Chris Adams


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Chris Adams

  1. 1. Some key dates in DTT evolution Year Event 1996 Broadcasting Act (Framework for DTT Mux allocation and licensing) 1998 DTT services launched 2002 ITV Digital collapses – Freeview launched 2003 Comms Act launched 2004 New Digital licences issued to commercial PSBs 2005 Switchover timetable announced Digital UK launched 2008 Switchover begins in earnest 1
  2. 2. Progress to digital in the last 10 years Source: GfK research from Q1 2007 onwards; previous quarters use platform operator data, research and Ofcom estimates. Note: TV over ADSL take-up is too low a percentage to appear on this chart . Taken from Ofcom Digital Progress report Q1 2009 published 29 June 2009. 2
  3. 3. Regional switchover – completes end 2012 Key switchover facts • 15 TV Regions • 67 Transmitter Groups – each switching in two stages at different times 2008-2012 • Over 1,100 main transmitters and relays in UK network – all need upgrading for DTT • DTT currently covers 73% of UK households • Switchover will deliver universal coverage of 98.5% (equivalent to analogue today) Source: Digital UK 3
  4. 4. Division of responsibilities for switchover •  Overall responsibility for switchover policy Government •  Assistance for vulnerable groups •  Public sector switchover implementation •  Licensing and regulation of broadcasters Ofcom •  Spectrum planning & international co-ordination •  Research and market information •  Co-ordination and project management role Digital UK •  Consumer information (broadcasters & industry) •  Rollout of DTT network nationwide •  Delivering Help Scheme for eligible households DSHS •  Appointing provider for main scheme (BBC, DUK, DCMS) •  BBC managing contractor to deliver scheme 4
  5. 5. Stakeholders involved in switchover POLICY & REGULATION IMPLEMENTATION ADVISORY GROUPS The Consumer Expert Group Department for Media, The Platform Culture and Sport Advisory Group Department of Business Enterprise & Regulatory Reform 5
  6. 6. Digital UK’s nationwide campaign Television Information Website Press ads leaflet Retail   Simultaneous ads on all main channels   Press advertising – national and regional   Radio – regional   Website with postcode checker   Call centre – 0845 6 50 50 50   Information leaflets to 3m homes   Retail information and promotion 6
  7. 7. Helping vulnerable consumers Government has allocated £600m of TV licence fee money to help older and vulnerable people with switchover. Assist seven million eligible across UK •  Are 75 or over, or •  Receive(or could receive) disability living allowance, attendance or constant attendance allowance, mobility supplement, or •  Have lived in a care home for six months What is provided or more, or •  Practical help to convert one TV: digital box, •  Are registered blind or partially sighted installation (aerial/dish if needed), user support How Much •  Two-thirds pay £40 •  One-third receive for free (if on income support, income-based job seekers allowance or pension credit) 7
  8. 8. Regulatory framework for switchover Licensing ensures that switchover happens •  In the UK Public Service Broadcasters (except BBC) have licences that include provisions for digital switchover. •  These require the broadcasters to: •  Switch off analogue and replace with digital to a specific timetable. •  Mandate transmitters, frequencies and powers they must use so they achieve coverage targets. •  Require communication with viewers and co-operation with other stakeholders. •  Multiplex operators also have licences with requirements that match the timetable and coverage targets the broadcasters have to achieve. •  Commercial broadcasters just require a content licence called a DTPS to provide services (after they have negotiated carriage on a Multiplex) 8