It  does  not  necessarily  reflect  the  opinion  of  the  European   Union.  Neither  the  EASME  nor  the  European  Commission  are  responsible  for  any  use  that  may  be  made  of  the  information  contained   therein.   The  foreseen  number  of  persons  to  be  reached  and  involved  in  the  Empowering  project  are  800,  200  per   country.   These   800   persons   will   constitute   the   “test   group”,   namely   the   first   group   of   consumers   that   receive  the  service  in  order  to  test  it.  The  customers  base  of  the  project  is,  in  effect,  divided  into  “Test   group”;  “Experimental  group”  and  “Control  group”.  The  pie  chart  below  shows  the  foreseen  distribution   per  country  and  group.   -­‐  The  Test  group  is  the  first  group  of  the  customer  base  to  be  the  surveyed  on  their  expectations  and  the   first  group  who  receives  the  service  in  order  to  test  it.   -­‐  The  Experimental  group  is  the  extended  group  of  customers  who  will  receive  the  service  after  the  testing   phase  and  the  validation  of  service.   -­‐  The  Control  group  is  the  group  who  does  not  receive  any  service  or  information.  Their  performance  will  be   compared  with  the  performance  of  the  rest  of  the  customer  base  who  will  have  received  the  service.   2. Overall  Methodology
  • 7. EMPOWERING:  D2.2b  Publishable  Report  on  Customer  Expectations     7   The  sole  responsibility  for  the  content  of  this  document  lies  with  the  authors.  It  does  not  necessarily  reflect  the  opinion  of  the  European   Union.  Neither  the  EASME  nor  the  European  Commission  are  responsible  for  any  use  that  may  be  made  of  the  information  contained   therein.   Given  the  differences  between  pilots  it  was  not  possible  to  adopt  an  identical  methodology  for  each  of   them.  This  chapter  reports  the  overall  methodology  adopted  and  its  rationale.  The  specificities  of  each  local   analysis  are  reported  in  the  specific  sections  of  the  pilots.   The  methodology  adopted  to  sample  the  users  followed  these  steps:   -­‐  identification  of  specific  areas  of  the  pilot  and/or  specific  customers  to  involve  in  the  first  phase  of  the   project   -­‐  contact  and  pre-­‐notification  (different  for  each  pilot)   The  following  table  show  the  foreseen  composition  of  the  test  group  in  each  pilot.  The  table  shows  also  the   survey  conducted  in  Denmark  before  their  withdrawal.   PILOT   Denmark   Austria   France   Spain   Italy  RE   Italy  TO   TEST  GROUP   Selection  of   users  located  in   the  Island  of  Fur   Selection   from  direct   contacts  of   the  utility  and   users  of  the   online  service   Plus24   Smart  meters   customer  +   Respondent  of   the   questionnaire     (sent  before   to  a  larger   pool  of   customers)   Selection   from   customer   database.   Pre-­‐defined   group  of   customers   based  on  the   knowledge  of   ELGAS   Selection  of   buildings  in   specific  areas  of   the  city   Selection  of   buildings   (district   heating)   +  Electricity:   Respondent  of   the   questionnaire     (sent  before   to  a  larger   pool  of   customers)   PARTNERS   ENERGIMIDT   LINZSTROM   GEG;  ALEC;   HESPUL   ELGAS   REGGIO  EMILIA   selection  of   buildings   IREN  checks   technical   feasibility   IREN   (supported  by   POLITO  and   Sinergie  if   necessary)   Number  of   customers   200   200   200   200   50  district  heating   50  district   heating  +  100   electricity   In  addition  to  the  questionnaires  filled  in  by  the  customers,  2  focus  groups  (one  in  Reggio  Emilia,  Italy  and   one  in  Grenoble,  France)  were  conducted  in  order  to  complement  collected  data.   The  focus  group  is  a  form  of  qualitative  research  in  which  a  group  of  people  (key  informant)  are  asked   about  their  perceptions,  opinion,  attitudes  and  beliefs  towards  a  product,  service  or  idea.  A  conductor  asks   questions  in  an  interactive  group  where  participants  are  free  to  talk  with  the  other  participants.  Data  are   collected  by  one  or  more  observers,  who  register  all  the  emerging  opinions.     In  the  focus  group  of  Empowering,  the  same  key  questions  of  the  questionnaire  had  been  asked  to  the   participant  in  order  to  collect  their  opinions  and  data  about  the  project  issues.   The  aims  of  the  focus  groups  were  the  following:   -­‐  mitigation  of  “non-­‐response”  or  “partial  response”  risk  of  the  involved  customer  test  groups;  
  • 8. EMPOWERING:  D2.2b  Publishable  Report  on  Customer  Expectations     8   The  sole  responsibility  for  the  content  of  this  document  lies  with  the  authors.  It  does  not  necessarily  reflect  the  opinion  of  the  European   Union.  Neither  the  EASME  nor  the  European  Commission  are  responsible  for  any  use  that  may  be  made  of  the  information  contained   therein.   -­‐  be  complementary  to  the  survey,  allowing  a  deeper  analysis  of  the  phenomena  and  catch  pilot-­‐specific   issues  which  the  questionnaires  cannot  identify.   The   results   and   the   detailed   descriptions   of   the   focus   groups   can   be   read   in   the   specific   section   of   the   Italian  and  French  pilots.   With  reference  to  the  questionnaire,  it  has  been  developed  with  a  collaboration  between  all  partners.  The   consortium   agreed   to   create   a   shared   common   version   of   the   questionnaire   (in   English,   see   Annex   I),   defining  step  by  step  every  item  and  discussing  about  the  utility  of  information  that  could  be  obtained  by   each  of  them.   The  questionnaire  is  divided  into  4  sections:   -­‐  “Section  I:  Information  on  the  household”:  this  section  aims  to  obtain  information  about  the  respondent   and  his/her  household  and  the  dwelling;     -­‐  “Section  II:  Questions  on  household’s  use  of  existing  source  of  energy  information”:  it  includes  questions   about  the  presence  of  appliances  and  their  energy  class,  the  comprehension  of  energy  bill,  the  realisation   of  investments  and  measures  to  save  energy  and  the  satisfaction  with  the  energy  provider;   -­‐   “Section   III:   evaluation   on   the   importance   of   integrative   information   to   be   added   in   the   bill   or   on-­‐line   service  for  a  better  comprehension  on  how  to  save  energy”:  the  questions  aim  to  analyse  the  importance  of   a  set  of  proposed  information  to  be  inserted  in  the  informative  billing;   -­‐  “Section  IV:  Intelligibility  of  the  integrative  information”:  this  section  is  different  for  each  pilot  as  it  aims  to   investigate  the  perception  about  the  different  mock-­‐ups  possibly  offered  by  the  service.   Given  the  specificity  of  each  pilot,  once  the  basic  English  version  has  been  agreed,  the  questionnaire  was   translated   into   the   4   languages   of   the   pilots,   allowing   differences   among   local   versions.   Some   items,   although  agreed  in  the  basic  version  of  the  questionnaire,  were  removed  in  the  local  versions  when  not   relevant.    
