30
IT 520 – Module Nine
Module Nine: Final Project Milestone
Submitted By,
Venkata Azad Kumar Polavarapu
IT-520 Technical Communication
Date: 02/19/2016
Instructor: Prof. Imran Alrai
TABLE OF CONTENTS
1. INTRODUCTION 3
2. BACKGROUND AND AREA OF FOCUS 4
3. FRAMEWORK FOR PLANNING 6
4. COMMUNICATING WITH STAKEHOLDERS 10
5. TRAINING PLAN 12
6. SPECIFIED GUIDELINES FROM YOUR FOCUS AREA 19
7. THE TRAINING 21
8. ADAPTATION EXAMPLE 26
9. REFERENCES 30
1. Introduction
The Project final submission mainly focuses on the Communication framework and the Training plan. The project entirely depends on the new advancements to be taken place in one existing organization called BOLDFlash mobile division. BOLDFlash Corporation produces various memory parts for electronic devices such as flash memory drives, mp3 players, and cell phones for original equipment manufacturers (OEM) and direct to consumer markets. Right now the development rate and share value of the overall industry is going down because of different issues inside of the organization. A framework must be made keeping in mind the end goal to alter the issues (identified with communication gaps between different hierarchical levels) inside of the organization and expand the share of the industry away innovation field.
We mainly focus on two concepts
1. Area of focus and framework
2. Training plan and Area of focus guidelines
Here we are going to know about the background, area of focus, who is the key stakeholders, what are the established practices, what are the collaborative approaches, training methods and etc.,
After going through the each and every module, we need to spot out the various communications mechanisms that are needed to BOLDFlash internal business organization. What are the primary areas the organization should improve to expand their business needs and get back again to their success tracks.
2. Background and Area of Focus
BOLDFlash Corporation is a hardware equipment manufacturing unit, creating and offering capacity gadgets. BOLDFlash Company has been assembling and distributing equipment storage gadgets which incorporate flash memory drives, solid state drives and so on. This organization has a Research and Development work (R&D) office, known for its development away advances. Recent perceptions demonstrated that the organization don't have sound business process by and by in numerous regions. Absence of proficient business process is making issues for the organization. They are affecting item quality, productivity, expenses and consumer loyalty. Delay in item delivery is a second significant issue in the last few item discharges. The other issue in the business procedure is device upgrade.
In the globalized world, advances are evolving quickly. Consistently new items are released with modern advances and highlights..
Enzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdf
30IT 520 – Module NineModule Nine Final Project.docx
1. 30
IT 520 – Module Nine
Module Nine: Final Project Milestone
Submitted By,
Venkata Azad Kumar
Polavarapu
IT-520 Technical Communication
Date: 02/19/2016
Instructor: Prof. Imran Alrai
TABLE OF CONTENTS
2. 1. INTRODUCTION 3
2. BACKGROUND AND AREA OF FOCUS 4
3. FRAMEWORK FOR PLANNING 6
4. COMMUNICATING WITH STAKEHOLDERS 10
5. TRAINING PLAN 12
6. SPECIFIED GUIDELINES FROM YOUR FOCUS AREA 19
7. THE TRAINING 21
8. ADAPTATION EXAMPLE 26
9. REFERENCES 30
1. Introduction
3. The Project final submission mainly focuses on the
Communication framework and the Training plan. The project
entirely depends on the new advancements to be taken place in
one existing organization called BOLDFlash mobile division.
BOLDFlash Corporation produces various memory parts for
electronic devices such as flash memory drives, mp3 players,
and cell phones for original equipment manufacturers (OEM)
and direct to consumer markets. Right now the development rate
and share value of the overall industry is going down because of
different issues inside of the organization. A framework must be
made keeping in mind the end goal to alter the issues (identified
with communication gaps between different hierarchical levels)
inside of the organization and expand the share of the industry
away innovation field.
We mainly focus on two concepts
1. Area of focus and framework
2. Training plan and Area of focus guidelines
Here we are going to know about the background, area of focus,
who is the key stakeholders, what are the established practices,
what are the collaborative approaches, training methods and
etc.,
After going through the each and every module, we need to spot
out the various communications mechanisms that are needed to
BOLDFlash internal business organization. What are the
primary areas the organization should improve to expand their
business needs and get back again to their success tracks.
