What's the Next BIG Thing?
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As incubator we scout for what's Hot & Happening. Here is what we found ....
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What's the Next BIG Thing?
- 1. Project Heading Sub-Heading Month & Year The Next Big Thing Gijs Spoor, Auroville
- 2. THE NEXT BIG THING
- 4. NOW IS THE NEW FUTURE
- 5. WHAT WANTS TO HAPPEN?
- 6. Humans: the biggest force on the planet
- 7. We use our unique gifts* to: • Exploit nature and vulnerable people • Fool ourselves into ignoring reality • Regenerate nature and serve people • Raise awareness, deepen consciousness *creativity, passion and intelligence
- 8. Ribhu & Chandrah “We use games to teach the next generation consumers and citizens how to think about and handle waste.” WasteLess
- 9. “Humanity is like a teenager (…) We need to learn how to channel our energies and realise that we are not actually at the centre of the Universe.” Peter Senge The Necessary Revolution
- 11. Parvathi “We train women to collect wild medicinal plants, make remedies and sell them in the community to offer affordable health care.” Amirtha Herbals
- 12. Kathy & Jessamijn “We don’t want to grow into a large sanitary pad company. We’d rather train others to replicate our model in their own region.” EcoFemme
- 13. SERVICE IS THE NEW PRODUCT
- 14. Karthikeyan “We use agriculture as a tool for people with intellectual disabilities to build independent and dignified lives.” Sristi Village Farm Academy
- 15. ACT NOW SMALL STEPS BE OF SERVICE
- 16. Thank You
Editor's Notes
- My name is Gijs and I look after a small forest as well as a social entrepreneurship incubator called UnLtd Tamil Nadu, which is part of a national network of regional incubators. There is an UnLtd in Mumbai, Delhi, Hyderabad and … Auroville Ribhu and WasteLess is one of 15 projects we are supporting right now. Incubators help starting entrepreneurs, so we are scouting across the state for what is new and hot and exciting. We are always looking for The Next Big Thing
- Are you ready?
- When I thought about these three words I realise the represent the core of our mistake and therein lies the root of a better understanding.
- thinking about the future has two risks: We overestimate our capacity to comprehend complex systems and predict their behaviour We get so caught up in planning that we forget to look around us and deeply sense what is emerging – what WANTS to happen. There is a method called Presencing , promoted by Otto Scharmer at MIT that helps to “learn from the future as it emerges”
- I stole one of Ribhu’s slides because it’s such a great example. This is our reality. You probably passed similar sights on your way here today morning Please look at the picture and see what comes up if I ask you: what WANTS TO HAPPEN NOW ? Do you feel a calling? An urge to DO something ?
- Now let’s zoom out and look beyond Chennai, Tamil Nadu, India, Asia. We are living in the Anthropocene. There is a mass extinction going on – just like the one that killed the dinosaurs. But now the cause is not fro outer space. It’s us. The global climate is out of balance and may soon be beyond repair. We control the fate of the only planet in we can live on
- We are masters at efficiently externalising social and ecological costs and calling it free market. We find excuses not to live within our means. We mistake our Bubble for the Real World. We escape into material satisfaction, entertainment. We pay $$$ to disprove climate change so we don’t need to change our lifestyle. Yet We are capable of regrowing forests, cleaning waterways and beating poverty and disease! Joss will show how that work in practice. We love learning and we find new ways of teaching ourselves, reminding, nudging in fun, non-preachy ways Like WasteLess!
- Here is how Ribhu and his sister Chandrah are using their gift: they chose to respond to the call for action posed by the trash around us. Notice how they respond NOW but with a clear eye on the FUTURE. The next big thing is not NEXT, it is NOW
- I want to use a metaphor coined by Peter Senge. He says: I propose we look at Social Entrepreneurs as SHAMANS They are helping our species to transition into maturity. Like an initiation ritual: we step over the threshold into a New Way of Being
- The next BIG thing is actually characterised by SMALL ness. India is a big country and asks for large scale solutions, but scaling up too soon is the most common mistake in social innovation. How do we see our start-up shamans deal with this?
- SMALL plants that grow in our own forest, by SMALL groups of women in SMALL villages The women are not interested in rapid growth through strategic alliances so Parvathi is NOT PUSHING it She teaches us the importance of PATIENCE
- Kathy & Jessamijn sell washable cloth pads in 17 countries, diverting 400,000 disposable pads from landfills. The potential is huge: 300 million women are menstruating in India – that’s a lot of pads ! They get offers from all over to scale up fast, but they chose to deepen understanding of local impact in stead of maximising sales. They teach us the importance of HUMILITY
- I read a slogan Tee that said: “The best THINGS in life are NOT THINGS”
- Karthik is using agriculture not to produce commodities. But to rehabilitate people with disabilities. It’s often easier to work with plants and animals than with people – right? Like this young man Sendhil. He was locked up in a room for 3 years because his family did not know how to deal with him. He even forgot how to speak. Now he found a home. Karthik shows us the importance of EMPATHY, COMMUNITY and RELATIONSHIPS
- So here is what we are learning from working with social entrepreneurs in Tamil Nadu: The Next Big Thing is not Next, it is Now. It is not Big, it is Small. And lastly it’s not a Thing, it is about Service and Community. Everyone – each of you has the potential to be a change maker. This may be the most important lesson: when we realise our species is behaving like an unruly teenager, all we need to do is look at social entrepreneurs as role models and join the movement! There are hundreds if not thousands such Changemakers that we don’t know of. And here is where we need your help: We need to reach out to college students at the time when they are making up their minds about their career. They could become social entrepreneurs but who is telling them that is even an option? We also need to use CSR funds for such projects, investing in social innovation NOW to prepare the solutions of the future – just like you would earmark fund to invest in R&D to ensure your commercial operations are future -ready