TOURNUS is a mobile application and service center that helps tourists overcome language barriers when visiting foreign countries. The app acts as a social guide where tourists can leave comments and recommendations at locations. It also has a "Help me" button connecting users to an operator who can provide real-time directions, explanations of menus, and suggestions. The service aims to help the growing number of international tourists in Latin America who encounter a lack of English speakers. It has potential applications beyond tourism in other industries involving call centers.

2. OVERVIEW
What is tournus?
Sample scenario
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3. WHAT IS TOURNUS?
TOURnUS is a venture dedicated to support
tourists when visiting unknown places
We are a gang of four, with different background:
Computer science, graphics design, tourism and
philosophy (!)
We are currently seeking our first round of
investment, to finish the development of the
software for mobile devices
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4. WHAT IS TOURNUS?
TOURnUS uses smart phones to provide tourist
with relevant information in two ways:
Through a mobile application similar to a
guide, but built socially
By providing a ‘Help me’ button that connects a
tourist with a service center
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5. WHAT IS TOURNUS?
The mobile guide is an empty canvas painted by
tourists when visiting a place
They can mark the current location using GPS
and leave a comment about it
It is also used to trigger spontaneous interactions
across co-located tourists
To recommend things that are happening now!
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6. WHAT IS TOURNUS?
The main differentiation point with other guides is
the availability of a service center that helps
tourists to overcome the language barrier
Why?
One of the main complains from English-
speakers when visiting Latin American countries
is that people does not speak English in general
How does it work???
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7. SAMPLE SCENARIO
1. Peter is visiting Santiago, Chile. He is wondering
around downtown when lunch time comes.
2. He asks for recommendation to people passing
by, however they do not speak English or do not
know about a place that meets Peter’s desires.
3.Given this situation, he decides to ask for
help to the TOURnUS application.
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8. SAMPLE SCENARIO
4. Peter is then connected to the TOURnUS call center.
An English-speaking operator handles his call.
5. Peter asks her about some restaurant. To make
their work easier, the operator ask Peter to send his
current location, by pressing a ‘Share location’
button.
6.The operator sees Peter’s location on the
map and searches for restaurants that fit his
request.
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9. SAMPLE SCENARIO
7. The operator draws direction on the map and send
them to Peter. He now can go to the restaurant and have
lunch.
8. At the restaurant, the waiter leaves the menu to
Peter. Unfortunately, everything is in Spanish.
9. The waiter does not speak
English, so he cannot explain the
menu to Peter. He then access the
‘help me’ button and sends a
picture of the menu to the
operator.
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10. SAMPLE SCENARIO
10. The operator reads through the menu, explaining the
dishes to him. After Peter decides what to order, he gives
the phone to the waiter, so he can talk with the operator
and order the food.
11. After lunch, Peter is happy and ready to
continue his adventure. He calls back the
operator and asks for recommendations
given that the restaurant one was perfect for
him.
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11. WHY TOURISTS?
Expanding market: more than 3 million people visits
Chile every year.
From those, more than 536,000 tourists comes from
countries with smartphone penetration higher than
50%, giving us an expected market of 265,000
tourists per year!
And only in Chile! In Argentina, the number of tourists
from those countries rounds 1,150,000, while in
other countries like Brazil, this number arises to
2,100,000.
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12. TOURISM AS A SERVICE
The concept is useful in cities that are willing to
provide better services to tourists, but do not
have enough resources to invest teaching a
language or translating all the services that are
available in the city.
It can be used all year long, or when some event
happens, like the world cup!  opportunity for
increasing in revenues
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13. POTENTIAL FOR OTHER MARKETS
The idea is suited for tourism, but it can used in
different markets where call-centers are used:
- Customer service
- Yellow-pages like services
- Telemarketing
- Among others!
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14. THANKS!
Any question, please forward it to Gonzalo Huerta-
Canepa (gonzalo@huerta.cl)
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