For https://www.agileglobalevent.com/conference/agile-testing/agile-testing-and-automation-melbourne Often automation is seen as a magic bullet that will somehow increase the quality of a product. In this talk we will explore how automation is like manual testing, a tool that is part of a larger effort to improve quality. We look at how to automation can be applied at various stages of the software development life cycle and what non-technical factors need to be considered for automation to have a chance of succeeding. Finally we will look at possible career paths for testers in an Agile and automation rich workplace.