  • 9. EMPOWERING:  D2.2b  Publishable  Report  on  Customer  Expectations     9   The  sole  responsibility  for  the  content  of  this  document  lies  with  the  authors.  It  does  not  necessarily  reflect  the  opinion  of  the  European   Union.  Neither  the  EASME  nor  the  European  Commission  are  responsible  for  any  use  that  may  be  made  of  the  information  contained   therein.   3. Local  surveys   In  this  section  the  differences  among  the  surveys  carried  out  in  the  pilots  are  explained.  After  the  general   definition,   the   basic   questionnaire   in   English   was   translated   into   Italian,   Spanish,   French   and   Danish.   Different  methods  have  been  used  to  collect  data.   The  answers  to  sections  related  to  buildings,  dwellings  and  energy  systems  of  the  questionnaires  have  been   omitted  in  the  current  report  as  they  are  not  issues  strictly  related  to  the  customer  perceptions  about  the   energy  provision  services,  which  are  the  main  purpose  of  the  current  deliverable.   3.1  Italian  pilots   In  Italy  2  surveys  were  conducted  as  2  different  pilots  had  been  identified:  the  cities  of  Reggio  Emilia  and   Torino.   The  local  Italian  questionnaire  shows  little  differences  in  the  2  cities’  versions,  as  the  target  customers  were   different.  In  Reggio  Emilia,  particularly,  the  survey  aimed  at  involving  disadvantaged  customers,  such  as   people  of  minority  ethnic  groups  and  in  social  housing.  In  Reggio  Emilia  questionnaire’s  data  were  collected   almost   exclusively   by   a   trained   cultural   mediator,   in   Torino   an   online   version   of   the   questionnaire   was   mainly  used.  In  the  version  of  Reggio  Emilia  some  questions  were  added  in  order  to  investigate  the  fluency   of  users  of  different  ethnic  groups  with  the  Italian  language.  Almost  all  the  interviewees  showed  at  least  a   sufficient  understanding  of  Italian,  therefore  the  answers  related  to  these  group  of  questions  have  been   omitted  in  the  current  report.     3.1.1  Reggio  Emilia   The  analysis  in  Reggio  Emilia  was  limited  to  district  heating  customers.  In  Italy  the  bill  of  district  heating  are   calculated  and  sent  by  the  energy  provider  with  reference  to  the  entire  building.  The  bill  is  usually  received   by   the   building   manager   who   communicate   to   households   their   shares   to   be   paid.   As   shown   in   the   responses  given  by  the  involved  users,  this  practice  has  a  very  critical  point:  the  users  find  it  difficult  to   understand  how  their  share  of  the  bill  is  calculated  and  there  is  not  a  clear  relation  between  the  energy   consumption  and  the  amount  to  be  paid.     The  characteristic  of  district  heating  in  Italy  led  us  to  the  implementation  of  a  methodology  that  could  not   allow  us  to  select  the  users  directly.  The  analysis  therefore  started  with  the  selection  of  buildings  which   met  the  technical  requirements  (i.e.  remote  meter  reading).   The  first  involved  building  is  the  “Condominio  47”  located  in  the  railway  area  of  the  city,  which  has  been   the  subject  of  requalification  projects,  such  as  the  installation  of  devices  for  remote  reading.     The  analysis  in  Reggio  Emilia  started  in  June  the  12th ,  when  a  Focus  Group  was  organised  in  order  to  obtain   a  background  analysis  of  the  issues  that  would  be  submitted  to  the  test  group  and  of  the  activities  that   would   be   carried   out   during   the   project.   In   order   to   have   a   better   comprehension   and   analysis   on   the   opinions   about   the   service   that   will   be   developed   in   the   project,   some   key   informants   from   local   associations  or  organisations  were  involved,  in  addition  to  the  building  managers  and  a  few  residents.   The  Focus  Group  of  Reggio  Emilia  was  conducted  by  Giovanni  Pede  and  Speranza  Boccafogli  of  Sinergie.  The   Municipality   of   Reggio   Emilia   appointed   Extrafondente   to   transcript   and   record   the   Focus   Group.   As   observers  and  representatives  of  the  Project  also  the  Municipality  and  Iren  (local  utility)  were  involved.   The  participants  at  the  focus  group  were:   -­‐  The  building  manager  of  “Condominio  47”  and  two  residents;   -­‐  a  representative  of  ACER  Reggio  Emilia:  enterprise  who  manage  the  social  housing  in  Reggio  Emilia  
  • 10. EMPOWERING:  D2.2b  Publishable  Report  on  Customer  Expectations     10   The  sole  responsibility  for  the  content  of  this  document  lies  with  the  authors.  It  does  not  necessarily  reflect  the  opinion  of  the  European   Union.  Neither  the  EASME  nor  the  European  Commission  are  responsible  for  any  use  that  may  be  made  of  the  information  contained   therein.   -­‐  a  representative  of  Asspi:  Association  of  flats  owners   -­‐  a  representative  of  Sunia:  Union  of  tenants   -­‐  a  representative  of  Federconsumatori:  Consumers’  Association     -­‐  a  representative  of  Cgil:  Workers  Trade  union   After   a   presentation   of   the   EMPOWERING   project   and   the   introduction   of   participants,   several   debates   about  the  area  of  the  test  group  and  about  the  opinion  on  EMPOWERING  took  place.     The  Focus  Group  was  centred  on  the  possible  implementation  of  EMPOWERING  to  district  heating  users.   The  debate  highlighted  some  issues  that  must  be  taken  into  account  in  order  to  ‘empower  these  customers   to  save  energy  by  informative  billing’.     The  Focus  Group  objectives  and  findings  are  listed  below.  Each  point  represents  an  issue  discussed  during   the  Focus  Group.  The  sentences  written  in  italic  are  the  main  opinions  expressed  by  the  participants.     1)  The  critical  issues  and  the  problems  of  the  households  of  the  district  heating  network     The  participants  underlined  a  generally  low  level  of  awareness  about  energy  saving.  This  could  be  explained   by  a  lack  of  education  about  this  theme  and,  probably,  by  the  poor  level  of  control  that  a  user  could  have   on  the  amount  of  the  bill  and  its  correlation  to  the  actual  energy  consumptions  (see  also  point  2).     “Users  are  not  aware  on  energy  saving.  The  first  thing  is  to  educate  users.  […]   We  have  to  start  from  users’  interest  in  order  to  make  people  understand  that   this  leads  to  saving.”   “The  households  do  not  think  that  they  have  possibility  of  control.  If  you  tell   them,  a  part  of  them  follow  your  advice.”   “We  have  to  distinguish  between  tenant  users  on  one  hand,  who  do  not  have   the  saving  culture  and  do  not  pay  the  energy  bill  as  soon  as  they  are  in  trouble,   and   the   owners   on   the   other   hand.   The   owners   could   be   more   interested   in   understanding  the  ways  to  save  energy  because  they  directly  pay  the  bill.”   “There  are  3  factors  on  which  we  must  intervene:  we  have  tools  and  means   which  are  inadequate  and  anachronistic.  Means  that  do  not  give  the  user  the   perception  on  their  consumptions  in  terms  of  Euros.  Secondly,  there  is  a  cultural   problem:   we   are   children   of   the   consumer   society.   [..]   There   is   the   need   to   create   a   network,   also   involving   the   Municipality,   who   have   to   promote   the   saving   culture.   Thirdly,   we   have   to   sensitize   at   first   the   new   generations,   involving  schools.”   The  problem  emphasized  by  the  participants  related  to  the  way  of  calculation  of  the  bill.   This  problem  generates  dissatisfaction  of  users  and,  in  extreme  situations,  it  causes  the   disconnection  of  the  user  from  the  grid  of  district  heating.  In  general  it  could  happen  if   other   tenants   of   the   same   building   do   not   pay   their   share.   As   the   bill   is   unique   per   building,  this  kind  of  behaviour  impacts  directly  on  all  the  tenants.     “It   also   happens   that   in   some   building   the   residents   decide   to   disconnect   themselves   from   the   district   heating   […]   because   some   tenants   did   not   pay   their  share  of  the  bill  of  district  heating.”   2)   The   perceptions   about   the   energy   bills,   comprehensibility   and   utility   in   understanding   energy   consumptions.  Opinions  on  what  kind  of  information  must  be  inserted  to  achieve  a  better  comprehension   of  energy  consumptions.  