2. Background and Area of Focus
BOLDFlash Corporation is a hardware equipment manufacturing
unit, creating and offering capacity gadgets. BOLDFlash
Company has been assembling and distributing equipment
4. storage gadgets which incorporate flash memory drives, solid
state drives and so on. This organization has a Research and
Development work (R&D) office, known for its development
away advances. Recent perceptions demonstrated that the
organization don't have sound business process by and by in
numerous regions. Absence of proficient business process is
making issues for the organization. They are affecting item
quality, productivity, expenses and consumer loyalty. Delay in
item delivery is a second significant issue in the last few item
discharges. The other issue in the business procedure is device
upgrade.
In the globalized world, advances are evolving quickly.
Consistently new items are released with modern advances and
highlights. With a specific end goal to maintain in the focused
business world, existing items must be upgraded (or redesigned)
to meet the client needs and advertise request. The technical
department is not proficient to handle the requests, which will
influence the client relationship with the organization. Every
one of the branches needs to execute strong business procedures
to enhance the effectiveness and efficiency in the organization.
To make long term profits and to recover client certainty,
BOLDFlash Corporation needs to concentrate on these three
artifacts:
• BOLDFlash Internal Business Process
• BOLDFlash Product documentation
• BOLDFlash Technical Service Communication
The Milestone one mainly focuses on Communication area that
exists on BOLDFlash. All the three memos Internal Business
Process, Product Documentation and Technical Service
Communication are
Important to fix, Because these are the key fields of any
5. organization profits. On my area of interest the Internal
business process should be rectified or to be fixed first. All the
other two depends on the internal business process. Once the
internal business process is fixed it helps in the modifications
of product documentation memo and technical service
communication.
For the internal business process perspective, Managers
recognize the procedures that are most basic for accomplishing
client and shareholder targets. Organizations ordinarily build up
their destinations and measures for this point of view in the
wake of planning targets and measures for the money related
and client viewpoints. This exhibits how the Balanced
Scorecard can offer managers some assistance with defining a
complete inner procedure regard chain that begins with the
advancement handle and closes with post-deal management.
3. Framework for planning
Key Stakeholders:
Stakeholder is a man who has something to pick up or lose
through the results of a planning process, program or project.
They are categorized in internal business process such as
Principle directors, managers, sales executives, marketing
executives, technical support members and end users.
6. Principle directors:
They are responsible for all the business organizations. They
organize the teams and make all crucial business deals.
Directors are the administrative members in Internal business
process. Executive directors can likewise administer one or
more lower-level administrators in bigger organizations. Office
pioneers look to the chief for key direction in their ranges.
Managers:
A manager goes about as the single purpose of ownership for
new item extends and oversees new items from thought/idea
through commercial utilization of a stage door process.
Collects, creates and refines item personality and necessities
with information from applicable partners.
Sales and Marketing Executives:
The Marketing and Marketing executives assumes a basic part
in the deals process by turning into the master go-to asset for
your relegated stages and products. They are in charge of
working cross-practically to give the deals and incorporated
showcasing groups with answers to addresses in regards to
notice possibility and arrangements, new journal activities and
changes to product. Executives frequently need to meet certain
execution measurements, for example, net revenue, yearly deals
for development and quantifiable profit.
Technical Support members:
Technical support members are responsible for consulting on
basis of customer requests. The success of an organization
surely depends on how well the organization is responding to
customers. They have high effect on the organization and the
present communication techniques on the item data must be
created via preparing the specialized backing group in
understanding the item plainly on the grounds. That there
communication methodology with the clients will highly affect
7. the BOLDFlash association.
End users:
End users are customers who work on the delivered products. If
end users have any queries or assistance they will communicate
with the technical support members to rectify the issue. The
customer
Communication has main impact on resolving the issue. If end
user is unable to deliver the identified issue, it will become
nightmare for technical persons to resolve the issue.
Established Practices:
Different sorts of communication channels must be utilized for
distinctive divisions furthermore they must be prepared in the
same point of view as the interchanges inside the organization
between the groups and their administration. In addition the
communication with the clients will influence the item sale and
improvement in the business sector.
