Hybrid Broadcast Broadband Television gaining steam

1. An hybrid momentum ?
Gilles FONTAINE
Directeur Général Adjoint
g.fontaine@idate.org
Mobile: 06 70 70 85 92
Digital Executive Club
13 February 2013

2. What are hybrid TV solutions ?
 Combine a legacy broadcast network (DTT, DTH) with fixed broadband
Internet access…
…within a TV set or a TV box…
…to deliver linear TV channels through the broadcast network and ondemand services through the broadband network…
…through a common interface…
…managed either by a TV operator or a telco.
 On-going developments to combine legacy broadcast networks with LTE
networks to deliver LTE « triple-play »
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3. For telcos
 Expanding IPTV coverage may result
expensive
 Differences in level of quality and
therefore services (SD Vs HD)
according to technical conditions
 Linear channels « freeze » a significant
part of the bandwidth
 Building the full TV line-up requires
complex right deals
 Telcos confronted with low cost OTT,
need to unbundle their TV services
For TV channels
The rationale for hybrid
 On-demand is a growth relay
 Need to address all viewers,
including broadcast, with ondemand services
 Integration with linear viewing is key
to develop the market
 Integration of on-demand and linear
uneasy when distributed by telcos
and cablecos
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Hybrid:
 Helps extend/optimize the
service with no additional
investment in IPTV
 Allows to « re-cast » an existing
satellite/DTT package
 Allows telcos to focus on VOD
 Serves on-demand services on
the TV set for legacy broadcast
networks viewers
 Integrates linear and ondemand services