  • 11. EMPOWERING:  D2.2b  Publishable  Report  on  Customer  Expectations     11   The  sole  responsibility  for  the  content  of  this  document  lies  with  the  authors.  It  does  not  necessarily  reflect  the  opinion  of  the  European   Union.  Neither  the  EASME  nor  the  European  Commission  are  responsible  for  any  use  that  may  be  made  of  the  information  contained   therein.   “Personally,  I  have  some  difficulties  because  it  is  written  in  bureaucratese1 ”   People  do  not  find  comprehensible  the  energy  bill.  In  particular  the  cost  composition  is  the  most  critical   aspect.  The  district  heating  bill  do  not  allow  to  understand  the  real  individual  consumptions.   “The  building  manager  do  not  receive  the  ‘broken  down’  contract  from  Iren  and   also   the   bill   of   the   individual   resident,   so   he   does   not   know   if   a   person   is   consuming  much  or  little.  [..]  I  receive  only  a  printout  who  says  “Tizio”  have  to   pay  X  and  “Caio”  have  to  pay  Y.  I  do  not  know  more.  This  is  the  contract  of  Iren   that  I  consider  aberrant.”   “We  need  a  tool  which  permits  to  rapidly  understand  what  our  consumptions   is.   It   should   not   be   only   a   “number”.   Because   when   I   see   how   many   kW   I   consumed  I  do  not  have  a  real  perception  of  what  is  a  kW,  this  measure  does   not  help  me.”    “The  invoice  is  hard  to  understand  [..]  because  the  cost  of  the  service  are  not   clear  and  because  there  is  also  the  taxation.  [..]  We  have  to  try  to  convince  the   users   and   to   make   them   understand   that   they   could   save.   It   will   help   the   arrearage.  [..].  We  have  to  start  from  the  cost  in  order  to  tell:  -­‐You  can  adopt   virtuous  behaviours  to  reduce  this  cost-­‐”     3)   The   perceptions   and   expectations   about   the   service   that   will   be   developed   during   the   project.   Suggestions  on  how  to  make  more  intelligible  the  informative  bill  and  the  online  tool  and  opinions  about   the  showed  mock-­‐up  were  collected.   The  discussion  on  this  issue  started  with  a  request  to  rearrange  a  set  of  possible  information  that  should  be   inserted  in  the  informative  bill.  The  participants  agreed  about  this  order  of  importance:   1.  Possibility  to  consult  more  detailed  information  by  accessing  an  online  tool   2.   Advices,   recommendations   and   online   self-­‐help   tools   on   how   to   save   energy   and   Reminders   of   good   practice  in  summer  and  winter   3.  Comparison  with  consumption  data  of  last  year   4.  Comparisons  between  one’s  expenditure  and  his/her  neighbours’   5.  Estimated  prediction  of  one’s  future  consumptions     6.  Comparison  with  average  national  consumption   “The  last  (in  the  list  is  explained  to  be)  the  ‘Comparison  with  average  national   consumption’  because  nobody  care  about  that!”   The  participants  found  that  the  most  useful  indicator  that  can  catch  the  attention  of  the  user  is  “euros”.  In   their  opinions  it  is  important  to  introduce  in  the  service  the  quantification  of  energy  saved  in  money  terms,   as  to  the  general  users  do  not  matter  at  all  about  the  global  impact  of  energy  saving.     “I   would   insert   also   the   Euro   (costs),   because   people   look   rapidly   the   informative  bill.  If  they  could  have  just  the  consumptions  in  Euro…”   “There  is  an  underlying  problem:  the  bill  we  pay  now  is  based  on  the  average  of   the  bills  paid  during  the  last  year,  regardless  of  the  consumptions  of  the  period.   It  is  the  method  of  billing  that  have  to  be  changed  because  there  is  no  relation   at  all  between  behaviours  and  energy  bill.”   1 Bureaucratese is a style of language held to be characteristic of bureaucrats and marked by abstractions, jargon, euphemisms, and circumlocutions
  • 12. EMPOWERING:  D2.2b  Publishable  Report  on  Customer  Expectations     12   The  sole  responsibility  for  the  content  of  this  document  lies  with  the  authors.  It  does  not  necessarily  reflect  the  opinion  of  the  European   Union.  Neither  the  EASME  nor  the  European  Commission  are  responsible  for  any  use  that  may  be  made  of  the  information  contained   therein.   The  participants  provided  advices  on  how  to  make  more  “friendly”  the  integrative  information  on  energy   consumptions.  These  suggestions  could  be  useful  also  to  increase  the  usability  of  the  web-­‐based  tool     “As  it  is  impossible  to  modify  the  invoice,  the  best  thing  to  do  is  to  give  a  simple   information  to  the  user  […]  for  example  a  graphic  indicator:  a  semaphore  with   red,  yellow  and  green  lights.”   “We  have  to  take  into  account  the  “average  user”  and  to  find  an  equilibrium   point  among  the  usefulness  of  data  and  the  ability  of  the  user  to  understand   them.  The  semaphore  could  be  simpler  and  could  be  the  starting  information.   Then  I  can  add  more  detailed  information.  [..]The  more  information  I  give  in  the   informative  billing  service  the  more  the  user  must  be  an  advanced  user.”    “With  reference  to  seasonality  it  will  be  useful  to  insert  a  chart  with  the  trend   of  the  climate  temperature  of  the  period”    “A  useful  information  could  be  a  simulation  on  the  changes  in  consumptions   relating  to  advices  in  making  investments”   “I  notice  that  if  a  (written)  communication  exceeds  10  lines  people  tend  not  to   read!”   “I  would  make  more  friendly  and  nice  the  informative  bill.  You  can  write  in  bold   and  in  large  as  a  title  “How  to  save  on  district  heating”;  Then  I  would  add  some   image  relating  to  the  issues.  Also  a  “key  terms”  explanation  and  more  large   and  readable  graphics.  Also  I  would  add  an  average  value  on  how  one  can  save   by  adopting  different  behaviors.”   “The  informative  bill  must  have  the  logo  of  the  Municipality  because  it  is  likely   that  if  a  person  receives  the  informative  bill  by  Iren  might  think  that  Iren  want   to  sell  a  contract.”   The  participants  insisted  on  the  importance  of  the  insertion  of  the  economic  indicator  in  the  informative   bill.  It  has  emerged  that  the  best  way  to  give  information  about  energy  saved  have  to  be  studied.  During   the  Focus  Group  the  example  of  water  consumptions  was  made,  whose  costs  are  less  than  2  €  per  1.000   litres.     “That’s  why  I  used  the  example  of  the  water:  if  you  only  give  information  on   the  money  saved  on  water  consumptions,  people  (that  have  saved  2.000  liters   of  water)  saw  a  saving  of  only  4  €!  They  could  say:  -­‐I  am  a  very  good  user.  I   used  the  toiled  flush  in  the  best  way!  ...  All  of  this  to  save  4  euro??-­‐.  If  I  give   them  the  quantity  of  water  in  liters  they  can  understand  their  impact.”     4)  Testing  the  questionnaire  for  end-­‐users   At  the  end  of  the  Focus  Group  participants  were  asked  to  fill  in  the  end-­‐users’  questionnaire  in  order  to   provide   their   feedback   on   its   comprehensibility,   integrity,   ease   of   compilation.   The   questionnaire   was   validated  by  the  participants;  nevertheless  they  remarked  the  importance  of  the  presence  of  a  mediator   who  could  help  the  residents  to  answer  the  questions.     Given  the  characteristics  of  users  in  the  railway  station  area’s  buildings,  the  selected  method  to  collect  data   was  the  face-­‐to-­‐face  assisted  filling  of  the  questionnaire,  using  a  trained  cultural  mediator.  The  mediator   was   trained   in   a   conjoint   session   by   Sinergie,   Extrafondente   and   Iren   Rinnovabili,   explaining   her   the   objectives  of  the  project,  the  solutions  and  existing  technology,  the  benefits  the  user  could  receive,  and  the   interviewing   techniques.   During   this   session   the   strategy   to   involve   the   user   were   defined   and   an   informative  letter  was  drafted.  This  letter  was  sent  by  Extrafondente  to  the  building  manager  and  all  the  