Built up communication practices in BOLDFlash, which are
valuable to enhance partner communication are:
1. Meeting with Managers:
Conducting meets on daily basis with managers at end of the
day. This helps managers to know the status of the product and
on what way we are going on the customer basis. They will
check the status based on day to day comparisons.
2. Status Reports:
A valid report generated by Team manager and submitted to
client side responsible person and the associated project
manager. These can be done in weekly basis. The team manager
in BOLDFlash prepares a customized report on day to day
8. activities monitored in a respective week and sends it to project
manager for approval. If everything is fine he gets an
acknowledgement from project manager.
3. CRP’s:
CRP’s means nothing but conference room pilot. This is done
by conducting a client vist to our organization and explaining
them how the working product looks like. In this meeting the
organization gets a confirmation from client whether they are
going in client perspective or not. This is usually done to avoid
clash of exchanged views from customer and organization
policies.
4. Product Documentation:
This is done by the technical team regarding the delivered
product. This is a type of communication that establishes from
organization side to give a brief explanation on the delivered
product. This is to be done when the individual modules are
completed.
But this is delivered to client only when the product is
consolidated. It helps the end user, how to use the product and
what ways we can use the product.
5. Emails:
This is restricted communication and simple approach to send
all the fundamental data to the individual colleagues. Printed
copy mail shots, pamphlets, product status, reports and so forth
can be traded between the key stakeholders.
9. 4. Communicating with Stakeholders
The communication with stakeholders is done in different
mediums or mechanisms. These can be identified from the
different frameworks.
Framework for Communication:
Suggested structure for arranging and speaking with the
partners in the interior business procedure are recorded below:
1. Organization ought to keep up an interior communication
supporting device to speak with one another. Utilizing a
communication tool within the organization decreases
miscommunication issues among every one of the partners.
2. Company ought to guarantee that managers and colleagues
know about the specifications accessible to them and how to
utilize them effectively. All the partners need access to the
communicator device.
3. All the managers need to give important data to the
colleagues with a specific end goal to carry out their
employments effectively. It keeps everybody in the office know
what's happening in the internal business process.
10. 4. Association ensures to give every one of the partners clear
documentation and desires for their assigned work.
5. All the communication mechanisms must be finished with a
legitimate mail correspondence. It can help the partners to trade
exact information viably.
6. All individuals need to report the work status before the
week's over to their separate project managers. This will help
the managers and executives to settle the issues identified with
improvement, deals and so forth.
5. Training plan
Proper communication and collaboration strategies should be
created keeping in mind the end goal to build efficiency in the
organization. Organization need to actualize diverse
11. communication strategies which are fitting for a particular
group of audience. Necessary communication systems must be
consolidated in BOLDFlash Mobile Division to build the
development rate and share value in the present competitive
field. This report will investigate distinctive techniques to deal
with and to train the BOLDFlash Mobile Division and imparting
the new rules to existing representatives in the internal
organization.
Some of the different critical elements that need to be addressed
are:
1. Training plan: Communication
2. Training plan: Collaboration
3. Training plan: Methods and
Each of the above critical elements is explained below from
analysing the case study.
Training Plan: Communication:
The area of focus is mainly on planning different
communication strategies. Communication channels must be
chosen to fit the members and the communication tasks.
Channel investigation will keep the utilization of a
communication channel for the wrong reasons: e.g. just in light
of the fact that partners like it or it is well known with the
communication for development group.
It is critical to choose the communication channels which are
best match to respective group of audience. So the following
points must be taken into the consideration.
1. Select communication channels that mirror the examples of
utilization of the particular group and that achieve the group
with the best level of recurrence, adequacy and validity.
12. 2. Understand that distinctive channels assuming diverse part of
audience in the organization.
3. Using a few channels in the meantime builds the effect of
communication messages.
4. Select channels that are open and appropriate. For example
voice messages should be sent at the times members are really
tuning in. Print magazines must only be delivered to proficient
members who are utilized to learning through composed
materials.
5. Graphical materials can be distributed to unskilled members.
6. Interpersonal communication should be generated from
credible and manageable resources.
The feasibility of a channel is to be measured by its capacity to
inspire individuals to keep data in mind.
To be motivated to educate other individuals sharing this data;
what's more, to change their conduct in view of the data. A
communication channel could likewise be considered
compelling on the off chance that it gives convenient data,
makes an atmosphere for change, proficiently comes to focused
groups of individuals and is financially sense.