  • 13. EMPOWERING:  D2.2b  Publishable  Report  on  Customer  Expectations     13   The  sole  responsibility  for  the  content  of  this  document  lies  with  the  authors.  It  does  not  necessarily  reflect  the  opinion  of  the  European   Union.  Neither  the  EASME  nor  the  European  Commission  are  responsible  for  any  use  that  may  be  made  of  the  information  contained   therein.   residents  of  “Condominio  47”.  As  using  the  logo  of  Iren  could  lead  the  user  to  think  that  the  letter  is  a   commercial  offer,  it  was  decided  to  use  the  project’s  and  the  municipality’s  logos.     After  the  focus  group,  the  potential  test  group  of  “Condominio  47”  was  estimated:  the  potential  test  group   to  include  in  the  first  experimentation  of  Empowering  service  resulted  35  persons.  All  these  persons  were   informed  about  their  possible  inclusion  in  the  test  group,  but  only  20  replied  by  filling-­‐in  the  questionnaire.   It  followed  the  necessity  to  include  other  buildings.  The  following  table  summarizes  the  potential  test  group   reached,  their  location  and  the  rate  of  response  to  the  questionnaire.  It  also  summarizes  the  collection   methodologies  that  were  adopted.     Building   Potential  test   group   methodology   Number  of  filled   questionnaires   Notes   Condominio  47     35,  all  informed   about  the   experimentation     Information   sent  by  the   building   manager.  All   questionnaire   collected  by  a   cultural   mediator     21     Survey  finished    Monte  S.Michele  13  -­‐   31   100,  all  informed   about  the   experimentation       Paper  +   Online     28      Survey  finished        Via  Mutilati  del  Lavoro   8   10,  all  informed   about  the   experimentation         Involvement   of  building   manager  to   inform  the   households.   Paper  +   Online   questionnaire     2    Survey  finished   Betulla  105  -­‐  151     36,  all  informed   about  the   experimentation            Involvement   of  building   managers  to   inform  the   households.   Paper  +   Online   questionnaire      0    Survey  finished   without  results     By  involving  the  above  listed  buildings,  out  of  a  potential  test  group  of  181  residents,  we  obtained  28%   responses,  a  lower  rate  than  expected.  The  reasons  are  twofold,  in  our  opinion  and  according  to  the  open   declarations  of  several  interviewees:     -­‐    the  time  for  annual  leaves  made  it  more  difficult  to  collect  questionnaires,  particularly  in  Via  Turri  47   where  many  residents  of  foreign  origins  live;   -­‐  the  state  of  hopelessness  of  many  families  who  have  seen  their  gas  invoices  raise  sharply  over  the  last  5   years  and  perceived  the  Empowering  experiment  as  the  umpteenth  service  provider’s  “trick”.  When  the   contact  was  made  through  the  building  manager  and  the  cooperation  of  a  resident  and  the  interviews  held   with   the   support   of   the   trained   mediator,   we   obtained   the   best   results   and   the   interview   was   also   an  
  • 14. EMPOWERING:  D2.2b  Publishable  Report  on  Customer  Expectations     14   The  sole  responsibility  for  the  content  of  this  document  lies  with  the  authors.  It  does  not  necessarily  reflect  the  opinion  of  the  European   Union.  Neither  the  EASME  nor  the  European  Commission  are  responsible  for  any  use  that  may  be  made  of  the  information  contained   therein.   opportunity   to   clarify   many   doubts   of   the   clients.   It   must   be   noticed,   however,   that,   in   that   case,   the   interview  lasted  an  average  of  two  hours  instead  of  the  1  planned.   A  few  more  notes  on  “Condominio  Via  Turri  47”:     Via  Turri  47  is  the  heart  of  the  railway  station  area,  where  most  of  the  inhabitants  are  immigrants  from   different  countries,  and  the  area  is  one  of  the  most  “degraded”  of  the  city.   The   great   majority   of   the   interviewees   asked   for   a   radical   simplification   of   bills   by   adopting   simple   and   understandable  language  -­‐  instead  of  technical  jargon  -­‐  and  shorter  texts.  The  mediator  also  collected  an   appeal  to  more  information  on  the  service  provider  and  the  adopted  system  for  the  distribution  of  energy.   As  strange  as  it  may  seem,  more  than  one  interviewee  have  no  idea  about  what  district  heating  is  and   doubts   on   who   is   their   service   provider.   Unclear   are   also   the   criteria   adopted   to   separate   individual   consumption  from  the  general  building  consumption.  Often  the  consumers,  be  them  Italians  or  of  foreign   origins,  underlined  the  importance  of  a  better  information,  demanding  that  IREN  “be  closer  to  citizens”,  by   undertaking  information  and  motivation  campaigns  on  the  benefits  of  saving  energy.  The  mediator  also  had   the  hard  task  to  convince  the  contacted  persons  that  adhering  to  the  project  implies  no  additional  costs.     A  few  more  notes  on  “Condomini  Via  Monte  San  Michele  13-­‐31”:     The  5  buildings  in  Via  Monte  San  Michele  are      classified  as  social-­‐housing  and  are  managed  by  ACER  (the   Regional   Agency   for   Social   Housing)   A   concerted   action   with   ACER   made   it   possible   to   target   the   5   buildings,  20  flats  each,  and  meet  34  residents  on  September  4th       in  one  single  meeting;  the  meeting  was   facilitated  by  Marina  Pirazzi  (Extrafondente)  and  Duilio  Cangiari  (Reggio  Emilia  Municipality).  Unfortunately,   due  to  the  high  level  of  dissatisfaction  about  the  district  heating  service,  only  28  people  remained  after  the   first  explanation  of  the  reasons  for  meeting  and  just  18  filled-­‐in  the  questionnaire.  To  this  figure  10  more   are  to  be  added  as  they  filled-­‐in  the  questionnaire  on-­‐line.  People  strongly  complained  that  the  costs  for   district  heating  is  enormously  high  and  information  is  unclear,  when  not  totally  missing.  With  the  exception   of  some  7  or  8,  participants  were  doubtful  that  Empowering  could  do  anything  to  improve  their  situation   and  help  them  reduce  energy  consumption.     In   the   following   section   the   responses   to   the   questionnaire   are   reported.   The   information   about   the   characteristics  of  building,  dwellings  and  appliance  owned  by  the  users  have  been  omitted,  as  the  related   questions  have  been  inserted  only  to  create  a  benchmark  to  be  used  when  EMPOWERING  service  will  be   implemented.                            
  • 15. EMPOWERING:  D2.2b  Publishable  Report  on  Customer  Expectations     15   The  sole  responsibility  for  the  content  of  this  document  lies  with  the  authors.  It  does  not  necessarily  reflect  the  opinion  of  the  European   Union.  Neither  the  EASME  nor  the  European  Commission  are  responsible  for  any  use  that  may  be  made  of  the  information  contained   therein.   Demography  of  respondents     The   total   respondents   in   Reggio   Emilia   amount   to   51.   The   following   graphs   and   tables   show   the   demographic  characteristics  of  the  respondents.     The  majority  of  respondents  are  female  (29  people/51).     The  age  class  distribution  is  illustrated  by  the  following  table.  The  median  age  is  57  years  old.       20  -­‐  30  years  old   3   6%   31  -­‐  40  years  old   8   16%   41  -­‐  50  years  old   9   18%   51  -­‐  60  years  old   12   24%   61  -­‐  70  years  old   8   16%   71  -­‐  80  years  old   5   10%   more  than  81   1   10%     The  75%  of  respondents  are  Italian  (38).       There   are   6   unemployed   people   among   the   respondents.   20   of   the   respondents   are   retired,   the   rest   is   occupied.  No  respondents  work  or  have  relatives  who  work  in  the  energy  sector.  The  education  shows  the   following  distribution:  
  • 16. EMPOWERING:  D2.2b  Publishable  Report  on  Customer  Expectations     16   The  sole  responsibility  for  the  content  of  this  document  lies  with  the  authors.  It  does  not  necessarily  reflect  the  opinion  of  the  European   Union.  Neither  the  EASME  nor  the  European  Commission  are  responsible  for  any  use  that  may  be  made  of  the  information  contained   therein.   The   median   number   of   members   of   interviewed   households   is   2   components.   The   distribution   of   the   household  composition  is  the  following:     With  reference  to  internet  access,  the  distribution  is  the  following  
  • 17. EMPOWERING:  D2.2b  Publishable  Report  on  Customer  Expectations     17   The  sole  responsibility  for  the  content  of  this  document  lies  with  the  authors.  It  does  not  necessarily  reflect  the  opinion  of  the  European   Union.  Neither  the  EASME  nor  the  European  Commission  are  responsible  for  any  use  that  may  be  made  of  the  information  contained   therein.   In  all  cases  the  heating  source  is  the  district  heating.  No  one  installed  a  renewable  energy  system  in  its   home.     Questions  on  household’s  use  of  existing  sources  of  energy  information     Does  the  format  of  your  bill  allow  you  to  clearly  understand  the  volume  of  energy  you  have  consumed  over   the  period?     Have  you  made  some  investments  or  adopted  some  measures  to  save  energy?  (Among  the  35  who  answer   “yes”  11  can  see  differences  in  their  energy  bill)  
  • 18. EMPOWERING:  D2.2b  Publishable  Report  on  Customer  Expectations     18   The  sole  responsibility  for  the  content  of  this  document  lies  with  the  authors.  It  does  not  necessarily  reflect  the  opinion  of  the  European   Union.  Neither  the  EASME  nor  the  European  Commission  are  responsible  for  any  use  that  may  be  made  of  the  information  contained   therein.   How  much  are  you  satisfied  of  the  service  provided  by  your  utility  company?   The  scale  used  ranged  from  very  satisfied  to  very  unsatisfied   The  great  majority  of  the  respondents  are  not  satisfied  of  their  utility  company.  The  main  comments  about   this  issue  is  that  the  dissatisfaction  is  related  to  the  excessively  high  cost  and  the  lack  of  transparency  on   how  the  cost  for  district  heating  are  calculated.  
  • 19. EMPOWERING:  D2.2b  Publishable  Report  on  Customer  Expectations     19   The  sole  responsibility  for  the  content  of  this  document  lies  with  the  authors.  It  does  not  necessarily  reflect  the  opinion  of  the  European   Union.  Neither  the  EASME  nor  the  European  Commission  are  responsible  for  any  use  that  may  be  made  of  the  information  contained   therein.   Evaluation  on  the  importance  of  integrative  information  to  be  added  to  the  energy  bill  or  on  on-­‐line   service  for  a  better  comprehension  on  how  to  save  energy.     1)  Comparison  with  average  national  consumption   2)  Comparisons  between  your  expenditure  and  the  one  of  your  neighbours   3)  Comparisons  with  consumption  data  of  last  years  
  • 20. EMPOWERING:  D2.2b  Publishable  Report  on  Customer  Expectations     20   The  sole  responsibility  for  the  content  of  this  document  lies  with  the  authors.  It  does  not  necessarily  reflect  the  opinion  of  the  European   Union.  Neither  the  EASME  nor  the  European  Commission  are  responsible  for  any  use  that  may  be  made  of  the  information  contained   therein.   4)  Estimated  prediction  of  future  consumptions  on  the  basis  of  the  consumption  trends   5)  Advices,  recommendations  and  online  self-­‐help  tools  on  how  to  save  energy  and  Reminders  of  good   practice  in  summer  and  winter  
  • 21. EMPOWERING:  D2.2b  Publishable  Report  on  Customer  Expectations     21   The  sole  responsibility  for  the  content  of  this  document  lies  with  the  authors.  It  does  not  necessarily  reflect  the  opinion  of  the  European   Union.  Neither  the  EASME  nor  the  European  Commission  are  responsible  for  any  use  that  may  be  made  of  the  information  contained   therein.       6)  Possibility  to  check  more  detailed  information  by  accessing  an  online  tool    
  • 22. EMPOWERING:  D2.2b  Publishable  Report  on  Customer  Expectations     22   The  sole  responsibility  for  the  content  of  this  document  lies  with  the  authors.  It  does  not  necessarily  reflect  the  opinion  of  the  European   Union.  Neither  the  EASME  nor  the  European  Commission  are  responsible  for  any  use  that  may  be  made  of  the  information  contained   therein.   Intelligibility  of  the  integrative  information     Would  you  prefer  having  access  to  more  details  about  your  energy  consumption  through  personalised   online  services  or  directly  integrated  into  your  energy  bill?  (Online  service  =  8;  Integrative  letter  =  43)   The   subsequent   two   questions   asked   the   respondents   to   select   among   graphs   and   tables   in   order   to   evaluate  what  kind  of  data  representation  method  is  more  understandable.  Graphs  are  judged  clearer  and   more  understandable  than  tables.  The  majority  of  respondents  selects  graphs  in  both  questions.     Almost  all  the  respondents  (47/51)  find  useful  the  inclusion  of  a  graphic  indicator  like  the  semaphore  below   in  the  informative  letter/online  service.   3.1.2  Torino   The  analysis  in  Torino  was  launched  with  an  online  questionnaire:     https://docs.google.com/forms/d/1euyomHp7-­‐u29Ey01mafSKLEK5di6n4iwN-­‐ZajZBEPcg/viewform     A  first  transmission  of  the  questionnaire  was  launched  to  a  mailing  list  of  200  residents  in  Torino  during  the   morning  of  the  10/07/2013.    The  following  week  it  was  mailed  to  the  mailing  list  of  Polito  and  Iren  (about   2000  users).  In  Torino,  the  survey  reached  463  respondents,  58  of  which  are  district  heating  users.  Only  67   respondents  agreed  to  be  involved  in  the  test  group.      