To effectively execute an organization tactics, it must be
dealing with each worker in that organization. It is up to the
administration to make, screen, and remunerate that centre as it
is communicated. This sets out to be a four-step approach for
preparing a communication strategy and plan. It incorporates
industry best practices as well as proven methodologies in
supporting private and public sectors.
1. The Role of communication in transforming the projects.
2. Developing various communication strategies depending
upon the target audience.
3. Developing the necessary communication plans depending
upon the activities identified.
4. Developing different activities and measuring the
13. effectiveness of the specified strategies.
Having done with all parts of identifications regarding the
members, practices and the channels will all have been
recognized. The links between them ought to be clear: which
strategy will give an answer for the issue, which practices are
the most essential and the least demanding to change, which
group can give an empowering environment for best practices,
which channel is best to reach each group and/or making social
change.
Training Plan: Collaboration
Organizations today confront numerous difficulties of which is
empowering and enabling individuals to cooperate in a
profitable and objective way. Despite the kind of organization
i.e. business, legislative organization the workforce turns out to
be more different, Organizational leadership is thinking that it’s
important to encourage solid workplaces among different group
of individuals with changing foundations and affiliations. To
understand the sensitive equalization, let us investigate what
"collaborative workforce" implies.
Collaboration is important because in an organization, that is
continually evolving regulations, rules and approaches,
employees might tend to feel mixed-up since their initial
principles and the old ways of leading business have changed. It
is principal for responsible administration to recognize and see
how outside strengths can influence hierarchical society to feel
stress. In the event that such effects are not alleviated negative,
strengths will duplicate and can affect connections,
communication and profitability leaving individuals without a
strong establishment whereupon to develop as people make
compelling groups, or develop the organization.
As the collaborative workforce turns out to be more various like
14. never before, it is imperative to recognize every others
differences as well as look to see such contrasts with a specific
end goal to make compelling groups, where efficiency is
adjusted with imagination and everybody is managed the
capacity to participate in process.
Effective communication is also important for a collaborative
workforce. Viable communication, being intentionally aware of
the message you are sending, is vital in light of the fact that it
is the best way to guarantee that the individual you are sending
it to get the message effectively, can inquire applicable
inquiries for clarification, give data, follow up on the data
properly, and give input.
The dramatic change in items, markets and improved
innovations has prompted a global business environment.
Organizations that have emerged in the 21st century are those
that have figured out how to react to instability by overseeing
change effectively.
1. Most organizations know about the requirement for change.
However, the test lies in actualizing techniques that stick. For
various reasons, including an absence of knowledge of more
profound reliable issues or an inability to perceive the cross-
functional implications of change.
2. System wide change regularly goes astray. So, we propose
that a social examination be attempted to encourage the
arranging and usage of organizational change.
Measurement of collaborative organizational culture relies on
some of the dimensions. The dimensions of the organizational
measurements include.
15. 1. Ability to influence
The degree to which the organization’s individual had a chance
to impact the decision making.
2. Achievement orientation
The degree to which individuals are confident, objective
coordinated, and accomplishment situated.
3. Time orientation
The degree to which the authoritative objective is centred
around qualities from the past, present or future.
4. Space orientation
The degree to which the physical format of a organization is
open, private or a blend of both.
In case the organization focuses on compensating labours for
individual execution as the standard driver of achievement, then
it will end up being hard to urge agents to present and pass on
to each other. There is nothing the issue with compensating
agents for mind blowing execution yet then again it's huge to
remunerate and see collaboration and facilitated exertion. A
valid example affiliation can make a rate of a delegate's prize
joined to how well they cooperate with their
Representatives. A solid space in like manner means having got
ready and guideline resources available for delegates and other
individuals within the organization.
Every one of the representatives from different levels of the
organization will work together with a specific end goal to build
profitability. Administration need to assume the liability to add
to a way for every one of the levels of the organization to
execute these cooperation methodologies.
Training Plans: Methods
Training programs can work, and function splendidly, on the off
chance that they utilize a multi-layered methodology. Each and
every effective training plan relies upon the consolidated
16. utilization of four diverse showing systems, self-improvement,
ability-building, input, theoretical and practical knowledge.
There are various methods and methodologies for preparing
individual project groups, yet it's up to each organization to
pick which techniques are most useful for their long term
preparing targets. This is the reason, productive planning
systems are essential to the accomplishment of any affiliation,
and why each decision should be considered absolutely.
There are various inner communication methods that direct to
look around in today's globalized work environment, and every
method accompanies its upsides and downsides. No two
communication mechanisms were made equivalent, you need to
pick commendably relying upon your message content, group of
audience, significance, and timing. Some of the methods are
explained below:
1. Email:
Clearly, the most well-known and flexible methods to
communicate is Email. Communicators can draw up an email in
few minutes and get that message crosswise over in a network.
Email comes in such a large number of various structures; you
can send a plain content email, a visual/graphical/infographic
email, a video attachment, and so on.
2. Intranet:
In my opinion using internal network is a best method of
communication. Depending upon the
stage/framework/innovation the organization utilizes, the
intranet is a great degree of flexible medium, and not at all like
email, anything that goes on the intranet arrives to stay – there
to peruse at their comfort, to allude back when required.
3. Magazines:
Printed or electronic, employees newsletters and magazines are
also used and drawing in communication channel if utilized
17. appropriately – get volunteer staff journalists and have a
reasonable equalization of business to non-business to social
material.
4. Network Message:
This is an extremely unsafe, and does think about whether
utilized legally. In case you're not familiar with this one, this is
essentially an instant message sent by your work PC organize
that might be sent to one or ALL PCs as of now signed on to the
system. Every individual PC gets this message consequently and
quickly and it appears over whatever other window. It
presumably requires assistance from organizations IT or
helpdesk to utilize this one, and do be cautious with this
channel, if mishandled it can be a noteworthy pain to group of
onlookers.
5. Team Meetings:
A few messages are best imparted at a little and some required
meeting with a group immediate by managers. As I would like
to think, these are messages that have fluctuating effect depend
upon group or work, and particularly uncertain themes. It is
essential to highlight in any case, that these kinds of messages
require significant arranging and planning with senior, centre,
and bleeding edge management. One should set up your
administration for any inquiries or concerns and teach them on
the best way to react.
6. Specified Guidelines from your Focus Area
The various guidelines that involved from the area of focus is
explained below in detail.
Effective communication is an integral part of any successful
organization. A communication ought to be free from
18. boundaries to be forceful. Communication is a two way handle
where the message sent by the sender ought to be translated in
the same terms by the receiver. The guidelines of effective
communication are as per the following:
1. Clarity of Purpose:
The message to be conveyed must be clear in the mind of
sender. The individual to whom it is focused on and the point of
the message ought to be clear in the mind of the sender.
2. Fulfilment:
The message conveyed ought not to be inadequate. It ought to
be supported by facts and perceptions. It ought to be very much
arranged and sorted out. No presumptions should be made by
the receiver.
3. shortness:
The communication ought to be solid. It should exclude any
redundant subtle elements. It ought to be short and finish.
4. Input:
Whether the message sent by the sender is understood in same
terms by the receiver or not can be judged by the appreciation
got. The inputs need to be opportune and in individual it should
be particular as opposed to general.
5. Empathy:
Empathy with the audience is vital for compelling verbal
communication. The speaker must venture into the shoes of the
audience and be sensitive to their necessities and feelings.
Along these lines he can comprehend things from their point of
view and make correspondence more powerful.
19. 6. Change the message as indicated by the group of people:
The data requirement by diverse audience in the organization
contrasts as indicated by their requirements. Utilization of
languages ought to be minimized on the grounds that it may
prompt misconception and misinterpretations. The message
needs to be altered by requirements and prerequisites of the
focused on crowd.
7. Numerous Channels of communication:
For feasible communication different channels need to be
utilized as it builds the clarity of message. The message is
strengthened by utilizing distinctive channels and there are
fewer chances for deformation of a message.
7. The Training
BOLD Flash is a Waltham based Manufacturing company
producing electronic devices like MP3 players and smart
phones. At present, the growth and market share is down due to
some technical problems in Company. A framework has to be
created to fix the communication problems between various
departments thereby increasing the market share in technology
field.
Target audience and their characteristics
We have different types of audiences in the Organization. Both
technical and non-technical audiences are present. We have to
identify the target audience in order to deliver the message.