  • 23. EMPOWERING:  D2.2b  Publishable  Report  on  Customer  Expectations     23   The  sole  responsibility  for  the  content  of  this  document  lies  with  the  authors.  It  does  not  necessarily  reflect  the  opinion  of  the  European   Union.  Neither  the  EASME  nor  the  European  Commission  are  responsible  for  any  use  that  may  be  made  of  the  information  contained   therein.   Demography  of  respondents   The  following  graphs  and  tables  show  the  demographic  characteristics  of  the  respondents.     The  majority  of  respondents  are  male  (318  people/463).     The  age  class  distribution  is  illustrated  by  the  following  table.  The  median  age  is  52  years  old.     20  -­‐  30  years  old   366 79% 30  -­‐  40  years  old   39 8% 40  -­‐  50  years  old   34 7% 50  -­‐  60  years  old   11 2% 60  -­‐  70  years  old   6 1% 70  -­‐  80  years  old   0 0% more  than  80   7 2% The  majority  of  respondents  are  Italian  (433  out  of  a  total  of  463).       There   are   5   unemployed   people   among   the   respondents.   10   of   the   respondents   are   retired,   the   rest   is   occupied.  57  respondents  work  or  have  relatives  who  work  in  the  energy  sector.  The  education  shows  the   following  distribution:  
  • 24. EMPOWERING:  D2.2b  Publishable  Report  on  Customer  Expectations     24   The  sole  responsibility  for  the  content  of  this  document  lies  with  the  authors.  It  does  not  necessarily  reflect  the  opinion  of  the  European   Union.  Neither  the  EASME  nor  the  European  Commission  are  responsible  for  any  use  that  may  be  made  of  the  information  contained   therein.   The   median   number   of   members   of   interviewed   households   is   3   components.   The   distribution   of   the   household  composition  is  the  following:   Almost  all  (only  the  3%  answers  “NO”)  the  respondents  have  an  internet  connection.       Questions  on  household’s  use  of  existing  sources  of  energy  information     Does  the  format  of  your  bill  allow  you  to  clearly  understand  the  volume  of  energy  you  have  consumed  over   the  period?      
  • 25. EMPOWERING:  D2.2b  Publishable  Report  on  Customer  Expectations     25   The  sole  responsibility  for  the  content  of  this  document  lies  with  the  authors.  It  does  not  necessarily  reflect  the  opinion  of  the  European   Union.  Neither  the  EASME  nor  the  European  Commission  are  responsible  for  any  use  that  may  be  made  of  the  information  contained   therein.   The  above  shown  percentages  remain  similar  filtering  the  whole  dataset  for  district  heating  users.  The  55%   of  district  heating  users  cannot  understand  the  consumed  volume  of  heating  over  the  period.       Have  you  made  some  investments  or  adopted  some  measures  to  save  energy?  (Among  the  250  who   answer  “yes”  192  can  see  differences  in  their  energy  bill)   How  much  are  you  satisfied  of  the  service  provided  by  your  utility  company?   The  scale  used  ranges  from  “very  dissatisfied”  to  “very  satisfied”.   The  majority  of  the  respondents  are  neither  satisfied  nor  dissatisfied  of  their  utility  company.  Filtering  for   the   users   of   district   heating   the   percentage   of   not   satisfied   users   are   more   relevant:   about   the   56%   of   district  heating  users  are  not  satisfied.  
  • 26. EMPOWERING:  D2.2b  Publishable  Report  on  Customer  Expectations     26   The  sole  responsibility  for  the  content  of  this  document  lies  with  the  authors.  It  does  not  necessarily  reflect  the  opinion  of  the  European   Union.  Neither  the  EASME  nor  the  European  Commission  are  responsible  for  any  use  that  may  be  made  of  the  information  contained   therein.   The  reasons  given  by  the  respondents  are  mainly  related  to  the  high  costs  and  lack  of  transparency  of  the   bill.     Evaluation  on  the  importance  of  integrative  information  to  be  added  to  the  energy  bill  or  on  on-­‐line   service  for  a  better  comprehension  on  how  to  save  energy.     1)  Comparison  with  average  national  consumption   2)  Comparisons  between  your  expenditure  and  the  one  of  your  neighbours    
  • 27. EMPOWERING:  D2.2b  Publishable  Report  on  Customer  Expectations     27   The  sole  responsibility  for  the  content  of  this  document  lies  with  the  authors.  It  does  not  necessarily  reflect  the  opinion  of  the  European   Union.  Neither  the  EASME  nor  the  European  Commission  are  responsible  for  any  use  that  may  be  made  of  the  information  contained   therein.   3)  Comparisons  with  consumptions  data  of  the  last  years.     4)  Estimated  prediction  of  your  future  consumptions  
  • 28. EMPOWERING:  D2.2b  Publishable  Report  on  Customer  Expectations     28   The  sole  responsibility  for  the  content  of  this  document  lies  with  the  authors.  It  does  not  necessarily  reflect  the  opinion  of  the  European   Union.  Neither  the  EASME  nor  the  European  Commission  are  responsible  for  any  use  that  may  be  made  of  the  information  contained   therein.   5)  Advices  ,  recommendations  and  online  self-­‐help  tools  on  how  to  save  energy  and  Reminders  of  good   practice  in  summer  and  winter     6)  Possibility  to  check  more  detailed  information  by  accessing  an  online  tool  
  • 29. EMPOWERING:  D2.2b  Publishable  Report  on  Customer  Expectations     29   The  sole  responsibility  for  the  content  of  this  document  lies  with  the  authors.  It  does  not  necessarily  reflect  the  opinion  of  the  European   Union.  Neither  the  EASME  nor  the  European  Commission  are  responsible  for  any  use  that  may  be  made  of  the  information  contained   therein.     Intelligibility  of  the  integrative  information     Would  you  prefer  having  access  to  more  details  about  your  energy  consumption  through  personalised   online  services  or  directly  integrated  into  your  energy  bill?  (Online  service  =  352;  Integrative  letter  =  94)   With  reference  to  data  representation,  the  respondents  prefer  the  following  methods:   -­‐   to   use   charts   in   order   to   represent   energy   consumptions   trends   instead   of   table   (66%   of   respondents   select  the  graph  1  reported  in  the  questionnaire).   -­‐  to  use  tables  in  order  to  represent  periodic  cumulative  and  comparative  data  on  energy  consumptions   (54%  select  table  2)     Almost  all  the  respondents  (47/51)  find  useful  the  inclusion  of  a  graphic  indicator  like  the  semaphore  below   in  the  informative  letter/online  service.  