Following are the list of target audiences and their
characteristics.
1. Directors
20. They are considered as the first important persons for any
Business decision. They are responsible for implementing new
ideas to improve company’s Productivity. The main
responsibility of Directors is to run Profitable business and
generate cash flow. Executive Directors supervisethe head of
Departments in Marketing, Development and Accounting teams.
The head of the departments look to the director for strategic
guidance in key areas.
2. Research and Development
They are responsible for developing new ideas for a product and
the requirements needed for the Product. They are responsible
for planning, Coordinating, and implementing new product. The
Team members collects, develops and refines requirements from
relevant stake holders.
3. Product development Team
They use ideas of Research and Development team to develop a
new product. They develop new product using new technologies
and as per specifications from design Team. Also, they are
responsible for adding any new features for a product.
4. Sales Department
They are the people who set goals for sales Representatives.
Sales Manager is responsible for customer complaints regarding
sales and Service. They play an important role in preparing
Budgets; they direct the distribution of goods and services by
setting sales goals and establishing training programs for the
sales representatives.
5. Marketing Department
They are Responsible for marketing of new product. They are
the people by which the product can be reached to the market.
They work cross functionally with sales team to provide
21. feasibility and new editorial initiatives. They have to meet
certain targets such as sales growth and return on Investment.
6. Technical Support Team
They are key stake holders whose work will affect the
Organizational function as they are the persons who will resolve
the issues faced by end users. Every member of technical team
must have an idea about the new product and its Problems,
features. Communication Strategies have to be developed by
training the technical team in understanding the Product clearly
as their Communication strategies with the users have a high
impact on Organization.
Communication Practices in BOLDFlash Organization are as
follows:
1. Conducting meetings
2. Advertising
3. Newsfeed page
4. Real time video conferencing
5. Product Presentations
6. Access of Documents for all employees.
7. Videos
Meetings
Meetings should be conducted regularly to know the things
happening in the Organization. Meetings are investment of time
and money. Also every member participating in the meeting can
share his or her views about the product. This would be the
better platform where the people get in touch with other
members. Meetings are not one of the things where members
can communicate but they are also the way that teams get their
work done.
Real time video Conferencing
Many Departments in an organization use video conferencing to
22. 1. View data and presentations.
2. Make a presentation to a customer.
3. Connecting staff without travel
4. Make presentation to customer
Use of video conferencing increases productivity and efficiency
by reducing travel time, avoiding meeting delays. It is difficult
for everyone to get information at the same time, but with this,
all the employees get information which it is easiest for them.
Newsfeed Page
All the developments in the organization should be posted on
newsfeed page and accessible to everyone. It acts like a medium
for the organization senders to communicate with the audience.
Videos
For training new employees, educating audience on new
products etc., can be achieved by using Training video sessions
and workshops on new technology etc.,
Guidelines of framework
The communication will be effective only when the intended
message reaches the audience and when we follow some
guidelines. Following are some guidelines which help to reach
the target audience.
1. Use of effective Communication Channels.
2. Avoid Complex words; instead use easy words which are easy
to understand.
3. Gathering more information about audience in regards with
their designation and roles.
4. Determining the audience and categorizing them in concise
with topic.
5. Use Images or Videos for Better Understanding.
6. Communication method should be selected that gives success.
23. 8. Adaptation Example
BOLDFlash Internal Business Process Artifacts
The first part of report focuses on BOLDFlash Internal Business
Process Artifacts. In any Organization, Internal Business
process should be considered as a first priority for the
successful running of an Organization. Organization has to
focus on how its underlying Processes are being managed for
running the business efficiently.
Communication is defined as interchanging of thoughts or
Opinions using words, sounds to express your ideas to someone
else. Collaboration is defined as working together to complete a
shared task and discussing with others to solve if any problem
arises. Appropriate Communication strategies have to be
incorporated in BOLDFlash Organization to increase the growth
rate.
Communication and Collaboration Methods
Following are some of the recommendations to be incorporated
in the Organization
1. Company should use an internal messenger so that the people
within the company can talk each other if they have any doubts.
24. Using a software tool in
The Organization reduces miscommunication problems among
the employees of various Departments
2. Organization must create awareness about the tools and
applications used within the Company and guarantee that all the
managers and employees are accessible to the tool.