  • 30. EMPOWERING:  D2.2b  Publishable  Report  on  Customer  Expectations     30   The  sole  responsibility  for  the  content  of  this  document  lies  with  the  authors.  It  does  not  necessarily  reflect  the  opinion  of  the  European   Union.  Neither  the  EASME  nor  the  European  Commission  are  responsible  for  any  use  that  may  be  made  of  the  information  contained   therein.     This  graphic  indicator  is  resulted  useful  to  the  majority  of  respondents  (310/463):     3.2 French  pilot   The  analysis  in  Grenoble  focused  essentially  on  the  city  of  Grenoble,  but  people  from  the  greater  Grenoble   area  were  welcome  to  participate  if  they  wanted  to.   The  analysis  in  France  started  with  the  Focus  Group  organised  on  July,  the  8th .     6   persons   participated   to   the   Focus   Group:   five   of   them   where   tenants   and/or   members   of   their   condominium  councils  and  one  of  them  was  the  representative  of  a  consumer  association.   During   the   focus   group   the   participants   were   invited   to   express   their   opinions   on   4   subjects/questions,   after  introducing  themselves.   The  focus  group  was  co-­‐organised  and  animated  by  ALEC  and  HESPUL,  and  GEG  was  taking  notes  and  also   helping  with  some  parts  of  the  animation.     The  focus  group  aimed  at  answering  the  following  questions  for  the  inhabitants  of  Grenoble:   1)  Can  you  easily  figure  out  your  actual  electricity  consumption  by  reading  your  electricity  bill?   Most  of  the  feedback  concerned  the  format  of  the  facture  in  general.     Main  suggestions  were:     • to  make  more  clearly  appear  the  price  of  a  kWh     • to  clarify  the  period  of  billing  (which  currently  varies  according  to  the  days  of  indexing  of   the  meter).     • Explain  better  what  a  kWh  represents   • Clarify  the  concepts  of  peak  and  off-­‐peak  times  
  • 31. EMPOWERING:  D2.2b  Publishable  Report  on  Customer  Expectations     31   The  sole  responsibility  for  the  content  of  this  document  lies  with  the  authors.  It  does  not  necessarily  reflect  the  opinion  of  the  European   Union.  Neither  the  EASME  nor  the  European  Commission  are  responsible  for  any  use  that  may  be  made  of  the  information  contained   therein.   • Clarify  the  meaning  of  the  contract  power  (kVA)   • Participants   ask   for   details   advice   how   to   save   energy   (which   was   also   dealt   with   in   the   following  questions)   • The   participants   also   suggested   to   offer   services   to   assess   their   energy   consumptions   (comparisons   with   the   previous   years,   with   neighbours,   comparisons   with   other   people   according  to  the  surface  area  of  the  flat…).  Most  of  this  service  were  also  proposed  late  in   the  4th    question  later  during  the  focus  group  meeting.     2)  What  type  of  information  would  be  necessary  according  to  you  to  analyse  correctly  your  electricity  bill   and  to  reduce  your  electricity  consumption?     For  billing  tools:     • weather  adjusted  comparisons     For  online  tools:     • Customise  the  services  and  advices  according  the  data  provided  by  the  customers  (surface   area,  appliance  used…)   • Weather  corrected  consumption   • Electricity  consumptions  compared  to  the  previous  year   • Consumptions  alerts  when  it  reaches  a  certain  level   • Alerts  related  to  fuel  poverty   • Link  the  electricity  consumption  to  financial  budget  of  the  household     3)  Same  question  but  with  5  suggested  propositions  to  rate.   The  five  propositions  of  suggested  information  were  rated  as  follow  (each  of  the  7  participants  had  3  points   to  spread  between  the  following  5  propositions):   1. Alerts   sent   when   your   consumption   is   too   high   compared   to   your   usual   consumption   (7   points)   Comments  from  the  participants:  the  alert  must  be  in  euros  or  kWh,  by  text  message,  online   platform  and  mail.  Text  message  can  also  be  sent  to  remind  the  users  to  do  meter  index   reading   2. A  comparison  of  your  electricity  consumption  with  the  previous  years  at  the  same  period  (6   points)   3. Advices,   recommendations   and   online   tools   to   save   energy   and   a   reminder   of   good   practices  in  winter  and  summer  (4  points)   Comments:   general   advice   (non-­‐customised,   advice   on   the   choices   of   appliances,   typical   consumption  of  appliances   4. A  comparison  of  your  electricity  consumption  with  your  neighbour’s  consumption  or  with   the  consumption  of  people  living  in  the  same  city  in  apartments  of  a  similar  size.  (4  points)   Comments:  the  number  of  people  living  in  the  household  must  be  taken  into  account     5. A   comparison   of   your   electricity   consumption   with   the   national   average   household   consumption  (0  points)     4)  In  the  last  question  we  presented  the  participants  with  some  of  the  mock-­‐ups  of  the  future  Empowering   tools  and  asked  the  participants  to  give  us  detailed  feedbacks  in  terms  of  importance  for  them.    
  • 32. EMPOWERING:  D2.2b  Publishable  Report  on  Customer  Expectations     32   The  sole  responsibility  for  the  content  of  this  document  lies  with  the  authors.  It  does  not  necessarily  reflect  the  opinion  of  the  European   Union.  Neither  the  EASME  nor  the  European  Commission  are  responsible  for  any  use  that  may  be  made  of  the  information  contained   therein.   Graph  1  (mock-­‐up  101,  comparison  with  the  average  consumptions  of  a  neighbour)   Comments:     • Clarify  the  elements  taken  into  account:  age  of  the  building,  surface  area  of  the  flat...     Graph  2  (mock-­‐up  BT201,  comparison  with  the  same  period  of  the  last  year)   Comments:     • It  is  difficult  to  compare  the  consumption  because  the  columns  are  too  far  appart   • The   real   consumptions   and   the   climate-­‐adjusted   consumptions   should   be   next   to   each   others,   • Additional  years  could  be  included  for  a  better  comparison     Graph  3  (BT301,  distribution  of  energy  usages)  
  • 33. EMPOWERING:  D2.2b  Publishable  Report  on  Customer  Expectations     33   The  sole  responsibility  for  the  content  of  this  document  lies  with  the  authors.  It  does  not  necessarily  reflect  the  opinion  of  the  European   Union.  Neither  the  EASME  nor  the  European  Commission  are  responsible  for  any  use  that  may  be  made  of  the  information  contained   therein.   Comments:     • Differentiate  electrical  heating  and  non-­‐electrical  heating,     • Insert  details  the  categories,     • Differentiate  colours,     • Specify  the  units  (kWh)   • Specified  over  what  time  period  is  the  measurements  made     Graph  4  (OT  202,  comparison  of  consumptions  trends  of  the  current  year  with  the  previous  year)   Comments:     • Specify  that  it’s  talking  about  the  outside  temperature   • No  very  clear  at  first  sight  
  • 34. EMPOWERING:  D2.2b  Publishable  Report  on  Customer  Expectations     34   The  sole  responsibility  for  the  content  of  this  document  lies  with  the  authors.  It  does  not  necessarily  reflect  the  opinion  of  the  European   Union.  Neither  the  EASME  nor  the  European  Commission  are  responsible  for  any  use  that  may  be  made  of  the  information  contained   therein.   Graph  5  (OT105,  graphic  indicator  about  the  electric  consumptions  per  year  of  a  user  compared  with  the   consumptions  of  Grenoble  inhabitants.  The  second  graph  below  relates  the  conversion  of  the  volume  of   energy  consumed  to  CO2  emissions     50   kWh/m²/year 500  kWh/m²/year 120  kWh/m²/year Comments:   • Specify  intermediary  values   • This  graph  is  very  relevant   3750  km/yr 37  500  km/yr 9000  km/yr Comments:   • Specify  intermediary  values   • Not  very  useful   In  complement  to  the  focus  group,  an  online  questionnaire  has  been  created  asking  similar  questions.  At   the  end  of  the  Survey  period,  approximately  156  persons  have  filled  this  online  questionnaire.  As  not  all  the   participants   to   the   test   group   filled   in   the   questionnaire,   the   number   of   users   who   will   receive   the   Empowering  service  in  the  first  phase  amount  161.   The  test  group  in  France  involves  will  focus  only  on  the  electricity  consumption  whether  the  users  have   electric  heating  or  not.   The  users  have  been  reached  using  online  questionnaires,  spread  by  email  and  newsletter  to:   -­‐  contact  database  of  ALEC;   -­‐  customer  database  of  GEG;   -­‐  online  newsletters  for  internet  users.     Demography  of  respondents     The  following  graphs  and  tables  show  the  demographic  characteristics  of  the  respondents.  