3. All the materials such as videos, manuals and other related
documents must be accessible to all the employees in the
Organization and must be updated if any changes done
frequently.
4. Seminars should be organized for the employees at all levels
to explain them about the Companies Requirements.
5. All the members of the team should Report the work done by
them on daily basis to their managers which helps the Project
leads and managers to solve any issues identified by them.
6. Organization should maintain an internal newsfeed page. Any
developments, achievements, Project status should be updated
in this page. By this, all the employees and the management can
know the researches taking place in Organization.
7. All the employees must have permission to report any issue
to the Director or management team to solve any issues at the
earliest in order to deliver the item at exact date.
Existing communication practice and adapting new approach
The communication Process in an Organization can have two
methods as top level and bottom levels. The existing
communication practices use a top level approach. In this
Practice, the information is shared via business letters and
memos etc. Each department has its own Communication
Strategy in the Organization. In today’s world, Research and
Development people are using documents with more technical
words with which the information cannot be delivered to the
other people in non technical Departments like sales and
25. Marketing. This could be one of the reasons why the
information is not consistent and fails to reach other
Departments. By this, we can see that there is a communication
gap between the R&D, sales and Marketing Departments.
All the stakeholders should adapt a new approach which follows
the guidelines and it must meet the needs of all stakeholders.
The new approach should make people feel to actively
participate which helps members to communicate their needs.
The new approach must engage the members of different groups
to the maximum in Communication process. For effective
communication, all the letters and memos should be in a way
that evens a layman or low tech people must understand the
message.
It would be suggestible to use group mails to communicate with
all the teams so that every team can know the changes and
developments happening of a product which would help them
work accordingly. By using video conferences, the message can
be delivered to the low level audience. To follow the new
approach, employees should know the importance of adapting
new approach, which can be known only when the issues of
using present approach are delivered to them. To do this, they
must conduct a meeting for all employees which will help to
identify the miscommunication issues between various
Departments. It should also convey the information about the
company share in the market and loses; this helps all the
members in the Organization to understand the need for a new
approach.
An intranet should be created only for the stake holders and all
the departments where all the people can communicate about the
product and developments happening. Every team can share the
information about the product. By this, we can identify where
26. the Communication Process is lagging and take precautionary
measures to improve internal Business process which helps in
Company’s Success.
Importance of target Audience
Communication is always considered to be the most important
in any business module. Best Practice in communication can
lead to the best way to deliver messages and any mistake in
communication can lead to disasters. History is fact and you can
find many companies got dumped; wars were fought because of
miscommunication. It is really important to figure out what
message is to be delivered and how good it is to be delivered
considering the audience.
1. Research and Development team should know all the features
of the Product and they must have an idea of what they are
developing. They also need customer feedback and reviews to
make any changes for new Product.
2. Marketing department must know the details of product and
how important is it to public in order to produce in the Market.
3. Product Development team should be given a clear
information regarding the design and features of the product to
develop a successful product.
4. Sales team should be given clear information and its
functionality from development team about the product which
helps sales team to create brochures; that is helpful in
marketing the product.
9. References
Alrai, I. (2015). IT-520 Module Seven Guidelines and Rubric
[Assignment
Guidelines and Rubrics]. Retrieved February 19, 2016, from
https://bb.snhu.edu/bbcswebdav/pid-9423128-dt-content-rid-
21703241_1/courses/IT-520-16TW2-MASTER/IT-520-15TW2-
MASTER/Assignments%20and%20Rubrics/Final%20Project%2
27. 0Guidelines%20and%20Rubric
T. H. (n.d.). Communication Process. Retrieved February 06,
2016, from
http://www.academia.edu/5219503/CHAPTER_TWO_COMMU
NICATION_PROCESS
M. W. (2008, January). Listener's Perspective. Retrieved
February 6, 2016, from
http://www.sklatch.net/thoughtlets/speak.html
Richards, L. (2015). Effective Communication in Organizations.
Retrieved from http://smallbusiness.chron.com/effective-
communication-organizations-involve-713.html
Barnes, S. (2011, January 24). Guidelines for Successful
Communication With Clients. Retrieved January 15, 2016, from
https://www.smashingmagazine.com/2011/01/how-to-remain-
productive-when-working-with-clients/