  • 35. EMPOWERING:  D2.2b  Publishable  Report  on  Customer  Expectations     35   The  sole  responsibility  for  the  content  of  this  document  lies  with  the  authors.  It  does  not  necessarily  reflect  the  opinion  of  the  European   Union.  Neither  the  EASME  nor  the  European  Commission  are  responsible  for  any  use  that  may  be  made  of  the  information  contained   therein.     The  majority  of  respondents  are  male  (83  people/150).  The  female  are  61.  This  question  show  6  missing   answers.     The  age  class  distribution  is  illustrated  by  the  following  table.  The  median  age  is  47  years  old.     Age class n. % < 30 26 17% 31 - 40 33 21% 41 - 50 24 15% 51 - 60 29 19% 61 - 70 32 21% 71 - 80 7 4% > 81 1 1% N/A 4 3% There  are  not  unemployed  people  among  the  respondents.  33  of  them  are  retired,  the  rest  is  occupied.  The   question  about  the  occupation  shows  10  missing  values.   The  education  has  the  following  distribution:  
  • 36. EMPOWERING:  D2.2b  Publishable  Report  on  Customer  Expectations     36   The  sole  responsibility  for  the  content  of  this  document  lies  with  the  authors.  It  does  not  necessarily  reflect  the  opinion  of  the  European   Union.  Neither  the  EASME  nor  the  European  Commission  are  responsible  for  any  use  that  may  be  made  of  the  information  contained   therein.   The   median   number   of   members   of   interviewed   households   is   2.   The   distribution   of   the   household   composition  is  the  following:   Only  10  people  own  a  smart  meter.  85  do  not  have  a  smart  meter.  A  relevant  number  cannot  answer    the   question  related  to  this  issue  (54  people).  Most  of  the  respondents  do  not  have  any  member  of  their  family   working  in  the  energy  sector  (129).  All  the  respondents  have  an  internet  access.           Questions  on  household’s  use  of  existing  sources  of  energy  information     Does  the  format  of  your  bill  allow  you  to  clearly  understand  the  volume  of  energy  you  have  consumed  over  the   period?  (Yes  =  93;  No  =  61)  
  • 37. EMPOWERING:  D2.2b  Publishable  Report  on  Customer  Expectations     37   The  sole  responsibility  for  the  content  of  this  document  lies  with  the  authors.  It  does  not  necessarily  reflect  the  opinion  of  the  European   Union.  Neither  the  EASME  nor  the  European  Commission  are  responsible  for  any  use  that  may  be  made  of  the  information  contained   therein.   Can  you  compare  your  current  power  consumptions  with  your  past  consumption?  (Yes  =  75;  No  =  68;)   Do  you  understand  how  your  energy  bill  is  calculated?  (Yes  =  95;  No  =  59)    
  • 38. EMPOWERING:  D2.2b  Publishable  Report  on  Customer  Expectations     38   The  sole  responsibility  for  the  content  of  this  document  lies  with  the  authors.  It  does  not  necessarily  reflect  the  opinion  of  the  European   Union.  Neither  the  EASME  nor  the  European  Commission  are  responsible  for  any  use  that  may  be  made  of  the  information  contained   therein.   Have  you  made  some  investments  or  adopt  some  measures  to  save  energy?  (Yes  =  93;  No  =  57)         50  respondents  who  made  investments  or  took  measures  can  see  differences  in  the  bill.       Does  the  power  you  subscribed  in  your  electricity  contract  (6KVA,  9KVA,  12KVA  ...)  fits  the  needs  of  your   home?  The  majority  answers  YES,  but  a  relevant  number  (48)  of  respondents  cannot  answer  to  this   question.   The  majority  of  respondents  expressed  their  readiness  to  read  once  a  month  for  themselves  the  value  on   the  meter  in  exchange  for  more  detailed  information  on  energy  consumption?  (Yes  =  111)      
  • 39. EMPOWERING:  D2.2b  Publishable  Report  on  Customer  Expectations     39   The  sole  responsibility  for  the  content  of  this  document  lies  with  the  authors.  It  does  not  necessarily  reflect  the  opinion  of  the  European   Union.  Neither  the  EASME  nor  the  European  Commission  are  responsible  for  any  use  that  may  be  made  of  the  information  contained   therein.   Evaluation  on  the  importance  of  integrative  information  to  be  added  to  the  energy  bill  or  on  on-­‐line   service  for  a  better  comprehension  on  how  to  save  energy.     1)  Comparison  with  average  national  consumption   2)  Comparisons  between  your  expenditure  and  the  one  of  your  neighbours   3)  Advices  ,  recommendations  and  online  self  help  tools  on  how  to  save  energy  and  Reminders  of  good   practice  in  summer  and  winter  
  • 40. EMPOWERING:  D2.2b  Publishable  Report  on  Customer  Expectations     40   The  sole  responsibility  for  the  content  of  this  document  lies  with  the  authors.  It  does  not  necessarily  reflect  the  opinion  of  the  European   Union.  Neither  the  EASME  nor  the  European  Commission  are  responsible  for  any  use  that  may  be  made  of  the  information  contained   therein.   4)  Comparison  with  consumption  data  of  last  years  with  an  estimated  prediction  of  your  future   consumptions  
  • 41. EMPOWERING:  D2.2b  Publishable  Report  on  Customer  Expectations     41   The  sole  responsibility  for  the  content  of  this  document  lies  with  the  authors.  It  does  not  necessarily  reflect  the  opinion  of  the  European   Union.  Neither  the  EASME  nor  the  European  Commission  are  responsible  for  any  use  that  may  be  made  of  the  information  contained   therein.   5)  Alerts  when  your  consumption  is  relatively  higher  than  usual:  the  users  find  this  information  useful   Intelligibility  of  the  integrative  information     Would  you  prefer  having  access  to  more  details  about  your  energy  consumption  through  personalised   online  services  or  directly  integrated  into  your  energy  bill?  (Online  service  =  76;  Bill  =  71)   The  last  questions  aimed  to  evaluate  the  usefulness  of  mock-­‐ups  to  be  used  as  integrative  information.  The   respondents   assessed   the   utility   of   some   graphs   included   in   the   French   questionnaire.   Following   the   responses  are  summarized  with  charts.     1)  Graph  showing  the  comparison  on  quarterly  consumptions  between  a  user  and  his  neighbour,  measured   in  kWh  (see  Graph  1  in  the  French  version  of  the  questionnaire)    
  • 42. EMPOWERING:  D2.2b  Publishable  Report  on  Customer  Expectations     42   The  sole  responsibility  for  the  content  of  this  document  lies  with  the  authors.  It  does  not  necessarily  reflect  the  opinion  of  the  European   Union.  Neither  the  EASME  nor  the  European  Commission  are  responsible  for  any  use  that  may  be  made  of  the  information  contained   therein.   2)  Graph  showing  the  comparison  with  actual  quarterly  consumptions  with  the  same  period  of  the  last  year   (Graph  2)   3)  Graph  showing  the  repartition  of  different  energy  uses  inside  the  dwelling  (Graph  3)